Chapter Fifty-Nine: Rouyu's Situation
Cook is feeling very depressed right now.
Is the 3D structured light face fingerprint unlocking technology a technology developed by Guozi?
Of course it is!
But now the patent has been snatched away by the person in charge of the soft feather company.
This is not just a patent for naming.
It also includes the corresponding theoretical patents for the sensor and the corresponding sensor through the infrared light reflection structure.
This also means that the company has spent a lot of energy to develop this new technology, and as a result, I was able to develop it completely on my own, but I couldn't really apply it to my own products.
It's like sowing seeds that you've worked so hard to sow.
As a result, I found that the surname I sowed was three horizontal and one vertical!
Is it uncomfortable? Is it painful? Is it disgusting?
And of course!
This is how the feeling of the current fruit company is about the soft feather company.
Originally, according to Cook's intention, the so-called patent infringement matter was temporarily suppressed, after all, it also takes a certain amount of time to fight a lawsuit.
At the same time, it also requires a certain amount of difficulty, and perhaps dragging these things can end without a problem.
But what makes Cook a little uncomfortable is that Rouyu Company can be said to be kicking his nose in the face, and it can be said that he is stubbornly biting on the matter of patent infringement.
After the statement issued by the fruit company, the relevant screenshots of the younger brother like the patent certificate were exposed on the Internet.
At the same time, Cook also found that a number of global tech and news sites were also reporting on the incident.
And I heard that Rouyu Company also paid to contact relevant websites, and it seems that Rouyu wants to make this matter a complete fuss, so that the fruit company can't turn it over at all.
The result of the big thing can be imagined!
After the end of the fruit technology Spring Festival Gala, the general stock will have a big rise.
And this time, because of the incident of Rouyu Company, the stock that had been rising began to fall.
This is also the first time that Cook has encountered such a situation when he took over the fruit company.
And Cook himself is not comfortable, and all day long he hears the chatter of this group of shareholders.
"I'm annoyed!"
Cook looked at the shareholders who were chattering in his ear, and even wanted to burst into a foul mouth.
But Cook finally held back!
"This matter must be completely solved no matter what, acquisition, cooperation, and strive to get the patent completely in hand, and we must not let a Chinese technology company ...... us like this."
Cook also immediately convened a core high-level meeting.
The matter of soft feathers and fruits was originally a relatively trivial matter.
It's just that no one thought that this matter would make such a big fuss.
Since there is a problem, it must be solved as soon as possible, otherwise the company's top management will not be able to explain it to the board of directors.
On the other side, Zhou Zhen is discussing a new screen project with Rouyu Company!
OLED screen made of R4 material!
The replacement of components is actually faster than the replacement of mobile phones.
After all, the upgrading of the mobile phone industry is essentially a product upgrade caused by the upgrading of upstream components.
Take a screen with a high refresh rate, for example.
In the first half of 2020, most mobile phones basically had screens of 60Hz or 90Hz.
But after the second half of the year, screens with a refresh rate of 120 Hz were introduced at almost every price point, making a high refresh rate an indispensable feature for all mobile phones.
R3The screen of material is already the best screen in the industry at present,In terms of overall screen quality, it has basically been able to completely compete with Sansang's top OLED screen。
Because of this, the current Rouyu company has gradually been favored by major mobile phone manufacturers and has become a solid partner.
At the same time, the senior management of various mobile phone manufacturers are also contacting Rouyu Company to inquire about the OLED screen made of R3 material, and pay attention to the price of this screen anytime and anywhere.
Although the R3 OLED screen is exceptionally good, the cost is relatively high.
When the display panel and touch panel of a screen add up, the price has reached 1,000 yuan.
If you count the processing fees and patent fees of the driver of the screen and the COP packaging of the corresponding full-screen design, the cost of such a screen has basically come to more than 1,200 yuan.
This is not an acceptable price for many mobile phone manufacturers.
Especially for the blue and green factories that focus on the offline market, it is even more unacceptable.
The blue and green factories themselves are mobile phone brands that focus on the offline market.
A large part of the profits of mobile phones should be distributed to dealers in the corresponding channels.
If you calculate it in this way, the price of the mobile phone will come to a very high price.
The blue and green factories now basically have no influence in the high-end market.
This also means that if the two mobile phone manufacturers raise the price of the mobile phone to too high a price, there may be some problems that cannot sell the product.
When the product cannot be sold at all, and finally leads to the accumulation of inventory, it is a hemorrhage for a mobile phone manufacturer.
This also allows the current two mobile phone manufacturers to use the OLED screen of Sansang and Rouyu R2 materials in the X series and R series mobile phones released this year for corresponding mixed use.
Rouyu's current R3 material screen is only supplied to two manufacturers.
Among them, rice wants fewer screens, and it was only used on the rice note3Pro under Zhou Zhen's strong request.
And now R3 is the biggest partner of the screen,Naturally, it should be a chrysanthemum factory,
After being stuck in the neck of Sansang several times, in order to ensure that the impact of the high-end was not subject to corresponding resistance, Juchang finally chose to cooperate with Rouyu.
A new plant was jointly invested in the construction.
From the negotiation of cooperation in April, the construction of the factory began in June, and it was not officially put into production until the end of July.
After nearly a month of factory operation, the factory is now able to mass-produce 2 million R3 OLED screens in one month.
If you count the production line owned by the company itself, basically counting the production capacity of the factory, it can mass-produce about 40 million R3 material OLED screens in a year.
However, it will wait until the company completely upgrades the level of the screen to the R4 material screen.
And once the R&D costs required to produce R3 screens have been spread out to a sufficient number of products, the company can begin to make large-scale changes to the production line.
The R3 OLED screen will be regarded as the mainstream OLED screen for large-scale mass production, and at the same time, the cost will be reduced, which will allow more mobile phone manufacturers to choose this screen.
At present, the company's main screen production line is still an OLED screen made of R2 material.
The R2 OLED screen now occupies about 65% of the company's screen mass production capacity.
The R2 OLED screen is placed in the current mobile phone market, and it is also relative to the flagship mainstream screen.
Blue Factory X Series, Green Factory R Series, Rice Digital Series, Berry Clan's latest digital series......
Basically, on the flagship models of various mobile phones, you can see the R2 material OLED screen of Rouyu Company.
The entire series of mobile phones is made of Rouyu Company's R2 material OLED screen, of course, most mobile phone manufacturers basically use Rouyu Sansang two screens in terms of screens.
After all, the current domestic mobile phone manufacturers do not dare to really use the company's OLED screen as their company's main attack screen.
Sansang not only provides screen panels to various mobile phone manufacturers, but also provides flash memory and various components.
In order to maintain the corresponding cooperative relationship between the upstream supply chains, mobile phone manufacturers often have left and right.
This also makes the current Rouyu company's screen say that it has been on the surface, but it cannot become the first in the real screen panel market.
Rouyu's current situation is like MediaTek in the future.
Sansang is like the anointing fire dragon of the future.
The overall expressiveness of the screen is relatively good, and it can begin to compete with Sansang, and it has been recognized by some manufacturers by relying on the corresponding preferential price (R2 material OLED screen and takeaway Sansang screen).
But Yuu Yu has always been a little worse in some ways.