For the sake of the China Merchants Association, Lu Changhua also fought hard.

Judging from the feedback from the merchants, it has greatly exceeded his expectations.

There are simply not enough beds in the city hotel.

As a last resort, Wang Yao chartered the Railway Hotel and the Agricultural Reclamation Hotel.

The three hotels have only 800 beds, which is barely enough to support them.

Zhu Lin finally replied, she said it badly, and the director gave her two days off.

Lu Changhua was happy in his heart, and agreed on the spot to give Zhu Lin an endorsement fee of 500,000 yuan.

Zhu Lin was happily incoherent on the other end of the phone.

500,000 in 88 years, that's really astronomical.

"Xiao Lu, there is something I don't know if I should talk about or not."

"Sister Zhu Lin, please speak."

"I heard from the CCTV Advertising Department that when I first filmed the advertisement, I wanted to invite Liu Xiaoqing, but she didn't have time to refuse?"

"That's the thing."

"Ahem, you don't know, now our queen's advertisement is too hot. She asked someone to find me and wanted to talk to you. ”

"Huh?"

"What are you talking about?"

"What she means, I missed the opportunity last time, and I've always regretted that I want to cooperate with you."

"Cooperation? She wants to endorse? ”

"Yes. I inadvertently said that I showed my mouth, and someone told her. In the past few days, I am embarrassed to refuse, and I don't need you to decide. ”

"Sister, what do you mean?"

"Me? She just wanted to make some money. Although she has been very popular in recent years, her income is not high. ”

"Oh. That's it. You inform her that this endorsement will not only use her image on the packaging, but also on other promotional materials. ”

"Then there is to snap an advertisement during the Spring Festival and ask her if she is willing."

"Okay."

Zhu Lin took the initiative to take on the work of intermediary communication.

Liu Xiaoqing agreed to Lu Changhua's request.

Lu Changhua told Wang Yao about it.

"Wang Yao, our products are very popular now, and the Spring Festival is coming soon, I want to shoot a New Year's greeting advertisement, on behalf of our company and brand, and give New Year's greetings to the people of the whole country."

"That's a good idea, but is it just in time?"

"It's a little tight, but it's okay to hold on."

He explained the affairs of his family to Hu Dagui and Wu Xia.

Take Wang Yao and fly directly to the capital.

Through the introduction of the CCTV Advertising Department, I got in touch with the Beijing Advertising Company.

The three beauties put on festive red dresses and took a lot of photos of New Year's greetings.

The photos were used on the Chinese New Year gift box.

Canned fish and canned goose meat were combined and packed into a gift box.

On both sides of the gift box, there are images of Zhu Lin, Liu Xiaoqing and Wang Yao greeting the New Year.

The tone of the gift box is also red and yellow, which has an auspicious meaning.

The Beijing Advertising Company rushed to produce dozens of gift boxes to make props for shooting advertisements.

The commercial shot went smoothly as well.

The scenario is also very simple.

In the courtyard of the bungalow.

The festive atmosphere of the Spring Festival is very strong.

The eldest daughter Liu Xiaoqing came back for the New Year, and presented a gift box as soon as she entered the hospital, and the second daughter also presented a gift box when she came back, and the younger daughter was dressed fashionably and came back with a gift box.

"Why are you all gift boxes?"

Mom complained.

"When you go home for the New Year, you will get Changhe gift boxes."

The eldest daughter said.

"Filial piety to your parents, you will get Chang and gift boxes."

The second daughter also rushed to say.

The youngest daughter grabbed the camera with a smile, tilted her head and said, "My boyfriend has to give Changhe a gift box!" ”

A scene of a family laughing.

The whole scene is simple and straightforward.

But it's full of stories.

Five-second marker.

Changhe gift box, New Year's greetings to the people of the whole country!

A large carp swings happily in the picture.

Transfiguration into Changhe trademark.

Changhua Food.

The color tone of the whole advertisement is red, which is festive and cheerful.

The advertising language is straightforward, and there are no literary words.

Lu Changhua knows that people in this era can't understand those twists and turns, and the more straightforward the better.

After the filming, the Beijing Advertising Company handed over the advertising tape to the CCTV Advertising Department.

The ad was asked to air around the news network in January.

The Spring Festival Gala will also be played on the same day.

It lasts until the end of the first month.

At the same time, Lu Changhua contacted the director team of the Spring Festival Gala through the advertising department and sponsored one million yuan.

Requirements, the use of gift box props in the Spring Festival Gala program sketches.

This is the first time that a business wants to place ads in the program.

The form is absolutely novel.

This was also done smoothly.

Lu Changhua returned to Bac Ninh with Wang Yao.

Hu Dagui was busy changing the packaging.

All orders placed in January are gift boxes.

Of course, the price is also a lot higher.

There are six boxes of gold label cans in one gift box, and the price is as high as thirty yuan.

The two production lines are running at full capacity.

Three shifts a day, except for mechanical maintenance, there is no stop.

Since Bac Ninh came out with a Changhua food, it was advertised on CCTV.

The people of Bac Ninh have become different all over the world.

Whether it is a girl or a boy, or a cadre worker, they all reveal a spirit from their bones.

When it comes to Changhua food, when it comes to Changhe canned food, they are all proud.

It seems to have a lot to do with them.

An advertisement subtly affects the spiritual outlook of a city.

Because of Changhua food, many outsiders have run to Bac Ninh.

Most of them are here to do business.

Bac Ninh's popularity has increased a lot at once.

This small frontier city with a population of 200,000 has become a well-known city.

Even the leaders of the Heihe Administration have come diligently, often inspecting Changhua Food to help solve the practical difficulties of the enterprise.

The Lu family is even more high-spirited.

Lu Changzhong was even more comfortable in the unit.

Dude, this ad is well played.

I also benefited.

Even the father-in-law and mother-in-law were a lot more polite to themselves.

On New Year's Day, major stores, supply and marketing cooperatives, and non-staple food stores across the country suddenly had new faces.

The counter of the store is piled with red gift boxes on one wall.

On the edge of this wall, there is also a humanoid standing sign.

Famous movie stars Zhu Lin, Liu Xiaoqing and Wang Yao were dressed in small red dresses and greeted customers who came to shop with a smile on their faces.

Before and after the news broadcast that night, a new advertisement for Changhua Food appeared.

In the sound of cheerful music, the three daughters happily gave gifts to their parents.

The family celebrated the New Year with joy.

The latter sentence "Changhua Food, New Year's greetings to the people of the whole country!" ”

Impressive.

This is the first corporate TV commercial to greet the people of the whole country.

It is also a typical example of the cooperation between advertising communication and product sales.

I watched a TV commercial on the first day, and early the next morning, a lot of hairy sons-in-law rushed into the store, asking for Changhe gift boxes by name.

Just sent out 100,000 sets of gift boxes in three days, and it was urgent.

The calls for goods are bursting.

If Zhu Lin is the goddess in the minds of men in the eighties, then Liu Xiaoqing is the object sought after by thousands of admirers.

Wang Yao is the representative of the new woman.

Such a combination has undoubtedly set off an upsurge of effectiveness in the unpretentious land of China.

All of a sudden, many manufacturers slapped their thighs.

Oops, why didn't I think of it!

I'll also have a New Year's advertisement!

In January, the biggest headache for CCTV's advertising department was to modify the advertising content for these businesses. They also want to pay New Year's greetings.

No way, I can only add a few seconds of New Year's greeting subtitles at the end.

Due to the emergence of New Year's greeting advertisements, more businesses have paid attention to Changhua Food.

They also tried their best to get in touch and wanted to come to the investment conference.

Lu Changhua finally stipulated that only three people from each unit could participate, and they would not be accepted.

The Bac Ninh Municipal Government also actively cooperates with enterprises to do a good job in publicity.

From the train station and the passenger station, the red cloth label is hung.

"Warmly welcome friends from all over the country who come to Bac Ninh to participate in the Changhua Food Investment Association!"

"The people of Bac Ninh greet the people of the whole country for the New Year!"

"I wish Changhua Food Investment Promotion Conference a complete success!"

Banners were hung all over the traffic road.

Colorful flags are planted on both sides of the street.

The sanitation department of Bac Ninh cleaned up the streets and alleys, and was more serious than the leaders came to inspect them.

At both the railway station and the passenger station, reception staff and vehicles were dispatched.

These cars are borrowed from the city government and municipal units.

Since January 26, people have come to Bac Ninh one after another.

As soon as I got off the train, I was shocked by the momentum.

Especially when they saw the words "Zhu Lin Liu Xiaoqing has dinner with you", they were even more excited.

Secretly proud, this time it was really not in vain!

You can see the true face of the goddess.

When I arrived at the Changhua Food Investment Reception Office, I took out the invitation letter to report.

Wu Xia took a group of girls to work at the reception.

They were registered, badges and meeting schedules were issued, and hotels were arranged.

I was sent directly to the hotel by special car.

The registration took place for two days, during which they were also given a tour of the factory and production line.

On the evening of January 27, Lu Changhua and Wang Yao met the plane at Harbin Airport.

Zhu Lin and Liu Xiaoqing were on the same flight.

The plane was still an hour late.

It was not until half past ten in the evening that the two walked out of the pick-up channel.

Wang Yao greeted him with flowers.

When the two saw Wang Yao, they hugged with a smile.

Lu Changhua took them to the parking lot.

Some fans recognized the two and chased after them to ask for autographs.

Lu Changhua stopped behind and asked Wang Yao to take the two of them into the car.

I finally got out of the airport and went straight to Bac Ninh.

At this time, the stars don't have so many stinky problems, and there are no assistants to say.

The two of them each came with a suitcase.

In the dark, the highway was lit up like stars in the sky.

The three women chatted for a while.

It didn't take much effort for Zhu Lin and Liu Xiaoqing to fall asleep.

Wang Yao sat in the passenger seat and accompanied him.

The darkness around hides the hustle and bustle of the city, and the snow falls in front of the car window, and two lights shine into the distance, which is the way home.

Look at rebirth 84, starting with fish farming.8.2... m。 ：