in the reception room.

The eyes of the nine people present were all focused on Ji Sheng, and they all wanted to see how Ji Sheng could convince Manager Guo in two minutes and thirty seconds.

Including Manager Guo was also curious, but he didn't think that Ji Sheng would be able to talk about him at all.

Ji Aiguo, Chu Zhonglin and others were full of confidence, thinking that Ji Sheng would be captured.

Liu Zhi, Gao Feng and Wang Jian were full of expectations, wanting to see how powerful the new boss was.

Under the convergence of so many eyes, Ji Sheng said in an astonishing voice: "If you Hualian Commercial Building cooperates with me, I dare to guarantee that it will not be long before Hualian Commercial Building will be the first department store in the country!" ”

Wow, the tone is arrogant enough.

Manager Guo couldn't help frowning, "Why do you say that?" ”

Ji Sheng was not in a hurry, and said with a smile: "Although the time is urgent, I am still allowed to introduce myself, my name is Ji Sheng." ”

Yes?

At this time, you still introduce yourself?

Liu Zhi, Wang Yuncang and others were a little stunned, didn't they see that Wang Yuncang was almost kicked out without introducing himself just now?

They didn't know what medicine was sold in Ji Sheng's gourd.

But to everyone's surprise, Manager Guo was stunned for a moment, "Ji Sheng? It's familiar, like I've heard it somewhere. ”

Ji Sheng said quickly: "Don't doubt if you remember wrongly, you have indeed heard my name, not long ago, I also went to the main station for a news interview." ”

Manager Guo seemed to think of something, and suddenly realized: "Oh, the homeless person who was rescued." After a pause, "Does this have anything to do with you convincing me?" ”

Liu Zhi and others don't know why.

Ji Sheng suddenly became very confident, and asked rhetorically: "Do you know how much money that news made me?" ”

"News? Make hay? Manager Guo frowned and said, "You can still make money on the news?" How do I remember that it was a livelihood interview? ”

"The boss has really been on the main station news?"

"Really."

"Is there any connection between being in the news and making money?"

"You'll find out just by listening."

Liu Zhi, Gao Feng, and Wang Jian were also curious, and asked Chu Zhonglin in a low voice.

Chu Zhonglin now just wants to see how Ji Sheng is going to convince Manager Guo, of course he has no time to explain.

Ji Sheng stretched out three fingers and said, "Three hundred thousand!" One piece of news made me a full 300,000! ”

What is the concept of 300,000 in the current era?

Almost tens of millions in modern society.

"it."

"Really?"

Liu Zhi and the others looked at Ji Aiguo, Chu Zhonglin and the others again, and when they saw their smug faces, needless to say, they knew that this matter was true!

Manager Guo was also taken aback, and said dumbfounded: "Three...... Three hundred thousand? You're not kidding, are you? That's a livelihood news, how can it make you so much money? ”

"Want to know? Let me tell you slowly. Ji Sheng sat back on the sofa, calmly picked up the kettle and added some boiling water to himself, as if he was not in a hurry at all about the time limit of two minutes and thirty seconds.

It is also true that two minutes and thirty seconds have actually passed now, Manager Guo is not unaware, but he was hooked by Ji Sheng's words, and he was extremely curious in his heart, wanting to know how Ji Sheng made a huge sum of 300,000 yuan by using the main station Minsheng News.

No, Ji Sheng sat there and poured tea slowly, and Manager Guo didn't urge, just waited quietly.

Ji Sheng was actually very nervous, his palms were full of sweat, and it was impossible to persuade Manager Guo to win the order in two minutes and thirty seconds, so he had to make a dangerous move to see if he could arouse Manager Guo's curiosity and give him enough time to persuade the other party.

Luckily, he succeeded.

In fact, Ji Sheng is still a little sure, because the main reason for Manager Guo's refusal is that he does not believe that they are Panasonic dealers.

Ji Sheng threw out a news interview on the main station, which is equivalent to revealing his bottom to Manager Guo, which probably means telling the other party that even if I am a liar, if I lie to you, I can easily find it.

Sure enough, Manager Guo believed it.

Taking a sip of hot water, Ji Sheng cleared his throat and smiled mysteriously, "It's actually very simple, I advertised in this interview." ”

"Huh?"

"Advertised?"

"What do you mean?"

"How do you advertise in the news?"

Manager Guo, Liu Zhi and Gao Feng Wang Jian were puzzled at the same time.

When Ji Qing, Zhou Xiaomin and others saw the appearance of the four people, as if they saw their appearance at the beginning, they couldn't help but laugh one by one.

"Actually, I put a new type of advertisement in that news, and this new type of advertisement is called advertorial."

Ji Sheng said and explained the concept and form of the advertorial a little.

Gao Feng and Wang Jian still don't quite understand.

But Liu Zhi and Manager Guo understood.

Manager Guo said what Liu Zhi said in his heart, "You mean, use a subtle form to select potential customers?" ”

Ji Sheng put down the teacup, "Yes." ”

"It's a really new form of advertising." Manager Guo said with a little admiration.

Liu Zhi also agreed with Manager Guo's words in his heart, he couldn't help but glance at Ji Sheng more, and felt that the boss he just followed had the ability.

Ji Sheng said with a smile: "Actually, if you use the right method, it's easy to do business." ”

"I have a reservation about you." Manager Guo replied, and then returned the topic to the topic, "But what does this have to do with making our Hualian Commercial Building the No. 1 department store in the country?" ”

Ji Sheng said unequivocally: "There is no connection." ”

Gu Xuan

Manager Guo almost choked to death, "Then why are you talking so much?" ”

Ji Sheng's face suddenly became serious, "There is only one reason why I say so much, and that is to tell you that as long as you place an order from me, you will not only be able to get the cheapest imported home appliances in the whole magic capital, but you will also be able to get my carefully planned marketing strategy for free!" The strategy that can make Hualian Commercial Building the first department store in the country! ”

Well, this phrase is bragging.

But a big boost in sales can.

Ji Sheng said this sentence at the beginning, but Manager Guo didn't believe it at all, he just felt that Ji Sheng was very arrogant and wanted to hear what was going on, but just now he learned that Ji Sheng was not a nobody, but a celebrity who had been interviewed by the main station's news, and he also used the news interview of the main station to advertise and earn 300,000 yuan, and Manager Guo believed half of it.

This is known as the celebrity halo.

After Ji Sheng showed a "successful case", Manager Guo, Liu Zhi and others were affected by the "halo effect", and instinctively felt that Ji Sheng was capable and there was something in his words.

Manager Guo was affected by this, and said politely for the first time: "Mr. Ji, please speak." ”

Liu Zhi and others also saw that Manager Guo had become polite, and they admired Ji Sheng's strength in their hearts, and said all the orders that were yellow.

Now the question is whether or not we can talk about it.

Liu Zhi and Gao Feng Wang Jian glanced at each other, wondering what method Ji Sheng used to completely win the order.

Ji Aiguo and Wang Yuncang were in a similar situation, and they all pricked up their ears and listened carefully.

Ji Sheng said slowly: "I know that the main product of your commercial building is clothing, and other commodities are driven by clothing, but please forgive me for saying that your company's clothing has no obvious advantage, because the three or four department stores around it are also aiming at clothing." ”

How could Manager Guo not know the situation of his department store, he nodded again approvingly: "Yes, there is a lot of competition." ”

"So......" Ji Sheng slightly lengthened the end of the note, "If your company can launch something that attracts the attention of customers at this time, I believe that it will not only be able to drive the sales of other products in the shopping mall, but also make the main clothing be driven by the surrounding department stores." ”

"What catches the customer's eye?" Manager Guo asked rhetorically, in fact, he had already guessed what Ji Sheng wanted to say.

Not only him, but Liu Zhi and others also guessed it.

Ji Sheng said: "That's right, it's imported household appliances." ”

Manager Guo said with a wry smile: "How can something so expensive as imported household appliances become something that attracts the attention of customers?" Moreover, other department stores do not sell imported home appliances. ”

"That's because you're not looking for the right way!" Ji Sheng stretched out his finger and tapped it twice on the coffee table, making a "tuk-tuk" sound, "If you do what I say, I dare to guarantee that you can suppress several nearby department stores in a short time." ”

"Please." Manager Guo stretched out his hand and said.

Ji Sheng explained little by little: "First of all, if you take the goods from me, you can get the cheapest imported household appliances in the whole magic capital, once you have these low-priced imported household appliances, your company can carry out promotional activities." ”

"Promotion?" Manager Guo was curious: "Isn't promotion just a discount?" What do you mean I took a discount on your cheap appliances to attract customers? ”

In fact, speaking of this, Manager Guo has been tempted, indeed, if Ji Sheng is really a Panasonic dealer, and can also give an ultra-low price of supply, then Hualian Commercial Building and Ji Sheng can cooperate to attract a lot of potential customers with home appliance discounts.

Liu Zhi was also thinking in his heart, if he was Manager Guo, he would agree.

It can be said that Ji Sheng's performance so far is a qualified salesman in the heart of Manager Liu Zhiguo, but it has not yet reached the level of excellence.

But Ji Sheng's next words made everyone's hairs stand up when they heard it!

"Discounting is just one part of my marketing strategy, which is a long-term attraction to customers, but not enough to attract the attention of potential customers all at once."

Ji Sheng said eloquently: "My core point is to be grandstanding, we threw out a shocking selling point, which can make people near Nanjing Road and even the entire magic capital be blown up by this selling point, such as a discount on imported household appliances within the specified period!" ”

Discounts on imported home appliances?

I want to break you to a bone!

Manager Guo's face darkened when he heard this, thinking that Ji Sheng was talking crazy.

Liu Zhi, Gao Feng and Wang Jian were also drenched in cold sweat.

Even Ji Aiguo, Ji Qing, Wang Yuncang, Chu Zhonglin and Zhou Xiaomin, the five hardcore younger brothers who regarded Ji Sheng as a god, all had black eyes at this moment.

Just when Manager Guo was about to have a seizure, Ji Sheng said in one breath, "A discount on imported household appliances sounds incredible, and it will definitely lose money, right?" But in fact, this is not the case, we first set the time for discounted sales, nine discounts on the first day, eight discounts on the second day, seven discounts on the third and fourth days, six discounts on the fifth and sixth days, and so on, one discount on the last two days, a period of sixteen days, almost half a month, in this way, you can hold two times a month to retain people. ”

Seeing that Manager Guo, Liu Zhi and others were about to ask questions, Ji Sheng didn't give them a chance to speak at all, "It looks like the last two days are the best deal, right?" In fact, because this set of restricted sales strategy is too surprising, the effect of public opinion in the early stage will be explosive, and countless people will flock to it with a curious mentality. ”

He paused, "Of course, customers can choose the day of their purchase during this sale period, and if you want to buy at the cheapest price, you only need to go for the last two days, then, the best part of our marketing strategy is here, but what you want to buy may not be saved for the last two days!" ”

What kind of person is Manager Guo, who specializes in department store business, how can he not understand how subtle Ji Sheng's marketing strategy is!

He can even imagine what will happen after this trick is used, there will not be too many guests on the first day, even if they come, they will just take a look, and they will leave after a while, but from the third day onwards, there will be a large group of visitors, and on the fifth day, when the customer is discounted by six, it will be like a flood to start rushing to buy, and the customers will be full for days after that, of course, if you can't wait for a discount, all the specified goods will be sold out.

This trick takes advantage of the weakness of human nature, others see that the goods are six folds, and they already feel that they have taken a big advantage, if they don't buy it at this time, they can't buy it when they are bought by others.

Even if there is really no one to buy, the commercial building can invite a water army, as long as the first person takes the lead, there will definitely be a rush behind.

So, will Hualian Commercial Building lose money?

Manager Guo can clearly deduce that it will not be!

Why are you so sure?

Because customers are in a hurry to buy their favorite products, it will cause a chain reaction of panic buying, and the products will basically be sold out at five or six discounts.

The imported household appliances supplied by Ji Sheng are far lower than the market price, and they will not lose money if they are sold to Hualian Commercial Building at a 5% discount, and they can make a small profit at a 6% discount.

This is not the most critical, the most important thing is to drive the sales of other products!

In this case, how can you lose money?

Hualian Commercial Building will only make a lot of money!

You can also grab customers from other department stores nearby!

Forget it, if Hualian Commercial Building cooperates with Ji Sheng for a long time, some imported household appliances can always be at a low price of 10% off and completely retain that group of customers.

High!

That's too high!

At this moment, Manager Guo is convinced, and he completely believes that Ji Sheng is not a liar, it is very simple, this marketing strategy alone is worth a thousand gold, if the liar had this ability, he would have made a fortune by taking advantage of it, and he still used it to risk going to prison to cheat and deceive?

Thinking of this, Manager Guo couldn't help but slap the table, and with a bang, he slapped the case loudly and shouted: "Okay!" Mr. Ji's marketing plan is really amazing! Stunning! I would like to call you the strongest marketing master! ”

Liu Zhi is smarter and understands a little, although he doesn't understand it as thoroughly as Manager Guo, at least he has a little understanding, and after listening to it, he also feels that Ji Sheng's trick is simply amazing.

The rest of Ji Aiguo, Gao Feng, Wang Jian and others didn't understand so much, they looked at Manager Guo with a curious expression, eager to know what was good.