On the balcony on the third floor.

Zhong Keke lay on the balcony railing in a daze.

Fang Xing came up to see him, and greeted him with a smile: "I bought a gift for you, why don't you go down and have a look?" ”

Zhong Keke glanced back, he didn't look energetic, but he still greeted politely: "Hello cousin and sister-in-law." ”

"If you don't go down to choose a gift, you will be robbed by others." Fang Xing continued to tease her.

"Then let them grab it." Zhong Keke's interest was not very high.

"What's going on? Preparing for the college entrance examination, tired of studying like this? ”

Fang Xing knew that this cousin was in the last semester of high school after the New Year, and he would take the college entrance examination in June.

For most people, the college entrance examination is also an important turning point in life.

Zhong Keke was silent for a while before he asked in a low voice: "Brother, I don't want to study anymore, can I go to work in your company?" ”

"What nonsense? Our company does not recruit high school students. ”

When Fang Xing heard this, he immediately refused, and his tone was ridiculous.

I usually get along with her and often hate each other, so it sounds a bit like ridicule.

Zhong Keke's expression drooped, and he was even more listless.

Seeing her like this, Fang Xing hurriedly comforted: "I'm joking with you, but reading is the most important thing in life, although I don't think I think when I am studying, but school is a time in a person's life, and I can never go back, I must cherish it, and I will understand it when you graduate and work." ”

"Oh......" Zhong Keke lowered his head and didn't say anything more.

"Is it that your academic performance is not good, and you have regressed into a scumbag?" Fang Xing teased.

"Not really." Zhong Keke kept a straight face and resolutely denied it.

"Then seize the time to review, get a good university next year, and reward graduation travel." Fang Xing began to arrange reward tactics.

Zhong Keke's eyes flashed for a moment, but in an instant, he became listless again.

……

Chinese New Year's Eve had a Chinese New Year's Eve dinner.

The next day is the first day of the new year, and according to the custom of Fang Xing's hometown, the first day of the new year generally does not go to relatives.

Usually the family goes out to play, and there will be a lot of garden activities in the commercial plaza.

The first day of the Lunar New Year is also the first day of the Spring Festival.

"My Neighbor Totoro" was released on the first day of the Lunar New Year.

Fang Xing has already arranged the activities of the first year of junior high school, and the whole family will go to watch "My Neighbor Totoro" together.

In addition to Fang's father and Fang's mother, there are several cousins, cousins, cousins, and cousins.

No. 7 or 8 people, when Fang Xing took the ticket, he took a large string.

In his hometown of Baitang Town, Fang Xing does not need to wear a mask or hat.

Even if they are recognized by young people passing by, they rarely form onlookers.

Even if most passers-by recognize it, they will look back and look twice, and will not act aggressively.

There are still ten minutes left in the movie to start, Fang Xing arranged for all his younger brothers and sisters to sit down, and then nodded to confirm that there were no fewer people before sitting down.

Lu Xianger took out her mobile phone, glanced at the data of the Cloud Ladder movie, and then said with a smile: "The schedule of "My Neighbor Totoro" is not bad. ”

On the first day of the Spring Festival, the proportion of "My Neighbor Totoro" was about 21%.

The proportion of films scheduled on the first day of the Spring Festival stalls reached 20%, which is already quite a high data.

Every year, the Spring Festival stalls are fought by the gods.

Many special effects blockbusters with an investment of 300 million yuan may not be able to get 10% of the film schedule during the Spring Festival.

No way.

There is too much big investment in the Spring Festival stalls.

Moreover, there are some directors and actors with strong box office appeal who will not appear in the public eye once a year, just waiting to dominate the Spring Festival stalls.

Especially those professional Chinese New Year film directors, there are movies entering the Spring Festival file every year.

It's like a movie in this year's Spring Festival.

A Chinese New Year film professional, produced by video media, and a Chinese New Year comedy "Drunk Gold Fans" with a large number of celebrities.

This director of Chinese New Year films, in the past five or six years, has only made Chinese New Year films, and every time the box office can enter the top three of the Spring Festival stalls.

Don't think that only the first is a symbol of awesomeness.

In the Spring Festival, it is stable in the top three, and the strength is even more terrifying.

can be in the Spring Festival stalls, when the gods fight, and the top three at the box office are stable, this is the true god.

This kind of director is never short of investment, as long as he says a project, there will be film and television investment companies waving checks for cooperation.

Therefore, the evergreen Spring Festival file of "Drunk Gold Fans" cannot be less scheduled, and it also accounts for 22% of the film schedule.

In addition to "Drunk Gold Fans", the movie with the largest investment during this year's Spring Festival is "Frozen Warrior".

With an investment of 500 million, it is known as the ceiling of domestic film special effects, and it is necessary to redefine special effects blockbusters.

Shengqi Entertainment spent 500 million yuan to create "Ice Warrior" for "Mr. 5 Billion" Jia Haochen, which can be said to be the right time, place and people.

When the theater arranges the film schedule, one of the key factors that affects the proportion of the film schedule is the amount of investment in the film.

Of course, the premise is that the quality of the film is above the horizon.

Therefore, "The Frozen Warriors" won the highest ranking film on the first day of the Lunar New Year, accounting for 31%.

"Frozen Warrior", "Drunk Gold Fan", plus "My Neighbor Totoro", the film schedule has exceeded 74%.

The remaining 26% are scheduled for films, and there are several popular movies that have squeezed into the Spring Festival file.

For example, "Dawn Says Break Up 2" by audio-visual power is also a popular movie.

This movie is a sequel, with a box office of 1.2 billion in the first part, but the sequel only got 9% of the scheduled film on the first day, which shows how fierce the competition is during the Spring Festival.

"Dawn Says Break Up 2" at least has its predecessor to prove its box office strength.

Movies that have not proven their box office strength in the back account for even fewer films.

There are some movies that are full of confidence and squeeze into the Spring Festival stalls, with an investment of two or three hundred million, and the proportion of films on the first day is only 2% or 3%, which is quite miserable.

This situation is actually very similar to the situation in "Spirited Away".

At the beginning, "Spirited Away" only got 5% of the film schedule on the first day, and it was only when Fang Xing smashed 100 million yuan to publicize it that he got this film schedule.

Moreover, "Spirited Away" was originally released on National Day.

Comparatively speaking, the competition of the National Day file is much smaller than that of the Spring Festival file.

Even so, "Spirited Away" only got 5% of the film schedule on the first day.

It is conceivable that it is impossible to get a high-ranking film before proving the appeal of the box office.

……

This time, Penguin Pictures gave "My Neighbor Totoro" a guaranteed contract of 2 billion.

Fang Xing relented and handed over "My Neighbor Totoro" to Penguin Pictures for distribution.

The reason why the attitude is so tough is that Fang Xing is not for the 2 billion box office.

Fang Xing is still confident in "My Neighbor Totoro", this guarantee is not for the minimum amount on the contract, but a business strategy.

Only if Penguin Pictures is willing to sign this contract can it be proved that Penguin Pictures will really go all out to promote "My Neighbor Totoro".

It is also because of this 2 billion guaranteed contract that Penguin Pictures did not sign other films released during the Spring Festival, and focused all its energy on "My Neighbor Totoro".

Even Zhang Changfeng, the president of Penguin Pictures, personally stared at the announcement.

Also for this reason.

When Fang Xing and his party went to the cinema to watch "My Neighbor Totoro", in the ticket hall of the cinema, they had already seen a lot of toys around "My Neighbor Totoro".

These "My Neighbor Totoro" peripherals and posters need to be run by the distribution company from theater to theater.

If you rely on Ark Culture alone, there are not so many people, and you can cover the surrounding areas all over the country, and you can only rely on Penguin Pictures.

……

The movie begins.

Fang Xing's family watched it very happily, especially a group of cousins and cousins, who were very satisfied.

Although the animated movie "My Neighbor Totoro" actually requires a certain amount of life experience to fully understand, the magic of this movie is that different ages can see different things.

Just like several main characters in the movie, my sister is innocent and cute, carefree, and my sister is sensible and has a lot more to worry about.

There is also the cuteness of Totoro, which is like an innocent dream.

The narrative of "My Neighbor Totoro" is light, but after reading it, it is evocative.

It is not reasonable, but it can make people feel the preciousness of family affection.

After watching "My Neighbor Totoro", Fang Xing bought a big bag of ice cream, handed them out one by one, and then led the team home.

……

It's past nine o'clock in the evening.

The real-time box office of the cloud ladder movie data is slowly stabilizing.

This year's Spring Festival stalls are indeed fairy fights, and the box office is very high.

The box office of "Frozen Warriors" has reached 230 million on the first day, ranking first.

Although the first day is not over yet, it is already more than nine o'clock in the evening, and there are more than two hours left, which is the time of a movie, and the box office ranking will not change much.

"My Neighbor Totoro" benefited from the advantages of family fun, and the box office reached 210 million on the first day of the new year.

"Drunk Gold Fans" is as strong as ever, with a box office of 190 million.

Besides.

Another promising "Dawn Says Break Up 2", with a box office of 90 million.

Compared with the previous films, the box office of "Tianliang Says Break Up 2" is not high, but considering that the proportion of scheduled films is only 9%, it is already a very good result to get 90 million.

However, the box office of "Dawn Says Break Up 2" did not show a strong momentum, so there is a high probability that the follow-up film schedule will not increase, and will even slowly decrease.

The Spring Festival schedule is arranged by the theater according to the box office performance of the previous day.

If the attendance rate on the first day is high, then the proportion of films scheduled on the second day will increase.

In addition, the cinema chain will try its best to promote the head effect.

In other words, the single-day box office champion will be tilted in the film schedule, creating a head effect.

After all, good box office results will indirectly affect other audiences.

The audience felt that the box office performance of this movie was so good, it must be very good, so they began to watch the movie one after another.

……

The first day of the Spring Festival stalls ended.

The next morning.

"Frozen Warriors", Shengqi Entertainment, and Jia Haochen are on the hot search.

All kinds of entertainment news releases began to swipe the screen on the whole network, and began to ferment the word-of-mouth of "Frozen Warriors".

["Frozen Warriors" won the single-day box office champion, and the youngest Mr. 5 billion will hit 10 billion, just around the corner. 】

[This movie, on its own, pushed up the ceiling of special effects blockbusters. 】

[Why is Jia Haochen so good? During the filming of "The Frozen Warriors", special effects makeup was applied for three hours a day. 】

[Fans cheered and chartered for idols, the largest fan movie-watching boom in history. 】

Related entertainment news, on the second day of the Lunar New Year, occupied the homepage of Weibo and other online platforms.

Many viewers who have not had time to watch the movie yet, seeing these news, began to be curious:

[Is "The Frozen Warriors" really good? Is it only the special effects, or is the plot good? 】

[Jia Haochen, the total box office has reached 5 billion, should his acting skills be okay? ] Find time to give it a try. 】

[Tickets: At the noon scene of the first view, there are a lot of people, after watching it, how can I say it, a qualified popcorn movie. 】

Among the many topics of marketing "The Frozen Warriors", occasionally netizens ask about other movies:

[How about My Neighbor Totoro? Can I watch My Neighbor Totoro? 】

Under this kind of problem, Jia Haochen's fans will start to compete maliciously:

[What's so good about cartoons?] My nephew is only nine years old, and he says it's too naïve. 】

Every time there is such a malicious bad review, there will soon be viewers who have seen it to come out to the line:

[What's that?] My Neighbor Totoro is naïve? If I hadn't bought a ticket to see it, maybe I would have believed it. It is an animated film that is suitable for all ages. I feel that when I reach the age of retirement, I will have new feelings when I watch this animated movie again. 】

[Forget about other movies. Black "My Neighbor Totoro", I advise you to be kind. I'm a person who rarely speaks on the Internet, but I can't help but say: this is another animated film that will go down in film history, the last one was "Spirited Away". 】

[I have watched both "Frozen Warriors" and "My Neighbor Totoro", "Frozen Warriors" was watched with my girlfriend, Jia Haochen fans, you know. ] "My Neighbor Totoro" was watched with his nephew. All I can say is that ten years from now, people will still remember My Neighbor Totoro, but no one will mention The Frozen Warriors again. The two films are not at all the same level of story carriers. 】

[I don't want to say ugly things, but I haven't watched "My Neighbor Totoro", so please don't comment on it.] This movie should not have bad reviews. 】

[You can skip watching My Neighbor Totoro, but please don't hurt it.] 】

[I don't find out how Fang Xing did it, but he managed to make me cry in the cinema. A movie with such a light narrative, but it makes people feel so deeply. 】

[You may not believe it, but after reading it, my daughter put her arms around my neck and refused to come down. That kind of feeling, if you haven't been a mother, you will never experience it. Coming out of the cinema, she stared at Totoro toys and didn't say she wanted to buy them, but I took the initiative to buy them for her. 】

[To prevent someone from brushing low stars, I'll go and score a full score first.] Not to balance the score, but the film deserves five stars. 】

……

The first day of the Spring Festival stalls ended, and the reviews of all the movies were not bad.

At least all of them are above the passing mark.

For commercial films, it is already a good result to reach above the passing line.

If the popular movies in the Spring Festival file have reached the passing level, then the competition in this schedule will be too fierce.

Because the quality of each movie is not bad, the pressure on the theater to schedule films has increased.

Usually, after the first day of competition.

Movies with low attendance and audience satisfaction will be compressed on the next day, squeezing out the number of screenings and giving movies that perform well at the box office.

However, the results on the first day were very good, which made it difficult to squeeze out the schedule.

Therefore, the schedule of the second year of junior high school has not changed much.

However, with the high audience satisfaction and attendance rate, the film schedule of "My Neighbor Totoro" still increased, from 21% to 25%.

The extra 4% of the films are squeezed out from other movies, and each film is squeezed a little bit, which makes the schedule of other movies drop slightly.

When everyone's schedule drops, and only one movie goes up, the movie with an upward schedule will become the target of other movie fans.

(End of chapter)