Many people say that in China, even if nearly 50% of the box office is given to movie theaters, it is basically only enough to cover the construction and operating costs of movie theaters, and theaters can only rely on popcorn, drinks, merchandise, and games to make money.

So, in the world, only China has the highest operating cost of cinema chains?

U.S. movie box office producers and distributors get more, and theaters get less because of the low cost of U.S. theaters, right?

This reason simply does not hold water!

In addition, since the theater chain is so unprofitable, why did the following years usher in a wave of theater construction?

Obviously, there is a lot to be done in theaters!

Specific to the distribution ratio of the film company and the theater chain, the current situation is mainly a product of the system, the film industry is truly market-oriented, and it will take ten years for the film industry to be fully marketized, and all the film companies should really thank Zhang Yimou and Zhang Weiping for the distribution ratio of this film company...

Because, at the beginning, it was 35%...

Why does Zhang Weiping keep tossing, he is the producer, of course, more from the perspective of the producer's interests!

Actually, it's not much use ...

Including this "Jinling Thirteen Hairpins", it is also the product of the coordination of the competent authorities...

Later, the five major producers fought in theaters again, and the People's Daily published an article: "Splitting the account "cold war", who is the winner? 》。 The article expounds the current situation from the perspective of the industry, and the sentence that appears at the end has attracted great attention from the theater chain: "Instead of staring at each other's account sharing ratio, it is better to think about how to win back the audience with better movies." ”

Clearly blame the producer!

After all, the theater line, where millions of workers are located...

But Zhang Weiping was very domineering, and directly said, 'If any theater does not agree, I will stop issuing the key', and by the way, he also invited the heads of the eight major theater chains to watch the movie "Jinling Thirteen Hairpins" collectively.

"I want you to see the goods and see if it's worth it!"

The news about Zhang Weiping's solo battle against the eight major cinemas flooded almost all the reports of the Chinese New Year file...

Many people care about TiMi's attitude.

After all, Timex is the leader of the mainland entertainment industry, and then, Bona came out first: "Bona produced "Intimate Enemies", without raising ticket prices and not increasing the proportion of account sharing. ”

It's clear that it's dragging its feet!

"Intimate Enemies" is the second play directed by Xu Jinglei and produced by Bona.

But this drama is placed in the Chinese New Year file... The portion is not enough.

As you all know, this year's Chinese New Year file is actually competing for two dramas - "Jinling Thirteen Hairpins" and "Dragon Gate Flying Armor"...

Moreover, Tianmei Media must make a statement, because their Golden Harvest Cinema Line belongs to eight major cinema chains...

Sure enough, in the afternoon of the same day, Gao Jun of Golden Harvest directly announced his opinion on Weibo: The distribution ratio of the film should be dynamically adjusted, for example, the film has just started, and the film side takes the absolute majority, with the continuation of the release time, the proportion of theater distribution gradually increases, I think it can be 45% in the first week, 44% in the second week, 41% in the third week, and after the fourth week, the producer takes 40%, as for the increase in movie ticket prices, there is no need at all, our movie ticket pricing has been in line with developed countries...

……

Shen Xudong is very concerned about this matter, Zhang Weiping's battle against the eight major theaters should be the best time for the battle for account sharing.

In the future, it is impossible to adjust!

You pull the so-called alliance on the front foot, and the back foot, and people will secretly communicate with the theater.

The original time and space is that in 12 years, when the five major distributors started a war with thirteen theaters in order to increase their share, Huayi took "1942" to run away first, resulting in the collapse of the alliance of the five major distributors, and no publisher dared to argue with the theaters after that.

In addition, in terms of account sharing ratio, the box office of Hollywood movies only accounts for 20% of the film revenue, and the large companies are supported by media groups, so the six major Hollywood are particularly strong, and they can get sixty percent, and we are completely the opposite, accounting for 80% of the box office revenue, so the theater chain is strong.

This year is very good, just Tianmei and Zhang Weiping...

Zhang Weiping sprinted in front, of course Shen Xudong couldn't do nothing!

What Gao Jun said was actually what he meant...

For a commercial film, the box office in the first two weeks will basically account for more than 80% of the total box office...

And then..."The Little Thing of First Love" was released.

……

The promotion of "The Little Thing of First Love" is aimed at "Those Years"...

On August 19th, "The Girl We Chased Together in Those Years" was first released in Taiwan, breaking 100 million on the first four days, and the final box office was 410 million, the unit is NT$, which is equivalent to 85.78 million yuan...

It became the third largest film in Taiwan's Chinese film history, behind only "Haijiao No. 7" and "Saidek Balai" (above).

On October 20, the film was released in Hong Kong.

Repeated wonders: long queues in cinemas!

The final box office was 61.86 million Hong Kong dollars, second only to "Kung Fu", ranking second in Chinese film history...

The third is 60.73 million for "Shaolin Football", and the fourth is "Hot Hand Detective", 60.21 million...

knew that before this, Taiwanese films received all kinds of cold receptions in Hong Kong, and even "City of Sadness" only sold less than 2.5 million Hong Kong dollars!

Pulling it back, the publicity of "The Little Thing of First Love" is actually not overwhelming, at most it is a decent sentence, and now the media are reporting on Zhang Weiping's affairs, and on December 1st, "The Legend of the Hongmen Banquet" and "Happy Magic" are all being released...

"The Legend of the Hongmen Banquet" was released on November 29, which took a step forward and was scheduled for 30%;

The starring lineup of "Happy Magic" is very strong: Huang Baiming, Yan Ni, Wu Zun, Gu Tianluo, Zhang Jing and Wu Qianyu, accounting for 25% of the film schedule;

Oh, "The Little Thing of First Love" is 28%...

Then, the box office on the first day was 19 million!

Not counting, the next day, it won 23 million box office on Friday, 34 million on Saturday, and 31 million on Sunday...

That's right, in the first four days, the box office directly exceeded 100 million, and it was 110 million!

This achievement is not only stunned by peers, but even Tianmei Media is very surprised...

The first four days exceeded 100 million!

Isn't the total score starting at 300 million?

And the reputation is still very good...

- If you know that "First Love" is so fierce, it is impossible to arrange it to be the first cannon for the New Year, you must know that "Jinling Thirteen Hairpins" will be on the 12th, and it will be 11 days if it is full...

The fiery performance of "First Love" quickly triggered follow-up reports from the media, from the main creator to the actors, including screenwriter Qin Wen, all followed suit...

Reba's attention for this movie is not weaker than Nazha in the new "A Chinese Ghost Story", and some people have already described them as beautiful and beautiful...

This attention has a very fatal impact on other movies in the Lunar New Year file, because there is only one headline!

Especially "The Legend of the Hongmen Banquet", the original time and space, the box office can still break 100 million, this time, there is no drama - under the suppression of "First Love", the box office of "The Legend of the Hongmen Banquet" on the first six days is only 53 million, of which 40 million was obtained before the release of "First Love"...

"Happy Magic"...

I don't have much attention, I don't know what happened, anyway, Huang Baiming and they didn't come to the mainland to promote this movie...

Then, Zhang Weiping jumped out again, 'Golden Harvest Cinema Line owes us a share of the account, and it is a serious breach of contract, so the audience should not go to Golden Harvest to watch "Thirteen Hairpins" first, because they can't act! ’

That's right, he wants to block the Golden Harvest Cinema Line.

Shen Xudong's first reaction, is this person crazy?

(End of chapter)