Changfeng Automobile invited L.burst, the champion of the third season of "Super Rapper", to be the spokesperson.

This incident caused a lot of controversy online.

There are many long-winder owners who say they are disgusted.

Of course, there are also many long-winded car owners who don't care, or even don't pay attention to this matter at all.

If you are a white-collar office worker who commutes by car, you have to accompany your children at two o'clock every day, and you have to accompany your children after work, so you have no interest or energy to care who is the spokesperson of Changfeng Automobile.

Therefore, even if there are many Changfeng car owners who boycott this spokesperson on the Internet, the impact on Changfeng Motors will not be too great in the short term.

At least in the short term, it will not lead to a precipitous drop in sales.

A star in the automotive industry is not so influential.

As for the long-term brand image, it is determined by the overall external performance of an enterprise, and the celebrity spokesperson is one of the factors and a manifestation of the corporate culture.

But in any case, Changfeng Automobile's official Weibo was scolded by many owners to close the comment area, which shows that there are indeed many owners who feel that they have been backstabbed.

……

Fang Xing also saw the news on the Internet first, and then received Qiao Yinghong's angry WeChat voice.

"Boss, you really guessed right last time, this Changfeng car actually chose an underground rapper in the end, what kind of taste. We don't accept this kind of cooperation, and even if they take the initiative to find us in the future, we won't accept it, it's too low. ”

Last time, I finished eating with Dong Yijun and Dong Sihan.

When she was in the nanny's car, Qiao Yinghong felt that the meal was very happy, and thought that this cooperation was basically stable.

At that time, Fang Xing felt that things were not certain.

As expected, Changfeng Motors really invited the rapper spokesperson of "Super Rapper".

At that time, Dong Sihan had been talking about this show.

Fang Xing's understanding of this show is limited to knowing that there is this show and seeing the song videos of the show a few times, so he can't answer a few words.

However, this show is really popular in some foreign student circles.

Dong Sihan also mentioned that her international student classmates in Australia often talk to her about this show.

From this point of view, Changfeng Motor's brand marketing is indeed like a public money chase.

But not necessarily, maybe Changfeng Motor's marketing strategy is like this.

The show "Super Rapper" is indeed popular in some fixed circles, otherwise it would not have been able to achieve the third season.

Therefore, if Changfeng Motors recognizes this group as a target customer, it is also okay.

Of course, whether this will affect the brand image is another matter.

……

The twenty-seventh day of the lunar calendar.

The last promotional event of "My Neighbor Totoro" was held at the Donghai International Financial Plaza.

Since this is the last promotional event, as soon as this event is over, employees can disband and go home for the New Year.

Therefore, everyone works very hard, and they all hope to finish early and take the car home early.

Today's "My Neighbor Totoro" toys are also the most, and the stage is full of piles, and almost all the children on the scene have one.

In the second half of the event, entertainment reporters began to prepare for the last headline of the New Year, and as usual, they were all asking Fang Xing to wake up alone.

Reporter: "Fang Xing, a few days ago, it was rumored that you had dinner with the senior management of Changfeng Motors, and they all said that they would ask you to be the spokesperson of Changfeng Motors, but the spokesperson announced by Changfeng Motors was L.burst. What do you think about this? ”

Fang Xing said calmly: "I have eaten with many partners, this is not strange, as for the matter of Changfeng Motor, you should ask the management of Changfeng Motor." ”

Reporter: "L.burst just won the championship and snatched the endorsement that originally belonged to you, and it was a car endorsement. Some people say that your popularity and popularity are no longer good, and the era of L.burst will be in the future. ”

Fang Xing showed a question mark face, looked at the passers-by and audience, then picked up the microphone and began to sing: "I pray to have a transparent heart, and the meeting will ......"

Sang half a sentence, then pointed the microphone at the passers-by.

Passers-by and the audience quickly reacted and sang the second half of the sentence loudly: "And eyes that will shed tears." ”

Fang Xing continued to sing: "Give me the courage to believe again, oh ......"

The microphone was once again directed at the audience, and this time the audience had a tacit understanding, and sang in unison even louder: "Beyond the lie to hug you!" ”

After singing the chorus, Fang Xing looked at the reporter who asked the question just now: "What did you ask just now?" ”

The reporter also felt a little embarrassed.

As an entertainment journalist, of course he knows who is the king of the music scene, but in order to make news, of course, he has to ask fierce questions.

It's how intense it is.

The reporter then asked: "So what do you think of L.burst's music, some people say that he is the god of rap in the current Chinese music scene." ”

Fang Xing: "Congratulations to him." ”

Reporter: "What do you think of L.burst's music?" ”

Fang Xing: "Well, I haven't heard much about it, it's not good to evaluate." ”

Reporter: "L.burst's brokerage team has just announced that it will cooperate with Changfeng Motors to produce a song as a promotional song for Changfeng Motors. If Changfeng Motors asked you to be a spokesperson, would you make a promotional song for Changfeng Motors? ”

Fang Xing: "I don't endorse the car brand, so I don't answer this question."

The reporter refused to give up and continued to ask: "If a car brand asks you to endorse it, will you make music for this car brand alone?" ”

Fang Xing frowned and thought about it, then looked at the cameraman's lens and replied with a smile: "Maybe it will." ”

The reporter thought for a while, and then asked, "Fang Xing, where are you spending the Chinese New Year this year?" ”

Fang Xing replied: "Go home to accompany your parents." ”

Reporter: "Is it because I didn't receive an invitation to the TV station's party, so I can only go home for the New Year?" ”

Fang Xing: "I haven't gone back to accompany my parents during the Spring Festival for two years, and this year's Spring Festival file is also on "My Neighbor Totoro", I think it's okay, I should spend more time with my family." ”

……

It was already five o'clock in the afternoon when the event ended.

Fang Xing announced that all the promotional activities of "My Neighbor Totoro" were over, and all employees went home on vacation, and then sent an extra big red envelope to the employees present.

The employees cheered loudly and happily went home for the New Year.

Fang Xing also went back to clean up, and then had dinner at Lu's house the next day.

On the 29th of the lunar calendar, I took the train back to my hometown Baitang Town.

As the Chinese New Year approaches, it is as if entertainment reporters have not taken a vacation.

The interview content of the last promotional event of the year was uploaded to the Internet the next day, and then it was on the hot search again.

[Fang Xing hasn't heard L.burst's music, doesn't he know how to appreciate it? ] Or disdain? 】

[The car endorsement was robbed, Fang Xing was annoyed and ashamed, and belittled the music of his competitors. 】

When on the train.

When Lu Xiang'er saw these two hot searches, she was immediately a little angry, held up her mobile phone in front of Fang Xing, and said, "Look at what these reporters are writing!" It's outrageous. ”

Fang Xing glanced at it casually, and said indifferently: "If the reporter doesn't write some fierce gossip, it can't attract the audience to watch, this title is normal." ”

Lu Xiang'er also followed the gossip, hugged Fang Xing's arm, and asked with a smile: "Changfeng Automobile's endorsement, was it really snatched away?" ”

Fang Xing replied casually: "It's not a robbery." At first, there was a conversation, but it was not settled. However, the daughter of the chairman of the board of directors probably didn't want to look for me from the beginning, and she fell in love with the rapper. It was the senior management of Changfeng Automobile who was mistaken and didn't understand their princess's preferences. ”

After a pause, Fang Xing showed suspicious eyes, looked Lu Xiang'er up and down, and asked, "Your preferences are not the same as the daughter of Changfeng Automobile, right?" ”

Lu Xiang'er rolled her eyes, hugged her arms tighter, and grinned: "How is it possible!" I love your hanging. ”

"Preferably." Fang Xing pretended not to believe it.

"Oops! Is my aesthetic so low? The elegant music of "Liang Zhu" is in line with my aesthetics. Lu Xiang'er waved her hand, with an expression of resolutely standing on the side of light.

……

After reading the gossip news, sand sculpture netizens began to comment on the Internet:

[I haven't heard LB's rap either. I may really not understand appreciation, but one thing I can be sure of is that Fang Xing is absolutely disdainful. 】

[Yes, Fang Xing is so arrogant, he just disdains, I was at the scene, I was the crumb. 】

[Isn't Fang Xing singing? Why haven't I heard him sing in a long time? 】

[Didn't the reporter ask, if there is a car brand asking him to endorse, maybe he will make a song for the car brand. 】

[This is hinting at Xingtu Auto.] 】

[This is obviously hinting at the pilot car!] 】

[How to imply, this is simply explicit.] 】

[Hurry up and sign him with a car company! ] I want to listen to songs. As long as it is one of the five major car brands, whoever signs for this goods, I will buy whom's car. 】

……

On the Internet, in addition to the entertainment gossip about Fang Xing, there are also entertainment releases about L.burst.

[L.burst redefines the new era of rap, the king of rap, well-deserved. 】

[It's not unreasonable for a singer to be robbed of his endorsement, L.burst is the new king of the music scene, and losing to L.burst is not embarrassing. 】

Underneath these entertainment releases, many L.burst fans sang praises.

[L.burst is so handsome, no one in the entertainment industry should be able to beat this appearance. 】

[L.burst is indeed excellent, and I hope that Changfeng Automobile can also become even better and keep up with L.burst.] 】

[Meow meow? 】

[Looking forward to the promotional song produced by L.burst for Changfeng Motors.] 】

[Changfeng Automobile has a good vision, my family can only buy Changfeng if I buy a car. 】

In addition to the fan's touting, there are many passers-by who make question mark faces:

[What's that?] I won't comment on this kind of hard blowing to redefine the new era of rap. The king of rap is also embarrassed? But forget about this, who wants to fight for this broken name. But the king of the music world is outrageous. 】

[No, just talk about rap, the ceiling is a song called "Nocturne", why did a rap king suddenly come out, and he ascended the throne after singing? ] 】

[Also the king of the music world, what song does this one call LB have? ] How I've never heard of it. 】

["Blue and White Porcelain", "Fireworks Are Easy to Cold", "Nocturne", "The Brightest Star in the Night Sky", I want to know what songs this king of music sang, can he beat the first few songs? 】

[Can you brag a little bit of logic, those in the underground rap circle are mixed in the circle, can you not come out and be embarrassed? ] 】

……

Twenty-nine of the Lunar New Year.

Fang Xing took Lu Xiang'er back to Baitang Town by car.

Two years ago, Fang's father and mother bought a new house with a single family, saying that they wanted to make a wedding room for Fang Xing.

Fang Xing hoped that they could live more comfortably, so he let them move in very early.

I heard that Fang Xing was going home for the New Year this year, and the seven aunts and eight aunts all gathered at Fang's house, waiting to see the big star.

Now Fang Xing's popularity is higher than three years ago.

Moreover, after Fang's mother's publicity, almost the entire community in the old community knew that the Fang family had a big star.

Every time the Fang family comes to visit, Fang's mother has to play Fang Xing's programs on TV, especially the videos of the Spring Festival Gala and the opening ceremony of the Olympic Games, which have almost become the daily programs of the Fang family.

There are many relatives, and there are many children, and those who are noisy and chattering are still putting two kicks at the door.

Fang Xing took Lu Xiang'er's hand to the door of the house: "Mom, Dad, we're back." ”

"It's coming! Here it comes! "Seven aunts and eight aunts, all of them came out.

"Hey! Are you tired of riding in the car? Fang's mother came out and pulled the two of them up and down.

"Uncle, aunt......" Lu Xiang'er greeted shyly.

The second aunt in the back quipped: "Are you still called aunt now?" ”

It is not the first time that Lu Xiang'er has been coaxed like this by the relatives of the Fang family, and every time she is shy and smiling, she will not answer.

"Go, go, you talk a lot, come into the house." Fang's mother took the hands of the two into the house, and then grabbed red dates, peanuts and mushrooms from the tray of the coffee table and stuffed them into their hands.

"Sit down, and you'll be ready to eat soon." Fang's mother said, and hurried to Zhang Luo again.

Fang Xing hurriedly asked, "How many tables will you open tonight?" Why don't you order two tables of dishes and have them delivered? ”

There are a lot of relatives who came today, and if Fang's mother cooks alone, I don't know how long it will take.

Fang's mother turned around and smiled: "I just asked the restaurant to send it, three tables will be opened tonight, the dishes have to be loaded, and the soup must be hot before it can be served." ”

Seeing that the elders in the house were busy, Lu Xiang'er couldn't help, so she had to rub the red dates in her hand and stuff them into her mouth to taste them.

She ate a red date, felt that it was quite sweet, leaned into Fang Xing's ear, and asked in a low voice: "Why do you have red dates and peanuts every time you come to the New Year?" ”

Fang Xing smiled and said, "What do you think?" What do dates give birth to? ”

Lu Xiang'er reacted suddenly, showing a strange expression, and pointed at the mushroom and asked, "What about this?" ”

Fang Xing's smile became even brighter, and he said, "What do you think this thing looks like?" ”

"Like what?" Lu Xiang'er frowned, and didn't understand it for a while.

"Can't think of it? Why don't I tell you directly? Fang Xing smiled evilly.

Lu Xiang'er felt that there must be a trap here, so she quickly shook her head: "Don't, I don't want to hear it." ”

Fang Xing glanced around and saw several cousins and cousins, but he didn't seem to see his closest cousin, Zhong Keke.

"Where's your cousin Zhong Keke?" Fang Xing grabbed a cousin and asked.

The cousin thought for a moment and said, "It seems to be on the third floor, I just saw it." ”

Fang Xing pointed to the stairs and said, "I'll go up and have a look." ”

"I'll go too." Lu Xiang'er felt that if she stayed alone to face so many relatives, the atmosphere would definitely freeze, so she hurriedly followed her upstairs.

(End of chapter)