The Spring Festival in other people's homes is a variety of relaxation, visiting relatives and friends, eating Chinese New Year's Eve dinner with family, setting off firecrackers, putting down work, letting time return to yourself, chatting with friends, bragging, and letting the body return to the most comfortable time in memory.

However, although many employees of Aiying Group are also on vacation, there are also many employees who are still struggling on the front line.

Although it is a special period in the world, many people in China have been vaccinated with the first dose of inactivated vaccine one after another because of Aiying Biotech, and the large-scale application of Aiying Medical's 'testing equipment in public places', as well as the official launch of a new generation of 'ultra-sensitive detection reagents'.

Coupled with the mask measures in public places, the result is that this year, the Chinese official also made a very bold decision, and the Spring Festival will continue as usual.

In the week before the Spring Festival, major express delivery services have begun to suspend one after another, and Aiying Group's online business has also entered the 'off-season'.

However, Aiying Group's products can not only be sold online, but also offline, and in this wave of the New Year's Festival, offline sales are actually much better than online

In 2020, it only took one year for Aiying Group to almost complete the distribution of the entire offline supermarket in Huaxia.

Moreover, at the same time of distribution, the popularity of Aiying Group has also become a household name due to various events.

Although the price of Aiying Group's products is 'high' compared with other products of the same kind, the related products of Aiying Group are in the forefront of most supermarkets in terms of sales, and the brand sales are the single-store champions of most supermarkets.

And in fact, in 2020, there are many people whose income has not been affected by masks, and there are even 'many people' who have made money, which can be seen from the rising sales of high-end cars, luxury goods and the like.

After making money, people will consider buying some good ones, embellishing themselves, and showing that their identity and status are different.

As the most basic rigid demand, food, clothing, housing and transportation are inevitable, and the sales of those 'good things' will naturally rise.

The related products of Aiying Group have been practicing the development tenet of 'better'.

For example, its short-term pastries.

Although the company has tried its best to ensure that the product is sent out as soon as it is produced, after all, a short warranty is a short warranty.

Aiying Group first analyzed the cause of product deterioration.

There are two main points, one is the contamination and reproduction of microorganisms in the production process of the product itself, such as mold, bacteria, etc., which is the main reason for the deterioration of pastries. The growth of microorganisms is affected by factors such as temperature, moisture, oxygen, pH value, etc., generally speaking, high temperature, high humidity, high oxygen and neutral or weakly acidic environment are more conducive to the growth of microorganisms.

Secondly, the oxidation and rancidity of oils and fats are important reasons for the deterioration and loss of flavor of pastries. Under the action of air, light, metal ions, etc., the oil will undergo oxidation reaction, produce peroxides and free radicals, destroy the structure and properties of the oil, produce sour, sour, greasy, etc., thus making the pastry deteriorate.

After analyzing the reasons, Aiying Group came up with a new type of preservation technology, designing a new type of antibacterial packaging and active packaging, which can effectively inhibit or kill microorganisms, delay the oxidation of oils and fats, and maintain moisture balance, so as to improve the safety and quality of food. Secondly, it is to optimize a better 'aseptic workshop environment', more efficient filtration, disinfection, dehumidification, ventilation, etc., so as to reduce the microbial contamination of food in the production, processing and packaging process as much as possible, so as to reduce the initial bacterial volume of food and extend the shelf life of food.

Of course, the application cost of these technologies is not low, and it does not mean that they have been recognized by consumers after they are launched, and many consumers do not recognize the so-called 'high-tech' investment that cannot be seen or touched, and even feel that these technology investments are not worth it at all

Therefore, there are many consumers who do not recognize the short-term warranty of Aiying Group, after all, they are all short-term food, others only have a 7-day shelf life, and your family says that they have a 30-day shelf life, why? Just because you are Aiying Group

It must have been added some kind of additives secretly.

"There was nothing wrong with their stuff! I spent tens of thousands of dollars to test more than a dozen products, and it was no problem." A well-known anti-counterfeiter said in a public platform.

"If there is really something secretly added, those competing brands are not happy and crazy early, how can they still be quiet until now."

Of course, there will still be people who argue that there is no technical content, just a little food, what technical content can there be.

In fact, the raw materials are all very different, they are all machine-produced

After the doubts, the relevant arguments began to prevail.

It's just that because the development of other businesses was too good during that time, this little thing in the pastry category did not attract too much attention.

The end result is that these statements have made a bad impression on those who really care about the quality of the pastry.

Then there are some 'competing' opponents who deliberately spread these concepts, and everyone you and I will find the resources at hand and add fuel to the fire.

After all, the market is so big, the speed of Aiying Group's devouring of the market is too fast, many of the so-called 'high-end pastries' before, have been Aiying Group's similar products to play the shape, a once-in-a-lifetime opportunity, of course, will not be missed.

But after this heat heats up on a small scale, it is not surprising that there is a reversal, which is the usual routine.

Lao Aiying's loyal fans are actually experienced.

After that, the Aiying Group began to fight back.

The first step, since we suspect that there is a problem with the quality, then we will really test the quality of the product, find the most credible quality inspection department for quality inspection, and high-frequency and fully open form of quality inspection.

The second step, through the comparison method, named the mouse brands behind the scenes during this time, named them one by one, and posted hero posts, willing to invite these peers to give birth

Between the product disclosure, compare whose products have just left the factory, and compare the number of "microorganisms and bacteria" after reaching the "shelf life time".

Obviously, no one dares to fight, how high is the quality of the product, and the slightly larger companies have their own quality inspection departments, so it is very clear whether there is a problem with the product quality of Aiying Group.

But just because these people shouldn't fight doesn't mean it's over.

The third step is to go directly to the bayonet, and Aiying Group will conduct its own live broadcast.

Find the top products of the brands that are 'fueling the fire'.

Then put a tape or something on the brand to cover it (to cover it).

Finally, an 'authoritative organization' is invited to supervise the notarization, conduct a live broadcast, and make the results public

And finally related videos are published on major short video platforms.

And it turned out.

As long as it is a similar product, Aiying Group is the best in the industry, and individual single products are even more than one grade higher than the second place in the industry.

There is no comparison at all.

For example, if a brand advertises that short-term warranty is the best, many have a shelf life of only 3 days, and a few have a shelf life of 7 days.

Generally, after the consumer buys it, it is directly issued from the local or nearby city store. The vast majority of orders arrive the next day,

And then

The same additive-free short-term food.

On the fifteenth day, or even on the 30th day, there are fewer bacteria and microorganisms than this so-called 'short-term health' brand

Of course, a longer timeline does affect the taste.

But at least Ai Ying Group's products can keep the taste and 'freshness' of the ingredients for a longer time.

Again and again, the comparative data has been released.

Directly the label of Aiying Group's 'food industry' quality benchmark was slowly erected.

"It turns out that the pastries of Aiying Group are not only delicious in taste, but also better in quality!"

When the positive heat was the highest, Aiying Group took advantage of the trend and promoted its advanced production technology and production technology to a good wave.

That's what it means.

"Although this is one of the biggest advantages of our company's products, our company does not hide secrets, this most advanced technology, willing to sell as long as you are willing to spend real money to buy it"

After all, food safety depends on everyone.

If it is only the related products of Aiying Group, it is absolutely ahead of its peers, and the related technology and production line are not willing to share with the industry, and completely monopolize it as its own advantage.

From the point of view of the development of the enterprise itself, it seems to be more beneficial,

But from the perspective of industry development, this is not necessarily the case

However, although Aiying Group is willing to share technology.

However, the identity of the maker of the industry's ceiling rules can still bring a lot of points to the related products of Aiying Group.

After that, the major celebrities and Internet celebrities were accidentally 'photographed' by some paparazzi, and found that most of the food they ate was from Aiying Group.

In short, there are too many big things in 2020 because of the general trend.

These trivial things, many people subconsciously ignore, compared to the explosive news such as Aiying Group stepping on the shit luck and releasing breakthrough products across the bank, this bit of eating and drinking, is nothing.

But it is these trivial things that make the basic plate of Aiying Group more and more stable.

(End of chapter)