Chapter 174: Interview
Small household appliances, as the name suggests, are small household appliances.
The household appliances in this category are mainly kitchens, induction cookers, rice cookers, and so on.
A kettle is also one of them.
The small household appliances that appeared at the exhibition site are, to some extent, different from those in the domestic market.
First, it is generally more genuine and high-end, after all, it is an export, and it must meet the quality standards of others.
Second, many domestic markets can not be seen, just like induction cookers, at present, there are few sales in the domestic market, basically exports.
This is also one of the main sectors of the company in the future, small household appliances, daily necessities, just needs, the market is vast, and at the same time it is a high-tech application scenario, there is no reason to give up.
Don't look at the hot water kettle prepared when I came over this time, there is nothing else, in fact, the things here, even if they are pure exports, Jiang Chen does not look at them.
Because it's so primitive.
Whether it's a rice cooker or an induction cooker, not to mention the function, just talk about the appearance and appearance, and it should be thrown away after more than 20 years.
In this case, with the design alone, he can make these peers have nothing to eat.
It is precisely because of this that the hot water kettle exhibited by the company has become a wonderful flower among similar products.
Don't look at it small.
Don't look at it, it doesn't seem to boil much water at once.
But that look, at first glance, is different, and at first glance it is advanced.
So much so that although the exhibition has not officially started, the buyers and tourists have not yet entered, and the surrounding exhibitors surrounded the booth, while consulting, while observing, and amazed.
In addition to introducing products and seeking orders, there are also legal affairs who are responsible for authorizing and cooperating with their peers.
The reason is very simple, this kind of thing can't be eaten alone, and you can't eat alone.
In this way, instead of holding on to it, it is better to let go and earn some patent fees, and in the market, everyone has their own ability.
However, out of importance, Jiang Chen still stayed for a while and gave more explanations.
Ni Lao, who was traveling with him, felt very strange: "The company still does this? ”
"Yes, how about Ni Lao, isn't it very novel, it looks very different?" Jiang Chen said with a smile.
Ni Lao smiled and nodded: "Don't say it, it's really good, automatic power-off, high security, it looks advanced, I want to buy one." ”
Some things are destined to be unrelated to technical content, but they can't stand people's needs.
It's like this kettle, when it comes to technical content, is it really high?
Perhaps, but that's only relatively speaking, and it's really far worse than the system chips.
But that doesn't stop its market, and it doesn't stop it from being liked by people.
Because this is a necessity of life, a rigid need.
Jiang Chenguaner: "Just buy it, Ni Lao, you want to like it, and I'll send you one back, blue and white porcelain." ”
"Blue and white porcelain?" Ni Lao was slightly stunned, and suddenly he didn't quite understand.
Jiang Chen said with a smile: "It's just that it looks good, the ceramic liner, the appearance of blue and white porcelain, is essentially the same."
It may not be easy to use, ceramics, it will be broken if you don't pay attention to it, but it looks beautiful, like a work of art, high-end, and can be sold at a high price. ”
"Oh, I understand, I understand, you are still good at doing business, haha!"
After a drink and another night, Ni Lao looked much more cheerful at this time, as if he didn't care about the past.
Originally, too.
R&D, where is it not research?
Compared with Lenovo, Jiang Chen's side clearly attaches more importance to it, has a better environment, and has more adequate funds.
From the press conference to today's exhibition site, the continuous emergence of new products is enough to prove that this is really an enterprise that puts research and development first and truly promotes the market with research and development.
For Jiang Chen, the real core of this exhibition is actually a USB flash drive or MP3.
Because this not only represents high-end and profits, but also directly implicates the chip industry.
To put it bluntly, if he can firmly occupy the upstream of these high-end electronic products, then he can decide who will produce the chips built into the product and who will make them.
In that way, domestic enterprises will not starve to death because there are no orders and no consumption scenarios, and they will lose their R&D power.
In that way, even if he invests in chip manufacturing by himself, he can steadily walk out of a road that combines market and R&D.
This is important.
Marketing and R&D are mutually reinforcing, and the absence of either of the two will have disastrous consequences.
There's no pressure on this for the time being.
Because of consumer electronics, there are no products of the same type.
Whether it is a USB flash drive or an MP3, they are essentially products under the conditions of new technology, and they are digital.
And around the exhibitors, what radio, what cassette Walkman, or color TV, DVD player......
Essentially, it's something that's going to become obsolete.
It is a dimensionality reduction strike.
It is also for this reason that there are many exhibitors gathered around the booth, and until now, many people still don't understand what these two things do.
The organizers have given enough respect and attention.
The best location.
The largest booth.
The richest inventory.
In fact, it was not like this, but it was like this after the press conference, and it can be said that now this is no longer a simple exhibition order, but a task, a business card, and a matter of face.
Media workers also came here early.
"As you can see, where I am now is the consumer electronics exhibition area at the Canton Fair.
Standing next to me now is Wang Xue, manager of the marketing department of Tiangong Electronics, a subsidiary of Junan Group.
Hello Mr. Wang, thank you for taking the time out of your busy schedule to join us for this interview. ”
"Hello host, hello audience friends in front of the TV."
“……”
Interviews have already begun.
CCTV, look at what it means, it's still live.
The purpose is very clear, that is, the company made a special trip to develop the two new products and came to the exhibition.
And with the arrival of Jiang Chen and his entourage, the interview subjects soon changed again.
"Hello Mr. Xu, I would like to ask, how did your company come up with the idea of developing such two products?"
First of all, Xu Yue.
Xu Yue is not a little girl who has never seen any scenes, she did not panic in the face of the camera, and smiled generously: "I don't know this, I have to ask us Mr. Jiang and the experts of our Academy of Sciences in this regard."
But what I can tell you is that our company has developed more than just these two products.
In fact, there are as many as six kinds of products exhibited by the group company in the first phase alone, in addition to the U disk and MP3 that we see now, we also have self-designed folding bicycles, hot water kettles with independent intellectual property rights, and two new generation of chip-based commercial washing machines.
Here I want to focus on the hot water kettle launched by the group company, I personally think, it is an invention that is no less than your U disk and MP3, if you can, I hope the host has time to take you to understand, maybe it won't be long before you will have such a kettle at home. ”
“……”