Approaching the 11th long holiday, the publicity of "Spirited Away" as high as 100 million was spent, and the effect was immediate.

On outdoor screens in shopping malls across the country, a 30-second trailer of "Spirited Away" will be played every hour.

Not only shopping malls and cinemas, but also subways and buses have promotional posters and trailers for "Spirited Away".

People walk on the road and take the subway, and from time to time they can hear the theme song "Dear Traveler" sung by Lu Ming of "Spirited Away".

The singing voice is leisurely and clear, and it is very beautiful.

In the trailer, you can still hear the line spoken by the amber lord dubbed by Fang Xing: "I didn't know that the taste of parting was so bleak, I didn't know that saying goodbye should be so strong." ”

Since late September, advertisements have been spread all over the country's major cities.

Many people who don't pay attention to entertainment news and movie information have also seen the posters and trailers of "Spirited Away" in their work, study, and life.

At the beginning, passers-by just knew that there was such an animated movie for promotion.

When you see it once or twice, you don't think about what kind of movie it is.

However, when I see it more often, I always discuss it with my relatives and friends around me.

"Recently, I have been seeing an advertisement for an animation, and I must have spent a lot of money."

"Which anime?"

"What's Chihiro's called, the theme song is pretty good."

"You don't even know about this animated movie? It's the animation made by Fang Xing. He also dubbed it himself. You don't know, the tickets for the screening have been fried by scalpers to more than two hundred. ”

"There are scalpers in movie tickets? No, my classmate posted a ticket for the screening in the circle of friends, saying that this movie was so good to see and hit, and said that he would take his girlfriend to watch it again when he was on holiday. ”

"Is that an exaggeration?"

"I don't know, anyway, I'm going to go to see it on eleven, hoping to buy a ticket."

"Doesn't it mean that the movie released on Eleven is the most popular in "The Legend of God of War"? and "Rock and Roll Detective 2". ”

"Yes, these two have invested hundreds of millions, and the publicity and distribution are also very strong, so many people should watch them. Now the billboards on the subway are full of posters of these three movies. ”

……

Similar discussions are happening around many ordinary people.

Most ordinary viewers didn't decide to watch it just because they watched the trailer of "Spirited Away", but at least they already knew that there was such an animated movie to be released.

As for whether you want to watch it or not, you need to make a decision about the right time during the long vacation, a good reputation for the movie, and the evaluation of friends after watching it.

The screening of "Spirited Away" has been going on for more than a week, and many viewers who have watched the screening have posted on Moments to share their viewing feelings.

Viewers who couldn't grab tickets asked friends who watched the screening in the circle of friends, and the answers they got were basically praised.

The evaluation of friends is the easiest to arouse people's interest.

Seeing the movie-watching experience shared by friends, many people became interested and considered going to watch it on vacation.

However, the number of screenings is still too small, and the number of viewers who have seen it is very small, and only some of them will share their viewing feelings.

Therefore, the viewing evaluation of "Spirited Away" is only circulated in some small circles, and has not yet formed a word-of-mouth effect.

……

After fifteen days of screenings of "Spirited Away", it finally ended the evening of September 30.

Six blockbuster movies, released in the early hours of the morning at the same time.

Since the evening of September 30th, as soon as it is past 12 o'clock, it is October 1st.

The first screening of the film on October 1 will be after 12 p.m.

However, there are not so many viewers who will watch the early morning show.

The main viewing time is also to get the afternoon of the 1st.

Due to the long holiday of the eleventh day, there are very many viewers who watch movies on this day.

Some viewers booked tickets in advance on major apps, and some viewers didn't want to see anything, so they went directly to the cinema and watched whatever was suitable.

On October 1st, from noon, the flow of people in the cinemas of major cities surged.

Among them, most of the audience came for "The Legend of God of War", "Rock and Roll Detective 2" and "The Great Hero".

These three are the highlights of the eleventh schedule, and the three films together have more than 80% of the film schedule.

In particular, "The Legend of God of War" gathers stars from across the Taiwan Strait and three places, and it is a special effects blockbuster, which has an absolute attraction to the audience.

For many audiences, it's just to see the special effects, as long as the special effects are dazzling and the fights are exciting, other things can lower the standard.

Moreover, "The Legend of God of War" was not screened, and the audience only watched the trailer and had the greatest curiosity and expectation for this movie.

"Which one?"

Wang Lisong and Chu Xiaoyu are a couple, and it is a campus relationship, and after graduation, they stayed in the city where their alma mater is located to work hard.

I am usually very busy at work, often working overtime, and finally waited until the eleventh long holiday, and finally could go on a date, so after eating at noon in the commercial plaza, I went directly to the top floor cinema to watch a movie.

For them, today's date is all about it, and what they see is not so important.

"Well, you definitely want to watch God of War, right?" Chu Xiaoyu knew that her boyfriend definitely wanted to watch a special effects blockbuster.

"The most important thing is that you like it, and we will watch whatever you want." Wang Lisong pinched her nose dotingly.

"If it were me, I would like to watch "Spirited Away", the lines spoken by the male protagonist are too feeling." Chu Xiaoyu proposed.

"Yes, we'll just look at this." Wang Lisong walked to the counter and queued up to buy tickets.

There were a lot of people who came to see the movie during the eleventh long holiday, and it took about ten minutes to queue up before it was his turn to buy tickets.

"Two copies of Spirited Away." Wang Lisong stretched out two fingers to the conductor.

The conductor clicked on the ticketing system and said, "There are only tickets for the three-and-a-half session." ”

"Huh?"

Wang Lisong's eyes widened and he glanced at the time on his phone: "It's only one o'clock now." ”

The conductor unfolded all the movie screenings and said, "Take your pick." Those marked with full characters are those that have sold out of tickets. ”

Wang Lisong didn't expect such an exaggeration, glanced at today's film schedule, and found that there were only three performances in "Spirited Away".

The 1:10 p.m. show has been sold out, the 7:30 p.m. show has also been sold out, and there is another show in the early morning, but the early morning show is out today.

In other words, there are only three and a half o'clock left today.

"Why are there so few films?" Wang Lisong asked questions, but he was more complaining.

The conductor explained: "There are many films scheduled for "The Legend of God of War" and "Rock and Roll Eucalyptus 2", and if you want to watch it, you can only watch it at half past three. ”

In this studio, "Spirited Away" is screened only four times a day.

Wang Lisong couldn't make up his mind all of a sudden, beckoned to his girlfriend, and discussed: "It's only half past three left, if we want to see it, we have to wait for more than two hours." ”

Chu Xiaoyu frowned, turned his head to look at the shopping mall outside, and said, "Go shopping and drink a cup of milk tea, it's fast." ”

"Okay." Wang Lisong asked the conductor to open the three-and-a-half field and prepare to choose a seat.

It's just that after clicking on "Spirited Away" at half past three, his eyes widened again.

The tickets for half past three were basically sold out, and only the corners remained.

"Which location? There are only the two on the far left of the first row. The conductor checked the two leftmost slots in the first row and locked them down first.

If you don't lock it in first, it is likely to be bought by other booking channels.

It's just that Wang Lisong saw that there were only tickets left in the corner of the first row, and he was in trouble again.

Watching a movie in the first row, the experience is very bad, and you have to keep your head up.

If it's in the corner of the first row, it's even more uncomfortable.

Wang Lisong looked at his girlfriend and said, "Why don't you watch it next time." The first row is very uncomfortable to watch. ”

Chu Xiaoyu also knew that the experience in the first row was very poor.

Originally, I watched the movie to have fun, but the experience was not good, so why should I watch it?

Chu Xiaoyu was also very considerate, and said with a smile: "Then watch "The Legend of the God of War", anyway, you originally wanted to watch this." ”

When Wang Lisong heard that his girlfriend agreed to watch "The Legend of the God of War", he said happily: "Then let's watch "Spirited Away" tomorrow." ”

After he finished speaking, he asked the conductor to open the show of "The Legend of God of War" and start choosing seats.

"The Legend of God of War" has enough films, and there are basically scenes every hour, so there are more positions to choose from.

In the end, they chose the nearest one, and after getting the tickets, they went to the bubble tea shop to buy drinks together.

……

A similar situation has happened in many studios.

"Spirited Away" has 5% of the films, which is indeed relatively small.

However, the publicity and distribution expenses are as high as 100 million.

The publicity and distribution funds of 100 million yuan, in the eleventh schedule, are only less than "The Legend of the God of War", and as much as "Rock and Roll Exploration 2", which ranks second.

The high cost of publicity and distribution will naturally bring a lot of moviegoers.

However, many viewers came to the studio, only to find that they could not buy tickets.

As a result, the above situation has occurred, and many viewers can only choose to watch other movies.

……

It was eight o'clock in the evening.

There are more and more viewers who can't buy tickets for "Spirited Away".

Many viewers complained on the Internet that they couldn't buy tickets, and as a result, they were also on the hot search.

[I said that it would be released on October 1st, so I went to the cinema at noon, and the tickets for all the shows throughout the day were sold out. 】

[There are too few scheduled films, and I can't see them if I want to see them. 】

[Just 5% of the film schedule? What the hell! Didn't you say that the word-of-mouth of a good screening exploded? 】

[The tickets I booked for the third day in the evening, the middle tickets are gone, and I can only do the penultimate row. What's going on here? Is the filmmaker chartered? 】

[100 million publicity, won't all be used to charter the venue? ] 】

The situation of filmmakers and distributors smashing their wallets is not uncommon in the film industry.

Because the attendance rate will affect the subsequent scheduling of the film, it is possible for the filmmaker and the distributor to smash the market to increase the attendance rate and ensure the follow-up scheduling.

Therefore, many viewers found that they couldn't buy tickets for "Spirited Away", and their first reaction was to charter the film.

……

Many viewers can't buy tickets, but there are also some viewers who book tickets a few days in advance and buy tickets in the middle position.

[Hey, hey! It seems that I was prescient, I booked the No. 1 ticket on September 28, and bought the ticket in the middle of the noon show, I don't know if the film party has chartered the show, anyway, the one I watched was overcrowded. As for the movie, I can only say that I personally think that at least the top three in the history of animation films. It is a personal opinion and does not accept rebuttals. 】

[I bought tickets three days in advance, and I was relieved to see that everyone couldn't buy tickets, hahaha......]

[Can you plug the mouth ball upstairs?] I'm irritable right now. 】

[What are you doing! Now to watch a movie, do you have to grab tickets? I didn't know, I thought it was the Spring Festival. 】

[I also think it's ridiculous, you have to grab tickets three days in advance to watch a movie, it's outrageous.] 】

[I can't buy a ticket either, and I can only watch "The Legend of God of War" with my girlfriend in the end. 】

……

It was the morning of October 2nd.

The real-time data on the Maoyan box office app shows the box office of the previous day.

The box office of the market is 450 million, including 150 million for "The Legend of the God of War", 130 million for "Rock and Roll Detective 2", and 100 million for "The Great Hero".

The box office of the three movies adds up to 380 million.

"Spirited Away" is only 50 million, which is quite far behind the top three movies.

This kind of box office distribution is the most common distribution situation, usually the box office of important schedules is the competition of two or three blockbuster movies, and the later movies will be opened up a big gap, directly forming a fault.

This year is the eleventh box office, and the box office of the first three movies has exceeded 100 million on the first day.

"Spirited Away" was filmed in fourth place, only half of the box office of "The Great Hero".

Thanks to the Maoyan app, you can see the real-time box office, film scheduling and attendance rate.

Ordinary people can also download the app to view these data.

Therefore, although "Spirited Away" only ranked fourth at the box office, many netizens found something special.

The top three movies at the box office have an average attendance rate of around 35%.

Among them, "Rock and Roll Eucalyptus 2" has the highest attendance rate, with 38%.

The reason why the attendance rate is relatively high is also very simple, because it is a sequel and has the popularity of the first part, so it is normal for the attendance rate to be high on the first day.

The top three movies at the box office, with an average attendance rate of 35%, are normal.

The box office of movies during the holidays, and the popular movies are basically this attendance.

However, many netizens have found that among so many movies, there is one movie with an outstanding attendance rate.

The attendance rate of "Spirited Away" is as high as 76%, which is unique among movies with an average attendance rate of 35%.

This is still because one of the games is in the early morning, and the attendance rate of the early morning games is generally very low, which will inevitably reduce the overall attendance rate.

has such a high attendance rate, but the film schedule is only 4.9%, not even 5%.

After the box office came out on the first day, the discussion about the schedule and attendance of "Spirited Away" became more and more intense on major online platforms.

Some netizens feel that it is normal to have a high attendance rate if they can't grab tickets.

Some netizens also believe that this is a fake attendance rate that was chartered by the filmmaker.

Netizens don't know the truth, and all discussions are just speculation.

However, there are people in the industry who know that this is really the case.

Penguin Pictures, as the distributor of "Spirited Away", is well aware of whether the attendance rate is real.

Therefore, after Zhang Changfeng got the box office report on the first day, he began to seriously consider the scheduling of "Spirited Away".

5% of the film schedule, cut 11% of the box office, and the performance of "Spirited Away" on the first day exceeded Penguin Pictures' expectations.