Chapter 57: Breaking the Record
The ten-day box office is 288 million, even movie idiots know that there is no problem with "Exquisite Ancient City" breaking 300 million!
The problem is in the final box office...
There are only 4 days left until July 18th - "Red Cliff" (Part I) will be released on July 18th...
The company has no doubt that China Film will directly take "Exquisite Ancient City" offline for "Red Cliff"!
Han Shanping can do it.
"Red Cliff" is related to the performance of China Film in recent years...
Therefore, we have to find a way to let "Exquisite Ancient City" stay for at least two more weeks, so the publicity team played the name of winning the box office championship in mainland film history - surpassing the box office record of 359 million set by "Titanic"...
simply opened a special topic in Sina - record single-day data, and then use red letters: How much is the box office away from surpassing "Titanic"...
Do everything you can to mobilize more viewers to watch the movie!
The box office is the most intuitive thing, which is called artificially creating spiritual shareholders.
Oh, there is no investment in "Exquisite Ancient City" in China, but it is only co-released, and Shangying has invested 3 million US dollars, so in Shanghai alone, the box office of "Exquisite Ancient City" is as high as 42 million in ten days...
In the first week of the release of "Exquisite Ancient City", the weekly box office of Lianhe Cinema reached 16.12 million yuan, and the next week, it was 18 million...
Therefore, even if China Film really gives an order, when it is implemented, the theaters below may not agree.
But with the release and publicity of "Red Cliff", the box office in the first week cannot be bad.
The attendance rate will not be low, after all, it has been two or three years of foreshadowing...
So how to choose a theater? It's hard to say!
……
Shen Xudong is watching the overseas box office of "Exquisite Ancient City", in South Korea, 534 screens were screened at the same time, and 79,000 viewers were attracted on the day of the premiere, and more than 430,000 viewers were attracted in the first three days, ranking second in the box office list - the first place is naturally "Superman for All";
The next week, it attracted another 710,000 people, and the cumulative number of moviegoers exceeded one million...
Oh, it's still ranked second on the box office list, and it's the first place to change the film - "Batman: The Dark Knight".
Malaysia, Singapore, Thailand, Vietnam, the Philippines, and Indonesia were simultaneously released, with a ten-day box office of $7.6 million, and Hong Kong box office also approached $1.8 million.
Taiwan, directly sold out the copyright for $1 million...
Sold to Cai Songlin, the latter was released, with a box office of $1.57 million in the first week and $2.7 million in ten days...
Shen Xudong's operation of Cai Songlin was too awesome.
It's not that "Exquisite Ancient City" made a lot of money... It's that he was actually released at the same time.
Generally speaking, the quota system implemented by the Taiwan authorities for mainland films can only import 10 mainland films every year, and the method of importing them is actually by drawing lots!
Even if you win the lottery, the release date can't be synchronized...
"Exquisite Ancient City" is a co-production, but it is a Sino-Hong Kong co-production, the director team is from Hong Kong, and many of the supporting roles are also from Hong Kong.
It's embarrassing, I didn't win the lottery at all!
How to arrange a simultaneous release?
Buy the one who won the lottery at the front?
Who will sell it to you?
Besides, if you buy it, the Taiwanese audience will buy it?
- But Cai Songlin has a way to directly hold the Xu Ke Film Festival, and every theater participating in the film festival can screen the film.
Then, he released "Exquisite Ancient City" in such a grand manner...
It's really a big guy, no one blames him for taking such a loophole...
No wonder Andy Lau wants to cooperate with him in "Future Police"...
Oh, and the Japanese benzene side has to wait for the release in October... After all, Toei only bought the copyright, did not directly participate in the production, and did not enjoy the co-production treatment.
In short, "Exquisite Ancient City" was released for ten days, and the box office title in Asia exceeded 50 million US dollars...
The profit line has been exceeded!
Subsequently, Europe and South America will be released simultaneously...
Pulling it back, when Shen Xudong was reading the box office report, he was a little surprised and found a question: "I went, why did only 39 theaters in Hong Kong release "Exquisite Ancient City"? ”
“… Because Golden Harvest only has 19 theaters, the remaining 20 belong to our partners... And next week there may be 7 fewer companies..."
"Why? Also, Why are there 86 Batman: The Dark Knight? ”
""Batman" has only been released for 4 days, and it is in the hot period!" Zhong Lifang continued: "You watch "Days and Nights in Tin Shui Wai", it has only been three days, and there is only one theater left that is willing to schedule films! The theater also has to eat! ”
“… Is the film schedule in Hong Kong so casual? ”
"We sign four major schedules with the cinema every year, including the Spring Festival, Easter, summer vacation, Christmas, 60% of the box office in the first week to the filmmaker, 40% to the theater, 5 shows per day, but the publicity fee and copy costs are borne by the filmmaker, the 4 pm show and the late midnight show are 5:5, if the release continues, 5:5 in the second week, 4:6 in the third week, 3:7 in the fourth week, 2:8 in the fifth week... People don't want to release it, what can I do? ”
“… Continue to buy theaters, let me tell you at least 30 theaters, accounting for more than 40% of the market! ”
"We are negotiating with Xinbao Cinema Line to acquire it..."
"Yo, the cinema chain established by the eight major film companies back then? How much does it cost? ”
"It's not expensive, tens of millions of Hong Kong dollars, we are lowering the price, Xinbao has a total of 6 theaters and 11 theaters..."
“… So small? ”
"I'm going to buy and only show movies produced by our company..."
"I heard that there are three cinema chains under Anle Company, you are seeing if there is a suitable one, buy another one..."
"We are considering the acquisition of Huamao Cinema and UA Cinema..."
"You can do it yourself, I only ask for 30 theaters, 40% of the market!"
“… Okay, I'll take care of it. ”
Hanging up the phone, Shen Xudong was about to talk to Gao Fenfen about the release schedule of the three movies "Hot Hand Detective", "Geng Hao Returns to Hometown" and "Painted Skin"...
Only one film will be released at the end of the month next month, according to Shen Xudong's idea, "Geng Hao Returns to His Hometown" will be released, and then the National Day schedule will focus on "Hi Pi", and "Spicy Detective" will be released at the end of October...
"It's in line with the release date in the U.S.!"
Gao Fenfen has a lot of opinions: "I don't agree, Cheng Chan has been a National Day file for so many years, why are you releasing it at the end of October?" ”
"Didn't I say that? To coincide with the release date in the United States. ”
"Then why do we cooperate with them instead of them with us?"
"From "Red Fan Zone" to "Boxer", including "Hurricane Rescue", they were all released at the end of October, which is called convention!"
Gao Fenfen still refused, but Shen Xudong didn't give him a chance at all: "It's so decided, I have the final say on this matter, and I don't have to discuss." ”
"You've decided, and you're still coming to me?"
"Isn't this asking for your opinion..."
“… Don't look for me about the movie... No one is better than you! ”
Gao Fenfen replied very casually, and then remembered something: "The box office of "Exquisite Ancient City" has exceeded 300 million, I heard them say, today's weekday, the single-day box office is still above 10 million... Do you really think that "Exquisite Ancient City" can break 350 million? ”
"Definitely, as long as "Red Cliff" can leave us more than 15% of the film schedule."
"Okay, I'll go find the Film Bureau!"