Chapter 61 The High-end Market in September

Fast Charge!

Large-pixel multi-shot!

High refresh rate and high touch sampling rate!

These three concepts can be said to be the three most important concepts for the popularization of domestic mobile phones.

Charge! Photograph! Screen!

It is precisely because of the innovation of these three concepts that domestic mobile phone brands have the courage to truly dare to hit the high-end.

It is also the emergence of these three concepts that has also given domestic mobile phones the idea of challenging fruit mobile phones.

Of course, in the face of the challenge of domestic mobile phones, Guozi mobile phones still maintain a calm mood.

High refresh rate, fast charging technology and corresponding high-pixel outsole for photography.

These fruit phones are completely ignored.

After all, the fruit itself has certain advantages, and these advantages can completely defeat the conceptual advantages proposed by domestic mobile phone brands.

A high refresh rate is not a thing at all in the eyes of the fruit.

After all, Android mobile phone manufacturers use high refresh rates to improve the smoothness of the system.

And the iOS of the fruit mobile phone, even if it is an ordinary 60hz screen, is still not weaker than the Android system with a 120hz refresh rate in terms of system fluency.

As for the high-pixel outsole photography, Guozi still has the strength to face domestic mobile phones without the need for the other party.

After all, the hardware is not enough for the algorithm to make up.

What's more, the shooting level of the fruit mobile phone is simply a step stronger for the current domestic mobile phone.

In the end, domestic mobile phones are only one advantage of fast charging.

That's right, fast charging is the remaining advantage of domestic mobile phones.

Fast charging with a corresponding large battery can bring longer battery life and better use experience to the mobile phone.

Of course, the fruit still does not take the current domestic manufacturers completely in its eyes, and even cancels the charger on the mobile phone for the sake of environmental protection.

Just when various mobile phone manufacturers have launched, the corresponding fast charging, and the charging head is getting bigger and bigger, this wave of operation can be said to have caught domestic mobile phone manufacturers off guard.

And the fruit has also caused some netizens to complain because of the cancellation of the charger, but even so, the sales of the mobile phone with the cancellation of the charger are still very good.

Even some of the current domestic mobile phone manufacturers have followed up.

Of course, the end result varies.

The fruit cancels the charging head and is known as environmentally friendly.

The domestic mobile phone manufacturers canceled the charging head and the body was sprayed incompletely.

Of course, some of the mobile phone manufacturers have done corresponding marketing on the cancellation of the charging head this time.

"We sold mobile phones to give users charging heads, after all, this charging head is also included in the cost of mobile phones!"

"But we don't put the mobile phone charging head in the package, we give the charging head to the user for free!"

This kind of marketing strategy can be said to carry the shamelessness to the extreme.

The user obviously paid for the charging head when he bought the mobile phone, but in the end, the mobile phone manufacturer gave the charging head to the user in this way.

Isn't this just "taking off your pants and farting, doing it too much"!

And some users who don't think too much about it will feel that the manufacturer is really "conscience" and actually sends the charger for free, which is much better than the fruit manufacturer.

Of course, in the face of the rise of domestic mobile phones, fruit mobile phones are extremely calm.

Because in the face of the rise of domestic mobile phones, Guozi only used one trick to directly hit the complete life of domestic mobile phone manufacturers and could not take care of themselves.

In the strong rise of domestic mobile phones, and want to take advantage of this rising posture to impact the high-end market knowledge fruit, mobile phones directly choose to reduce the price of mainstream products accordingly, and the domestic mobile phones that are directly hit have no room to fight back.

In addition, in the following years, domestic mobile phone products have not made great progress compared to product strength, so that Guozi mobile phone has grabbed more high-end mobile phone market share by reducing prices, so that domestic mobile phones have no way to stop it.

However, the breakthrough of high refresh rate has indeed made domestic mobile phones eat a lot of dividends.

The next step of Rouyu is to really start to implement the high refresh rate and high touch sampling rate of mobile phone screens.

Strive to be able to officially push the high refresh rate screen to the entire market in 18 years, and gradually popularize the concept of high refresh rate to consumers, so that Rouyu can gain the corresponding reputation.

The time has slowly arrived in mid-September, although the fruit is deeply involved in patent infringement, but the product sales of the fruit mobile phone are still very good.

You must know that the worse the fruit is generally scolded, the better the sales, which has also become a well-known thing in the entire technology circle.

However, in addition to the good sales of fruit mobile phones, the sales of flagship phones of another high-end brand are still good.

A year or seven years ago, there were only three brands in the domestic high-end mobile phone market.

Fruit, Sanmulberry, chrysanthemum factory.

Although Juchang said that it has high-end mobile phone products, the sales of high-end mobile phone products mainly come from overseas.

Although the chrysanthemum factory in this time period also sells some high-end mobile phone products in China, it is still inferior to Sansang and chrysanthemum in terms of overall influence.

Before the Mate9 series, Juchang's main sales of high-end products still came from overseas markets.

Even some product launches are basically overseas launches, and there is no corresponding press conference in China at all.

And the chrysanthemum factory really ushered in a turning point, naturally the emergence of the mate9 series.

Excellent products, with the corresponding high-end excellent design.

Of course, the quality of a product alone cannot make the product truly successful.

The so-called success is indispensable at the right time, place and people.

In the year of the release of Mate9, as the only one in the domestic market that can compare with the fruit mobile phone, Sansang fried!

Sansang exploded, and with the note7 product, it officially started the pace of withdrawing from the Chinese market.

Relying on the advantages of independent research and development over the years, the chrysanthemum factory began to gradually encroach on the market left by the original Sansang.

In this era, the difference between Android and iOS is still very large.

The two systems can be said to be completely incompatible.

Basically, users who use iOS in this era will not give up iOS and choose Android, and users who use Android will not easily choose to use iOS.

So Sansang mobile phone users, who were originally accustomed to the Android system, turned their attention to the chrysanthemum factory, which also uses the Android system and optimizes it relatively well.

The chrysanthemum factory also relies on the advantages of time, place and people, so that high-end mobile phones have a certain position in the domestic market.

And the chrysanthemum factory has also begun to accumulate strength to prepare for the emergence of another "god machine", bringing its own brand to the real altar.

And this year's high-end market chrysanthemum factory can be said to be making a lot of money.

In particular, what surprised Zhou Zhen was that this time the Chrysanthemum Factory's mate10 series also adopted a full-screen design.

The screen design of the waterdrop screen beauty is pointy.

The corresponding excellent screen design is in line with Juchang's consistent mobile phone design strategy.

After the launch of this product, it also has a certain influence in the market, has been recognized by some high-end user groups, and has achieved certain results.

Of course, Rice Note3Pro has also relied on sufficiently excellent hardware parameters and corresponding technological innovation to achieve certain results, and has won some quantitative high-end markets.

It's just a pity that compared to the sales of the chrysanthemum factory, the sales of rice note3Pro are slightly worse.

Even if this time the rice note3Pro is better than the flagship mobile phone of the chrysanthemum factory in terms of hardware parameters and corresponding design, but in terms of sales, the two are not at the same level.

After all, the first thing that users who buy high-end mobile phones consider is not the hardware of the product, but the reputation of the brand and the corresponding influence.

Juchang has been deeply cultivated in the high-end market for nearly five or six years, and basically the brand has a certain reputation in the high-end market.

As for the rice mobile phone, it is indeed not ranked in the eyes of high-end user groups.

"Spending 5,000 yuan to buy a rice mobile phone, is that like a word?"

Even after the launch of the rice note3Pro, such remarks appeared on the Internet.

Rice note3Pro is a good product, but the brand influence of rice is obviously lagging behind.