No matter how famous a platform is, no matter how high its market value is, but merchants can't make much money!

Another platform, with a small reputation and a small market capitalization, but the merchants make a lot of money!

Unless it is a novice businessman who has been fooled by public opinion or fame, at the beginning, he may subconsciously choose the famous one.

But in the end, it will still focus on operation, the platform that brings more benefits to itself!

Obviously, playing 'traffic', no matter which platform it is, it is impossible to play better than Wu Zhou!

"The registered users of Aiying Group's e-commerce platform have officially exceeded 100 million, becoming the fastest growing e-commerce platform in China!"

"60 billion in 4 days, Aiying Group has become the biggest highlight of this 618!"

"Do the math, how much did Aiying Group spend on 618 this time?"

"The success of quality manufacturing tells us that when a good product is matched with a good platform, it will create miracles!"

"Detailed interpretation, the secret !! of the success of the quality manufacturing platform"

The 618 event has just ended, and countless self-media accounts, and even official accounts, have begun to report on the intelligent manufacturing platform of Aiying Group.

When everyone feels that the e-commerce landscape has been relatively stable, and the most potential new players at present are PDD and Douyin.

But I suddenly found that the platform of 'quality manufacturing', which had just been established, took off with a whoosh! It has become a 'giant' platform.

"Okay, I can't find my opponent when I open the telescope!"

"PDD took a big bite of Ali's original market cake, and then Douyin took a small bite, and now. Texture popped up again!! ”

"It's not good to linger, and it's not a one-way street!"

The major platforms originally wanted to take advantage of the 618 current restriction measures to blackmail Aiying Group and let Wu Zhou know who the real 'Party A' is.

But I didn't expect that the slap in the face came so quickly, according to the current data, even if Aiying Group withdrew its products from all platforms and only retained their own self-built platforms, revenue did not seem to be affected!

And their platform, the missing part of the market of Aiying Group, seems to have disappeared 'directly', and no matter how other merchants make up for it, they can't make it up!

When 618 ended and the red envelope war ended, the heads of the major platforms were surprised to find that the 'high-end market' corresponding to the products of Aiying Group disappeared directly.

For example, Aiying's products, on various platforms, can sell about 2-300 million a day, but because of the current limit, they can only sell 50 million a day, and the vacated market is 1.5-250 million.

In the end, according to the data, other merchants only ate about 30 million!

621 was just an accident.

Then on June 22, the revenue was still about 150 million less than before the holiday, and the little two, the purchasers and salesmen went to find various categories, and the big brands they were familiar with began to give these high-quality big-name merchants free of charge to the activity pits that needed to be replaced at a high price, so that they could break the price and give consumers actual discounts.

It is hoped that in this way, we can try to make up for the missing market share of Aiying Group.

On June 26, sales finally began to recover sharply by nearly 50 million, but there is still a gap of nearly 100 million yuan!

At the same time, on June 30, the total number of registered users reached 155 million, the daily active users reached nearly 40 million, and the average customer order was in the range of 100 yuan to 150 yuan

In other words, the daily revenue of the quality manufacturing platform can reach 5 billion yuan, which is 180 million yuan a year if it is stable.

However, the quality platform is not without problems!

Because too much attention is paid to the product, there are many fewer 'serious brands'.

"Although I am a big fan of the quality platform and have spent nearly 10,000 yuan on it, I have to say that there are too few big names."

"There are a lot of big names in the field of home appliances and digital!"

"This market is not only home appliances and digital, but also beauty, bags, and clothes, and many luxury pies are not available!"

"Yes, they are all small brands that are not well-known, if it weren't for the quality platform on the shelves, I wouldn't have even heard of it before!"

"The La Mer Mystery Face Cream I usually buy, SK2 and the like, are not available on the quality platform, and in the end I can only obediently go to Jingdong to buy them! It would be nice if the quality manufacturing platform also put these brands that I use every day on the shelves, so that I can shop more worry-free. After all, when it comes to product promotion functions, the quality platform is the best of all the platforms I have used! Many of the recommended products are what I want! ”

"In fact, the quality of those cosmetics recommended by the platform is also okay! You can try it! ”

"Forget it, I don't dare to try those miscellaneous cards with my face!"

Most of the beauty brands on the quality platform, daily chemical brands, and domestic products account for the majority, but in fact? Most of the market share in the market is actually occupied by imported brands, international brands!

It's not that the quality platform is 'stuck' with those big names! It's just that they don't get 'status' treatment.

For example, the products of a major beauty brand in a certain country have finally submitted all the entry materials!

Then I suddenly found that more than half of the products were stuck because of "quality problems" and were not allowed to be put on the shelves!

But I've heard of this for a long time! And it's also a feature of the platform, if you want to engage in 'special treatment', it's impossible, so I didn't say anything!

But.

Those products that passed, but the price of these products ran into trouble.

"Is there something wrong with your company?,Not to mention the cumbersome information to settle in.,It's hard to get it done.,Finally, what kind of suggested price does your background display show.,This highest suggested price is nearly three times lower than our selling price.,To follow your selling price,It's necessary for me to put your platform on the shelves! Any platform can sell out! ”

"And although our company's products are sold at a high price, consumers recognize them and are willing to pay for our brand! You can handle it! You're just a platform! Our brand is on your platform, which is to attract traffic to your platform! ”

"No matter what, Aiying Group is also a large company, cost accounting, how can it only calculate the cost of materials, advertising and marketing expenses, labor costs, R&D investment, etc., these are not the same costs! Doesn't all of this have to be spread into the actual product cost? ”

"I'll just ask you a word, can this price suggestion range be changed, if not, then we won't cooperate!"

Quality manufacturing platform, there is a traffic limit!

It will be based on the quality of the product, brand, industry price, consumer reputation and other comprehensive factors, different time periods will give a different 'price range' suggestions, not too low, not too high!

Too low is to avoid 'price war', which leads to the category being directly broken, and finally forms a small number of large enterprises and large factories to monopolize the market.

And the price is too high.. It is the brand premium, which will damage the interests of consumers on the platform.

So, a lot of big names can't stand it!

Because according to this price range, then their brand will be 'broken', but if it is not according to this price range, then the follow-up traffic will be greatly affected!

When the big dealers of these big brands cooperate with the platform, relatively speaking, they are still strong!

Because most consumers, after going through several waves of 'market education', and then obediently accept the concept of 'you get what you pay for' and start to buy those big brands.

Of course, in addition to that, there is also a 'show off' component to buy these big names!

"I'm sorry, I looked at the information submitted by your company's products, although there are technical patents, but these patents are mainly appearance patents and utility model patents, our company respects patents very much, so your company's related products, the platform has also given similar products, the industry is about 6 times the premium to participate in the price range! But the 15 times premium that your company is asking for."

There are many consumers who complain that the big brands they use on weekdays are not on the shelves, and they give intimate suggestions to contact these brands as soon as possible and put them on the shelves as soon as possible!!

But what they don't know is that most imported beauty brands are stuck in the 'quality' section.

Most of the rest is passed by the price!

Therefore, even after the 'rise' of the quality platform, even if the quality platform was in July for a whole month, sales began to enter a period of stagnation!

Without new growth points and new users, consumers who are keen on big-name luxury products are still disappointed to find that their favorite 'big brands' are still missing and have not settled in!

In the blink of an eye, August.

(End of chapter)