The game business is the bulk of PPTV's revenue...

At the beginning of the acquisition, there were already millions of registered users, and after more than two years of development, the number of users exceeded 30 million!

So how to monetize so many users?

Doing live streaming?

It is true that there is a engagement, but... It's not the 4G era yet, and there aren't so many people watching live broadcasts, so you can only do something to rub the edges...

That's the way the revenue is!

You have to make games.

Originally, it started as just some page games, similar to "Dandantang", "PP Farm" and the like, but in 09, "Seven Heroes" was launched, which became popular all over the Internet...

Last year, there were "Immortal Dao", "Beacon Warring States", "Proud of Heaven and Earth", "Legend of Shushan"...

This year, I simply made two end games: "Nine Yin True Scripture" and "Dragon in the Sky".

A great success, with a monthly turnover of more than 400 million!

This is also an important reason why Baidu, Hillhouse and IDG Capital are optimistic about PPTV...

It's not just a video platform, it's also a gaming platform, with more than 100 million potential users...

Therefore, Shen Xudong still knows a little bit about several major game companies!

"Have you looked for NetEase?"

"I didn't go, how can I have time to talk about this..."

Shen Xudong waved his hand: "I might as well have a cup of tea when I have that time!" ”

Zhang Chaoyang asked again: "Then why do you want to make a video website?" ”

"Want a broadcast channel... A broadcast channel that can make its own decisions..."

"Channels?"

"That's right!" Shen Xudong nodded: "With the advent of the mobile era, the video platform will definitely have a greater development, not only to watch videos, but even to swipe information, watch variety shows... Slowly replace the role of TV stations, after all, TV stations need TV sets, and to watch videos, you only need mobile phones... But now there are too many video platforms, I think we can eliminate another batch and keep three or five! ”

"Three or five?"

Shen Xudong nodded: "Youku Tudou has been merged, Tencent Video is being laid out, Sohu Video and PPTV..."

"Where's the?"

Shen Xudong scratched his head: "See... It's hard to say. ”

Zhang Chaoyang changed the topic: "Why fight the copyright war? ”

"We have a strong production team that can supply the content that PPTV needs... Of course, I can afford to fight the copyright war, but other companies may not! ”

Speaking of this, Shen Xudong remembered one thing: "Mr. Zhang, I heard that you broadcast Da S's wedding live, and then drain traffic for Sohu Weibo?" ”

"Yes..."

"How's it going?"

"I'm a live graphic... It really attracted a lot of netizens. ”

“… Don't you think it's a new track? ”

"Track?"

"Live broadcast!"

"Live what?"

"You can broadcast anything, play games live, watch movies live... You can even live stream eating! ”

Zhang Chaoyang shook his head: "It's boring!" ”

Well, the original space-time, Sohu Video acquired 56 videos in its heyday.

However, Zhang Chaoyang announced that the acquisition did not include the "I show" business, because Sohu Video did not have a "I show" type of business. Two years later, in 2016, China's live broadcast platform broke out in full swing, and Zhang Chaoyang, who was one step late, hurriedly launched Qianfan live broadcast, but the opportunity was missed...

Shen Xudong looked at him a little surprised...

Do you actually think that the live broadcast is boring?

This person has lost his previous judgment on the market!

Including Sohu video, from 2012 to 2014, he relied on Dapeng's "Dick Silk Man" to maintain Sohu's sense of purity...

However, I feel that the relationship between Zhang Chaoyang and Dapeng is not very good, and Dapeng's second movie "Sewing Machine Band" does not have Sohu...

……

The conversation continued, but Shen Xudong no longer had the idea of taking the initiative to bring the topic.

Zhang Chaoyang took the initiative to find a few topics, similar to Shen Xudong giving Chinese long faces in Hollywood and the like...

After chatting for about half an hour, Zhang Chaoyang answered the phone, and then said goodbye and left.

Seeing him off, Shen Xudong restrained his smile and prepared to go to the gym for a run...

It's better to be famous than to meet!

Lao Zhang was completely addicted to ten years ago, otherwise, he would not have been able to shout 'In three years, Sohu will return to the center of the Internet'...

I still think about what I can learn by chatting with him...

If you have that time, it's really better to watch videos...

was exercising, Gao Jun suddenly called, saying that Zhang Weiping had an appointment with the Eight Cinema Lines and asked for a share increase!

"It's 43% now, right?"

Chen Xi nodded: "It's 43%!" ”

Shen Xudong thought for a moment, "... If he wants to talk, let him talk about it, it's good to increase the share, it's still beneficial to the producer! ”

"It's good for the producer, but it's not good for the theater... Do you know what a 2% share means? ”

Gao Jun said directly: "The rent that only rises but does not fall, the increasing operating costs of manpower, water, electricity, equipment, etc., coupled with the crazy price war, make many theaters hovering on the verge of loss..."

This is also true...

Shen Xudong said: "The current situation, Zhang Weiping is this attitude, if you don't rise, I won't give you the key or copy... So, what can you do? ”

"Can you raise the file of "Dragon Gate Flying Armor"..."

Gao Jun means to let "Dragon Gate Flying Armor" fill the vacancy of "Jinling Thirteen Hairpins"...

That is to say, "The Thirteen Hairpins of Jinling" wants to share the account, so "Dragon Gate Flying Armor" should not rise, and even take the initiative to cooperate with the theater.

That's what Bona did!

When "The Thirteen Hairpins of Jinling" was released, Zhang Weiping fought the eight major theaters alone in order to increase the share to 45%, and Yu Dong publicly announced that "Dragon Gate Flying Armor" would not increase the share.

Of course, Zhang Weiping didn't get used to him, and directly announced that ""The Thirteen Hairpins of Jinling" will not be released in Bona's theaters...", forcing Yu Dong to arrange "Longmen Flying Armor" to be rigid "Jinling Thirteen Hairpins" - if "Longmen Flying Armor" is not on, then there will be no new films in Bona's theaters!

Shen Xudong can't do this kind of thing.

Regardless of Zhang Weiping's starting point, it is still necessary to improve the account sharing...

After all, the proportion of account sharing in the mainland is still too low!

Of course, there is also a reason for the theater side to say that the producer is because the project is risky, but why not think that this is caused by the producer's own lack of control over the project? Don't have the ability, but put the account in the theater? ’

"Don't even think about it! "Dragon Gate Flying Armor" has taken a big advantage, and the two big schedules of Christmas and New Year's Day have taken advantage of it! ”

“… He also raised the price of movie tickets! ”

Shen Xudong was stunned for a moment: "Increase the price of movie tickets?" Is he sick? ”

"Then we..."

"We won't raise the ticket price..."

"And I announced it?"

Shen Xudong thought for a while and said, "... You confirm with the propaganda department whether it is a good thing or a bad thing to announce this kind of news at this time, and pay more attention to public opinion on the Internet..."

“… Well, I'll go find Chen Xi right away... Total..."

"Feel free to contact me if you have anything!"

Hanging up the phone, Shen Xudong quickly clicked on his mobile phone and flipped through the relevant entertainment reports.

Well, Zhang Weiping is in the limelight again this time!

According to reports: BJ New Picture Pictures Co., Ltd., the producer of "Thirteen Hairpins", unilaterally announced that it would increase the minimum ticket price of the film from the original 35 yuan to 40 yuan, and at the same time increase the account sharing with the theater from the original 43% to 45%...

Shen Xudong was really a little surprised: Is Zhang Weiping crazy?

How dare he?

Do you really think that if the theater doesn't show "The Thirteen Hairpins of Jinling", there will be no other movies to play?

I originally wanted to write about Zhang Chaoyang, but suddenly I didn't feel interesting...

It's really better to write Reba directly!

Alas, regret!

(End of chapter)