Liu Mei is at home at the moment, not in the company, Wang Yan is.

It's okay to have one person in the company, after all, there are children at home, and all of them are not at home, which is also a little uneasy.

However, after putting the child to sleep, she is at home at the moment, and she is also sitting at the nearest computer desk.

The light of the screen hit her in the face.

She carefully flipped through the links one by one.

From the back office of the business staff, then to the front office.

Click one by one, mainly to see those products that are more similar to the company's existing explosive models.

She mainly looks at Qiao Fei's family, but she also looks at other families.

After all, they are all competitors.

Wang Yan single-handedly pulled up the popular hot and sour noodles, and the sales volume at this time was only more than 5w, which was nearly half lower than the peak.

However, the company has also made a good quality of the same model, which she is the main promoter, and the performance, the monthly sales volume is about 1w+, and the operation department wants to pull it up, it will be very laborious. Unless it's spending a larger percentage of marketing expenses.

But Liu Mei gave up, and now like this, she can still make some money, which is good.

It just makes up for the shortfall of Wang Yan's low-priced item.

After the sales of the low-priced single product declined, Wang Yan wanted to drag down the sales and inevitably increased the investment in marketing expenses.

However, consumers were 'raised' by Qiao Fei's hot and sour noodles.

Low-quality hot and sour noodles have more than 95% of new customers, and less than 5% of old customers.

The hot and sour noodles of Qiaofei's house account for more than 36% of the old customers.

As for sales, before Double 11, there were only more than 6w+, but this time Double 11 was only in just ten days, and sales soared to 13w+.

This sales volume directly topped the first place in the hot and sour noodle industry.

Not only sales, customer orders, sales, all are, indisputable, the first place in the crushing level.

The average order value is as high as 89 yuan.

Qiaofeijia only has this one single product, which is higher than the total revenue of thousands of products in their current main store.

This Double 11, at the same level as them, the selling price of the same size, the average explosion is about 2 times that of last year.

But this time, because of the pastry, they were directly targeted by Qiaofei's family, and the final performance was only slightly higher than last year's 28%.

Far inferior to peers.

As for pastry products, the performance of Double 11 during this period was on par with daily performance, negative 68% year-on-year.

The feedback given by the company's operation side is that it can't be pushed.

Not even if the price is reduced.

According to the back-office business consultant, most of the customers have lost to the pastry shop.

Obviously the price difference is so much, obviously the cake hand is just a new brand, Mingming.

There are many reasons for this, but the result is not as good as it could be.

Consumers just ran away to the pastry hands.

And this time Double 11, the pastry hand's pastry single product is a record-breaking performance, on the first day of Double 11, the single store exceeded 100 million.

Although the shops of Dacheng Commerce and Qiao Fei are the highest grade, they are no longer comparable.

The top three of the head can struggle a little, but it seems that it is just a struggle, and there is no comparison.

"Mom, sleep, I'm going to sleep with Mom." At this time, a milky voice suddenly sounded, and a child in pajamas, muttering, walked to Liu Mei's side and looked up at Liu Mei aggrievedly.

Liu Mei, who was originally smiling bitterly, immediately turned into a smile after seeing the child.

"Okay, okay, mom with you, didn't you fall asleep just now?" Liu Mei closed the computer, doted on the little guy's little head, and then hugged it directly in her arms.

It's useless to bother with some things.

At the same time, Wang Yan is also in the company at the moment, he is not in the operation department, but in his office.

He looked at the performance in front of him with a sad face, if time went back to the beginning, he would definitely not be in the same stream as the 'stream'.

But there was no if.

And the Qiao Fei family continue to fight?

They are not opponents of a weight class at all, and he is now actually no longer qualified as an opponent.

The volume gap is too great.

And the sharp decline in pastries is partly due to the brand, and when I think of this, I sigh helplessly.

He had frequent meetings with the operations during this time.

Talk about how to break through the existing situation, talk about how to break the game, and talk about the plan.

But a lot of things take time to implement, and it's hard to turn things around right away.

He didn't show up in the operations office at the moment because, he didn't know what to say.

That's pretty much it to say.

And at this moment, Dacheng's operation department.

The atmosphere is also relatively dull, everyone just stares at the data, swipes the page, looks at the products, looks at the data sources of traffic, transactions, competing products, etc

To each his own heart.

However, everyone is not busy in vain, and they will also find other operations to communicate and communicate.

"Did you find any good products?"

"Do you have a good Taoke recommendation?"

"What activity has the platform been doing recently?"

The e-commerce department of the headquarters of Huaxia Lvyou Group.

Although the department was founded and the store was opened, this is also the first time to do Double Eleven, and the performance of nearly three million sold in the first 7 days is already a very good result for ordinary merchants, and many merchants cannot reach this number of ceilings

However, Green Friends has invested a lot in marketing expenses, and has invested 1.21 million before and after.

If you count the staff salary, express delivery, platform fees, etc., this wave is a pure loss.

However, the performance has just begun, and some investment is normal.

However, seeing that they were a little 'disdainful' and had no 'background', the bakery brand easily sold more than 300 million sales.

That's a hundredfold difference.

Shame on you.

As the sales director and the direct person in charge of the e-commerce department, Jiang Renxian's face is not good-looking.

Just now, he was scolded by Jin Xiujie in the office.

The gist is nothing more than "we are the Green Friends Group, we are an old brand with decades of precipitation, how can we only sell so little." ”

Although Kang In-hyun explained the reason very seriously.

That's actually a good result, and they're just getting in.

But Kim so-jae didn't admit it.

"I don't want to hear excuses, I just want results, the whole Double 11, I want to see our Green Friends store, sales exceeded 10 million, if you can't do it, then you can do it."

Jiang Renxian's pressure is very great, very great, and of course he will pass on these pressures to those employees under him.

It's just that now is not what it used to be, there are more job opportunities in China, and foreign-funded enterprises like theirs have advantages, but they are not so obvious.

So Jiang Renxian scolded.

"SB mallet, Lao Tzu is no longer serving, who does he love."

More than a dozen employees went one after another, most of them were new employees, and Jiang Renxian quickly changed the way he spoke.

This stabilized the situation.

"The company attaches great importance to our e-commerce department, and this Double 11 is our first time to participate, and we must do a good job."

"I know we've done a great job, but we can do better."

"With the addition of 200w in marketing expenses, our goal is to exceed 10 million in performance this time on Double 11."

"After the goal is completed, I will send you a big red envelope."

On the other hand, he also contacted some big dealers separately to ask them to help and stock up on more goods.

Order offline orders, buy online, the amount is more than 500,000, and 10% more rebates. "By the way, Mr. Jiang, someone is docking the brand of cake hand."

(End of chapter)