There are many factors that affect the scheduling of a movie.

Factors such as the box office appeal of the filmmaker, the strength of the distributor, and the audience's feedback will affect the film schedule.

However, the most important factor is actually the attendance.

When a movie is released in theaters, there is only one original purpose, and that is to make money.

If you want to make money, you have to let the audience go to the cinema to watch it.

If the attendance rate is high, it means that the audience wants to see it.

It is impossible for a theater to show movies with high attendance and movies that have not been watched.

Therefore, as long as the attendance rate is high, the number of films will definitely increase.

Even if the filmmaker does not ask for it, the theater will ask for more films.

Of course, the strength and attitude of the filmmakers and distributors will still affect the increase in film scheduling.

In addition, the attitude of the theater chain will also affect the film schedule.

Because there are more than 50 cinemas in China, the largest of which are Dadi and Zhongying.

Each cinema chain has its own management model, and the film schedule will be different.

If the filmmaker and distributor have a strong influence on a certain cinema line, they will naturally be able to get more films on this cinema line.

Of course, in general, theaters and theaters are going to make money, and the general direction of making money will not change.

……

After Ark Culture and Penguin Pictures got the box office data on the first day of "Spirited Away", they immediately began to communicate with the theater chain, hoping to increase the film schedule.

It's just that the number of movie theaters is fixed, and there are only so many screenings per day.

To increase the schedule of a movie, there will inevitably be a decrease in the schedule of films.

That's where the competition comes.

"Spirited Away" wants to increase the film schedule.

The three movies "The Legend of the God of War", "Rock and Roll Detective 2" and "The Great Hero" also want to increase the film schedule.

Moreover, the top three major productions at the box office all exceeded 100 million yuan on the first day, and they are very confident.

The distributors of these three films can even point to the nose of the theater manager and scold: "The box office exceeded 100 million on the first day, and the attendance rate exceeded the average line, why should we reduce our film schedule?" ”

Similar quarrels have occurred in various film distribution companies.

……

Since "The Legend of the God of War" is the highlight of Penguin Pictures' eleventh schedule, the publicity and distribution team of "The Legend of the God of War" was personally led by Zhang Changfeng.

Spirited Away is in charge of another manager.

On the morning of October 2, Zhang Changfeng personally led two teams to communicate with many theaters online and offline.

"Manager Li, the film schedule of "The Legend of the God of War" can't be lowered, and the box office of 150 million is opened, and there is no reason to drop it. The film schedule of "Spirited Away" will definitely increase, with an attendance rate of 76% and a box office share of 11%. Not to mention that it is necessary to increase the film schedule to 11%, but to add 10%. Zhang Changfeng personally called the manager of Dadi Cinema Line.

"Mr. Zhang, it is difficult to increase the film schedule of "Spirited Away" to 10%, do you know how many people called me today, and they all have to add the film schedule, how can I add it?" The cinema manager was very helpless.

"The attendance rate of "Spirited Away" is there, and 10% of the films are not too much." Zhang Changfeng knows very well that even if he doesn't mention it, the schedule of "Spirited Away" will increase, but the increase is difficult to say, so we must strive for it.

"Doubling the schedule is too much, and an increase in the schedule means that attendance will go down." Manager Li explained.

"I looked at the movie ticket reservations for the next three days, and the tickets in the middle of "Spirited Away" have all been booked. If the film schedule increases, the attendance rate will not decrease much. Zhang Changfeng took the movie ticket pre-sale report in his hand, and everything spoke with data.

"We are all in this business, and the high attendance rate on the first day of "Spirited Away" is largely due to the fact that there is enough publicity, more publicity, and fewer films, which will naturally form the illusion of high attendance, and it may not be so high on the second day." Theater managers have been in this business for so many years, and they are still relatively sure of the changes in movie box office data.

And this is exactly what happened.

On the first day of the movie's release, the biggest factor affecting the box office is not word-of-mouth, but the box office appeal of publicity and the director and starring.

It's easy to understand.

On the first day of the movie's release, word of mouth had not yet been formed.

Whether the audience chooses to watch this movie mainly depends on the cast and director of the movie, as well as the publicity of the movie.

Word-of-mouth affects the number of follow-up viewers.

Therefore, a high attendance on the first day does not prove a good reputation.

The ultra-high publicity and distribution funds in the early stage and the very low proportion of film scheduling will indeed lead to a high attendance rate.

There have been movies like this before, but from the second day, the film's reputation was average, the attendance rate dropped all the way, and the final performance was mediocre.

Of course, Zhang Changfeng knew about this example, so he made preparations in advance and said: "Regarding audience feedback, our company has collected feedback from audiences in more than 100 theaters across the country, and the audience's evaluation of "Spirited Away" is very high. I can guarantee that if the film schedule increases to 10%, the attendance rate of "Spirited Away" will not be lower than 60%. ”

The theater manager was a little moved, and proposed a plan: "If the schedule of "Spirited Away" is increased to 10%, the schedule of "The Legend of God of War" is reduced to 30%. ”

"Absolutely not!" Zhang Changfeng flatly refused.

The film schedule on the first day of "The Legend of God of War" is 35%, which is the highest film schedule in the eleventh schedule.

The second in the list of films is "Rock and Roll Detective 2", 25%.

The third in the list of films is "The Great Hero", 21%.

The schedule of the three films combined, a total of 81%.

Hearing that the theater manager wanted to lower the schedule of "The Legend of God of War", Zhang Changfeng immediately objected.

"The Legend of God of War" is the highlight of Penguin Pictures' eleventh schedule.

The schedule of "Spirited Away" is to be fought for, but the schedule of "The Legend of the God of War" must also be stabilized.

"Mr. Zhang, the attendance rate on the first day of "The Legend of God of War" is lower than the other two, and the film schedule will definitely drop a little. You want to increase the schedule of "Spirited Away", where does that schedule come from? "The theater manager not only received a call from Zhang Changfeng, but other filmmakers have also been asking for more films.

But there are so many films, some people increase, and some people must decrease.

"You should know the starring lineup of "The Legend of God of War", it must be the box office champion of the eleventh schedule, it is impossible to lower the film schedule, absolutely not." Zhang Changfeng's attitude was very resolute.

The theater manager sighed and confessed: "Mr. Zhang, let's tell you the truth." The attendance rate on the first day of "Rock and Roll Detective 2" and "The Great Hero" was higher than that of "The Legend of God of War". It's already hard to do without adding a schedule to these two films.

"In short, if you want to increase the schedule of "Spirited Away", you can only take it from "The Legend of God of War", think about how much you want."

Zhang Changfeng's expression was very serious, and he began to consider the allocation of films.

Penguin Pictures is still very strong in film distribution and can have a certain right to speak.

After discussion, in order to maintain the position of the box office champion of the eleventh schedule of "The Legend of God of War", the film schedule was only reduced by 3 points.

The film schedule of "Spirited Away" has risen from 5% to 8%.

……

After the increase in film scheduling, "Spirited Away" added several new films on October 2.

Many viewers couldn't buy the film online, went to the theater, and finally bought tickets for the new screenings, and posted movie tickets on Weibo, saying that they were lucky.

Each cinema chain has a unified brand.

For example, Dadi Cinema Line will have its own cinema membership card.

In order to protect the rights and interests of its members, theaters will reserve a part of the movie screenings when popular movies are released and open them to members.

Of course, this usually only happens when it's hard to grab tickets for popular movies.

If it is usual, the movie screening hall is not full of people, so there is no need to reserve it.

The current situation of "Spirited Away" is the popular show in three days, and the tickets are all sold out.

The new screenings of the cinema are given priority to its own members.

This makes it possible to see screenings in cinemas but not on online channels.

Audiences who bought tickets posted movie tickets on major online platforms.

immediately attracted many netizens to complain:

[Obviously, it is a new show, and the theater will give priority to the customers on site.] 】

This is not unusual at the time of the release of hit movies.

Because when customers go to the cinema to buy tickets, the conductor usually recommends popcorn and drink sets.

Popcorn and drink packages are a major source of income for the studio, and they do not need to be separated from theaters and films.

Therefore, for the cinema, the customers who come to buy tickets on the spot are of the highest quality.

After posting movie tickets on Weibo, many netizens who couldn't book tickets online began to go offline and went to major cinemas to buy tickets on the spot.

"Give me two tickets for "Spirited Away", you can do it in the afternoon and evening, but not in the early morning."

"Today, the tickets for "Spirited Away" are sold out, and there are only tickets left in the corner of the early morning."

"What? Sold out today? Isn't it an increase in film scheduling? What's going on in your theater? Got money or not? ”

"I'm very sorry, today's tickets are sold out, and there are still tickets for the new show at noon tomorrow."

"It's not available tomorrow, are there any new shows today?"

"We don't know, we have to wait for the notice from the theater."

"What! Can't you just give feedback to the above and add a few more? ”

Many netizens who went to the offline cinema to buy tickets found that the tickets for the day were sold out, and couldn't help but complain on Weibo:

[What about the tickets that can be bought offline? ] What about tickets? 】

[I also saw someone say that you can buy tickets for the new show offline, but when I went, I found that there were too many smart people like me, and I grabbed them at noon. 】

[I had an idea and bought a ticket for tomorrow's new show, and after I bought it, I found that there were only tickets left in the corner for that one, which was really cruel. 】

[Is this movie so good? Can you grab a ticket like this? 】

[I haven't watched it yet, but I heard a colleague I watched it say that the top three in the history of animation films. I feel outrageous when I blow it, the problem is that more than one colleague said so, and when I saw my classmates on the first day, my circle of friends exploded. 】

[If you see it, you will know that it is the top three in the history of animated films, which may be questioned, but I still have to say that this year's animated movie is No.1, and the Lunar New Year file is next year, so it is impossible to have any opponents this year. 】

……

On Weibo, countless netizens discussed the topic of "Spirited Away" that was hard to find, and there were several hot searches.

[It's the first time I've experienced a situation where I want to watch a movie and can't buy a ticket. In the past, even if it was a Chinese New Year stall, not to mention the middle position, the position next to it was still bought casually. 】

[It's really hard to get a ticket, what is the theater doing? ] Can't you have a few more screenings? Don't tell me, movies also do hunger marketing. 】

[I glanced at the schedule on the cat's eye, and the schedule of "Spirited Away" No. 2 is 8%, which is only 3% more than No. 1. 76% attendance on the first day, and only 3% more on the second day, what kind of blind comparison is this? 】

[The theater came out to be scolded. Yes, God wants to scold you! 】

[It's really uncomfortable. I'm about to be spoiled by my classmates, and I can't bear to see it, so I can only book a ticket on the 5th. I'm really convinced. 】

[Sure enough, singing is not good at making movies, and I can't even get the films, I really don't have a card! ] 】

[Really no card +1]

……

The second day's screening ended, and on the morning of October 3rd.

After the box office data of major theaters is summarized, the data of No. 2 is displayed on the Maoyan app.

"The Legend of God of War" had a box office of 130 million, with 32% of the film schedule and 30% attendance, which was one point lower than the attendance rate of the previous day.

"Rock and Roll Detective 2" had a box office of 120 million, with 27% of the scheduled films and 37% attendance, which was basically the same as the previous day.

"The Great Hero" has a box office of 95 million, with 20% of the film schedule and 35% of the attendance rate.

The top three movies at the box office are stable in all aspects.

The situation is slightly worse for God of War, attendance is starting to decline, and the Japanese crown is in danger.

The fourth place at the box office is still "Spirited Away", with a box office of 82 million, accounting for 8% of the film schedule and 78% of the attendance.

Instead of decreasing, attendance increased by two points.

The box office increased by as much as 60%, from 50 million on the first day to 82 million, and the momentum is staggering.

On the morning of October 3rd.

When Zhang Changfeng saw the box office data of No. 2, his expression was a little complicated.

Because the performance of "The Legend of the God of War" is not as expected, after the film schedule is reduced, the attendance rate is still decreasing.

If it continues like this, the box office will be the top of the day, and it may even be taken away by "Rock and Roll 2".

Happily, the performance of "Spirited Away" is still eye-catching.

After the increase in film scheduling, the attendance rate did not decrease, but increased.

Zhang Changfeng also regretted a little, if the day before, he had lowered the schedule of "The Legend of the God of War" to 30%, and gave the 2% of the schedule to "Spirited Away", maybe the data would be better.

It's just that, in that case, the box office crown of "The Legend of God of War" will be gone.

Now, Penguin Pictures is caught in a dilemma.

Do you want to keep the box office champion of "God of War"?

If you want to protect "The Legend of God of War", you must increase publicity and distribution, carry out movie-watching activities, and stimulate the audience's enthusiasm for watching the movie.

These means are effective, but the investment will be significant.

Just as Zhang Changfeng was pondering, the person in charge of the publicity and distribution team of "Spirited Away" knocked on the door of the president's office and said eagerly:

"Mr. Zhang, I suggest that the film schedule of "Spirited Away" be greatly increased. Do you still remember Fang Xing's request at the beginning?

"I remember that when we first talked about cooperation, Fang Xing asked for 20% of the film schedule.

"At the time, everyone thought he was joking, but now seeing the attendance of Spirited Away, I think he was right.

"Spirited Away" deserves 20% of the film schedule, and we can't hesitate any longer, otherwise we will miss the best opportunity."