"Taobao, fortunately two generals!"

Gu Xiu's words were very weighty, and they made Sun and Peng both feel hot.

Although the person in front of him is still just a child.

But he is the biggest shareholder of Taobao in the real sense, the biggest boss, and the real big boss!

Praised by such a big boss.

With honor!

"Manager Peng's previous proposals, although there are more or less some problems, but in fact, the problems are not big, and the perspective of thinking is also very comprehensive."

"Especially the platform positioning you mentioned, I think it's very correct."

"In this world, everything needs a positioning, especially in the era of the Internet, an emerging product must have its own specific position."

"If we want to get out of the quagmire, we also need to rely on our own positioning to impact the market."

Speaking of this, Gu Xiu looked at Sun Tongyu:

"The problems that Mr. Sun found were also very accurate."

"While determining the positioning of our platform, we also need to have a precise positioning of ourselves, that is, what do we do?"

"We are not buyers, we are not sellers, but we are a middleman who provides a shopping marketplace."

"Naturally."

"Our attitude also needs to maintain absolute neutrality, not all from the perspective of users, nor from the perspective of merchants."

"What we need to do is actually quite simple."

"Let the seller make money, so that the buyer can buy the goods they want with more peace of mind."

"Naturally."

"We need to make timely adjustments to the user experience, and we don't need to improve user education."

"That's what we really do."

Gu Xiu's words made both of them shine, and similarly, they also caused new problems for the two.

"Then Mr. Gu, what do you think our product positioning should be?"

User Education ...... It's the first time I've heard of this term, but to be honest, while I think it's a real problem, to be honest, I don't have a good solution to it at the moment. ”

“……”

It's a good thing to be able to get the affirmation of the big boss.

But the same.

New problems, for the time being they have not yet thought out the results.

After all, this meeting is actually more like a high-level brainstorming, any whimsical ideas can be put forward, and then discussed.

They hope to be able to prove themselves in front of the big boss.

"I feel like it's better for us to continue the discussion together than to ask me these questions."

Gu Xiu smiled and said:

"First of all, the first question, what kind of positioning should our platform have?"

Platform Positioning......

The two began to think about it, and Gu Xiu said beside him: "If you have any thoughts and doubts, you can directly say it, since it is a discussion, then don't hide it in your heart." ”

Seeing that the two of them were still a little confused, Gu Xiu simply asked directly:

"To know what our platform positioning is, we first need to know what we do."

"We are an online shopping platform, a super supermarket where clothing stores, convenience stores, large supermarkets, and even many stores are put together on the Internet." Sun Tongyu replied.

"This answer is very good, then the second question, what are the advantages of our super supermarket?" Gu Xiu asked again.

"Advantage ......"

The two frowned together, and it was Sun Tongyu who took the lead and said:

"Comprehensive!"

"Our assortment is very comprehensive, because there are no special restrictions, so almost any category can be sold and purchased on our Taobao."

"There are no restrictions on stores and crowds!"

"That's a good answer!" Gu Xiu couldn't help but snap his fingers, his face full of approval.

"There's one more advantage." Peng said at this time: "We can actually save money for users!" ”

"Oh?" Gu Xiu smiled: "What do you say?" ”

"Just like Lao Sun said, there are not too many restrictions on selling goods on our Taobao."

"The same can also save more costs for merchants."

"Because we don't need a store, we don't need rent, we just need a warehouse that can distribute logistics and express delivery."

"What we can save is a lot of expenses, and we can help them save not only the shop rent, but also all kinds of entrance fees, dealers and shopping malls around the world!"

"Although we also have sampling points, in comparison, the number of more we draw is actually not high."

"That's it."

"For merchants, our biggest advantage is that the profit margin of merchants will be higher when selling goods on our Taobao."

"Same ......"

"They can also have more room to maneuver in terms of product pricing and activity intensity!"

Speaking of this, Peng Yan's eyes burned:

"That said, we also have one of the biggest advantages, which is that we can be cheaper!"

"Compare supermarkets and brick-and-mortar stores."

"Our price, the floating space can be larger!"

As soon as these words came out, Sun Tongyu's eyes lit up instantly:

"Then that's where we stand!"

"We can perfectly position ourselves on this."

"Cheap, affordable!"

"Even the usual things that cost tens or hundreds of dollars are half cheaper!"

"As long as we take this low-priced card, we can rise quickly!"

Moment.

The husband's and wife's eyes lit up.

The question that had bothered them before, after chatting with Gu Xiu for a few words, suddenly felt enlightened.

Is this the beauty of brainstorming?

But when the two were triumphant, Gu Xiu shook his head: "The summary is good, but it's almost meaningless." ”

Yes?

Barely meaningful?

The husband and wife immediately put away that little pride and meditated.

In the end, Gu Xiu spoke:

"Cheap is indeed a good card, but in the same way, the disadvantages of online shopping are also obvious, and the slow speed of logistics and transportation is the biggest problem."

"And we can't change this problem in a short period of time."

"This means that there is a delay between the time the customer places an order and the receipt of the goods, and if nothing else, the speed of this thing will not be accelerated in a short period of time."

"Mr. Gu, what do you mean is that although our positioning is cheap, it is not aimed at urgently needed items?" Sun Tongyu asked.

"Yes!" Gu Xiu nodded: "The low-price strategy is very easy to use, and it is very easy for people to draw a few pieces to try." ”

"But in the same way, in terms of quality, we also need to communicate with the merchants, and we need to let the merchants ensure a certain degree of quality."

"That's it."

"Taobao's positioning will become a platform for high-quality and low-cost goods!"

"But I'm afraid it's not easy." Peng tearfully shook his head: "We can't control all the merchants, the price is low, and the quality is destined not to be too high." ”

"We don't need to take care of the merchants." Gu Xiu smiled:

"That's what I'm going to talk about next, and that's our second question."

"User education!"