Chapter Ninety-Six: Ji Sheng's Legendary Experience of Starting from Scratch (Asking for Subscription, Asking for a Monthly Pass)
No one expected that Ji Sheng said a seemingly simple marketing plan, which would actually attract the applause of Manager Guo, who didn't want to talk about business with them before!
It's not just the shooting.
Manager Guo just said that he is willing to call Ji Sheng the strongest marketing master, and it is obvious that he was completely impressed by Ji Sheng's wonderful marketing plan.
In Manager Guo's heart, the one-fold marketing plan that Ji Sheng just said is simply amazing!
No wonder this Mr. Ji was able to earn a huge sum of 300,000 yuan through news interviews on the main station at a young age!
Manager Guo really obeyed Ji Sheng.
Liu Zhi couldn't help but speak: "Boss, you are really godly!" ”
Manager Guo smiled: "It's really divine." ”
Ji Sheng smiled slightly, Of course, this marketing plan is amazing, after all, this marketing plan has caused a sensation in Tokyo.
Yes, this marketing plan was not thought up by Ji Sheng himself, and he is not a professional marketing person, how could he come up with such a bullish marketing plan?
But this set of marketing plans is really good, and it has even become one of the most classic cases in the history of marketing in modern society, and countless people have learned it.
There is a famous business district in Tokyo called Ginza, which is known as the most expensive place in Asia.
In the Ginza business district, there is a store called the Gentleman's Suit Store, which was not well-known at first, but with the introduction of the one-fold marketing plan, the Gentleman's Suit Store became popular in Tokyo.
In fact, this marketing case has happened in the current time and space, but the domestic reform and opening up has not been long ago, and many things have not been introduced, and it is normal for everyone not to know.
Because it's a success story.
It's still a big success.
Of course, Ji Sheng is not afraid of not being able to say it, besides, he seems to have only said this marketing case, but in fact, he has added new things to it.
That is the magic weapon for large domestic supermarkets to monopolize the market, and drive others with cheap goods.
In the 90s, domestic supermarkets sprung up like mushrooms after a rain, why can they quickly seize the market? The main reason is to sell cheap grain and oil and other necessities for people's life, these cheap grain and oil were sold at a price far below the market price at that time, and people have flocked to supermarkets to buy cheap grain and oil, and then directly drive other goods.
This is not a joke, Ji Sheng had a playmate named Zhang Wei when he was a child, Zhang Wei's father sold rice in the magic capital, and the business was very good at first, but with the rise of the supermarket, Zhang Wei's business plummeted.
Ji Sheng remembers hearing Zhang Wei say that when their family set up a stall in Modong, a dollar and a pound of rice, the supermarket only sold nine cents, eight cents and five, a pound is cheaper than one cent or even one cent and a half, and a hundred pounds can save ten or fifteen yuan, how much does it cost to buy a bag of rice? Naturally, supermarkets can't compete with self-employed people.
His current marketing strategy is divided into two parts, one part is to draw on the classic marketing case of the Ginza gentleman's suit store, and the other part is to draw on the later supermarket merchandise driving plan.
The two are fused together, and Ji Sheng believes that as long as Hualian Mall does what he says, it is only a matter of time before he defeats several nearby department stores.
Of course, there is a premise here, that is, to be able to get cheap imported home appliances.
Is there still an imported home appliance supplier in Modu as cheap as itself?
No!
Some suppliers may be able to take the goods directly from the manufacturer, but these suppliers are more greedy and want to make more money, and often refuse to push the price down, because this will destroy the market and is not conducive to the development of the industry in the future.
Ji Sheng didn't have this concern, he didn't want to continue in the home appliance industry, he just wanted to make a fortune before Changhong released a big killer, so he wanted to grab the beach with low prices.
Once he has mastered most of the market, I'm sorry, in the future, the industry standard of imported household appliances in Modu is not everyone's final say, but he Ji Sheng alone has the final say!
Gao Feng still didn't understand, and asked: "Brother Liu, I see that you and Manager Guo said this, it seems that the boss's plan is very exquisite?" ”
"Subtle, more than subtle, I can only describe it as incredible." Liu Zhi sighed.
Wang Jian's curiosity was overflowing, "Then you can tell us where the subtlety is?" ”
Ji Aiguo and the others also pricked up their ears, wanting to hear Liu Zhi talk about the subtleties.
Liu Zhi only knew a little bit about it, and he heard a little subtlety, where did he know how to explain it.
Fortunately, Manager Guo took over the conversation, he smiled and glanced at Ji Sheng, who was drinking water, and then turned back to a few other people and said, "Let me tell you this, you like to smoke, right?" ”
"Okay." Takamo-chiu.
"Suppose a pack of cigarettes usually sells for two dollars, and all the stores are at that price, but suddenly a store announces that they can buy cigarettes for two cents at the cheapest, what would you do?" Manager Guo asked rhetorically.
Wang Jian blurted out: "I must go to their house to buy it, two cents a pack, whoever doesn't go is a fool." ”
That is, the money to buy a pack of cigarettes can buy ten packs, who doesn't go?
Ji Aiguo and others also think so.
Manager Guo asked another question, "But when you walked over, you found that the two cents a pack of cigarettes in this store can only be bought on the last day, and the price of a few days ago was only eight a piece, six a piece, and four a piece, what would you think in your heart?" ”
"I should wait until the last day to buy it." Chu Zhonglin said as a matter of course.
"And what about the store that only sells thirty packs of cigarettes?" Manager Guo said, "It's very likely that you won't be able to buy it on the last day." ”
Grain
Wang Yuncang hurriedly said, "Then the last day...... No, I can't buy a pack of cigarettes for four cents, I might buy them for a dollar. ”
Ji Aiguo said: "You may not be able to buy it for a dollar, it's only thirty packs of cigarettes, and I bought it for one or two yuan." ”
"Are you sure you can buy two pieces for a piece?" Manager Guo asked again with a deep gaze.
That's right!
You may not be able to buy a piece of two, after all, there are only thirty packs.
But if you are a little unwilling to buy it when you buy it for eight and six, everyone has carefully calculated it in their hearts, and the bottom line in their hearts is likely to be broken through when they are four.
Hearing this, Ji Aiguo, Gao Feng and others suddenly woke up, and they finally understood the subtlety of the marketing plan that Ji Sheng just said.
It's just calculating people!
Everyone is afraid that they won't be able to buy it in the end, so they will definitely make a move in advance, it's okay for you to think like this alone, but what about ten people and a hundred people thinking like this?
That's all there is to it.
In the end, I will definitely buy it at a price that everyone thinks can take advantage of, and I won't really wait until the end.
Manager Guo looked at them thoughtfully, blinked and asked, "You won't just buy a pack of cigarettes when you go to the store, right?" If there is a shortage of salt or something at home, will you take it by the way? ”
Wang Jian said: "I've walked to this store, I must have taken it back, is it possible to go to other stores to buy it again?" So it's a waste of time to do more......"
At this point, his voice stopped abruptly!
Ji Aiguo, Ji Qing, Wang Yuncang, Zhou Xiaomin, Chu Zhonglin and Gao Feng were shocked.
They finally understood how terrifying Ji Sheng's marketing plan was!
"it!"
"Boss, you're too ruthless, aren't you?"
"Using a handful of specials to drive the whole business?"
"Oh my God, that's really the case, if any mall is so aggressive, I'll go too."
"Even if you never want to go to this mall, you will have a curious idea to see it when you hear that imported household appliances are sold at a discount, and then you will fall into the marketing trap?"
At this moment, everyone woke up, and looked at Ji Sheng with a wry smile, saying in their hearts that they had seen people who could calculate, but I had never seen you so calculating, and they simply made full use of the weaknesses of human nature!
Gao Feng was convinced, and stretched out a thumbs up to Ji Sheng, "Boss, I finally know why you can be the boss, your mind is really not ordinary." ”
Wang Jian praised sincerely: "No wonder you can earn 300,000 yuan for a general station people's livelihood interview, at first I thought you were lucky, and by chance I thought of such a soft text marketing, and now I have seen your one-fold marketing plan to know that it is not accidental that you can succeed." ”
"That is, when we met Brother Xiao Sheng, he didn't have much money in his pocket." Ji Qing said with emotion: "But in just over a month, he earned hundreds of thousands. ”
"One...... Earned hundreds of thousands from scratch in more than a month? Liu Zhidu was a little stunned when he heard it.
Manager Guo also asked curiously: "Is there anything else?" Let's talk about it. ”
Ji Sheng smiled and waved his hand and said modestly: "It's all a small fight, a small fight, it's not worth mentioning." ”
"Eh, don't hide it, let's hear about your feat." Manager Guo was really curious.
Ji Qing looked at Ji Sheng, and only after getting his approval did he tell Ji Sheng's family history.
During the period, Ji Aiguo added a few words.
After listening to Ji Sheng's experience, the eyes that looked at him one by one completely became completely different.
It is not uncommon to make money with money, but it is touching to start from scratch with your own ability to become a billionaire worth hundreds of thousands in such a short period of time.
Liu Zhi, Gao Feng and Wang Jian, the three people who had just followed Ji Sheng, had only one thought in their hearts at the moment, judging from Ji Sheng's previous legendary experience, as long as they followed well, it would be a matter of time before they made a fortune.
Thinking of this, Liu Zhifeng and Wang Jian were completely dead, they thought about it, no matter what happened next, even if the sky fell, they would hug Ji Sheng's thigh.
After listening to Ji Sheng's deeds, Manager Guo also admired this young man in his heart, he stood up with a smile, took the initiative to stretch out his hand and said, "Mr. Ji, you have convinced me, we can talk about cooperation." ”
Whew, finally got the order.
Ji Sheng breathed a sigh of relief in his heart, just now he was really afraid that Manager Guo would not understand his marketing plan, otherwise he would miss such a big business as Hualian Commercial Building.
Fortunately, I was persuaded in the end.
Ji Sheng was very satisfied in his heart, he didn't care what everyone thought of him, whether he admired or praised him, these were all false.
That's the order he cares about.
The question now is how big the contract will be given by Hualian Commercial Building.