On the third day of the release of Spring Festival movies, film critics published film reviews one after another, rubbing this wave of popularity.

During this year's Spring Festival, the five movies fought very fiercely, so the popularity was also very high.

Especially the bloggers and UP masters in the film and television area in the rising period, it is like not having to celebrate the New Year, and the film reviews will be made on the third day of the Lunar New Year.

Among them, the film reviews of the Tucao movie are the fastest and the most popular.

Because complaining about this art, as long as it can spit into the hearts of the audience, it will make the audience very happy.

Therefore, on the afternoon of the third day, the video posted by the main video of the film and television drama UP with the ID called "Grumpy Film Review" became popular.

This video is complaining about "Asura King":

At the beginning of the video, it was the loud voice of the UP master Liu Ziang:

"It's ugly! It's ugly!

"I've never been so hard in the cinema, it's like going to jail.

"This is definitely a scam movie, if you count the movies released last year, this can be rated as the worst animated film of the year.

"It's ugly! The trailer is pure fraud.

"The animation style shown in the trailer is dark, but the plot of the cartoon is low.

"I firmly believe that it would take ten tons of shi for the director and screenwriter to make this strange thing......"

The beginning of this spit video is so explosive, which is very consistent with the name of ID "Grumpy Film and Television".

is also because the spit at the beginning is too explosive, so the number of views of the video is like riding a rocket.

In the video, Liu Ziang continued to complain:

"I finally understand why the movie "Asura King" has been promoted among primary school students.

"Because of the plot of this thing, adults can't watch it a little.

"It's too young, and the main story is like playing at home.

"I'm not belittling young cartoons, there are young animated movies released every year, people are specially made for young children, so that parents can take their children to watch the movie, this is no problem, as long as the child can like it, it is a successful movie.

"However, this movie is purely a lump of shi!

"Judging from the plot alone, I think the viewing age of this "Asura King" should be recommended for children under the age of 12 to watch the movie, because it is really too naïve.

"The problem is that the film is dark and dark, and it is not suitable for young children at all.

"In other words, from an animation style perspective, I recommend watching it for audiences over the age of 12.

"Hey! And so the problem comes.

"The plot is recommended to be watched by people under the age of twelve, and the painting style is recommended to be watched by those over the age of twelve.

"So this movie is all in all, and it's only suitable for children who are exactly twelve years old, don't you think it's interesting?

"Okay, it's a joke, a movie like this that the director and screenwriter have their heads full of shi, I don't think it should be brought out disgusting.

"Finally, the animation is completely different from what the trailer shows.

"The painting style of the trailer is exquisite, it seems to be a first-class level in China, but in the movie, it becomes a second-rate, or even a third-rate level.

"These five cents special effects, you told me that you spent 500 million?

"400 million is used to buy drink stickers, right?"

After this video went viral.

Liu Ziang received private messages and phone calls from the filmmaker, asking to take down the video.

finally exploded a video, Liu Ziang decided to carry it to death, but received a lawyer's letter from the filmmaker the next day.

It's just that this kind of behavior of the filmmaker can't save the reputation of "Asura King" at all.

Because word of mouth is a thing, as long as someone has seen it, it will spread.

In fact, from the first day, the audience who watched "King Asura" did not have a good evaluation of this animated movie.

Especially for audiences who go to watch the movie as a family unit, most of them find the plot of the movie boring after their parents watch it.

However, most parents are still okay with the fact that they are bored with the plot of the movie.

After all, it's specially watched with children, how high are the requirements for the animated movies that children like?

The problem is that after watching it, many parents feel that this kind of dark style animated movie is not suitable for children who are too young.

As a parent, I definitely hope that my child can be full of sunshine and grow up happily.,It's hard to get praise from parents for this kind of dark style animation.。

A similar situation is the literature of pain.

Pain literature is very marketable among young people.

However, this kind of traumatic literature is also problematic in terms of orientation.

Adults disdain to watch, and teenagers are not suitable for watching.

This is the case with this "King of Asura".

Therefore, on the ticket-buying platform, "Asura King" was rated 7.9 by the audience who bought tickets and watched the movie.

This score, on the ticket-buying platform, is rotten to the end.

Because the ratings of the ticketing platform and the ratings of the bean sprouts network, the standards are very different.

The ratings of the ticket-buying platform are all scored by the ticket-buying audience, and the score of 9.0 is the passing score.

With a score of less than 8.9 points, it is already hovering on the edge of a bad movie.

If it can reach 7 points, it may only be 3 points when converted into the score of the bean sprouts network.

Unsurprisingly, the ratings of the bean sprouts network were displayed afterward.

The rating of "Asura King" is 4.3 points, and it is still declining rapidly.

It dropped to 4.1 points in one day, and it was only a matter of time before it broke through the 4-point bottleneck.

Seeing this kind of rating, parents who were originally going to take their children to see it began to be vigilant.

Looking at the movie reviews on the online platform, I saw that it was a dark style of young animation, how could parents still take their children to watch this kind of thing.

So, from the third day.

The box office of "Asura King" was directly cut in half.

The box office on the third day was 100 million.

The box office plunged, and the proportion of films was cut in half.

The box office on the fourth day was 50 million.

The box office on the fifth day was 30 million.

A movie released during the Spring Festival only ate two days at the box office, and was cut in half on the third day.

The total box office is less than 600 million, and looking at the box office trend, there are not many films in the back, and the final box office can only be fixed at 600 million.

Even though "Asura King" has withdrawn from the competition for the Spring Festival, there are still more and more film critics, audiences, and netizens who criticize this movie:

[Why do you want to shoot this kind of? 】

[It's outrageous, this kind of rag thing that doesn't have 3 points can get 600 million box office. 】

[No wonder all bad movies have to be squeezed into the Spring Festival stalls, just eat the box office of the films, you can eat hundreds of millions. ] 】

[A pure fraud movie, tricking the audience into the cinema, eating a wave of box office and running away, right? ] 】

[One thing to say, with a box office of 600 million, this movie is a loss. 】

[No one really believes that this thing needs to cost 500 million to make, right? ] 】

[It's obviously a money laundering thing, it's rotten.] 】

【it!】 In such a comparison, "Nezha" is simply a clear stream. 】

[It's terrible. I was dragged to the cinema by a child, and for an hour and a half, it was like going to jail. Moreover, I wanted to take the child away at half time, but he refused to go, he had to watch. 】

[My child is too, crying and making trouble, you must watch it, and it turns out to be such a thing. 】

[Actually, it's not the movie ticket that I'm angry about, the ticket money should be thrown away.] But this kind of dark style animation, in the eyes of children, turned out to be good-looking. My child even said that this movie was good, and wanted me to give me a full score. I'm special.,Backhand is a zero point.,What a.。 】

[I also found out that my children like to watch this dark style of animation, so I have to pay attention to it in the future.] 】

[Dark painting style, low plot, no laughter, take your child to watch a movie in the future, you really have to look at the evaluation. 】

……

On the third day of the release of the Spring Festival movie, two popular movies were directly sent away.

"Las Vegas" and "Asura King" have both fallen behind.

The situation of "Smoke and Clouds in Las Vegas" is better, and it can still get about 10% of the film schedule, and eat a little bit of the box office of the actor and queen.

Many viewers who knew it was a bad movie and went to watch it said that they were going to return the movie tickets.

"Asura King" is completely bad, parents see the evaluation, they are not willing to take their children to watch it at all, and the box office directly bottoms out.

After these two films withdrew from the Spring Festival competition, they spit out a lot of films.

In general.

When the movie is released, it is the highest box office in the first three days, and from the fourth day, the box office will decline all the way.

"Land of Demons" and "Blade Warriors" both conform to this rule.

"The Land of Ten Thousand Demons" box office 260 million on the fourth day.

"Blade" box office 180 million on the fourth day.

The box office of "Nezha's Demon Boy Descends to the World" is very strong, and because it got more scheduled films, the box office has risen slightly to 220 million.

Due to the relatively high attendance, coupled with another competing cartoon being taken away by a wave, there are no competitors.

The theater company has a very accurate control of the market, and most of the films spit out of "Asura King" are given to "Nezha".

Therefore, the schedule of "Nezha" on the fifth day rose from 13% on the first day to 26% on the fifth day, second only to 29% of "The Land of Ten Thousand Demons".

The box office data for the fifth day is aggregated.

"The Land of Ten Thousand Demons" is 29% scheduled, with a box office of 250 million.

"Nezha's Demon Boy Descends to the World" was 26% scheduled, and the box office rose against the trend, reaching a box office of 240 million.

"Blade Men" did not eat more films, and the box office maintained a slow downward trend, 170 million.

On the fifth day, the situation of the box office war for the Spring Festival stalls was finally clear.

In the end, it was not "The Land of Ten Thousand Demons", "Blade Police", and "Smoke and Clouds of Las Vegas", not to mention "Asura King", a 500 million animation production that was vigorously promoted.

It's the competition between "The Land of Ten Thousand Demons" and "Nezha".

However, from this day on, many industry insiders feel that the box office champion has been decided.

Because "The Land of Ten Thousand Demons" was 360 million on the first day of painting, and the box office in the first three days was more than 400 million higher than that of "Nezha".

This gap is difficult to pull back by the follow-up.

However, the attendance rate on the fifth day is indeed higher than that of "Nezha".

Due to the high attendance, the schedule for the sixth day naturally continued to rise.

Day 6.

"Nezha" was scheduled for 29% and successfully reversed, with a box office of 260 million, winning the single-day box office championship.

"The Land of Ten Thousand Demons" is scheduled for 29% of the film, with a box office of 240 million.

also from this day on, the reputation of "Nezha" is getting better and better.

The parents who originally scolded "Asura King" for how ruthless they were, praised "Nezha" as exaggerated.

["Nezha" is okay. I knew that I should take my child to watch "Nezha" and "Asura King" from the beginning, but I was worried that the child would have psychological problems. After watching "Nezha", I felt healed. 】

[Is it so exaggerated?] Upstairs sure it's not the trolls who are propagating? 】

[Believe it or not, anyway, I took my children to watch "Nezha", and I feel that animated movies should be made like this. Moreover, it is not only suitable for children to watch, but also suitable for parents. Family and friendship are handled just right. 】

[Let's get a ticket.] I watched both "King Asura" and "Nezha". How bad the former is, how good the latter is. There is really nothing wrong with saying that "Nezha" can heal the wounds of the previous bad movie. 】

[I personally suggest that if you have watched "The King of Asura", hurry up and take your child to make up for "Nezha", it is not necessary to cure, but at least let the child know what kind of movie is a good movie. 】

[Why do you all say yes?] Is it really that good? When I saw Nezha's dark circles, I felt that something was wrong, and I was worried that my children would stay up late. 】

[Me too, I watched the movie called Demon Boy Descending, and I was a little worried, is it really suitable for children? 】

[The movie "Nezha" is indeed not a young movie, and it is also an animated movie suitable for adults, but it is also suitable for children. There is no problem with the plot processing, and I think Nezha with dark circles is quite cute. After reading it, my children were clamoring to buy peripherals. 】

Word of mouth is getting better and better.

Parents who originally watched "The King of Asura" and were full of resentment, after seeing these comments, decided to take their children to watch "Nezha".

There are also some parents who originally wanted to take their children to watch "King Asura", but were scared off by the comments, and then saw the comments of "Nezha" and felt that they could watch it.

As long as the children clamored to watch "The King of Asura", these parents took them to the cinema to watch "Nezha".

After reading it, the feedback is all good.

The word-of-mouth spread more and more, making the box office of "Nezha" soar against the trend and get higher and higher.

And.

Because of the audience who watched "Nezha", many of them watched the movie as a family unit.

Therefore, movie tickets are sold for three or four, four or five.

makes the attendance rate of "Nezha" remain high.

The attendance rate is high, and the schedule given by the theater chain will naturally get higher and higher.

Day 7.

The film schedule of "Nezha" has risen to 33%, with a box office of 270 million, firmly occupying the single-day box office champion.

"The Land of Ten Thousand Demons" began to decline, and the film schedule slowly declined, reaching 28%, with a box office of 230 million.

The further back on, the gap between the box office of the two films is getting wider and wider.

And with that comes the end of the holiday.

Although the winter vacation is not over yet, parents need to go back to work.

Therefore, the arrival of the working day has caused the box office of the movie to drop significantly.

It's not that one movie goes down, it's all movies that go down, it's a normal rule.

Weekday box office is usually half the box office of the holiday box, or even less.

So, the eighth day.

"Nezha" has a box office of 130 million.

"The Land of Ten Thousand Demons" has a box office of 110 million.

The box office of "Blade Men" dropped directly to 60 million, completely losing its qualification to compete.

The box office on weekdays is declining normally.

The box office of "Nezha" and "The Land of Ten Thousand Demons" can't be too far apart.

However, by the end of the week, the gap widened instantly.

Day 12 came to the weekend.

The weekend is coming, parents are resting, and the movie box office is picking up.

And the box office recovery of "Nezha" is very significant.

Because after the parents went to work, they chatted with their colleagues about the movie, and the parents who watched "Nezha" were full of praise, and then scolded "Asura King".

On the weekend, parents who have not yet watched "Nezha" naturally want to take their children to the cinema to watch it when they hear their colleagues praise it like this.

Therefore, on the 12th day, the film schedule of "Nezha" rose to 36%, and the box office directly doubled from the previous day, reaching 210 million.

After 12 days of release, the box office could still break 200 million, and the stamina was fierce, which surprised everyone in the film industry.

On the contrary, the box office of "The Land of Ten Thousand Demons" did rise over the weekend, but the increase was not too high, only 160 million box office, which was opened up to a gap of 50 million.

(End of chapter)