[An animated movie, why should you improve the film schedule? ] The producer stuffed the theater with money, right? 】

On the afternoon of the second day of the Lunar New Year, a highly controversial topic rushed to the hot search and aroused discussion among many netizens.

If the box office and attendance of other movies are not good, it will not be so obvious that the film schedule is vacant.

It's just that the quality of the popular movies in this year's Chinese New Year file is okay, and they are basically above the passing line.

This makes it possible that after the box office of the first year of junior high school came out, no movie was left behind, resulting in little change in the film schedule.

Popular movies, including "Frozen Warriors", "Drunken Gold Fans" and "Dawn Says Break Up 2", the proportion of scheduled films has shown a slight downward trend.

The film schedule of "The Frozen Warriors" in the second year of junior high school dropped from 31% to 29%.

The film schedule of "Drunk Gold Fans" has also dropped from 22% to 21%.

The film schedule of "Dawn Says Break Up 2" was originally not high, and the 9% film schedule dropped to 8.5%.

For theatrical films, the proportion of scheduled films is the lifeline.

Only when there is a film schedule can there be a box office.

If theaters don't schedule at all, no matter how good a movie is, it is impossible to have a box office.

The overall trend of the film schedule in the second year of junior high school is that all the movie schedules have declined, and only one movie has risen.

A little red in the green bushes, this is too conspicuous.

Moreover, this movie with a rising schedule is still an animated movie, which makes many fans angry.

Especially "The Frozen Warriors" and "Dawn Says Break Up 2", both of which have top stars in the lineup.

Among them, "Frozen Warriors" is the top of the top.

In the film industry, there are often some bizarre fan behaviors.

For example, some fans are worried about the decline in their idols' movie schedules, so they will buy a ticket for each show a few days in advance.

This behavior is called locking.

For theaters, only when an audience buys tickets can they have income.

If a movie is not watched by an audience, then the theater naturally does not want to show it.

If a movie does not perform well at the box office, the theater is likely to change the number of screenings and replace it with another movie.

However, if an audience buys a ticket, then this scene cannot be changed to another movie.

Therefore, a group of fans who locked the scene in this way have emerged in the fan circle.

You don't need to buy multiple movie tickets, just buy one, and you can ensure that the theater can't change the number of shows.

There is also an upgraded version of this lock-up behavior.

That is, thirty minutes before the movie starts, the movie ticket that I bought is refunded.

Since there are only 30 minutes left before the start of the movie, the theater has no time to replace other movies, and at this time, you can lock the theater without spending a penny by returning the movie ticket.

Of course, this is an extreme case.

Generally speaking, movies with top stars will have good advance box office.

This is the case with "The Frozen Warriors", the pre-sale box office of tomorrow, the day after tomorrow, and even the day after tomorrow, is the first place on the fault, more than ten times higher than the second place.

In this case, the schedule of the second year of "Frozen Warriors" still dropped from 31% to 29%, which made many fans of Jia Haochen very dissatisfied.

Since the schedule of other movies has declined, it is not easy for this group of fans to attack movies that are also declining.

At this time, there was a movie schedule that rose against the trend, which hit their guns.

[This animated movie must have stuffed money into the theater, who will go to watch an animated movie? ] Childish to death. 】

[This animated movie is obviously to cheat the child's parents out of their money, and it also sells peripherals.] 】

[Our theater here is full of that Totoro's stuffed animals.] I can see that this broken movie is specially made for selling plush toys. 】

[The theater manager's brain is all in shi, right? ] This kind of animated film, which is reluctant to spend money, even increased the film schedule. 】

Because the fans besieging "My Neighbor Totoro" are not only Jia Haochen's, but also the fans of "Tianliang Says Break Up 2", they are also spraying "My Neighbor Totoro".

Coupled with the joining of the anti-party awakening alliance, public opinion on the Internet is one-sided, as if they are all scolding this animated movie.

On the contrary, the situation of "Drunk Gold Fans" is relatively stable.

Because "Drunk Gold Fans" is the work of veteran Chinese New Year directors, the marketing model is not a fan circle model, and it is powerful actors who rely on the box office, so there are no fans of "Drunk Gold Fans" to participate in the war.

……

After the formation of a situation in which many fans besieged "My Neighbor Totoro", many passers-by began to be affected.

[Is this animated movie really that bad?] All scolding. 】

[I took a look at the Maoyan movie data, and the score was 9.5, which is very high. 】

Due to the score of Maoyan movie data, viewers who have bought tickets are required to vote.

Generally speaking, if an audience chooses to buy a ticket to watch a movie, they must have a certain degree of love before they spend money to buy a ticket.

This makes the Maoyan movie score generally high.

Of course, there is a reference method for high ratings.

Viewers who often watch Maoyan data basically know that the score of Maoyan data is based on 9.0.

If the movie is lower than 9.0, you don't need to watch it, it's definitely a bad movie.

A score of 9.0 is the passing mark.

A score of 9.2 is a good movie.

The higher the rating, the higher the quality of the movie.

If you can get a score of 9.5, it's almost God's work.

Therefore, the audience found that the data of Maoyan is a bit different from the public opinion on the Internet.

It was the evening of the second year of junior high school.

More and more audiences have watched "My Neighbor Totoro", especially families with children watching movies, most of them will give priority to "My Neighbor Totoro", after all, this is a movie that focuses on family fun.

Many viewers who watched "My Neighbor Totoro" saw that the whole network was scolding this movie, and they couldn't help it, and began to express their opinions on major online platforms:

[At present, I have watched two Spring Festival movies, "Ice Warrior" on the first day, and "My Neighbor Totoro" on the second day of the first month. If I had to say which movie was more naïve, I could only say that "The Frozen Warriors" was even more naïve. "My Neighbor Totoro" is just a childish style, but the content is not naïve at all, and this is a movie that adults should also watch. 】

[I've watched both, "The Frozen Warriors" has 6 points, and the passing line is a special effects movie, which is okay to pass the time. "My Neighbor Totoro", I set up a post to prove that ten years later, I will see this movie in the annals of animated films. 9 points are less, but you can't give full marks. 】

[You fans, don't be a demon. The movie "My Neighbor Totoro", as long as you have seen it, will not give a bad review. Now the happier some traffic fans dance, the worse they will be slapped in the face in the end. 】

……

Since the Spring Festival movie has only been released for two days, there are not many audiences who have seen it.

Therefore, the number of viewers who speak for "My Neighbor Totoro" is not large.

These viewers who dare to speak for "My Neighbor Totoro", as long as the comments are made, will soon be overwhelmed by Jia Haochen's fans and even besieged.

[You two-dimensional waste, you only deserve to watch cartoons. How profound Haochen's movies are, you will never understand. 】

[Meow meow? It's a cartoon, but the animation is just a form of storytelling. 】

The debate on the Internet is becoming more and more intense, and even many of the remarks are very extreme.

However, such extreme remarks rarely appear in reality.

……

Many viewers who have watched the movie will choose to post a circle of friends, whether they are watching "Ice Warrior" or "My Neighbor Totoro".

When the viewing dynamics of Spring Festival movies appear in the circle of friends, many people will ask how they feel about watching the movie.

After all, buying movie tickets costs money, and spending money is secondary, and the key is to take time to watch it.

If you watch a bad movie, it's a waste of life.

Therefore, audiences who want to go to the movies, but don't want to watch bad movies, usually wait for their relatives and friends around them to watch it, ask their feelings, and then decide whether to watch it.

He Xiaopeng is such an office worker.

The Spring Festival finally has a few days of long vacation to rest, if the Spring Festival is a bad movie, then he would rather choose to lie at home and brush his mobile phone.

Of course, if it's a good movie, of course, you have to take advantage of the holidays to watch it.

After all, there is not much time to watch a movie leisurely throughout the year.

Therefore, when Spring Festival movies began to appear in the circle of friends, He Xiaopeng commented one by one: How is it? Is it good-looking?

In the circle of friends, the one that appears the most is "Frozen Warriors".

After all, the proportion of scheduled films is the highest, the single-day box office is the first, and the number of moviegoers is naturally the largest.

Moreover, He Xiaopeng's circle of friends is dominated by unmarried colleagues and friends, and families who do not have children are more inclined to watch "Frozen Warriors".

As a result, "Frozen Warriors" appeared five or six times a day in the circle of friends.

He Xiaopeng asked one by one, and the answers were basically the same.

"It's okay, pass the popcorn movie, watch a good time."

"The special effects are okay, the plot is relatively simple, it's a hero movie, but the worldview is a bit thin, and more movies may be needed to make up for the worldview?"

"8 points for special effects, 8 points for Zhou Liwu, 2 points for Jia Haochen, negative points for the plot."

Summarizing the point of view of the circle of friends, He Xiaopeng basically has a concept of "Frozen Warrior", if you want to watch special effects, this movie can be watched, and the special effects score is quite high.

As for the plot, it's more general.

He Xiaopeng basically had an impression in his heart that this movie can be watched or not.

Meaning, if there is a friend who makes an appointment to see it together, then go, if there is no friend appointment, then forget it.

Subsequently.

"Dawn Says Break Up 2" also appeared in the circle of friends.

He Xiaopeng continued to comment and asked: Is it good-looking?

"It's just a man and a woman, breaking up and reuniting, and the drama of breaking up and reuniting is similar to the first part. My girlfriend loves to watch it, and I'm personally annoying. ”

After reading the answer, He Xiaopeng also made a decision in his heart.

If you don't have a girlfriend, you don't need to watch it.

Subsequently, at nine o'clock, a circle of friends of "My Neighbor Totoro" appeared.

He Xiaopeng was idle, and the same comment asked: Is it good-looking?

"If you have children, it is recommended to take them to see it, and after watching it, you will thank you for this movie. My daughter is so well-behaved today, it's the first time that she sleeps so easily. ”

He Xiaopeng was full of black lines: "Okay, there are no children, so you don't need to look at it." ”

"If you don't have children, I also recommend watching it, it's no worse than "Spirited Away". Adults will also feel when they read it, not to mention the full score, but at least 9 points or more. If nothing else, this movie should be the best Spring Festival file. ”

He Xiaopeng was a little surprised: "The evaluation is so high? ”

"Anyway, the movie is 9 points, and the movie with children is +1 point."

He Xiaopeng was a little curious, and considered whether to go and have a look.

The result is the third day of the next day.

His eldest sister came back to pay New Year's greetings, and she also brought the child and thought about where to take the child to play.

He Xiaopeng directly proposed to go to the movie.

So the family took the child to see "My Neighbor Totoro".

After watching it, He Xiaopeng was very emotional and posted a circle of friends: This is an animated movie for adults, and the movie will tell you what the world of children looks like.

……

The Spring Festival stalls lasted three days later.

The movie began to have a word-of-mouth effect.

The quality of "Drunk Gold Fans" is stable, and the proportion of scheduled films is stable, which has always been maintained at about 20%.

The word-of-mouth of "The Frozen Warriors" began to dive.

Because the audience who has watched it has similar views, the special effects are good, the plot collapses, and the actors are embarrassed.

The special effects blockbuster, coupled with the blessing of top stars, is characterized by a strong box office in the first three days, but lack of stamina.

Since the fourth year of junior high school, the box office of "The Frozen Warriors" has begun to decline.

The original schedule also declined all the way.

By the fifth day of the new year, the film schedule of "The Frozen Warriors" dropped to 21%.

After the word-of-mouth effect of "My Neighbor Totoro" rose, word of mouth spread, and the evaluation was basically above 9 points.

This has kept My Neighbor Totoro's attendance very high.

The proportion of film scheduling has also risen from 21% at the beginning to 30%.

After the box office on the fifth day of the Lunar New Year came out, the single-day box office of "My Neighbor Totoro" rose to 250 million, becoming the single-day box office champion.

The box office of "Drunk Gold Fans" is stable at 190 million.

And "Frozen Warriors" has a very low attendance rate due to fan lock-up behavior, and the box office on the fifth day of the first year is only 1.8%, ranking third.

"My Neighbor Totoro" has been riding the dust since the fifth day of the first month, after winning the single-day box office championship.

The proportion of scheduled films has also risen all the way, and by the sixth day of the new year, the proportion of scheduled films continued to increase to 33%, and began to dominate the single-day box office list.

After the sixth day of junior high school, the fans who originally besieged "My Neighbor Totoro" slowly began to shut up.

Because the total box office of "My Neighbor Totoro" has reached 1.26 billion.

"Frozen Warriors" relied on the box office accumulation in the first three days, with a total box office of 1.27 billion.

However, the single-day box office of "The Frozen Warriors" has slipped to third place, and according to this trend, it is already a sure thing that "My Neighbor Totoro" will surpass "The Frozen Warriors" at the total box office.

Even the total box office of "Drunk Gold Fans" has come to 1.09 billion, and according to the box office trend, even "Drunk Gold Fans" will surpass "Frozen Warriors".

Jia Haochen's fans began to panic, and they no longer had time to besiege "My Neighbor Totoro", but ran around, using various ways to promote "Frozen Warriors", calling on more people to go to the cinema to watch the movie.

It's just that countless film and television companies have proven with examples that traffic stars can only support traffic, not the box office.

Therefore, with a series of bizarre behaviors such as "locking" and "refunding" by fans, the box office of "Frozen Warriors" is getting worse and worse, and even has to fight hand-to-hand with "Tianliang Says Break Up 2", completely withdrawing from the competition for the box office champion of the Spring Festival stalls.

From the sixth day of junior high school.

The competition for the box office champion of the Spring Festival stalls has become a contest between "My Neighbor Totoro" and "Drunk Gold Fans".

However, "My Neighbor Totoro" has a lot of stamina, and after the Spring Festival holiday, the box office has been stable, and even on the weekend, the box office has risen against the trend.

By the time of the Lantern Festival, "My Neighbor Totoro" cut a total box office of 2.4 billion, equal to "Spirited Away"

"Drunk Gold Fans" is worthy of being the work of a veteran Chinese New Year director, and it also has a lot of stamina, and it also won a box office score of 2.1 billion.

"Frozen Warriors" withdrew from the championship competition, with a total box office of 1.6 billion in fifteen days, and the follow-up box office fell below 10 million, and the final box office of 1.7 billion has basically reached its peak.

"My Neighbor Totoro" is different, there is an average of 30 million box office per day, and the weekend box office will exceed 100 million.

In terms of Maoyan movie data, the box office prediction for "My Neighbor Totoro" has risen to 3 billion.

Seeing the box office results of "My Neighbor Totoro", Zhang Changfeng, president of Penguin Pictures, can be regarded as having a good year.

He made a decision to give "My Neighbor Totoro" a contract with a guaranteed box office of 2 billion, and if the box office of "My Neighbor Totoro" does not reach 2 billion in the end, then he will overturn.

Fortunately, "My Neighbor Totoro" only took ten days to reach a total box office of 2 billion and completed the task of guaranteeing the contract.

Some people can have a good year, and some people can't.

Shengqi Entertainment has several high-level executives, and their scalps are numb.

Because of the loss of hemp.

"Frozen Warriors" invested 500 million, and the publicity and distribution also smashed 300 million, but now the box office is only 1.7 billion at most, which means that Shengqi Entertainment will not be able to recover its costs at all.

If "The Frozen Warriors" can stabilize the film schedule and maintain 30% of the film schedule, there is actually a chance to return to the cost.

It's just that "My Neighbor Totoro" came out during the Spring Festival, which sucked away all the scheduled films, resulting in fewer and fewer films scheduled for "Frozen Warriors", and in the end, there was even less than 10% left.

Shengqi Entertainment's original goal was to use "Frozen Warrior" to win 5 billion and push Jia Haochen to the throne of "the youngest Mr. 10 billion".

It's just that the total box office of "Frozen Warriors" is only 1.7 billion, which is a bit big.

If you want to praise Jia Haochen as "the youngest Mr. 10 billion", you need to have two more "Frozen Warriors".

On the contrary, Fang Xing has become a new 5 billion director with two animated films as a director.

(End of chapter)