After returning from Cannes, Shen Xudong obviously had some personality changes...

It's getting scary...

Actually, it was intentional.

Han Han can be cheating on the blog, unobtrusive, unscrupulous, of course Shen Xudong can't lag behind...

He doesn't take the key political line, just scold a bunch of seniors!

He probably understands why a bunch of professors say that 'if you want to make a literary film, a commercial film is a farce'

- You have to follow the route of your predecessors, and as soon as you come up, you get things that your predecessors can't understand, how do your seniors guide you? You call it immodesty.

As soon as you came up, you took the secular results that your predecessors haven't got for most of your life, how can your seniors guide you? What position do you get?

You call it rudeness.

However, when you are in this circle, or if you have elders in the circle, it is easy to say, after all, it is your own children, we have educated them, this is called inheritance.

You are not from this circle, you made a blockbuster movie, isn't that a slap in the face!

And... Recently, there is a popular opinion that 'I would rather watch a domestic film that is not very good than a well-made foreign film, which is called supporting domestic films!' ’

Neuropathy like...

So why do you want to introduce a good dock blockbuster? Just go back to the way in and close the door...

But this point of view has been recognized by a bunch of experts in the circle?

Shen Xudong's casual few scaring words were quickly recognized by netizens:

"Art? What was the artistry of the earliest "Train Arrival"? What is the artistry of the starting point of my country's earliest movie "Dingjun Mountain"? "Crazy Stone" is just a purely entertainment commercial film, it does not want to express any overly profound themes, just to simply entertain the audience. ”

"Don't think that commercial films are better than literary films, it's naturally easy to make a garbage commercial film, but it's not so simple to make a commercial film that can be liked by the audience."

"The popularity of "Stone" shows that the audience is gradually maturing and can distinguish what is an excellent commercial film..."

That's right, just two days after its release, it has reached the phenomenal level - the whole network is hotly discussed!

And then the print media followed...

A bunch of print media helped wave the flag and shout - most of them were voluntary, the headline of the entertainment section of "Southern Metropolis Daily", the editor of the edition Yu Xiaoyi called on everyone to go to the theater to support this domestic film...

"BJ Youth Daily", "Guangming Daily", and "Yangcheng Evening News" are basically in the entertainment section, and strongly urge everyone to go to the theater to support this movie!

On the fourth day, Baidu searched for "Crazy Stone", and the results were as high as 1.1 million results...

Oh, the box office of "Crazy Stone" in the first weekend was 22.9 million - 4.8 million on the first day on June 16, 7.7 million the next day, and directly broke 10 million on the third day: 10.4 million...

……

The result of 22.9 million in the first weekend is of course very high, ranking second in the year, second only to Li Lianlian's "Huo Yuanjia"...

But Shen Xudong boasted about Haikou: the box office broke 100 million!

Generally speaking, commercial films are the most popular in the first week, with 22.9 million in the first weekend, which is too far from breaking 100 million...

However, Shen Xudong is not in a hurry at all - in the original time and space, the box office of "Stone" was 12 million in the second week, and 2 million in the first week...

Of course, in the original time and space, the release of "Stone" was not optimistic, and many theaters did not schedule films, but this time it was different, with the blessing of Shen Xudong and Tianmei's publicity, most theaters gave 10 films.

The results of the first weekend were released, and it has become a phenomenon, and the theater chain has increased the film schedule, with 12 to 15 shows a day...

So, don't rush, let the bullets fly for a while...

What needs to be done now is to prevent piracy, especially on the Internet...

Low-budget comedies like "Stone" are not much different from those seen in the cinema on TV, and they often suffer heavy losses when they encounter piracy.

Internet piracy...

For the time being, there is no particularly effective way, but to organize people to check piracy on the Internet, and if they find "Stone", let them take it off the shelves, and if the other party does not take it off the shelves, then file a complaint!

Then, the most important thing is to contact Baidu and Google and ask them to block searches for "Stone HD" for a short period of time.

TiMi Media has a good relationship with Baidu, and "Stone" has paid 2 million publicity fees...

Baidu was very hypocritical at first, Gao Fenfen made a phone call to the Ministry of Industry and Information Technology, and Baidu said that although it could not be blocked, it could change the algorithm to make the website that provides pirated content rank after more than a dozen pages...

The same goes for Google...

In addition, the three major piracy forums, Yin Dianyuan, Holy City Home, and Flying Bird Film and Television are also the targets of focus, and after receiving the request to delete "Crazy Stone", they were basically deleted.

They make websites to make money, although "Stone" is hot now, and it can bring traffic in a short time, but this is illegal, and one is allowed!

TiMi Media cooperates with the largest law firm in Beijing, and the company's legal affairs are contracted to them.

Isn't the annual outsourcing fee of millions in vain?

……

At this stage, the consensus in the industry: if a movie wants to be a big hit, the ratio of publicity to the quality of the movie itself should be 7:3...

Short, flat and fast, playing is short-term.

There's no way, it's just a ten-day hot period, and then the genuine video disc is on the market...

Counting on word-of-mouth counterattack?

It's not time yet, and the era of mobile Internet has not yet come.

Later, the proportion of publicity is getting lower and lower, and there are indeed bad movies with high box office, but they are all short-term screenings, and the audience will be attracted by publicity and momentum to buy tickets to watch, but soon after discovering that they were fooled a few days ago, a large number of negative word-of-mouth came out, and the box office trend will plummet.

Now, even if a large number of negative word-of-mouth comes out, it will take a week, and you complain on the Internet, but attract the interest of more netizens - I want to see what a bad way it is!

"Stone" is the same, after its release, the marketing is full, and it is the fastest to gain popularity.

Of course, word of mouth is still very important.

Movies, especially commercial films, are no match for word-of-mouth, and anyone who has seen a movie recommends them to their friends and colleagues.

So, on June 19, the first working day, "Stone" reported 8.8 million, compared with 10.4 million on Sunday, of course, a decrease, but the decline was only less than 15%...

This box office trend shocked a group of people!

It's not over yet, on June 20, the single report received 8.7 million, on June 21, 7.9 million, on June 22, 8.2 million...

On June 23rd, the first day of the second weekend, it simply broke 10 million, 10.1 million...

As of June 24, "Crazy Stone" was released for eight days, with a cumulative box office of 66.6 million!

Now, no one doubts that "Stone" can break 100 million...

brushed down 66.6 million in eight days, "Superman" will land in a week, judging from the box office trend of "Stone", at the end of the next week, it will be 85 million, and it will be 90 million...

Breaking 100 million is a sure thing.

In other words, Ning Hao is really going to become a member of the 100 million yuan director club.

What is this concept?

So far, Zhang Yimou, Feng Xiaogang, Zhou Xingchi, the little poetry master plus Yu Rentai of "Huo Yuanjia"...

There are only five people, Ning Hao actually wants to be side by side with these people?

Most importantly, how much money does "Stone" cost?