"Click!"

Zhang Yigao shouted, then walked up quickly and told Lu Xiang'er: "This scene is a setback for the heroine and she loses confidence in playing the violin, you have to show a little irritability, and a little unwilling, do you understand?" That feeling. ”

Lu Xiang'er's expression was very serious, because this was not the first time she had been called to stop.

Zhang Yigao continued to mobilize Lu Xiang'er's emotions: "Think back, did you encounter any major setbacks when you were learning violin? I think back to my feelings at that time. ”

Lu Xiang'er was a little confused, and squeaked: "It seems to be ...... Not much ......."

In her second year of college, she won the gold medal at the Paganini International Violin Competition with the help of "Skylark".

She also became the youngest Chinese violinist to win the Paganini Competition.

It can be said that on the road of violin, she really did not encounter major setbacks.

In the MV script of "My Dream", it is written that the heroine will leave her grandfather and go to another city to study after she becomes an adult.

However, when pursuing the level of violin, he encountered a bottleneck and was questioned and ignored.

She was discouraged, frustrated, and troubled, but she didn't give up.

She worked part-time while learning the piano, and waited until the final bloom.

The story of Lu Xianger and the MV heroine is indeed somewhat similar, but it is not exactly the same.

The MV script needs to have the ups and downs of the story, and it needs to be promoted and suppressed, only when the heroine has encountered setbacks, persevered in the predicament, and finally won the honor, the light will be more dazzling.

But a story is a story, and reality doesn't come according to the script.

Fang Xing watched from the sidelines, and really felt that Lu Xiang'er didn't act very well in this section.

In fact, non-professional actors, when they want to play setbacks and frustrations, they may not be able to grasp it.

Zhang Yigao took a deep breath, and didn't dare to really scold, so he asked: "Why don't we shoot it simply, and then use editing techniques to tell the audience that the heroine has encountered a setback." ”

After all, it's an MV, and the acting skills are not so high, fans mainly listen to songs, and the plot of the MV is enough as long as the story can be connected clearly.

Lu Xiang'er frowned, she didn't want to be so perfunctory, and said, "I want to play well, let me try it again." ”

At this time.

Fang Xing stepped forward and reminded: "Think back to it, half a year ago, you learned that your family was in a bad mood, seize that feeling and replay it again." This is a very common way of performing in performance, that is, emotional substitution. ”

Lu Xiang'er got the hint and nodded seriously: "Okay, I'll try it." ”

Fang Xing stood in front of the violin's music stand and began to demonstrate in person: "Later, you will play the violin here, the more you play, the more irritated you become, and finally grab the score and throw it upwards." ”

"Okay." Lu Xiang'er nodded seriously.

Fang Xing turned his head and said to Zhang Yigao: "Shoot again." ”

"Okay."

Zhang Yigao began to arrange for the cameraman to prepare, and then said: "Later, you brew your emotions first, brew it, turn around, start acting directly, and the camera will always follow you." ”

Lu Xiang'er nodded vigorously, then turned around, lowered her head and began to brew emotions, thinking back to the heavy pressure she had put on her family in the past six months.

Her personality is a bit emotional, and the more she thinks about it, the more sad she feels, and she even feels a little sour in her nose.

I sobbed twice before I turned around, picked up the violin and began to play.

Zhang Yigao gestured for the cameraman to start shooting.

Lu Xiang'er was playing the piano, her expression was constantly changing, and she felt like she couldn't cry.

Zhang Yigao felt that this part of the emotion was in place, and the shots were enough, so he began to remind: "Irritability, irritability......"

Lu Xiang'er began to speed up the action of playing the violin in her hand, and the more she played, the more impatient she became, and finally put down the bow and grabbed the score in front of her.

"Click!"

Zhang Yigao shouted, applauded and praised: "Very good, this is over, very good." ”

Lu Xiang'er pursed her lips and bowed in thanks: "Thank you......"

……

The MV was filmed for a week before it was completed, and the production of the post-production was also intensified.

After Fang Xing watched the director's cut, he was very satisfied with the shooting effect.

The recording of the official version of "My Dream" was also smooth.

This song is sung by Li Caiwei, after all, she is a professional singer, and the sample is also sung by her, so it can be said that entering the recording studio is basically a one-time experience.

The final MV was completed in a week, and with the addition of the shooting time, the MV was completed in two weeks.

This time.

"The Beginning" was also officially launched on Xiangjiang Jade Channel.

Fang Xing greeted Wang Yulin in advance and purchased the 30-second advertising time for the opening and ending of "The Beginning".

Dachuan Audio is also carrying out brand promotion at the same time.

After the filming of the MV of "My Dream" was completed, the "Chuanliu" brand conference was immediately arranged.

Since the MV of "My Dream" this time is very well-made, it would be a bit overkill if it was only used to make an advertising song for Chuanliu 2.0 headphones.

Therefore, Lu Jianchuan took out the follow-up operation plan in advance, and wanted to use "Mine" as the theme song of the "Chuanliu" brand.

In the future, the brand "Chuanliu" will launch other series of products.

For the release of the "Chuanliu" brand and "My Dream" together, Dachuan Audio and Ark Culture held a press conference together and sent invitations to major media.

If it was just Dachuan Audio holding a press conference, it would be difficult to attract the attention of entertainment reporters.

After all, not long ago, Dachuan Audio was still a company on the verge of bankruptcy, and there was no gossip news worth paying attention to.

The brand "Chuanliu" also has no influence.

However, this time, Dachuan Audio and Ark Culture held a press conference together, and it was not only the brand "Chuanliu" that was released, but also a brand theme song "My Dream".

And this song is produced by Fang Xing, sung by Li Caiwei, and Lu Xianger as the MV heroine.

In order to shoot "The Beginning", Fang Xing has not released a new song for almost half a year, and now he wants to release a brand theme song.

The overlord of the music billboard is about to release a new song, and the music world will tremble three times, can entertainment reporters let go of this press conference?

So, nine o'clock in the morning.

Outside the conference hall of the Donghai World Trade Plaza, reporters from major media outlets were crowded.

Not only entertainment reporters, but also many reporters who do financial news also gathered.

Originally, Dachuan Audio did not have this ability to attract so many reporters.

However, the cooperation between Ark Culture and Dachuan Sound has released a signal that as long as a reporter with a keen sense of smell can have a hunch that there is big news in it.

At half past nine, the conference hall opened, and the organizers invited reporters to enter the hall and arrange seats.

However, because there were so many reporters, the original seats were full, and a lot of plastic stools were added in the aisles, which was still not enough.

The reporters who came in last could only stand in the last row.

At ten o'clock in the morning.

The team of Ark Culture and Dachuan Sound entered one after another and sat in the first row.

Lu Jianchuan personally took the stage, opened the main screen of the hall, and began to play PPT, introducing the main content of today's press conference:

"Welcome all journalists to the press conference and thank you for coming.

"At today's press conference, we will first release Dachuan Audio's 'Chuanliu' series 2.0 headphones.

There is also the theme song of the Chuanliu brand "My Dream", which will also premiere at today's press conference.

Next, let's take a look at the features of the Chuanliu 2.0 headphones.

"Chuanliu 2.0 earphones adopt a high-precision magnetic circuit design to enhance the driving force of the earphones and achieve a more textured bass playback ......"

At the beginning of the press conference, Lu Jianchuan first introduced the new product.

In the part of introducing the product, the entertainment reporter did not have much interest.

Only financial news reporters are a little interested in this part of the content.

After all, if the brand "Chuanliu" is not tied to Ark culture today, it is estimated that not many people have heard of it.

Lu Jianchuan also knew that so many entertainment reporters came today, definitely not for him, but for the theme song released later.

He didn't mind the situation.

In fact, the role of the press conference is to let the outside world know that Dachuan Audio has released new products.

As long as these entertainment reporters bring the brand of "Chuanliu" when writing press releases, even if it is only one sentence, it is enough.

Brand effect, what you want is popularity.

As long as the public has heard the name of this brand, then the popularity of this brand will be there.

Lu Jianchuan seriously explained the characteristics of Chuanliu 2.0 headphones on stage, and the PPT was also very serious.

Halfway through that, I took a sip of a bottle of water.

An entertainment reporter in the audience urged: "Mr. Lu, why don't you just play "My Dream"? Seeing how tired you are, we're tired of listening. ”

When Lu Jianchuan heard this, he was not angry, and said with a smile: "I know that everyone gathered here not to listen to me talk about headphones, but to listen to Fang Xing's new song."

"Don't worry, everyone, I'll finish it soon, give me two more minutes, and it's all about what you want to hear, okay?"

Lu Jianchuan has such a good attitude, he smiled when he was squeezed.

Moreover, they all promised to say another two minutes, and it was difficult for the reporters present to continue the run.

Lu Jianchuan continued to introduce the Chuanliu 2.0 headphones, and spoke for another ten minutes before it ended, and then announced: "Okay, today's new product release has ended, and the next step is the release of the Chuanliu brand theme song."

"Now, let's listen to the premiere of this song, along with the music video for this song.

"The MV for this song was made with great care, so please watch it carefully.

At the same time, after the premiere of the theme song MV, Dachuan Audio's official Weibo will also release the official version of the song's MV, which you can watch on major online platforms.

"Now, please play "My Dream" on the director."

When he finished speaking, he turned and stepped down.

The music video for "My Dream" began to play on the big screen.

In the picture, a kind old man is teaching a little girl to play the violin.

A melodious prelude echoed through the conference hall.

The prelude made the reporters present feel like their ears were awakened.

Then the main song comes out:

Keep going and keep going

Crazy world

Face all the dreams in your eyes

It's all up to time

If you want to fly, you can fly with your heart

Who does not experience embarrassment

I think I'll ignore the ash of disappointment

Embrace the beauty of regret

……

As soon as the main song came out, the ethereal and clear voice made people's hearts lift.

The entertainment reporters present have worked in this industry for so many years, and the first sentence heard that this was Li Caiwei's voice.

Moreover, just the main song, these reporters feel very good, with melodious melodies and beautiful singing voices.

The quality of the song is felt by the main song alone.

Entertainment reporters began to take pictures with clicks, although the company's official Weibo will release the official version of the MV, but it is more important to get first-hand news on the spot.

Moreover, at the beginning of the MV, the little girl learns violin with her grandfather.

Many reporters felt that this little girl was a little familiar.

"This little actor is a little familiar, where have you seen it? Have you acted in any TV series? ”

Indeed, there are many reporters who feel familiar, but they are not recognizable at first sight.

However, there were too many reporters on the scene, and someone soon remembered.

"This is a little bean sprout, Li Caiwei's daughter."

"It's true, the MV is played by little bean sprouts."

In fact, Li Caiwei did not let the little bean sprouts be exposed too much in public.

Most of the photos taken by entertainment reporters are far apart.

Moreover, Li Caiwei has not had much news in recent years, so there is not much news about small bean sprouts.

The music video continues to play.

As the little girl grew up, she began to change to other actors to play it.

When I was in elementary school, I changed to a young actor, and there were only a few shots.

The picture flashed by, and the little girl grew up and became Lu Xiang'er.

Lu Xianger played the violin seriously.

And the violin was originally her specialty, so when she played, it was not a performance, it was her daily life, very focused, and very professional.

"Lu Xianger plays the MV heroine? This news has something to watch. ”

"Really, Lu Xianger plays the heroine, and she is still playing a violinist, isn't this herself?"

"I've read Lu Xianger's information, she did learn violin with her grandfather when she was a child, so will the prototype of this MV story be herself?"

A reporter saw the newsworthiness in the MV and began to arrange the team tasks behind him: "Quick! Check all the information of Lu Xianger when she was a child, and prepare to make a special feature, so I will write the prototype story of this MV. ”

……

After the MV of "My Dream" was broadcast, the whole story was very touching.

When Lu Xianger stood on the highest stage and played the violin, he received countless applause from the audience, but the old man did not appear on the scene, which really touched people's hearts.

When the MV was finished, many reporters at the scene couldn't help but stand up and applaud.

Followed by.

Lu Jianchuan led his daughter Lu Xianger to the stage and announced: "Okay, the MV premiere of the Chuanliu brand theme song "My Dream" is over. Next, there is another blockbuster news to be released, let the heroine of our MV announce it in person. ”

Lu Xianger took the microphone, glanced around, and announced: "From today onwards, I will serve as the image spokesperson of the Chuanliu brand." I hope you all support the new product released today, Chuanliu 2.0 headphones. ”

When the reporter heard the news, he immediately became interested.

A reporter couldn't help asking: "May I ask Miss Lu, you are here to endorse Chuanliu headphones, can you use your expertise in the field of violin to ensure the quality of the headphones?" ”

Lu Xiang'er took out a pair of headphones from her pocket and said with great certainty: "Of course, I have been using this pair of headphones for a month and a half, and the quality is one of the best among the similar products I have used." Moreover, I will also use my expertise to give advice to the products of the Chuanliu series, so that the products of this series will be better and better. ”

The reporter's question became sharp: "Miss Lu, you mean to say that you use your professionalism to ensure that this headset has better sound quality than other headphones on the market, is that so?" ”

Lu Xianger realized that there was a hole in this problem.

Lu Jianchuan next to him couldn't let his daughter be stumped by the reporter's question, so he immediately took over the topic and replied: "I have announced the price of Chuanliu 2.0 flagship headphones before, and I dare to say that Chuanliu 2.0 has no rival in the mid-range wired headphones." ”

(End of chapter)