How fierce was Titanic?

It has dominated the box office champions in film history in various countries, especially in the mainland, for 11 years, until "The Great Cause of the Founding of the People's Republic" surpassed it...

The champion of the mainland film box office list is a foreign film, even if this TV is a classic, it is a shame for Chinese filmmakers.

When "Wuji" was promoted, it said that it would break the record of "Titanic", and later, "Golden Armor" also said...

But all failed...

The box office success of "Titanic" is rarely surpassed by any other work in the world, and in many regions, only the director's next work, "Avatar", released 12 years later, broke the record.

South Korea has a movie that broke the box office record of "Titanic" 2 years later, that is, "Life and Death" launched by Kang Digui, which rewrote many achievements in Korean film history;

In terms of Japanese benzene, there is Hayao Miyazaki's "Spirited Away"...

So far, China has not been able to wrestle with "Titanic"...

There hasn't even been a movie that broke 300 million!

Therefore, when the Sina Entertainment Edition started the special topic - 'Supporting Chinese Films and Breaking the Record of Film History', many people looked at it with the attitude of watching jokes...

is like the sentence that many people in "Movie Box Office" say, "Neurotic, don't I support Chinese movies if I don't watch "Exquisite Ancient City"?' ’

Also, the number of screens is different, and the purchasing power represented by ticket prices is also different, how to compare?' ’

However, on July 14th, the single-day box office of "Exquisite Ancient City" was released: 13.08 million, and the cumulative box office: 301 million...

There is also a line of red letters: only 58 million short of "Titanic"...

The effective box office record for "Titanic" is: 359 million.

Many people realized that Sina and Shen Xudong were playing for real!

You have to show determination, the audience, netizens will believe you, and most importantly, the film bureau will believe you!

The latter is the key...

……

According to today's market trend, "Exquisite Ancient City" broke the record of "Titanic", and it was easy...

In 11 days after its release, the box office exceeded 300 million.

The popularity and word-of-mouth remain high, and it is not a big problem to collect a box office of 100 million.

However, this Friday, "Red Cliff" is about to be released...

"Red Cliff" is a big production that China Film has been preparing for two years, and it belongs to the category that cannot be missed...

Let's put it this way, it has to do with the future of Han Shanping's family...

To put it simply, there is such a thing as infighting.

A bunch of people are waiting for Han Dong to make a mistake.

It is said that China Film invested $25 million in "Red Cliff", and from this investment, it is impossible to allow it to fail!

Moreover, the marketing of "Red Cliff" has caught the tailwind of the reform of China Film Group, and almost "used all the resources that can be used", and China Film has done everything possible to develop the resources of "Red Cliff" through investment, sponsorship, and investment...

There are at least more than 80 million business replacements!

All of these business substitutions have been replaced with propaganda energy...

The number of copies of "Red Cliff" has also reached an unprecedented 1,400 - the number of copies of "Exquisite Ancient City" is 1,000, and the total number of copies is 1,100 with digital copies...

That's right, China Film is to use the cinema resources in its hands to carry out vertical marketing, and use administrative means to clean up the schedule when necessary.

That's right, administrative means to clean up the schedule...

So, Gao Fenfen went to the Film Bureau...

The Film Bureau is also very difficult, on the one hand, it is about to break the record, and on the other hand, the blockbuster of China Film.

So they formed a bureau and let them talk about it themselves.

Gao Fenfen directly proposed, 'Can "Red Cliff" be postponed for three days? ’

Then it was decisively rejected by China Film...

What are you kidding, postponing it for three days?

Posters, trailers, and all the publicity tell the audience that "Red Cliff" will be released on July 18, and the theaters have even sold tickets...

Do you want people to postpone the release by three days now?

And... China Film has stated that "Red Cliff" can also break the record of "Titanic"...

That's not what to talk about?

Gao Fenfen returned to the company angrily, and then wanted to start with the Golden Harvest Cinema Line - the cinema line in his hand, how to arrange it!

After thinking too much, Yuan Xin, the manager of the theater chain, directly refused, 'That's what Warner Cinemas did back then, and then rolled out of the Chinese market. ’

In September 03, the "Interim Provisions on Foreign Investment in Cinemas" issued by the State Administration clearly pointed out that the shareholding ratio of foreign investors in 7 pilot cities such as Beijing and Shanghai can be relaxed to 75%...

Then, Warner began to invest heavily in China.

Then, the competent authorities hoped that the films promoting the main theme could be scheduled and broadcast in cinemas around the country, but Warner's foreign-funded theaters refused the request for film scheduling due to box office considerations...

Are you so awesome?

At the end of 05, the "Several Opinions on the Introduction of Foreign Investment in the Cultural Field" was released, and the new requirements stipulate that "in terms of cinemas, the Chinese party holds more than 51% or the Chinese side occupies a dominant position"...

The loss of control left Time Warner feeling uncertain and had to stop investing in the Chinese theater market.

"And what orders did you receive?"

""Red Cliff" must account for more than 50% of the film schedule..."

"Is there a requirement for prime time?"

"There's... 60% is prescribed..."

“60%… I remember that "Red Cliff" was two and a half hours, right? ”

"Yes!"

"That's fine, three shows of "Red Cliff" per day in each hall and every screen, and four shows of "Exquisite Ancient City"..."

“… This doesn't work, right? ”

"Why not, three performances of "Red Cliff" are only 7 and a half hours plus patch ads, how come it is also eight hours, and four performances of "Exquisite Ancient City" are eight hours, is it 50%?"

"Boss, the theater schedule has to buy tickets according to the audience, not that you want to arrange how you want, the audience will buy it..."Red Cliff" must be fierce in the first week... And, 8+8, 16 hours, we have to rest too! ”

Hearing this, Gao Fenfen was silent for a while, and then lowered his voice: "In that case, you tell the theater managers that after the release of "Red Cliff", we can give up five points for the share of "Exquisite Ancient City"... Or even ten points! ”

Yuan Xin didn't think about it, and directly agreed: "... Yes. ”

……

Gao Fenfen did not tell Shen Xudong about the transfer of the account sharing ratio...

She knew that if she knew about it, she would beep crookedly...

It is actually a very normal behavior to transfer the proportion of account sharing - the issuer reduces the account sharing, and the theater chain can also reduce the ticket price accordingly to promote, this kind of thing is very common, and the price of cabbage will be reduced a little after the season, isn't it? It's a fire sale.

But... Spread out, shame is for sure...

Shen Xudong has high hopes for "Exquisite Ancient City", it can be said that he will build it at any cost, in addition to the box office, he attaches more importance to word-of-mouth, after all, this thing is a series.

The kind that can shoot several films!

If the reputation of "Exquisite Ancient City" is stinked because of the trivial matter of account sharing ratio, and it affects the development of follow-up films, it is definitely an act that outweighs the losses.

Shen Xudong didn't know what they were doing behind their backs, he was busy participating in activities, "Exquisite Ancient City" was a big hit, and he had to participate in a bunch of seminars and study meetings...

Oh, as of July 17th, "Exquisite Ancient City" was released for 13 days, with a cumulative box office of 329 million, only 30 million short of the 359 million of "Titanic"...

At eight o'clock in the evening of the 17th, "Red Cliff" (above) premiered.

Shen Xudong specially held hands with Chen Hao and attended the premiere ceremony of "Red Cliff" together...

(End of chapter)