Chapter Eighty-Nine: Do What You Can
After some narration, everyone's perception of Wu Zhou became more three-dimensional, and even added some mystery. But even if he knows that the boss of Qiao Fei's family is very awesome.
Qian Tao still asked Wang Tong and Liu Yu to try according to the established plan.
Whether it succeeds or not is a matter of one thing, and whether it dares or not is another matter. What if it happens, and the vast majority of consumers only look at sales, and do not calculate sales. Therefore, you can grasp the advantage of sales first. Besides, even if this wave loses completely, it won't lose much.
They also want to see how these tricks can break the game.
After the meeting ended, Zhou Jian was patted on the shoulder by Wang Tong and Liu Yu one after another, and he stopped talking with a look of pity.
Of course, Zhou Jian knew what it was a pity.
If life could be repeated and given to him again, he would not be so ambitious and impulsive again.
Thinking about the entrepreneurial road after that year, not to mention losing all the money, I completely offended that friend.
That's his richest friend, and he broke up.
After graduation, an undergraduate from a third-rate school wants to find a better job, how can there be a chance.
Fortunately, in the end, relying on the blind tossing experience of that small year, I entered the current e-commerce company.
Thinking about it again, if he hadn't left his job at that time, he would have been much better than Liu Fei.
recalled the screenshot of Liu Fei's year-end award that I saw in the circle of friends before
With a deep sigh, he returned to his desk.
"There is no regret medicine, it's better to be down-to-earth and do a good job now." Of course, there are still regrets, but it is useless, Zhou Jian can only comfort himself like this, after all, chicken soup for the soul can be seen everywhere on shaking hands.
Various manufacturers, opponents, and measures against Wu Zhou are gradually being implemented.
On the side of Wu Zhou Company, the problem of masks has jumped out at this moment.
In the first week, there were nearly 2 million old customers, and finally became members of Qiaofeijia.
After the second week, it's mainly new users.
Mask sales haven't grown much.
There are only a few hundred sales, and there are no more than 1,000.
And then
"Waterloo, oh, Qiao Fei's mask sales are dismal."
"It's okay, it's only been a week since it hit the shelves."
"It's only been a week, and the new products of Qiaofei's family have been sold off the shelves before, how can they be like these masks."
"Everyone, use your brains, buy a little bit of something and you can give away masks, if it were you, you would buy it alone."
"That's right, this mask is given by Qiao Fei's family, not for sale, and it's normal for sales to be low."
"You only see masks, but you don't see them, people don't make money from masks at all. Let's take a good look at the business advisor and see the sales growth of the Qiao Fei family."
"I'm so up, it's going up so much."
"It's off the score, isn't it just a mask? No, I've got to get my boss to make a plan and send some masks."
"Take it easy, brother, I advise you, don't be foolish. Qiao Fei's family is tens of millions, hundreds of millions of land is sent, and people have that capital. We are small, and we can't afford hundreds of thousands of activity expenses, and if the effect is not good, there is a high probability that we will have to leave."
"It's better for small businesses to work steadily, don't learn the routines of big businesses casually, they have a high tolerance rate, and we can't afford to make mistakes."
"None of the big guys in the group are trying."
"I remember a big guy who seemed to say he wanted to try it, and I looked for the chat history."
"***, why did you leave the group?"
"Don't look for it, that guy was fired by the company, and the activity expenses suddenly increased by more than one million, and then the daily performance was not a little splash, and there was no fart growth, and he was fired two days ago."
"No wonder he came to me yesterday and asked me if our company was hiring."
Qiao Fei's family has seen a very sharp increase in membership during this time.
The first week was dominated by a daily growth rate of about 30 percent, with a total of more than 2 million new members.
Among them, half and half of the new and old members.
There are also many old members who have upgraded their membership level.
In the second week, as the heat gradually cooled down, the rate of new members began to plummet, from 25 to about 15 step by step.
Fortunately, the last few days were barely stable.
As for Qiaofei Company, the current daily turnover, after the heat gradually faded, the sales volume also stabilized at about 3,500, an average of nearly 10 million higher than before.
If it is stable, it will have to sell 300 million yuan this month, and 36 billion more in a year
I just sent some masks
Of course, this is just a matter of thinking.
"As the topic fades, there will definitely be a further decline in store sales." 「
Liu Bin thought so, but after such a toss, the company's private domain members currently have more than three million, and one or two million will be added in the future.
The effects are long-term.
And during this time, sales increased by about 200 million.
Profits can barely cover the cost of sending masks.
And at least it can be sold stably for a while longer
So the preliminary conclusion is that this wave, at least, did not lose money, and there were millions of old customers.
Thinking of this, Liu Bin looked in the direction of Wu Zhou's office. I couldn't help but admire, "So, always believe in Mr. Wu".
At this moment, Wu Zhou is still combing the follow-up planning, but the masks are a bit much, and the investment in this wave of activities is relatively large.
Although Wu Zhou is the absolute major shareholder, after all, Huashi has given a lot of help, it can be said that if it were not for the help of Huashi Capital, Wu Zhou's company would have to wait another year for the current development to the current point.
As for how to explain, of course, speak with incremental performance. And now, the incremental performance is obvious
The main reason why Mr. Wu sent so many masks was, of course, to hide the masks in the people, so that when the time came, there was no need to panic the masks.
As for the growth of the company's business, those are all incidental, in fact, there is also a incidental effect, that is, the "advertising effect", as far as Wu Zhou sends it like this, after a few months, so many masks, many users themselves can't use them up, send one to their friends, or family and so on.
Then the masks they wore when they traveled all had the logo of "Qiao Feijia".
The possible dialogue scenarios at that time are.
"You look pretty good with this mask, where did you buy it?"
"I'm a member of the Qiao Fei family, so I sent it. This mask is very comfortable to wear, and it is not stuffy to wear."
"yes, if it's convenient for you, give me one to try, okay, I'll let my son get a member."
「.」
Many aunts and aunts like to get together and chat about their parents' shortcomings.
At that time, the masks that are just needed, good quality, and comfortable to wear, can also usher in a large wave of brand favorability.
Therefore, if from a long-term perspective, Wu Zhou is actually paving the way for the later "brand advertising".
But that's all for later.
During this period, the company's performance growth is mainly due to the increase in traffic investment on Wu Zhou's side and the increase in traffic investment on e-commerce platforms.
Many Internet celebrities on the short video channel have evaluated well, and Wu Zhou has vigorously pushed it here, bringing a lot of free traffic.
As for Wu Zhou's own mask link, it hasn't been pushed yet.
In fact, it is natural sales, if you really go all out to pull a wave, in a week or two, tens of thousands of sales can be pulled out.
Now there are about 360 mask production lines in Wuzhou factory, with a daily production capacity of 1500+, and the production capacity continues to climb, and Wu Zhou still continues to purchase production lines.
The initial goal is to reach a daily production capacity of about 3,000, which is said to be the second in the country at present, and no one dares to say the first. In another month, Wu Zhou's family may send more masks than other manufacturers combined.
It's not that other factory lines can't produce more.
It's just that
Because they can't sell that much.
As for Wu Zhou, he can't sell it if he sells it properly.
So Wu Zhou is sending.
With hundreds of thousands of new members every day, isn't this the demand for 10 million or 20 million masks?
Plus, there's another one.
Most of the department store operators are discussing new products in department stores.
What they don't know is that the snack class of pastry hands Tmall shop.
"Nima, how the hell is this sold, it's only been on the shelves for more than a week, so it's going to be an OP, don't you want to be so cruel."
"A big guy will always be a big guy."
"More than 100 turnover, this day is higher than my monthly turnover."
"Taller than I was in a year."
"Same"
"There shouldn't be such a large market for confectionery."
"Consumers are too irrational, they can't buy without thinking when they see Qiaofei's house. Be rational, their things are so expensive."
"Okay, the pastries are much better than other snacks, 350 percent higher than normal competitors. It's acceptable."
"Yes, it's all about deliciousness."
"Take a good look at the ingredients, natural and organic, no additives, you can always trust the quality of Qiao Feijia."
"I'll go, why is the premium so low this time."
"Haha, it's not me who has the headache anyway, I don't make pastries."
"The top brands in our country are mainly some sticks, as well as Hong Kong and Taiwan brands."
"It's like, it's all additives, and it's so expensive. Qiao Fei's family is a little more expensive than them, but the things are really good, and you can't save this piece by eating it." (PS: It's not that additives are bad, additives have improved the way humans store food, greatly enriching the diversity of human food, but it is impossible to deny that many products have to be put in order to have a longer shelf life.) )
"It's still too expensive, if only it could be cheaper."
"Yes, Qiao Fei's food is good, but it is not close to the people at all, and it is eaten by high-income people."
"You eat snacks as food. Can't afford to spend a hundred dollars?"
"There are a bunch of big names abroad that are so expensive that they are deadly, and few people say they are expensive."
"Qiaofeijia is our own brand, and there are hundreds of millions of donations, and no company in the snack industry has done it."
"Indeed, this kind of enterprise needs more support."
"Okay, I have one more reason to buy Qiao Fei's house."
"Even though I'm an opponent, I often buy their things./Cover your face."
"Big guy, I have a salary of less than 5,000 a month, I want to support it, but I can't support it."
"Didn't you just buy an iPhone, you spent seven or eight thousand, and you can't afford to spend a hundred dollars."
"Alright, put out the fire, not so much."
"Just do what you can."