Chapter 76 Special Marketing Law
In the next step, the finished cans are loaded into cartons, the cartons are sealed, and the cartons are automatically stacked on wooden pallets at the final end. An electric forklift truck transports the pallets into the warehouse along with the goods.
This forklift is equipped with a GPS positioning system, which can fork to the pallet accurately.
The scanning device in the warehouse records the incoming volume based on the number of forklift round-trips.
The main procedure of the automatic production process of canned fish is completed.
In addition, the peeled fish heads, fish tails, fish intestines, etc. are fed into the drying oven by a conveyor belt, where they are ground into fishmeal and packed into woven bags.
The processing plant is also fully automated.
The treatment of wastewater has already been discussed. The water is collected uniformly, first enters the sedimentation tank, and then filtered by reverse osmosis membrane, and the filtered water can be reused, and the utilization rate can reach more than 90%.
Deputy County Magistrate Huang watched the scene for a long time and was full of praise.
The whole production line employs 10 people, who are mainly responsible for inspection and recording, and they do not need to operate it at all. The real operator is in the small house at the end of the workshop, DCS control, where there is a problem, the computer will alarm and prompt, notify the people on the scene to solve it in time.
Approaching noon, the leaders were leaving, and Deputy County Magistrate Huang was still unsatisfied, saying that he would come when the secondary line was produced, and such an advanced production could not miss a good opportunity to feast the eyes.
One is to show respect for the leader, and the other is to promote my products, I gave a box of canned fish to one person, including the entourage and the driver.
Make it clear to them that they should be given a gift for them to taste, and if they feel good, they can help spread the word, you can give it to friends and family, and the same is for the sake of publicity. If you are interested in this product, please come and send it.
My way of giving gifts impressed everyone, and they all expressed their strong support and left the scene in a burst of laughter.
Seeing that I was so bold in giving gifts to the leaders, some workers gave me advice on the spot.
"Mr. Chen, can you also give our workers a box of canned fish?"
"Of course you can, you have to send it!"
I didn't even hesitate to say yes. Mu Zhiming was in charge, and all the registered employees moved home with one box per person.
Of course, I also gave them a task, this fish is not eaten for nothing, a box of 15 bottles, each employee should send out at least 5 bottles, even classmates, comrades-in-arms, relatives, friends, neighbors, can record their feelings after tasting, and report to the office in writing. If the task is not completed, the box of canned fish will be paid for by himself.
My special rule is something that the staff are happy to accept.
After work, there was a person who was going to eat in the cafeteria, but in order to let the family eat canned fish as soon as possible, he didn't eat the meal, and happily took the canned food home.
For my initiative, Bai Luoxue gave high praise.
"Mr. Chen's advertising is good, not only can the county leaders be cheap propagandists for you, but all the employees are also involved. Look, soon the canned fish will spread all over Loess County. ”
"Isn't that what I want?"
In the afternoon, in addition to the workers of the production line operating on the job, all the employees who can leave their posts are gathered in the canteen, and I want to hold a staff meeting.
The automatic production line of canned fish was successfully put into operation, and there is not much to say about the clichés of celebration and celebration, but my focus is on one point, to increase publicity.
Now there are 11 people in the sales office, including the sales director, each person has to give out 10 boxes of canned food every day, into the shopping mall, into the supermarket, into the food store, the convenience market, the hotel, the beach, the fast food restaurant, all the places that may sell canned fish, and the places where it is possible to eat on the spot.
No matter where it is delivered, it is necessary to conduct on-site tasting, take videos to leave evidence, collect customers' tasting reactions, and publicize Minli Cannery Tianzhi brand canned fish.
It can be in the loess county, or you can go to the surrounding areas, and you are encouraged to go further. The expenses in Loess County are at their own expense, and the county gives a business subsidy.
But it must be remembered that the same unit can only go to one person, and it is not allowed to be repeated. The Human Resources Division is responsible for collecting relevant information for assessment.
This is a requirement for the sales clerk.
Other workers can also do this in their spare time, and the factory will give subsidies.
There is only one purpose of this, to publicize Minli Canning Factory, to publicize Tianzhu brand canned fish, to expand popularity, expand influence, and pave the way for the next step of formal marketing.
This decision was unanimously approved by the employees, who expressed their active participation, and the applause at the venue was thunderous.
The propaganda effect is still there.
On the afternoon of the first day of production, the sales director brought good news, and the five major shopping malls in Loess County made it clear that they would place orders.
The next day, someone came to the door, it was the owner of some supermarket, they asked for stock, saying that someone was waiting in the supermarket to buy it.
On the third day, the salesmen at the sales office were not going out, and they were busy signing contracts.
The final gatekeeper of the contract is controlled by Bai Luoxue. When the first contract was signed, she told me a good news. Near noon, she reported to me a worry.
There were too many contracts, and she signed them softly. Said that this contract can not be signed again, signed too much for fear that the production will not be produced, and the failure to supply on time will be breached, after all, the output of the production line is limited.
This question immediately caught my attention. Immediately called the sales director, stipulating that the contract with a monthly payment of less than 100 boxes should not be signed, and the big and small can save costs.
The sales director, on the premise of indicating that he would comply with the implementation, made me a previous request. Looking at the current situation, this canned fish will inevitably cause market shocks, and the future business volume will only be more and not less. I hope I will think about it again and increase the number of people for him, because these 11 people will definitely not be enough if they enter the big cities in the future.
I didn't refuse him on the spot, telling him that I would consider it and decide on a case-by-case basis.
The sales momentum of the employees is still unabated. According to Bai Luoxue's calculations, according to the total amount sent out and the sales reports collected, there should be a day to award canned fish in the corners of Loess County, and it is recommended to terminate the sales activities.
Now that the purpose has been achieved, it is time for the event to end. Director Wang of the office issued a notice and posted it on the bulletin board. As of today, the promotion activities have achieved certain results, achieved the expected goals, and the activities have ended.
Although the event is over, the employees of the factory are no longer selling, and the customers in the society are still spreading to each other.
Deputy county magistrate Huang called and said that the county authorities wanted to distribute benefits and planned to buy a batch of canned fish from the Minli cannery. Of course, I want to support this, and the price is based on the wholesale price.
Deputy County Magistrate Huang agreed without any bargaining.