SMG is Shanghai Media Group...

Why do they dare to take risks?

The original words were: 'Our country's current television station is not a completely commercial station, and the television station has the responsibility of disseminating socialist spiritual civilization. "Soldier Assault" has such value! ’

Actually... Take a gamble!

They are willing to believe in Shen Xudong's vision...

After all, Shen Xudong made a guarantee: "This drama is actually a counterattack from an ordinary person to a soldier king, and the first few episodes are not enough to catch people... But after that, the better it is, we will also spend a lot of money on online promotion! ”

However, they directly bought the broadcast rights for ten years...

This makes Shen Xudong very strange, at this stage, in China, the distribution of TV dramas is generally a one-time buyout of the broadcast rights for 1-2 years.

Once the deal is concluded, during the agreement period, the number of broadcasts and the income obtained from the broadcast will have nothing to do with the producer.

Of course, they won't broadcast it live, at most one round at night, and replay it during the day...

After all, there are so many dramas waiting in line!

They said they had read Shen Xudong's blog... It's about long-term benefits...

Well, Shen Xudong pushed "Soldier Assault" on his blog, and the original words were 'Soldier Assault' was originally called "Erna Assault", and it was a script written by my senior brother Lan Xiaolong... I like this script very much, but I have never dared to shoot investment, on the one hand, I can't find my favorite director, on the other hand, the form of this drama is greater than the content, it is a bit niche, and it is difficult to get high ratings;

Later, director Kang Honglei watched the drama performance and said that he must shoot it, and when he found me, I invested 10 million... Be prepared to lose money!

Then Liu Chang of Bayi Factory, and Mr. Huang of Huayi Brothers read the script and liked it very much, and we did it together.

This drama... It's not the same as the usual first three catchy episodes, and it is estimated that the mainstream viewers will not like it... Our TV station has always liked family ethics dramas, such as a policewoman falling in love with a labor prisoner, the relationship between mother-in-law and daughter-in-law, or how a stepmother coordinates her relationship with her children... This kind of drama is definitely not worried about ratings.

Judging from the setting, the episodes here are 'legendary' enough.

Why is 'legend' in quotation marks?

We call this kind of thing dog blood!

My senior brother Wang Hailin said, "A pair of men's feet and a pair of women's feet, rub each other twice", the audience is high, and the ratings are there.

I'll roughly summarize the dog blood factor:

Before dying, the words must be endless;

Knocking on the door and breaking in generally encounters two things, hanging and making out;

There are generally four ways for a woman to be seen out of her disguised as a man: her hat is knocked off, she falls into the water, she touches her chest, and she is seen changing her clothes.

The good guys hide in the house, and the bad guys can't be found no matter how they search;

Generally, when the villain uses a knife and gun to face the protagonist, he is either talking nonsense or is stunned, and the villain leader can't die the first time... I have to die and struggle, I have to be slashed again and die...

There are more dog blood factors in Korean dramas, and I have plans to make two masterpieces that integrate all dog blood elements...

Stay tuned!

But... If all such dramas are made, then Chinese TV dramas have no future! ’

"I hope the major TV stations will think about it seriously, but it really can't be done, we can only release DVDs..."

Then SMG came over and contacted...

……

Before 2005, in the era of traditional media, celebrities and celebrities had to contact the media and find reporters for help if they wanted to maintain their exposure or make some bullshit statements...

After the advent of blogs, there is no need for this!

Anyway, Shen Xudong posts a blog when he has nothing to do, and he and Xu Jinglei are two of the people promoted by Sina Blog.

Xu Cairen has nothing to do to write a small point of view, such as the concept of dressing, the evaluation of beauty competitions, and the smell of people as light as chrysanthemums between the lines.

She is worthy of being a talented girl!

However, it is not as good as Shen Xudong, whose number of hits has exceeded the 10 million mark - the first person in China to blog.

After all, he writes a lot, and he has been writing since the closed beta stage...

If you have nothing to do, you can knock on it, and it will even be used as a diary during the publicity period!

As a result, many media outlets don't need to interview him at all, and can directly grab material from his blog, such as his opinion on "Soldier Assault", which has been reprinted by many media outlets.

SMG previously spent money to buy the broadcast rights of "Fairy Sword" in Shanghai for ten years, and made a lot of money - several channels even forced the original 28 episodes of the plot to 40 episodes in order to insert more advertisements!

Buy "Soldier Assault" this time... It's not optimistic, otherwise, I would have bought the exclusive broadcast rights in the whole range...

But the cost has already been covered!

However, as far as the media report is concerned, Shen Xudong posted a blog and sold the show!

It sparked a lot of discussion...

Mainly discuss the role of the medium of blogging, if according to the previous process, Shen Xudong wants to trigger public discussion, he has to contact a lot of media to give benefits...

But now, just post an article online.

This must have displeased them - after all, it was the equivalent of cutting meat from their bowls!

So, discussions, all kinds of tearing quarrels...

Then Shen Xudong posted another blog, which was "Venice Experience"...

Well, he went to Venice!

……

This year is the 100th anniversary of the birth of Chinese films, and the card is very high.

Xu Ke's "Seven Swords" was invited to be the opening film, and "Witnessed by the Whole People" was invited to be the film of the closing ceremony of the film festival on September 10!

In addition, there are more than 10 Chinese films participating and participating in this Venice, which can be said to be the largest in the history of the Venice Film Festival.

Marco Müller even set up a review of Chinese films during the festival, "wanting to celebrate the centenary of Chinese cinema in the most unique and beautiful way".

In order to celebrate the 100th anniversary of Chinese cinema, the opening ceremony even featured fireworks, dancing and dragon dances, and yes, for the first time, the Venice Film Festival made the opening ceremony a Chinese night.

The Chinese filmmakers at the scene were very excited...

Even after the screening of "Seven Swords", the audience's response was a bit embarrassing - most viewers didn't know much about the weapons flying around in the film, the response was mediocre, and the film's 144-minute length also made critics deeply tired.

Shen Xudong honestly recorded these on his blog, and by the way, he wrote, 'Director Xu's "The Legend of Shushan" was screened in Cannes, and it is estimated that it did not sell well, I see that there are reports that 'overseas copyright has been sold for 100 million Hong Kong dollars', pure nonsense, if it really sells 100 million Hong Kong dollars, "The Legend of Shushan" will definitely start filming a sequel! ’

"The actor or director has an international reputation, the film type is relatively popular or the topic of the Chinese film, in some regions the full copyright price is basically about 5-100,000 euros, "Outstanding Citizen" is very good, the North American copyright income reached 5 million US dollars, the European copyright including the South American copyright together close to 2 million euros...'

'I guess it's a bit difficult for "Seven Swords" to get back... In addition, "The Aviator" will be released tomorrow, as the only two Chinese-language films in the main competition unit, I hope the judges can like it..."

The blog was just published, and a group of people immediately replied.

"Front row..."

"What do you mean by only two?"

"So, those filmmakers brag about the tens of millions of dollars per episode, that's bragging?"

Shen Xudong picked up a few replies: "There is also a "Song of Long Hatred" directed by Guan Jinpeng; ”

"It's not all blowing, overseas issuance, usually in the form of buyout and split. Large filmmakers in Europe and the United States will not buy out at a very high price. But also depending on the situation, the North American copyright of "Ambush on All Sides" sold for 20 million US dollars, after all, at that time, the overseas box office of "Hero" excluding North America was as high as 80 million US dollars! ”

I...

I reviewed, and it didn't feel right when I wrote it yesterday...

I will definitely not write like this in the future!

(End of chapter)