Chapter 348: The Right Way to 'Put Products on the Shelf'
Wang Hongda's company's products sold 2w+ revenue on the first day they were put on the shelves, but this is because there are still many places in the country that are out of stock. The next day, after most places had inventory, the sales directly broke 6w+, and then the company began to rush to find the brand side to stock up, find goods in the secondary market, and deliver the goods!
At the same time, after seeing that Youshi, the Aiying Group, has a new platform that has been created casually, the traffic is so terrifying, and the ability to sell goods is so strong, he, the owner of the company, began to think about how to put more products on the shelves.
He doesn't know what Aiying's strength is in other aspects, but in the field of online and big food, it is a monopoly position! Similar products, as long as Aiying is out, then there is no accident, most of them can rush to the first place in the industry in about a month, which products are not the first, then it is an accident!
Various companies are scrambling to dig up some Aiying operation talents, and understand how Aiying selects products and how it operates?
Because they can't analyze Aiying's operation routine at all through the data tools given by the platform!
The product quality is good, but the price is also high, normally this kind of high-end products, there is indeed a market, but not all categories are so marketable! But Aiying's product was an accident!
Some categories, successive companies, want to impact the high-end, but one by one, when they feel that the high-end market of this category is not good, Aiyingjia's products enter the game, and then, the high-end becomes.
Aiying can be said to be the existence that all e-commerce people in the entire big food industry look up to!
This is also the reason why after Aiying came out with excellent food, Wang Hongda didn't think about anything, and directly rushed without a brain!!
Don't think about it that much! With Aiying's product operation capabilities, the outrageous repurchase rate of old customers! Positive social topicality!
Even if it's a new platform, it's not going to be much worse.
Of course, his 'belief' also quickly rewarded him!
The average daily revenue of a single product is 2w+, and the revenue of this single product is already the highest ranking super popular in all his online stores!
After tasting the sweetness.
He also wanted to eat more!!
The first way that comes to mind is to find relationships, to find people
That's the rule!
And this is also the most efficient, after all, if you really follow the specific rectification opinions given in the system assessment, you don't know how much time and money it will take.
Now, time is money, and the devil knows how long this traffic bonus can last, in case after a few months, this traffic bonus will be gone! And anyway, the sooner you enter, the more traffic dividends you will definitely eat!
While most people haven't reacted yet, and haven't noticed Youshi, his company has taken the lead!
At this time, spend tens of thousands, hundreds of thousands, or even hundreds of thousands, if you can add a few more products, you can recover the cost of a month's profit.
It's just that he looked around.
All kinds of connections, and even revealed the news of the 'golden egg' chicken of 'Youshi', but the result is still not found.
The people from Aiying Company found it, but when they heard that someone wanted to contact the purchasing team of Youshi through internal relations, the result was that they hung up the phone directly and blocked it immediately!
One person, two people, all three.
There is even a relationship, a bureau, an offline dinner, ambiguously said this meaning, "Our Aiying Group's excellent food platform, the product audit is too strict, I don't know if there is any other way to let the audit a little looser, I guarantee that the product will definitely be absolutely no problem!" Of course, I definitely can't let you help in vain."
However, before the words were finished, Aiying's internal staff was about to get up and leave on the spot, but before leaving, he glared fiercely at the 'broker' who had something to do with him.
What Wang Hongda later learned was that the broker had finally established a friendship with that Aiying employee, and because of this matter, he was directly yellow, and all his contact information was blacklisted.
After that, he finally understood the reason! Aiying is extremely strict in the fight against corruption, and she doesn't talk about any emotion at all! Of course, in fact, major companies are taking the initiative to promote internal anti-corruption! Aiying's plate is so big, and it is not surprising that some people take the initiative to corrupt these employees!
But in addition to the system for corrupt employees, Aiying also has a very accurate and efficient picket system!
Some of Aiying's former employees may have only contacted an 'outsider' in the morning, thinking about how to give the list to this person, and when they submitted the list in the afternoon, they were discovered!
Some people want to 'completely' follow the measures stipulated by the company and disclose a little information about the company, so that other businesses can have more time to prepare and increase the probability of being selected!! Then at the recruitment site, this employee was caught red-handed!!
The anti-corruption department gave "details of corruption" on the spot! The HR announces that he will "suspend all his work privileges" or if the evidence is particularly conclusive, will give a decision to dismiss him on the spot, and finally the police will be on the scene.
Excluding a few people with strong psychological quality, these are the ones who have done bad things, and they will be found immediately, and there are also scenes of the police at the scene, which will make them break the defense immediately. Appearance on the spot!
Generally, when the follow-up police find out the exact evidence, the supplier will also be listed on the official website of Aiying Group, which means that all enterprises under Aiying Group and enterprises that cooperate closely with Aiying Group are not allowed to have any cooperation with the supplier!
It is after this again and again, multi-departmental on-site 'law enforcement'.
Aiying's employees, one by one, are 'afraid of tigers' for this kind of rhetoric that they want to 'go to the relationship'.
Coupled with Aiying's own welfare, at the moment, it is also unique in the whole of China
So the vast majority of people don't want to 'lose big because of the small'.
Wang Hongda also knew for the first time that Aiying Group still had this kind of thing, and he was secretly glad in his heart, but fortunately it didn't continue, otherwise, he would be directly cleared and re-found in the company, which would be a delay in time!!
Then he carefully pondered the introductory information.
"Bad records of enterprises and legal entities, sales of products on other platforms."
He felt that this information might reveal opportunity.
Full of action, he spent 5.2w yuan on the same day to buy three companies with a registered capital of 100w+, the business scope is OK, and there is no problem with the legal person and corporate credit history.
What I want is to use a more 'innocent' company to try it in and see if the success rate can be higher.
Then 'forbidden'
"The IP address already has the name of the company in which the company has settled"
"This product has been submitted for entry before."
Seeing that this road did not work, Wang Hongda thought about Ps the quality inspection report of the product to make the system score of this product better.
However, the idea was rejected by the company's operation.
With so many quality inspection reports, after being uploaded, this AI system can be directly understood!
If we make the original quality inspection report PS, if this platform automatically compares, or technically finds the PS, then the time. After all, the software technology of Aiying Group, in terms of current publicity, should be regarded as the forefront in China and even in the world!
The rudimentary technical level of a small e-commerce company like theirs should not be tricked.
Moreover, this kind of counterfeiting, the platform has also warned before, once any information fraud is found, all products of the merchant will be directly cleared, and all deposits will be deducted
Their company is a C-level merchant, and the margin is 35w.
Then, Wang Hongda was persuaded by the operation
The latter is to honestly let the operation analyze the product first, which products are, relatively speaking, it is easier to improve the quality of the product.
After finding the product, find the brand or manufacturer according to the product.
Although it is very difficult for products to enter Youshi, it is currently a bonus period when the profits are there, so he has not told any other merchants.
This time it's drinking, and my mouth is a little floating.
But unexpectedly, there was an unexpected surprise.
Zhou Wenhui doesn't care too much about this little detail! The adult world is not black and white!
So he answered Wang Hongda's doubts.
"I have been communicating with the manufacturer, there are 2 products that are slightly more bacterial flora from the factory, and the rectification measures given by the platform are two, which can be directly contacted from the platform to the packaging material company on Aiying's side, and the antibacterial packaging material produced there, the antibacterial packaging material is slightly more expensive than the ordinary packaging material outside, if the product on my side uses this antibacterial bag, the quotation given is a bag that is about one cent or five to two cents more expensive, which is acceptable. The second is the upgrading of the production workshop, the previous workshop is an ordinary food production workshop, and it is currently being upgraded to a 100,000-level aseptic workshop! I'm already working on it, and I guess it will take about two weeks or so."
"Oh, then when the new product comes off the production line, you can try, and if the settlement is successful, let me know."
"Okay, no problem!"
"Thank you so much, come, I'll toast you!"
"You're so polite!"
Because of its super 'money-making' ability, Youshi quickly became 'popular' in the e-commerce circle.
Now all e-commerce platforms have more or less problems, for example, Ali's platform, the platform traffic is declining, outflow, and at the same time, the platform is in order to make the financial report look better, so the cost of the platform is also constantly increasing.
The original 'let the world have no difficult business' has become 'make your business not so difficult!' Anyway, the cost of business operation has skyrocketed, and then the revenue is not good
Of course, Ali is not without advantages, Ali's e-commerce rules are relatively the most 'fair and open' - relatively speaking.
JD.com is very stable. The actual combat share of the major platforms has jumped up and down, and its market share has been very stable. For merchants, it is equivalent to a fight in the stock market! It's not that easy to make money. Moreover, the authority of procurement and marketing is too large, and when you encounter a good procurement and marketing, it is easy to say, fight the product to speak, and fight the operational strength to speak.
When encountering a person who is not stingy, this person directly changes the price of the merchant's products, or directly pulls the product into the event promotion, which is uncertain. Of course, the procurement and sales of Tmall Supermarket, which is owned by Ali, are actually similar.
PDD, needless to say, Ali lost a lot of the market, a lot of it is lost here, and the rules of the platform are also simple, who has a low price to whom traffic, and the authorization review is also very loose, plus unlimited favoritism towards consumers, and even favoritism for those consumers who are 'refund-only'. As a result, if you really do PDD in a regular manner, you must have a large enough profit to do it, but the traffic rules of the platform are who is cheaper to give traffic volumes
The new e-commerce platform is a platform that almost all e-commerce people are concerned about in 2021, because last year's performance increment of this platform was simply explosive, and the traffic is extremely huge, but also because this traffic is too large, up and down, today this product can be sold for 1w, and tomorrow it may be a sudden order of 100w+, which is too demanding for the supply chain, how many businesses can configure such a highly flexible supply chain personnel on a daily basis! Therefore, we can only find those more stable anchors to bring goods, so that the sales of the supply chain can be stable. But the anchor who has a little bit of money is the anchor commission, and there is even a broadcast fee, in addition, it also asks for the 'lowest price', and may even temporarily and suddenly say to the manufacturer, asking for an increase
And also
In short, in the eyes of old e-commerce people, the dividend period of e-commerce has passed.
Everyone is very active in finding out where there is still a 'bonus period', some people think that live e-commerce is the future, and some people think that community e-commerce is also good.
And now, there is one more Red Sea option, Youshi!!
The current disadvantage of Youshi is that the platform has been established for too short a time, so the uncertainty of the future is very large. I haven't found any problems for the time being!
Two weeks later, Zhou Wenhui and the factory jointly re-developed a new product released, after the new process was upgraded, the additives were greatly reduced, and the bacterial content was greatly reduced to less than one-tenth of the previous one! However, the shelf life of the product has changed from 6 months to 4 months!
On the same day, the 'sample' was sent to the nearest quality inspection center for a comprehensive quality inspection.
Another week, a new product quality inspection report, product information filled, submitted
"Boss, boss, boss, come on, come on!!" Wang Yao danced happily and greeted Zhou Wenhui!
Although Zhou Wenhui had a rough guess in his heart, he still walked over quickly! "B, that's passed."
"Yes, boss, passed, passed, can be regarded as passed, and other products in the back should be able to follow this path! According to the rectification opinions of this platform! Let's hurry up and confirm the production and stocking with the factory! ”
In the case that the money is in place and everything is urgent, on the tenth day after the new product is passed, Zhou Wenhui completes the whole process of ordering, arrival, and delivery!
That night, I walked into Wang Hongda's office for a leisurely walk!
"Brother Wang, according to the rules of the platform, you can change the product, the product I mentioned last time has passed!"
(End of chapter)