The Shanghai Film Festival is in full swing, and Shen Xudong has left...

His tasks were accomplished, he promoted "Stone", attended some forum events...

Besides, now the focus of media attention has become Li Amine, and his words and deeds are sought after, after all, it is the 'Light of the Chinese' that won the Oscar for Best Director!

However, in addition to the pursuit, many media mentioned the Oscar public relations.

He also replied truthfully: "Of course, the Oscars have public relations, but you have to be excellent first, into the perspective of the judges, and then you can talk about other things..."Crash" is really high in public relations..."

"It's a shame that I didn't win Best Picture, but 'Crash' is also a good movie..."

"Xudong said it's a pity... It's okay, in fact, I won the best director, and I'm already very satisfied. ”

Actually, Li Amine himself is quite depressed, and "Brokeback Mountain" swept the outpost awards.

Generally speaking, in addition to the results of the outpost awards, popularity and box office are the two most important indicators for the Oscars, and in the face of "Brokeback Mountain", which led the craze, "Crash" written and directed by Paul Haggis initially had no chance of winning.

Since the Venice Film Festival captured the lion, "Brokeback Mountain" has played a triumphant song all the way, on the contrary, "Crash" is just a summer production with a box office of less than $55 million...

It was released in the summer, not the awards season, and the producer didn't rush to win the award at the beginning!

Later, I felt that there was hope, and the PR could be called regardless of the cost.

"Crash" set a new record for the awards season, with producers and distributors mailing out more than 160,000 DVDs of the film, and the DVD package included a small gift in the name of the film's materials.

This is definitely a big deal that has never been done in the history of Oscar PR, and the cost of this alone will exceed two million dollars.

High investment may not guarantee a certain award, but it is the basic condition of the Oscar game.

In hindsight, after so many years, recalling the excellent movies of 2005, the shocking "Brokeback Mountain" may still be the biggest memory!

"Then what do you think of Xudong's "Carol"..."

“… I haven't seen it, it doesn't seem to have been released yet, right? ”

"But he said it himself, the choice of themes follows "Brokeback Mountain", what do you think of this kind of following?"

Li Amine smiled: "I think it's good, he is really smart, same-sex movies are marginal themes after all, and they are more likely to attract attention..."

……

Shen Xudong, who is known as 'smart', is promoting "Stone"...

After the release of "Stone", TiMi mobilized everything that could be promoted, with a focus on online publicity.

Try to push "Stone" to phenomenal heights in the fastest time!

In the original time and space, "Crazy Stone" is also a phenomenon, but the phenomenon comes very slowly, and the piracy comes out too quickly, and by the third week, high-definition piracy has flooded the Internet.

Piracy is impossible to eradicate - why pay for prostitution?

Therefore, it is the truth to expand the popularity of the film as quickly as possible and mobilize enough moviegoers!

Traditional media, offline activities, social marketing...

Traditional media technology advertising, newspapers, magazines, TV advertising.

Offline publicity, roadshows...

Social marketing is all about creating topics.

For example, 'Blockbusters save domestic films?' I'm going to say no! ', 'Tired of watching domestic blockbusters, look at a low-cost comedy to decompress', '"Crazy Stone", this is the right way to open domestic movies'...

That's right, rub the heat of the blockbuster!

What? "Glory of the Tang Dynasty" will be released next month?

Hehe, last year, the overseas copyright of "Glory of the Tang Dynasty" was sold out - 27 million US dollars, of which the North American copyright is 11 million US dollars, and the Japanese benzene copyright is 6 million US dollars...

Just like "Myth", the overseas rights have also been sold at a high price, and they may not be released, but the release of videos or the sale of them to TV stations is enough to make a profit!

In recent years, Cheng Long's movies, as long as there are fight scenes, are quite easy to sell, according to statistics, Cheng Long's action movies, overseas copyrights can generally be sold for about 25 million US dollars.

The more you fight, the more you sell...

When will it not sell, uh... When it comes to "The Founding of the People's Republic of China", many people know that this movie has a very low IMDb rating, and is even listed as one of the 100 worst movies in history by IMDb...

Many people say that it is political revenge, black for the sake of black... In fact, it's not quite, when the main "The Great Cause of the Founding of the People's Republic" was released in North America, it played fraud propaganda, and the DVD cover was Cheng Long, Li Lian and Donnie Yen...

Many viewers who know them take it for granted that this is a kung fu movie produced by China's super-first-line ...

If you buy or rent it, you will immediately feel that you have been tricked!

So I went to IMDb to get a low score for revenge...

Of course, this kind of publicity and distribution strategy has nothing to do with the producer and main creative team of "The Great Cause of the Founding of the People's Republic", and the overseas DVD copyright of domestic films is generally handed over to another publicity and distribution team, and in order to make the film itself more explosive, this publicity and distribution model was chosen.

Of course, it hurts the reputation of the actors!

Pulling it back, "Stone", as a low-cost commercial film, is naturally opposed to blockbusters, and it is normal to rub the topic and hype;

And then there is plagiarism...

This is what some netizens on the Tianya Forum said - plagiarizing "Two Big Smoking Guns"...

The propagandist denied it, and Shen Xudong, who was in charge of creating topics, said publicly: "Of course I know about "Two Big Smoking Guns", and this kind of thing has been around as early as "The Rainstorm is Coming"... There is also a Mexican movie called "Love is a Son of a Dog", which is also a multi-line narrative..."Stone" borrows from the narrative, if you want to say plagiarism, then I think the hat is a bit big! ”

"Plagiarism or not, can I see it? Do you compare the amount of films you read with me? I concentrate on watching discs every month, I have basically watched award-winning movies from all over the world, and there are so many narrative routines in commercial films, so you can't just call it plagiarism in a narrative way, right? ”

"A good movie must at least be able to tell a story, after all, most audiences are not so philosophical, you have to explain a very simple thing to a lot of profound theories and connotations, some people can do it, more people can't...

Then more netizens came out and said, 'Borrowing and plagiarism are different', 'That is, the elements of the movie are limited after all, and Ning Hao also generously said, 'The narrative of "Stone" does draw on "Two Big Smoking Guns"", borrowing and plagiarism are two concepts! ’

Well, regardless of whether it's good or bad, the topic is at least created!

And there is a third topic...

Expert criticism.

Yes, after watching the internal test screening of "Stone", the company already has predictions, and there must be a bunch of experts and professors who will come out and beep - there is no meaning, no connotation or anything...

So, just find someone to spray on the Internet first - with rhythm...

"Stone, a meaningless farce", "Stone" is not called humor, it is purely a spoof, Chaplin is called real humor. ’

Hey, don't say it, after the release of "Stone", a large number of experts and professors came out to criticize it bitterly...

Shen Xudong simply scolded: "People who are high above always like to make judgments that are contrary to the common people, so as to prove their youth." Don't forget, we are a socialist country, what is socialist art? Serve the people, the people think it's good, that's really good, one by one, don't decorate it, give you face, call you a professor, don't give face, you are called a beast! ’

Well, deliberately...

It's all about hyping up the topic...

Publicity, if you don't make big news, what kind of propaganda do you take?

(End of chapter)