Zhou Zhen thinks that the product power of Rice Note3Pro is still very strong.

Even in the Android camp, it is an existence that is incomparable to other mobile phones.

It's just a pity that there is an extra brand of rice in front of this product.

This is also destined to be a product that even if it is correspondingly excellent, it will not be recognized by high-end consumers.

After all, users who choose high-end mobile phones generally value the influence of the brand, rather than the product power of the product.

Of course, the products produced by many high-end brands are not weak in terms of product power, and even far stronger than other brands in terms of optimization.

To sum it up in a very simple sentence, most consumers value the brand power of a product.

The brand power of many high-end brands is continuously accumulated through several generations of product power, and relying on the blessing of relatively excellent experience, the product power is finally transformed into brand power.

Those who rely on a generation of products to completely become gods are only fruits.

After all, after the launch of the original fruit mobile phone, it completely transformed the mobile phone from the era of feature phones to the era of smart phones.

Such a breakthrough innovation has made Guozi a leader in the industry all of a sudden.

As for other brands, they basically rely on the efforts of several generations of products, and finally become high-end brands in the true sense.

Zhou Zhen even felt that the rice Note3Pro might be a little out of time.

However, Zhou Zhen soon received another piece of news that made him very unhappy.

Rice Note3Pro due to relatively low sales, basically only sold nearly 200,000 mobile phones a month.

This caused relative dissatisfaction among the company's top management, in order to be able to increase the sales of the product accordingly and clear the company's remaining product inventory.

After the sales department of the rice company got the permission of the high-level, the price of the entire Rice Note3 series began to be reduced.

Among them, the price of the ordinary version of the rice note3 equipped with the fire dragon 660 processor has dropped directly from 2999 yuan to 300 yuan, to the starting price of 2699 yuan.

Among so many products, the rice note3Pro, which Zhou Zhen values the most, has also directly reduced the price by 500 yuan, and the starting price has become 4199 yuan.

"It's really mud that can't hold up the wall!"

After learning about the operation of the rice company, Zhou Zhen's face became extremely ugly.

Although he knew that the rice company would have a certain price reduction for the product at that time, Zhou Zhi did not expect that the rice company would directly choose to reduce the price less than two months after the product was released.

Even the price will be reduced before Double 11 arrives!

The price reduction is a fatal blow to high-end mobile phones!

Especially for a mobile phone manufacturer that is impacting the high-end market.

And this time the price reduction is still within two months of the product release, which is simply ruining the high-end reputation that the brand has just laid.

First of all, the company's own price reduction will make most consumers think that the rice company's products simply cannot support the high-end market.

In addition, the sudden price reduction of the product is a stab in the back for some users of the first purchase support rice company.

This will make the image of the entire brand of rice suffer a huge blow, and even make the products of rice no longer receive the attention and love of these users.

Even in the future, when the rice company launches high-end products with more product power, this group of users will not choose rice again after considering the experience of rice in the backstabbing at a reduced price.

Even if this product is so good and the stacking is so sufficient, in the eyes of this group of users, this product can't be touched.

Zhou Zhen was very uncomfortable in his heart, in his opinion, the rice company was digging a pit for himself.

Even if he creates a product with an advantage in product power for the other party, the other party can also step on the ground this product that helps the brand hit the high-end.

Adou, who can't be helped!

Zhou Zhen would rather the other party send something than the other party to reduce the price of the product.

In particular, a price reduction was reduced by nearly 500 yuan.

"Rice is so conscientious, and I suddenly feel that the note3Pro mobile phone seems to be very fragrant!"

"The price of Note3Pro in the early 4,000s is simply a random killing!"

"Yes, yes, this wave of price cuts by the rice company this time is simply awesome!"

Looking at the comments on the price reduction related to the rice Note3Pro, Zhou Zhen could only shake his head helplessly.

No more playing! I bothered to make the rice company really hit the high-end.

As a result, the rice company itself played itself badly.

In the current situation, Zhou Zhen also feels that rice has no chance to hit the high-end market in at least the past two years.

As the product manager of the Rice Note series, I will not consider spending a lot of effort on this series of products in the design of the next products.

As the saying goes, get by and wait until the end of the contract.

Immediately, immediately, I severed relations with the rice company......

After all, sometimes teammates are too pitiful, and it's also a thing that makes people unhappy.

Zhou Zhen was sitting in the office at this time, looking at the planning of the project placed flat in his drawer, and shook his head helplessly.

This is the company's latest project planning, and it is also a new exploration project for the future development of mobile phones.

That's right, this project is the design of the folding screen that will be famous in the mobile phone industry in the future.

The requirements for the folding screen for the screen are relatively high.

The screen should have a very strong flexibility, and at the same time, the outer screen of the mobile phone screen should be specially customized with the corresponding glass to ensure that the outer screen of the mobile phone can also follow the corresponding bending of the screen when folding.

In addition to the screen, the hinge of the folding screen is also a core technology with high requirements in the folding screen.

In addition to the breakthrough in hardware, the requirements for the successful development of any product project also have certain requirements.

Folding screen mobile phones, in fact, the screen has two different ratios, namely the "18:9" outer screen and the "4:3" large size of the inner screen.

Among them, the software application of the mobile phone needs to be completely adapted to this screen of different sizes, which is still very demanding for the entire software team.

Only if the hardware and software aspects are fully adapted can the project be completely successful.

In Zhou Zhen's memory, Rouyu Company once developed a corresponding folding screen in the most difficult time.

And it has also really been sold in the market, but the final result is nothing.

Of course, the folding screen produced by Rouyu also has very big defects, especially in software adaptation.

Coupled with the corresponding high price and the low brand influence, this folding screen has not really been successful in the market.

At the same time, the folding screens of Sansang and Ju Factory began to be launched one after another in the next six months, which also made Rouyu finally get no chance of success.

And the reborn Zhou Zhen now has a more intuitive view of the entire mobile phone industry.

Before there is a certain advantage, and the opportunity of the corresponding market changes, I will definitely not get involved in the mobile phone market.

After all, the chaos of the entire mobile phone industry is too mixed, and what Zhou Zhen needs to do now is to slowly accumulate strength in the dark, so as to establish a corresponding supply chain system with "Zhou Zhen" as the core.

As for the original historical development, the plan of the folding screen produced by the current Rouyu company has also been improved by Zhou Zhen.

Cooperate with other manufacturers to promote the success of folding screens, and ultimately cooperate to create a common win-win situation.

Zhou Zhen originally chose to cooperate with a rice company, and of course he considered rice that really had a firm foothold in the high-end market.

It's just that the current marketing strategy of the rice company and the model of high-end brands make the current Zhou Zhen have to choose a new partner.

The folding screen must be blessed with the attribute of "high-end brand", and the brand needs to have a certain high-end influence in order to make the folding screen product get the response of the market.

It seems that now it can cooperate with Rouyu Company, and only the chrysanthemum factory is left.