Penguin Pictures executives held an emergency meeting to discuss the scheduling of "God of War" and "Spirited Away."

With an attendance rate of 78% on the second day, "Spirited Away" has already shown great potential.

It is inevitable to increase the film schedule, but how to distribute the film schedule of the two films is a topic that needs to be discussed.

If he can, Zhang Changfeng certainly hopes that both movies can get high-ranking films.

The problem is, other film distribution companies think so too.

The box office of "Rock and Roll Detective 2" and "The Great Hero" is not low, especially the box office of "Rock and Roll Detective 2" on the second day is close to "The Legend of God of War".

In this case, the distribution company of "Rock and Roll Detective 2" is also actively striving for film scheduling.

It's good if the schedule of "Rock and Roll Detective 2" on the third day does not rise, but it is impossible to press its schedule.

Therefore, the schedule of "Spirited Away" can only be squeezed from other places.

And the first to be squeezed and scheduled was "The Legend of the God of War".

Judging from the box office data of the next day, the film schedule of "The Great Hero" will drop slightly, but the decline will definitely not be too large.

Therefore, if "Spirited Away" wants to greatly increase the film schedule, it will inevitably squeeze "The Legend of God of War".

For Penguin Films, both films were released by them, and the palms and backs of their hands were full of meat, and it was difficult to choose.

What's more, "The Legend of God of War" has already won the daily box office championship for two days, and now lowering the film schedule is equivalent to giving up the box office champion of the eleventh schedule.

For a film distribution company, it is very important to be able to get the box office champion of an important schedule.

The cast of "The Legend of God of War" is very top, and Penguin Pictures has invested a lot of resources in order to win the distribution rights of "The Legend of God of War", and it is impossible to give up casually.

Moreover, in the back of the film, there is a more complex network of relationships.

"The Legend of God of War" represents not only the film itself, but also the production company behind it.

"The Legend of God of War" is a big production produced by Image Media, with an investment of 300 million.

Image Media is a giant company in the film industry, ranking among the top five in the film industry, and invests in big productions almost every year.

Penguin Pictures and Image Media have a deep cooperative relationship, and now that the film schedule of "God of War" is cut, Image Media will definitely have opinions.

If it is not handled well, it will even affect the future cooperation between the two companies.

Therefore, "The Legend of God of War" represents the face of video media.

It's much more than it seems.

Not only that, the investors of "The Legend of God of War" are not only one company, but more than a dozen film and television companies.

Penguin Pictures also voted for "The Legend of God of War".

In other words, "The Legend of God of War" is the son of Penguin Pictures.

The more "God of War" earns, the more profit Penguin Pictures can get.

The main investor of "Spirited Away" is Ark Culture, and Penguin Pictures can only get a distribution share.

Moreover, Penguin Pictures signed a minimum of 20 million + 5% distribution agency fee with Fang Xing at the beginning.

Looking at the current momentum of "Spirited Away", the box office easily exceeded 500 million.

According to the contract, the share of 450 million box office is more than the guaranteed amount.

In other words, Penguin Pictures can only get a 5% distribution share from the project "Spirited Away".

Even if the box office of "Spirited Away" can reach 1 billion, Penguin Pictures will not get more than 50 million.

Therefore, Penguin Pictures can't make much money on "Spirited Away".

……

In fact, when he saw the box office data of "Spirited Away" on the second day, Zhang Changfeng regretted it a little.

You should sign a 10% share agency contract at the beginning, in that case, you can earn at least 100 million on "Spirited Away".

Even, if Penguin Pictures was willing to pay 100 million in advance for the promotion and distribution of the contract when the contract was first negotiated, it could have divided the distribution into 15%.

It's a pity that the film review department of Penguin Pictures at that time did not have a high box office estimate for "Spirited Away", and it can be considered a dark horse if it can reach two or three hundred million.

After all, it is very difficult for animated films to have a high box office, and it is also a 2D animation.

I didn't expect the momentum of "Spirited Away" to be so strong, with an attendance rate of 76% on the first day, and after increasing the film schedule on the second day, the attendance rate increased instead of decreasing, reaching 78%.

This has left Penguin Pictures very divided.

Zhang Changfeng can't blame others, he only blames himself for not being accurate enough.

Business operations are like this, and high returns come with high risks.

Penguin Pictures is unwilling to bear the publicity and distribution cost of 100 million, so naturally it will not be able to get the high return of "Spirited Away".

For a film distribution company, making money is the number one goal.

"The Legend of God of War" has a high box office, and Penguin Pictures can get more, so the top management is still more inclined to protect "The Legend of God of War".

Moreover, winning the box office championship of the eleventh schedule is more important to the company.

……

The other side.

Fang Xing also held a meeting with employees in the company.

Unlike the dreary atmosphere of Penguin Pictures, the employees of Ark Culture are excited and motivated.

Seeing the box office data of "Spirited Away" on the second day, Fang Xing was no longer in a hurry.

Before "Spirited Away" was released, the fate of this animated film was difficult to say.

After all, cinema movies must be scheduled to have a box office.

If there is no film schedule, no matter how high the quality of the film is, the box office will not be much higher.

Everything Fang Xing did in the early stage, smashed 100 million publicity, and screened it in advance, all of which was to give "Spirited Away" a good start.

As long as the first day's schedule isn't too low, you don't need to worry about the rest.

Fang Xing won 5% of the film schedule for "Spirited Away" without any help.

This schedule is not high, but in the eleventh schedule, the number of films scheduled has been ranked fourth, this schedule is not high, but at least it will not be submerged in the schedule of theatrical films.

The box office performance of "Spirited Away" is also very gratifying.

The next day, the attendance rate was 78%, and the box office was cut 82 million.

Fang Xing doesn't need to worry anymore, no one can stop it in the National Day file.

……

Under the pull of capital and connections from all parties.

The film schedule on October 3 came out, and the proportion of "Spirited Away" almost doubled, from 8% to 15%.

In order to stabilize the box office champion position of "The Legend of God of War", Penguin Pictures began to increase the publicity and distribution costs, and carried out movie viewing discounts.

"God of War" is shown in theaters, and Penguin Pictures will subsidize the ticket price to bring the price of movie tickets down.

For many viewers who don't care what to watch, ticket prices are also a big factor in their thinking.

Seeing that "The Legend of God of War" has preferential activities, the ticket price is discounted by 7%, which naturally attracts many viewers to buy tickets to watch the movie.

It's just that the 7% off ticket price and the 3% off are missing, and the theater can't pay for it, so it can only be subsidized by Penguin Pictures itself.

It's a pity that the preferential activities held by Penguin Pictures failed to save "The Legend of God of War".

After the box office data came out on October 3, "The Legend of God of War" failed to stabilize the daily box office champion and only won 120 million at the box office.

"Rock and Roll Detective 2" got 125 million box office.

The box office market on October 3 showed a downward trend.

This is a normal phenomenon of changes in the box office of National Day stalls.

The box office of the National Day stalls is usually the highest box office on the first day, and then the daily box office slowly declines from the second day.

After the end of the seven-day long holiday, the daily box office will be cut in half, and when it comes to the weekend for two days, it will warm up for two days, and it will be halved again on weekdays.

This is the law of the box office market, but the box office of "Rock and Roll Detective 2" did not fall but rose, not only outperforming the market, but also surpassing "The Legend of God of War" and winning the daily box office championship.

The stamina of "The Great Hero" was slightly worse, and the box office dropped to 78 million.

Moreover, "The Great Hero" is no longer the third at the daily box office.

Because of the third place in the daily box office, it has been replaced by "Spirited Away".

The box office of "Spirited Away" rose to 110 million on the third day, and there is not even a big gap with the top two "God of War" and "Rock and Roll Detective 2".

When the box office data came out, the entire film industry was surprised.

The momentum shown by "Spirited Away" is a bit fierce.

Relying on 15% of the film schedule, the second-highest box office "The Legend of God of War" is almost the same.

The gap is only 10 million, but the difference in film scheduling is nearly doubled.

……

After the box office data on October 3 came out, Penguin Pictures executives began to panic.

"The Legend of God of War" carried out a preferential activity, but the daily box office champion was still taken away by "Rock and Roll Detective 2".

Not only that, but the rating of "The Legend of God of War" on the bean sprouts network has dropped significantly.

The audience's evaluation of "The Legend of God of War" is generally not high.

Most of the audience said: If you want to watch special effects, "The Legend of God of War" can still be watched, but the plot is not very good.

The box office of "The Legend of God of War" fell below 7 points from the next day, with only 6.8 points.

Moreover, this is still the early stage of the release, and as time goes by, this score will get lower and lower, and it may only end up being 6.2 or 6.3 points.

This score is hovering back on the passing line, bad movies are not counted, but they have nothing to do with excellence.

The audience's evaluation of "The Legend of God of War" is average, which also leads to the lack of stamina for this movie.

So even if there was a discount on the third day, it failed to keep the daily box office champion and was overtaken by "Rock and Roll 2".

Zhang Changfeng saw that "The Legend of the God of War" failed to keep the daily box office champion, and after seeing the audience feedback collected by the company, he already had a hunch that "The Legend of the God of War" would most likely not be able to retain the throne of the National Day box office champion.

The distribution company of "Rock and Roll Detective 2" is also a direct competitor to Penguin Pictures.

Let the opponent win the National Day box office championship, which is actually a loss of commercial competition for Penguin Pictures.

It will have a negative impact on the competition for the distribution rights of popular movies in the future.

Moreover, the box office of "The Legend of God of War" fell, and the producer, Image Media, was very dissatisfied.

……

On the morning of October 4th.

Zhang Changfeng looked at the box office data report the day before, and his expression was very solemn.

has been in this industry for so many years, and he knows very well that no matter how unwilling he is in his heart, "The Legend of God of War" is really not good, the reputation is not good, the stamina is not good, and it is difficult to do "Rock and Roll Eucalyptus 2".

The box office of important schedules is like this, once the daily box office is exceeded, there is basically no chance to overtake.

Moreover, according to the box office and attendance trend of "Rock and Roll Detective 2", the distributor will definitely strive for more films.

The box office and attendance of "The Legend of God of War" are falling, and the theater chain will definitely cut the film.

The film schedule of "The Legend of God of War" will be eaten by other movies, and the subsequent box office will continue to fall.

However, looking at the data, the final box office of "The Legend of God of War" will not be lower than that of "The Great Hero".

The problem is that "The Legend of God of War" can't beat "Rock and Roll Detective 2", which means that Penguin Pictures is no longer capable of competing for the National Day box office champion.

Zhang Changfeng's expression was very solemn, staring at the box office data of No. 3.

A moment later.

His attention began to be focused on Spirited Away.

15% of the scheduled films got a box office of 110 million, only 10 million less than "The Legend of God of War" and 15 million less than "Rock and Roll Detective 2".

Not only that, but on the bean sprouts network, the score of "Spirited Away" is ridiculously high.

The vast majority of viewers gave 5-star reviews, making the score as high as 9.2 points, basically touching the ceiling of the movie's rating.

Perform with such data.

If you continue to improve the schedule......

Zhang Changfeng took a deep breath, made a decision immediately, and notified the company's senior management to hold a meeting.

"Revise the publicity strategy from today...... No, from now on, go all out to promote "Spirited Away", and give all the resources and film schedules to "Spirited Away". As long as the attendance rate of "Spirited Away" does not plummet, the box office champion of the National Day file is still ours! ”

When Zhang Changfeng said this, he overrode public opinion and made a decision.

In fact.

Within Penguin Pictures, there are many management who are opposed to giving resources to "Spirited Away".

Because, many of the top executives of Penguin Pictures have a close relationship with the video media.

In terms of resource allocation, this part of the high-level is naturally more inclined to the "Legend of God of War" of Imaging Media.

In addition to this, the split ratio is also an issue.

For the "Spirited Away" project, Penguin Pictures can only get 5% of the box office share, which is already the lowest standard in the industry.

However, this only gives you the vision of the senior management of Penguin Pictures, and they are unwilling to take the risk of 100 million publicity costs, so they will naturally not get high returns.

"Regarding the proportion of agency shares, I will personally go and talk to Fang Xing."

Zhang Changfeng showed courage, ignored the opposition of other high-level leaders, and made a decision.

In the afternoon.

Zhang Changfeng took his assistant and made an appointment with Fang Xing to meet.

Fang Xing didn't pick a place and invited Zhang Changfeng to the Ark Cultural Headquarters to negotiate.

Zhang Changfeng showed a hint of embarrassment and considered the wording: "It's actually very inappropriate to mention this now." However, the distribution share of the "Spirited Away" project this time is indeed the minimum standard in the industry. ”

In fact, when Fang Xing learned that Zhang Changfeng wanted to see him, he had already guessed what was going on.

"Mr. Zhang, I gave two plans at the beginning. Moreover, the publicity and distribution expenses were also paid by myself. In this project, Penguin Pictures basically made money lying down. Fang Xing didn't let go immediately, his expression was very peaceful.

"I know that it's true that our review team can't see it. I am also impressed by the overall level of filmmaking and admire each other. Zhang Changfeng put his posture in the same position as Fang Xing, and even began to say flattering words.

After a pause, he continued: "I have already given the company a work arrangement, starting in the morning, all the resources will be given to "Spirited Away", and all the films that Penguin Pictures can influence will also be given to "Spirited Away".

"The goal is to push "Spirited Away" to the throne of the box office champion of the National Day file.

"Although there is a gap between the current total box office and the top two films, I believe that with the stamina of "Spirited Away", there is a chance to overtake and become the box office champion of the National Day file."

Fang Xing knew that Zhang Changfeng was expressing sincerity.

Zhang Changfeng continued: "It's just that there are still some senior executives in the company who oppose me giving all my resources to Spirited Away. I'm not just trying to shut these people up, I'm just trying to shut them up.

"Mr. Fang should sell me a favor, and we will have many opportunities for cooperation in the future."

Fang Xing heard that he had already talked about "human feelings", and knew that it was almost there.

For the president of a giant company in the film industry like Zhang Changfeng, he has shown the greatest sincerity to be able to say this.

It is more important to make the president of Penguin Pictures owe a favor than to make tens of millions more.

The reason why Ark Culture is oppressed by Pengcheng Capital and Dingsheng Capital is because Ark Culture has just started and has not established a solid network.

Fang Xing saw that Zhang Changfeng had said this, and finally relented: "What plan does Mr. Zhang want to use?" ”

Zhang Changfeng cast a grateful gaze and said, "According to the original Mr. Fang, he proposed the second set of plans. In addition, the follow-up publicity and distribution costs will be paid in advance by Penguin Pictures.

"More promotion resources and film scheduling will be added in the future.

"I can guarantee that from the 5th, the schedule of "Spirited Away" will gradually increase to more than 30%."

After listening to his promise, Fang Xing nodded and agreed, "Yes, just do it." ”

Penguin Pictures' push for "Spirited Away" will definitely make the box office blow out.

In fact, if you can get the promotion resources of Penguin Pictures, the money you will make in the end will not be less than now.

What's more, it can also make Zhang Changfeng owe a favor, and the road will be wider.

In fact.

Among the plans given by Fang Xing at the beginning, one of them was a 10% issuance account.

After this incident, Penguin Pictures naturally went all out to promote "Spirited Away".