"I'm sorry third brother, I made the serious mistake of being complacent and careless, because the previous sales situation opened well, and I forgot what you said to me for a while, the mall is the battlefield, and the channel is king, although I understood these words, I didn't keep them in my heart. I won't explain much about the rest, if it's wrong, it's wrong, you criticize me harshly, even if it's to remove me, I won't say anything. ”

Sun Yaoliang hung his head and admitted his mistake to Song Yuanchao, his attitude was very sincere, looking at him running down for a day with a gray face and an embarrassed appearance, Song Yuanchao couldn't help but sigh in his heart.

Sun Yaoliang is a talent, he is not only an old supply and marketing background, but also a high degree in Beijing Normal University, plus he helped Luoyang to do business together in Dashilar in a few years of college, and has accumulated rich practical experience.

Since Sun Yaoliang came to Jinling, he has helped Song Yuanchao a lot, and it can be said that without Sun Yaoliang, it would be unrealistic for the sales of a branch factory to open up the situation so quickly.

Although Song Yuanchao can also do many things, as the deputy director of the main factory, he is responsible for the overall work of a branch factory, and he can't spare himself to do specific sales work. What's more, if you talk about the general direction of strategy, Song Yuanchao is definitely the person with the most outstanding business strategy vision in this era, and he can also say that he can be said to be the first to implement the specific plan.

But when it comes to actual combat in sales, I'm afraid Song Yuanchao is not as good as Sun Yaoliang, after all, Sun Yaoliang is a real professional in this regard.

There is a difference between theory and practice, although Song Yuanchao can also do sales, he knows very well in his heart that it is no problem for him to go into battle and do things in person, but it is not easy to achieve Sun Yaoliang's level. So from this point of view, Sun Yaoliang is Song Yuanchao's right-hand man, and he only supports the sales of the entire first branch.

In this matter, Sun Yaoliang suffered a secret loss because of carelessness, and he took advantage of the loophole in Quanlin Factory without paying attention. This is indeed Sun Yaoliang's dereliction of responsibility, but in Song Yuanchao's view, such a mistake is not serious, and Sun Yaoliang's loss this time is not a bad thing.

"How many manufacturers are there that are learning from us at present? Just one Quanlin factory? Song Yuanchao asked.

"I still have to check this, because of the tight time, I went to the southwest suburbs and Macheng today, and I haven't had time to see the other places yet. However, according to the situation I ran down, it should be one Quanlin factory, but it is difficult to say whether there will be other factories to follow up next. ”

Song Yuanchao thought about it and nodded, Sun Yaoliang was right, he ran for a day today, and the market results were over there, if the follow-up manufacturers were more than just Quanlin Factory, there should be feedback in the market. Since there is no feedback, then there is currently a Quanlin family, but no one can guarantee this kind of thing, and other manufacturers will soon be able to react as time goes by, and the competition for the market may be more fierce at that time.

"The response of the Quanlin Factory is very fast......." Song Yuanchao said this sentence with admiration, and he had the impression that the leaders of state-owned enterprises were very slow to react, and many of those who were used to sitting in the office still had the ideas under the previous large-scale planning system, and were not very sensitive to changes in the market at all.

The sales strategy of the first branch was formalized at the beginning of July, and the direct supply sales model was also started at that time.

Now it is only the beginning of August, the joint end is only a little more than a month, in this short period of less than 40 days, Quanlin factory has found market changes, but also figured out the source of this change, according to the actual situation decisively took to learn from a branch, with the idea to directly avoid the existing sales direction of a branch, and start from other angles, and in such a short period of time has achieved results, can not but be admired.

"It's too fast, I talked to the people over there in Macheng, and they said that they just started cooperating in the past few days, and it is estimated from the time that I ...... when I was in Pengcheng." Sun Yaoliang clenched his fists, unwilling.

"Okay, don't look like you can't afford to lose, cheer me up." Seeing his expression, Song Yuanchao stretched out his hand and patted him on the shoulder: "Business is like this, the first opportunity is very important, and if you take the lead, you will win at the starting line." This is the case when we won the cigarette paper shop in the city, it is normal to win or lose the competition, and people are not blind and deaf, and there will always be a day when people will know about such a big action of ours. ”

"But then again, the response of the Quanlin plant was much faster than I expected, and I thought that at least in September, other manufacturers would not react so quickly, and they did not make targeted strategies so quickly. But now the facts tell me that I am still careless, our country is vast, and there has never been a shortage of talents, if I guessed correctly, the family of Quanlin Factory is not simple. ”

"The director of the Quanlin factory is called Zheng Guoyuan, 46 years old this year, and I heard that he used to be a teacher."

"Being a teacher? How did he become the director of the Quanlin Factory? Sun Yaoliang's words made Song Yuanchao stunned, Zheng Guoyuan was born as a teacher? How did an educator become the manager of a food factory? That's kind of weird.

"I don't know about this, but I heard that Zheng Guoyuan was a mathematics teacher in a primary school before, and after working for a few years, he left the school without knowing what the situation was, and was transferred to work in the Quanlin Factory.

"What about the others? What other specifics are there? For a while, Song Yuanchao had a strong interest in Zheng Guoyuan, and immediately asked.

Sun Yaoliang shook his head and said ashamedly: "I know so much, this is still when I sorted out the market before, I did some preliminary research on several local peer companies in Jinling, and I don't know how detailed it is." But don't worry, from today onwards, I will investigate all the competitors clearly, all of them are sorted into files, so that I know myself and my opponent, I was careless ...... before. ”

Waving his hand, interrupting Sun Yaoliang's self-criticism, Song Yuanchao thought for a while and said: "Your idea is right, the collection of information is not only the market, but also competitors are also very important, in addition to local competitors, there are also outsiders, even including foreigners!" ”

Finally, the word "foreign" Song Yuanchao said particularly seriously, he did not refer to other provinces and cities, but those international beverage giants, but compared with domestic manufacturers, it is very difficult to collect information on the international side, after all, it is not the information age, coupled with many restrictions, at least in a short period of time, Song Yuanchao They can only understand some superficial things.

Smiling, Song Yuanchao slowed down his tone: "Actually, although you are at fault in this matter today, this kind of mistake is inevitable, and it is unavoidable." ”

"Third brother, you don't have to comfort me like this......."

"It's not to comfort you, it's to tell the truth." Song Yuanchao stretched out his hand and nodded on the armrest of the sofa: "The output of our first branch factory is limited, at least this year it is impossible to occupy the entire Jinling market, from this point of view, it is already congenitally insufficient." ”

"Think about it, what's the point of opening up the surrounding market when the local market can't be satisfied? Of course, this is not to say that the surrounding market is not important, the preliminary work must be done, which is to lay a good foundation for the subsequent large-scale sales. ”

"In addition, look not only at the present, but also at the big picture, there is no monopoly on one product in the market, which is simply not realistic from a commercial point of view, and it cannot exist. Now is a planned market economy, the proportion of the market economy will be heavier and heavier in the days to come, fast-moving consumer goods are not a very high-tech thing, the country up and down the same industry enterprises not 1000 but also 800, countless. ”

Song Yuanchao stretched out his hand and drew a circle in front of Sun Yaoliang: "Our country has a population of more than 900 million, how big is the national market in terms of population?" Have you thought about it? Even if you don't talk about the whole country, just talk about one region, I am from Huhai, do you know how big the market in Huhai is? Compared with Jinling, Huhai is a real big city, with a population several times that of Jinling and a higher consumption capacity. Your sales company is ready, wait for next year to let everyone see your ability, how about giving up a small place to Quanlin Factory? You can't help but let the family live, right? It's a bit difficult to share the cake among several people in one place, but what if this cake is in the whole country? Isn't that enough? In addition, what if our products are exported to overseas in the future? Have you thought about this question? ”

"Overseas? Third brother, can you really think about this...... Is this possible? Sun Yaoliang didn't expect Song Yuanchao to have such an idea, and immediately couldn't believe it.

"What? Don't dare to think about it? Song Yuanchao laughed: "A great man once said that we should despise the enemy strategically and attach importance to the enemy tactically, but in fact, this sentence is the same truth in the shopping mall." Coca-Cola knows, right? ”

"I know, of course I know, Xiaoyun is a cute girl, but I don't like it very much, it smells like cough drops, and I don't know what she means by drinking this." Sun Yaoliang looked disgusted when he remembered that Li Xiaoyun bought Coke at the top of the fence for three days and drank it with relish, he was curious to drink this Coke at that time, and almost didn't spit it out, in his opinion, this thing is expensive and not delicious, why does Li Xiaoyun still like it so much.

"Haha, you're right, in fact, Coca-Cola's original formula was cough drop, and when Coca-Cola was first produced, it was sold in pharmacies."

"Ahh And this thing? Sun Yaoliang's eyes widened, the current information is underdeveloped, and many things that everyone in later generations knows are still relatively closed in this era, and people usually understand information through newspapers, books, and media, but even this information is filtered, and it is impossible to have all information.

Song Yuanchao felt funny when he saw Sun Yaoliang's surprised expression, and immediately briefly told Sun Yaoliang about the history of Coca-Cola.

After listening to the story about Coca-Cola told by Song Yuanchao, Sun Yaoliang realized that this imported soda, which looked black and unpalatable, actually had such a story, and that it was made by hand and could not sell a few bottles in a month in the pharmacy, and now it is the world's largest beverage company, with canning plants and sales outlets all over the world, and the number of sales per day is an astronomical amount that ordinary people cannot imagine.

"Third brother, do you think our branch can be made to the scale of Coca-Cola?" Sun Yaoliang couldn't help but ask.

"I won't say if I can do it, but whether I have this idea and determination is the key, if one day, my factory's products sell well all over the world, and all countries and regions have its figure, isn't it a very meaningful thing?" Song Yuanchao handed over a bowl of chicken soup.

Sun Yaoliang thought for a moment and nodded heavily.