Chapter 133: Ignorance of Lifting (Part II) (4/4)
This discomfort is not added'', it is really uncomfortable...
"Cold War" is essentially a political film, one is the fuse, the second is the layout development, and the third has been released in Hong Kong.
The British have been working hard in Hong Kong for many years, and the return to the basics of 97 is a certainty, and they dare not make big moves on the surface.
But the action behind the scenes has been non-stop.
On June 15, 2005, Hong Kong's Oriental Daily reported that the Government House, which was intended to be the official residence and office of the new Chief Executive, was renovated and renovated and found that the entire mansion was covered with bugs, including the living room, bedroom and bathroom, which were "not clean"...
That's right, a real-life version of eavesdropping...
The first part of "Cold War", through a case, led to the dispute between the two deputy directors;
The second part also leads to the forces and purposes behind the two sides...
In fact, the first part of "Cold War" is just a simple plot of the Hong Kong police high-level dumping, and there is no foreshadowing from the Political Department, the story is complete and compact, the script actors are excellent, and the literary drama and martial arts are very exciting, so the word-of-mouth box office is a double explosion;
In the second part, the behind-the-scenes boss of the Political Department of the Hong Kong Police was suddenly introduced, and it rose directly to the national security level, and it couldn't be controlled at all, and it couldn't be filmed openly, so it became a dog's tail and continued to mink...
"Cold War 3" can't be filmed at all, because it's too realistic!
It can be seen that "Cold War" is really good, the behind-the-scenes configuration, the cast is also top-notch, and it is co-produced by Golden Harvest and An Le.
TiMi is responsible for the issuance...
It's embarrassing, the box office of this movie obviously did not meet expectations...
If it weren't for the resistance of Hollywood blockbusters, "Cold War" would have won at least 300 million box office!
In the current situation, it would be nice to have 180 million.
Of course, profitability is certain!
The cost of this movie is 60 million Hong Kong dollars, the advertising placement is close to 40 million Hong Kong dollars, and the publicity cost is less than 30 million Hong Kong dollars... From the perspective of market returns, in the mainland market alone, the profit of "Cold War" is close to 30 million...
Golden Harvest has connections with many brands, and it is also very convenient to implant, Longines watches, BMW cars including Shige and Zegna clothing... And, of course, HTC phones...
However, Shen Xudong still felt that he had failed - there could have been 300 million, but it was made into 180 million!
Aggrieved~
But he knew that he had done his best, "The Amazing Spider-Man 2" and "Batman: The Dark Knight Rise" were originally released on August 27, but the company did public relations and moved to August 31...
I did my best!
By the way, Andy Lau in "Cold War" was replaced by Zhang Xueyou...
Golden Harvest and Andy Lau will never cooperate, even if he makes a free cameo and appears in friendship, Golden Harvest would rather pay for Zhang Xueyou...
……
"Guevara's Liu Yong has no knowledge at all, and he is still immersed in the fantasy that he is the boss of the industry..."
"What's going on?"
"I asked him about his future development plan, and he talked to me about a lot of O2O, b2b... I'm dizzy! ”
Chen Xi returned to BJ and complained directly to Shen Xudong about Che Guevara...
Because the term "closed loop" has a tendency to flood this year, but most people's perception of this word is also "online to lead transactions, offline to provide services, and then back to online"...
I don't understand ... Let's put it this way, takeaway is a typical O2O model: online ordering, offline delivery, and then online payment...
Shen Xudong was puzzled: "Does he want to soak you?" ”
"Soak me?"
"You are a professional actor, you are beautiful and smooth, it is normal to take a fancy to you..."
Chen Xi's appearance is also outstanding, although she is not amazing, but her face is huge and comfortable, and she feels like a strong woman.
She was trained in the direction of Da Tsing Yi in the middle of the middle school, but unfortunately, in the previous market, there was almost no place for the Tsing Yi faction...
In addition, when he met Shen Xudong, he simply transformed directly behind the scenes...
Hearing Shen Xudong say this, Chen Xi suddenly said: "... I mean, it's like a peacock courtship... Ask him how much money he lacks to unify the market, and he said that the money is enough, and now Guevara is the number one in the market..."
Shen Xudong then asked: "Did you ask him what his coping strategy would be if BAT intervened?" ”
"He thinks that the market of online ticketing is too small for BAT to look up to!"
"BAT doesn't like it?"
Shen Xudong was a little speechless, there is no industry that BAT can't look down on...
“… Does he think that the product is not ready and it is a waste to push the market? ”
"Yes!"
"Stupid... The way the Internet plays is to throw money and enclosures, and then subdivide services... This product is definitely not Meituan's opponent! ”
"Does Meituan also do online seat selection?"
"Hmm..."Shen Xudong nodded: "The situation in the mainland is that the Internet is developed, and when Wang Xing figures out that online seat selection is the trend, he will definitely resolutely kill Che Guevara..."
"That..."
Shen Xudong waved his hand: "Don't worry, Meituan's A round of financing, I invested 50 million US dollars, accounting for 15% of the shares, and when the time comes, I will spend money to buy out Meituan Films, which is directly the online ticketing system in our hands..."
Hearing this, Chen Xi immediately asked, "Then you still let me contact Guevara?" ”
"After all, Guevara is the first company in the mainland to do online ticketing... I was thinking of buying Guevara outright... Now it seems that the Guevara team does not understand the Internet and does not understand movies! ”
"Don't understand movies?"
"You'll know when the time comes!"
……
Meituan's Maoyan Film, in 2014, participated in the joint distribution of the movie "Heart Flower Road" during the 11th Golden Week, and exclusively monopolized the source of the film, which created a new model of film publicity and distribution, and Guevara had no tickets to sell.
Then, Guevara began to fight back, also choosing to bet on the movie.
They are not short of money, so they got 400 million in financing...
In the 2014 Chinese New Year and 2015 Spring Festival files, Guevara joined the ticket supplement war, bet on five or six movies, and even concocted the same method, monopolizing the source of "One Step Away".
However, Guevara has not changed in his bones, and most of the movies he bet on are literary and artistic movies, such as "One Step Away", "Wolf Totem", "Intruder", "Nian Nian", these movies were not watched at all in three or four cities, and as a result, the box office failed miserably, and 200 million yuan was squandered.
Guevara is not superstitious about big lineups and big productions, but focuses on really high-quality movies, and good movies should have a good box office.
Then, the market gave him a resounding slap in the face.
Then, Tao Piao Piao and Weiying entered the game, and Guevara entered the countdown to bankruptcy...
Guevara had no chance of winning from the start!
Online movie ticketing is closely related to the entire film industry, and there are no industry barriers, which is a battleground for soldiers. And Guevara's proud service is nothing more than a small fight in the eyes of the giants.
What people are fighting is a price war, relying on the owner of the money can ensure that the ammunition is sufficient, BAT entered the game strongly and launched their respective ticketing platforms, and gradually devoured the market share by virtue of the advantages of funds and resources!
What does Guevara have?
Feelings?
The market is very cruel, and the feelings are used by a bird?
Since you don't know how to lift, you don't have to show mercy...