Chapter 60: Preparing for Another Breakthrough
The screen of the soft feather company is of good quality and low price.
All mobile phone manufacturers are willing to use it, but they are not willing to use it.
The use of components from one manufacturer can easily make mobile phone manufacturers feel dependent on the upstream supply chain manufacturers.
If the two have a conflict because of something, it is very likely that there will be a matter of the neck of the upstream supply chain card mobile phone manufacturer.
Juchang and Rice, two mobile phone manufacturers, have also encountered such a thing, and at the same time, the two manufacturers have different views on upstream supply chain manufacturers.
Since mobile phones can't make money in the Chinese market, Sansang directly set his sights on domestic brand manufacturers.
There is no market for mobile phones, but there are components!
Relying on the supply of upstream components, Sansang can also make a lot of money.
Even the grapevine claims that the current Sansang has considered selling E1 amoled screens in the Chinese market in order to have a larger market.
The overall level of the screen of this material is equivalent to the screen used on the Sansang Note three years ago.
Although this is the screen of three years ago, the overall performance level is slightly better than that of Rouyu's R2 material screen and the current Sansang's takeaway screen.
Zhou Zhen, as the boss of Rouyu Company, naturally knew that this gossip was true.
18 years of Sansang began in the screen industry, for the mass supply of domestic mobile phones, and even can see Sansang's screen on some thousand-yuan machines.
OLED screens are no longer the screens that mainstream flagships can have, and even some mid-range machines can use OLED screens.
What's more, there is a sudden strong rise in the current market.
Obviously, the rise of Rouyu Company did give Sansang some pressure.
Sansang had to consider launching a higher-quality screen in the Chinese market, so as to seize the Chinese market with the current Rouyu company.
Before Rouyu's R3 material screen does not become the mainstream of the industry, Sansang intends to rely on the relatively low price of the new material screen to achieve a larger market.
"The current price of the R2 material screen can be reduced to about 500 yuan, I believe that this price can attract more mobile phone manufacturers, using the screen produced by our company!"
"At the same time, the production line of the R1 material screen can completely measure that there are almost two million stocks in the inventory, which can be packaged and sold to rice at a price of about 300 yuan a piece!"
Due to the development of today's industry, the company can also consider formally changing the production strategy of its own screens.
Due to the large-scale production and shipment of R2 material screens, the corresponding production costs and R&D costs have begun to be evenly distributed to each screen.
Eventually, the price of the screen can be lowered a little bit, and the company is ready to start abandoning the production of R1 material screens.
"It's a pity that the cost of the R3 material screen is high, and it has not been used on a large scale in the product yet, resulting in the price cannot be reduced!"
"But when this screen is used on a large scale on the flagship of the chrysanthemum factory, the price may be reduced a little......"
Now the main screen production of Rouyu company is still R2 material screen,As for the R3 material screen, it is basically not until the end of 18 years later,It can only be reduced in price,It has become the mainstream in the industry。
In this stage, the R2 material screen will become an important product for the main shipment of Rouyu.
However, due to the corresponding cost reduction, the pricing has also been reduced.
Relying on relatively low pricing, this screen will inevitably become the first choice of many downstream mobile phone manufacturers.
"The era of full screen has arrived, so what about ...... next"
The appearance of Zhou Zhen has basically advanced the era of full screen by nearly a year.
That's right,Historically, when the full screen really began to become popular, it should be regarded as 18 years。
Full screen began to popularize,The most important sign is the emergence of a new version of Android,"18:9"When it becomes the mainstream,It represents the arrival of the full screen era。
The Android revision, which was originally launched at the end of 17, came early to the beginning of 17 due to the company's appearance.
Nowadays, various mobile phone manufacturers have basically begun to produce the full screen.
In particular, after the fruit launched the fruit X full-screen mobile phone, the current domestic manufacturers began to design the full-screen mobile phone on a large scale.
Rouyu, the leader of the full-screen era!
The word "full screen" has basically been deeply bound to the current soft feather.
Now when someone mentions who is leading the comprehensive screen reform of the entire mobile phone industry, consumers and users will think of Rouyu Company.
Rouyu is relying on the advent of the full-screen era to become an upstart in the industry.
And the shipment of the screen has also grown very much, basically, it has become the OLED screen manufacturer second only to Sansang in the industry.
"The next change in the screen still needs to be continued by Rouyu Company, and strive to rely on another change in the screen to continue to become the leader in the industry!"
At this time, Zhou Zhen also had his own ideas in his heart, ready to start another revolution in the screen industry.
The full screen can be said to be a very big upgrade in the form of a screen.
And the screen material and screen quality,To be honest, it has little to do with the change of the full screen。
Next, Zhou Zhen plans to bring high-quality OLED screens with high refresh rate and high touch rate sampling to the entire industry a year in advance.
At the same time, the company also began to upgrade the resolution of the screen.
Now the company's OLED screen basically has a resolution of 1080P, and at most HDR+ dynamic resolution technology is added.
Sansang can now produce 2K resolution screens, and the quality and appearance of the corresponding 2K screens are very good.
Unable to produce on a large scale, OLED screens with 2K resolution are a major shortcoming of the company.
In order to make the company truly surpass Sansang in terms of screen strength, Rouyu Company can be said to have invested a lot of money in screen research and development.
It is hoped that the corresponding research and development will strive for the mass production of screens with higher resolution as soon as possible.
In addition to producing higher resolution screens, there is also the issue of high refresh rates and high touch sampling rates.
In fact, the use of high refresh rate on the screen has long been used by fruit in its own products.
And this product can be said to have been well received by the market.
It's just that this product at that time was not a mainstream mobile phone product, so that the screen with a high refresh rate was not able to become the real mainstream of the industry.
Even later fruit products did not appear in the screen with a high refresh rate, so that the word high refresh rate did not appear in the public's field of vision.
The so-called high refresh rate means that the screen of the mobile phone screen appears within a second of screen refresh.
To put it in very simple terms, a 60Hz refresh rate screen is equivalent to seeing 60 pictures in one second.
And the 120Hz refreshed screen is equivalent to seeing 120 pictures in one second.
And because more pictures can be seen in a second, the face will feel unusually smooth and silky when swiping and refreshing when looking at the phone screen.
The operation smoothness of the original Android system is completely inferior to that of iOS.
Since the high refresh rate appeared on the mobile phone, the overall system smoothness of the Android system has been completely comparable to iOS with the blessing of the high refresh rate.
Of course, IOS is not only powerful in terms of system smoothness, but also in very good system transition animations.
High refresh rate has indeed changed the entire mobile phone industry, and even in the future, high refresh rate has become a very popular feature.
The concept of high refresh rate is also a major concept for the promotion and popularization of domestic mobile phone brands.