The situation of Kuaidu taxi is a little more complicated, and there are two bosses in total.

The two people in the office, the younger one is called Chen Weixing, he is the real founder of Kuaidu Taxi.

Chen Weixing is not a second-generation background, and even a poor family, according to me, because he grew up in Shangyu, Yuezhou, which has a very strong business atmosphere, he has had a dream of "being a boss" since he was a child.

When he was a student at Zhijiang University, he participated in the establishment of the Zhida Entrepreneurship Association, and earned his first pot of gold through online games during his time at the school, and he was an entrepreneurial star on campus.

This is quite similar to Lin Yi.

After discovering the business opportunities in the online car-hailing market, he took advantage of the situation to set up Kuaidu Taxi in Lin'an, but because he also had to take care of the game company, he lacked skills.

As the competition in the taxi-hailing software market became more and more fierce, Chen Weixing, who had no previous experience in the management of large enterprises, found that he was more and more inadequate, so he met another one under the recommendation of an angel investor.

The middle-aged man, Lu Chuanwei, had worked in Silicon Valley for many years and was an executive at a large multinational company before returning to China.

After the two met, Chen Weixing recognized him, relinquished the position of the largest shareholder, and Lu Chuanwei took over as CEO in name only.

It should be said that Chen Weixing gave great sincerity in order to introduce Lu Chuanwei to join, but after all, he is still an important shareholder of the company, and the founding team was pulled up by him, so the airborne commander Lu Chuanwei has to respect his opinions in the company.

At this time, Lu Chuanwei didn't care about Chen Weixing's irritability, but figured out the question just now by asking himself: "Dudu taxi and Wanli travel will not come together." ”

"Both of them are in the capital, and they gave gifts when they opened, which shows that at least they know each other, if it is possible to work together, there is no need to divide into two families now to continue internal friction."

"In this way, in fact, the appearance of Wanli is more beneficial to us, because Dudu will definitely distract more energy from his base camp."

"As for Lin'an, the number of taxis in the top 10 in the country is not at all, and if it weren't for the fact that we are all here, it would not have become a battlefield for tripartite competition."

"But this thousand miles is also very strange, why don't you occupy so many cities, but go to Lin'an, which has been beaten into a pot of porridge?"

Chen Weixing heard this and gave some guesses: "The news said that the founder of Wanli Travel is from Lin'an, of course, to return to his hometown!" ”

Lu Chuanwei instinctively felt that it was not, the taxi software market was undecided, and it was too early to talk about what to return to his hometown.

However, he didn't dwell on this: "For Kuaidu, Lin'an is our base camp, whether it is Dudu or Wanli, it will not make them feel better." ”

"On the contrary, the recent stalemate between Shencheng and Da Huangfeng has shown signs of loosening, and they seem to be about to be unable to hold on."

"Shencheng is the second largest market in the country after Beijing, which is very important to us, and we must not let Cheng Wei take the lead, I must rush over to talk in person. So satellite, Lin'an will leave it to you for the time being. ”

"We have just finished the C round and now we have enough cash in our accounts, in short, we can't let Dudu and Wanli stay comfortably in Lin'an!"

……

Lin Yi didn't know what was going on over there for the time being, and he didn't care.

After finding Cheng Shengli and his son as his promoters, he is still adding fire to the "Three Kingdoms Killing" in the Lin'an taxi market step by step.

The speed of rolling out on the driver's side is faster than expected, so the passenger side must also hurry up, otherwise the driver will not be able to receive the order and will naturally not use it again.

Lin Yi was not so enthusiastic in Lin'an this time, mainly because the market size of Lin'an was not as large as that of the capital, and secondly, it was not easy for him to organize a huge team of 1,600 people in Lin'an.

People can be less, money can not be less.

In order to let the passengers of Lin'an know the arrival of Wanli Travel, in addition to higher registration subsidies, recommendation subsidies and red envelope discounts, they have also come up with a more generous publicity budget.

Among the people sent by the senior sister from the capital, one of them was recruited from the advertising industry.

Now Lin Yi arranged for her to talk about the bus stop signs, the car body or the electronic display screen of the shopping mall on Lin'an Street.

Of course, considering that the taxi users are mainly white-collar workers, the direction they focus on is the elevator advertising in the office building.

Others, including radio commercials, were also voted on, but only TV commercials were eventually abandoned by him because the price was too high.

A large amount of publicity money is sprinkled out, and the effect is immediate, at least when you go out, the advertisements of the Wanli Travel app can be seen everywhere.

Lin's father and Lin's mother didn't care about what Lin Yi did at home during this time, but Ms. Yu Xiujuan mentioned it when she came back after noticing the advertisement:

"Son, I see that your taxi software advertisements are everywhere, it costs a lot of money, right?"

Lin Yi didn't hide it, and while eating, he briefly said his overall publicity plan in Lin'an, but he didn't expect the amount to scare Lin's mother.

"That's a lot of money?"

Ms. Yu Xiujuan was stunned for a moment before she continued: "Didn't you say last time that there are only 10,000 taxis in Lin'an, can you earn this money back?" ”

Lin Yi happened to be not very busy, so he told her about it.

"In the short term, it must be a loss, and it is a serious loss."

"But the game in the startup market now is not to see who makes more money or saves more money, but to see who spends more money and spends money quickly, and can win a higher market share."

"A higher market share can be exchanged for a higher valuation, so they can get more financing to burn them and continue to expand their lead."

"Everyone's story is the same, everyone believes that as long as you burn money to occupy the market, you can naturally reap the profits when you have a monopoly position."

"In the future, when people sum up, they will find out that history will punish those who dare not burn money."

Such a rule may be too difficult for the two old workers to understand, Lin Guoqing frowned and asked, "Why do I sound so much like a pyramid scheme, why do people keep throwing money into it?" ”

Lin Yi replied: "Because there is too much hot money in the market, and they all believe that there can be rich returns here, so they naturally invest here." ”

Lin Guoqing still shook his head and said that he was inexplicable, although Ms. Yu Xiujuan didn't understand, but she was as supportive of her son as always, so she said:

"Oh, it's normal that we don't understand, so many smart people are doing this business, isn't it clearer than we think?"

Lin Yi smiled and didn't speak this time, he felt that those so-called elites who played with money were not as smart as everyone imagined.

However, in the game, Lin Yi also has to abide by the rules of the game, and the money he threw out in Lin'an will be rewarded.

In other words, spending money is to make money.