"Cigarette paper shop?!"

When Zheng Guoyuan said what he had touched, Zhao De and Xiao Qiang's eyes widened in disbelief at the same time, of course they knew that cigarette paper shops were everywhere in the streets and alleys, and they were just inconspicuous small shops.

"That's right! It's a cigarette paper shop! Zheng Guoyuan nodded emphatically: "After understanding the situation, I thought about it carefully, our previous thinking was a little too narrow, in fact, this truth is very simple, our products are sold by the three major companies and supply and marketing cooperatives, so who are the products of the three major companies and supply and marketing cooperatives sold to?" ”

Zheng Guoyuan raised a finger: "The first one is, of course, their own stores, such as the supply and marketing departments under the supply and marketing cooperatives, the stores directly under the grain and oil, fruits, and department stores, etc., these channels are all in their own hands." ”

"As for the second, there are all kinds of buyers, who are most of these buyers, except for some customers from the suburbs or even other cities? Have you considered this question? ”

Xiao Qiang understood a little, and took over the words: "You said that these cigarette paper shops? ”

"That's right! These are cigarette paper shops! Zheng Guoyuan patted his thigh and said: "Cigarette paper shops look inconspicuous, but there are a lot of these shops in Jinling, have you counted how many cigarette paper shops there are in Jinling?" How many bottles of soda can each cigarette paper shop sell out in a day? One or two may not be much, but what about ten or twenty? Or even a hundred and a thousand? ”

The two were speechless, Zheng Guoyuan said the key point, indeed as he said, whether it is a supply and marketing cooperative or the three major companies, in addition to their own stores and sales terminals, most of the sales of goods are wholesale, wholesale to whom? Isn't it wholesale to merchants who come to buy goods?

After all, the geographical location of Jinling is over there, especially very close to Hui Province, compared with Su Province, the economic conditions of Hui Province are relatively backward, and there are many fewer factories, and many product sources are very dependent on the manufacturers here in Jinling.

In addition to these, the others are the local merchants in Jinling, and the vast majority of these merchants are inconspicuous cigarette paper shops in the eyes of ordinary people. As Zheng Guoyuan said, a cigarette paper shop may not sell much, and soda can sell one or two items a day at best, such a small amount is not eye-catching for production companies.

But the question is that how many cigarette paper shops are there in Jinling? This Zhao De and Xiao Qiang have not been specifically counted, but how can they be counted as more than 1,000, right? Even if 1,000 are calculated, a cigarette paper shop is estimated to sell at least 2 pieces of soda per day, so 2,000 pieces a day? Who can sit still when they think about it?

"1,000? Hehe, I guess that's much more than that. Zheng Guoyuan shook his head with a wry smile: "Think about it, so many cigarette paper stores have gone to other people's goods, of course, they will not continue to take goods in the hands of the supply and marketing cooperatives and the three major companies, so that their sales only rely on their own stores and channels, and foreign merchants are basically cut off, so it is strange that the sales volume does not fall." ”

Everyone's expressions were grim, and Zheng Guoyuan pointed out the problem to the point, which is why he went to Zhao Liqiang's side today and didn't ask for any purchase order, let alone give gifts to please.

After figuring out what the problem is, Zheng Guoyuan understands that there is no point in doing these things at all, and even Zhao Liqiang, the rice bucket, is at a loss about this matter, so why continue to stay in the grain and oil company?

In addition, there is no need to go to the fruit and department stores, if Zheng Guoyuan guesses correctly, the situation over there should be the same as the grain and oil.

"By the way, I got some more news."

"What's the news?"

"Not only do they cooperate directly with these cigarette paper shops, but they also take the initiative to deliver them to their homes for free, and the price is 5 cents cheaper than the wholesale price of grain and oil. In addition, there is another key, the other party promised that several cigarette paper stores can jointly purchase goods, as long as the one-time purchase reaches 100 pieces, they will give 1 piece of compensation ....... ”

Hearing this, Zhao De and Xiao Qiang were dumbfounded, this ...... That bastard came up with this trick? Isn't it disrupting the market?

Even if you cooperate, you still have free delivery? Forget about free delivery, the price of each bottle is 5% cheaper than that of grain and oil, and in addition, the industry's compensation for the company's losses is directly made up to the cigarette paper store, which is so pure and blind!

"Factory director, who is this unit? Isn't that messing around? No way! I'll have to find a reaction from my superiors! Such a disrupting of the market is a serious mistake! Zhao De slapped the table in annoyance, with an indignant expression.

"Lao Zhao, I'm afraid I won't be able to react to this matter." Xiao Qiang said on the side: "Needless to say, door-to-door delivery, this is the company's own spontaneous behavior, for example, we sell products to grain and oil, and we also deliver them to the door." As for the price is cheaper 5 cents, there is no way to mention this, the ex-factory price and wholesale price of soda in Jinling are the same as everyone, there is a price industry standard, now the standard is 6 points ex-factory price, 7 points wholesale price, sales price 8 points, this price has not changed for so many years, unit sales to the ex-factory price to calculate, even if people sell 6 points 5 cents directly to the cigarette paper shop is not lower than the ex-factory price, if calculated according to the previous ex-factory price, but more than 5% of the profit. ”

"What about repairs? What do you say about repairing losses? Zhao De asked angrily.

Xiao Qiang smiled bitterly: "What can you say about repairing the damage?" I said Lao Zhao, this is the default rule in the industry, 100 pieces to send a loss repair you don't know, the number of people to buy has reached the amount of compensation, willing to give compensation is the company's own business, if it is really more serious, we give the supply and marketing cooperatives and the three major companies how to make up for the loss? Could it be that the superiors will stop repairing the damage in the future? None of you have to play? Do you dare to do this kind of thing to poke a hornet's nest? ”

Zhao De was stunned, after a long time, this company played all the work in the rules of the game, even if he had to find fault and think about it carefully, he really couldn't find it. But in the face of this situation, Zhao De was unwilling, after all, this has greatly affected their factory, and the other party is alive, what can they do in their factory? Can't you just watch your eyes dry?

"Factory director, what kind of factory is this unit?" Suddenly, Zhao De remembered something, until now he didn't know who broke the rules and came to this trick of drawing salaries from the bottom of the kettle.

"You are all familiar with this unit, Hongqi Factory, which is now Nandu No. 1 Branch."

"Hongqi Factory?" Zhao De and Xiao Qiang looked at each other, of course they knew that the scale of this enterprise was slightly larger than their factory, and it was also a leader in the beverage industry in Jinling back then. But later, Hongqi Factory was merged into Nandu and became a subordinate branch of Nandu.

In the early days after the merger, the benefits of a branch factory were not bad, at least the foundation was there, and the old factory director was also somewhat capable. But the good times didn't last long, after the old factory director left, the factory director was replaced by the former deputy director Jia Fan, Jia Fan is known to everyone, the old good man has no ability, he has been the director of the factory in the past few years, a branch of the factory is getting worse day by day, last year I heard that a branch of the factory has been a little unable to survive, the factory can not even maintain the normal start, if it is not for the mother-in-law of Nandu to help the lining, it is not good to make a branch of the factory can not even pay wages.

But how long has it been? A branch of the salted fish turned over? Directly used this method to control the entire Jinling cigarette paper shop, almost monopolizing the beverage market in Jinling? Jia Fan, this old boy, has such ability? Killed Zhao De and Xiao Qiang didn't believe it.

"Javan? Hehe, Lao Jia has retired from illness. Who would have thought that Zheng Guoyuan suddenly told them such a news.

"Sick and gone? When was this? Zhao De and Xiao Qiang looked at each other, why hadn't they heard? But it's normal for them not to know, the first branch factory was already in the mud before, who would care about the affairs of the first branch? And these two months are the peak season, everyone is busy with production, plus the sales began to decline suddenly last month, for this matter is anxious, who has time to care about the changes in other people's factories?

"Just at the beginning of last month." Zheng Guoyuan said: "In June, there was a deputy director of the Nandu factory, I heard that he was a high-achieving student of economics at Beijing Normal University, and now the Hongqi Factory is a branch of the Nandu Factory directly in charge of him. ”

"No wonder ......." Xiao Qiang was thoughtful, he had been doing supply and marketing for half his life, and it was not until today that he suddenly realized that he could still use this method in sales, and it would be so effective.

Unlike Zhao De, Xiao Qiang, as a person engaged in supply and marketing, is much more sober-minded, and he also understands the market better. Facing the reality, although Xiao Qiang didn't say it, he was very convinced by the opponent who tossed such a pattern.

Many things are actually a layer of window paper, and it's just one thing if it's really pierced, but why didn't I think of it in the first place? That's the gap between people.

"Director, why don't we do the same?" Xiao Qiang thought for a while and suggested.

Since the sales method of a branch factory has a remarkable effect, why can't their factory learn it? There is no shame in learning people, the key is the result. As an old supply and marketing, Xiao Qiang has no worries about this kind of thing.

Zheng Guoyuan nodded, but quickly shook his head again.

"Factory director, ...... are you?"

"Hey, step by step, step by step, now the Hongqi factory has taken the lead, how big is the scale of the ordinary cigarette paper shop, I think everyone knows, a cigarette paper shop is so big, it is impossible to sell two or even three factories of goods like the supply and marketing cooperatives and the three major companies, especially the soda is enough for one product. If we do the same, not to mention whether people are willing to cooperate with us, even if they cooperate, what will they use to compete? ”

"Didn't they give 6 cents and 5 cents to the cigarette paper shop? We give 6 points directly! I don't believe that if it's 5% cheaper, this deal can't be grabbed? Zhao De said angrily on the side.

Zheng Guoyuan and Xiao Qiang glanced at each other, and both of them showed a wry smile on their faces, Lao Zhao really dared to say this, and he was shouting that he was going to his superiors to sue the other party for disrupting the market, and in the blink of an eye, he did something to disrupt the market.

Zhao De's idea sounds reasonable, but it is actually a bad idea, it is 5% cheaper, and the sales price is directly pushed to the factory price, but if you do this, it will not only directly offend the Nandu No. 1 Branch, but also offend the entire industry.

After all, their factory is different from Nandu No. 1 Branch, before Nandu No. 1 Branch because Jia Fan was selling a collapsed lake, only barely maintained cooperation with the supply and marketing cooperatives, as for the channels of the three major companies, there was no channel at all, but now through the channel of the cigarette paper shop, the supply and marketing cooperatives and the three major companies have directly jumped away, among which the supply and marketing cooperatives are not much affected by the market at the junction of urban and rural areas, let alone the three major companies. But they can't, now they still have cooperation with the supply and marketing cooperatives and the three major companies, if they sell at this price, should the cooperation between the supply and marketing cooperatives and the three major companies continue?

Once the other party knows, it will be a big trouble to directly interrupt the cooperation between the two sides with no price space, and the business of the cigarette paper shop will not be able to open the situation. Therefore, doing so is purely a business that harms others and is not beneficial to oneself.

Zhao De is a good hand in production, but he is far behind in terms of market and supply and marketing.