The online ticket war hasn't started yet...

It's far from the time to throw money at it.

Shen Xudong has the memory bonus of later generations, he has cash in his hand, and a bunch of companies in the Tianmei system...

Don't underestimate Shen Xudong, he doesn't have a lot of publicity resources at hand, and he is a good investor and rarely interferes in operation and management...

Of course, he has invested in very few projects, such as Meituan, Xiaohongshu, Zhihu, by the way, and bytes...

The shares accounted for are not large, and it is estimated that after subsequent dilution, the shares will be even less.

It doesn't matter, just pick up the money...

Anyway, his main business is to do media, and Tianmei can only be regarded as the leader of the film industry, and it is nothing at all in the national economic system.

Entertainment itself is not a basic industry related to the national economy and people's livelihood.

Shen Xudong has always been sober...

Therefore, Guevara didn't know how to lift, so he didn't care, and just asked 240 theaters under Golden Harvest to sign a contract with Meituan...

……

Entering September, the traditional off-season of the film market is coming...

But this year is a bit special, four Hollywood blockbusters are vying to be released - "The Amazing Spider-Man 2", "Batman: The Dark Knight Rises", "Prometheus", "The Expendables 2"...

As a result, the box office market in September this year was no lower than in August – at least for the first two weeks.

The market has exceeded 450 million for two consecutive weeks!

At this stage, the attraction of Hollywood blockbusters to the audience is really strong...

However, Shen Xudong didn't figure it out much - among the four Hollywood blockbusters, "The Expendables 2" actually came from behind!

The "Expendables" franchise is the Hollywood equivalent of "Fight in the Ring", a nostalgic party for action stars who are gone, which is also its main selling point.

The series borrows a genre that was prevalent in Hollywood in the 80s – a gunfight action movie based on Rambo.

This genre has only been in the limelight for about ten years, and it will not be found anywhere else, nor will it be in the future.

To put it simply: after Reagan came to power, he changed the Carter era and became too entangled in human rights issues, and entered the anti-Soviet devil mode...

At this stage, a new wave of Cold War movies came out, blatantly advocating militancy and the spirit of bravery, these films include "Red Dawn", "Rocky 4", "Invasion of America", "Top Gun", "Triangle Commando", "War in the Sky", "Iron Eagle Warrior", "First Blood" series...

You must know that before Hollywood about the Vietnam War, mainstream movies mostly depicted mental killers who were affected by the trauma of the Vietnam War.

For example, Ilya Kazan's "The Visitor", Martin Scorsese's "Taxi Driver", Quentin Tarantino's favorite "Furoku" and "The Eradicator"...

At the beginning of this stage, a number of films depicting the Vietnam War in a positive manner came out...

In addition to the ones mentioned above, there are also "The Children of Company C", "Patrol", "Deer Hunter", "Homecoming"...

The "First Blood" series and the "Vietnam War Vanguard" series have been called the 'daydream' series by Hollywood film critics - mainly rescuing missing people...

Of course, with the end of the Cold War, these self-repeating combat movies were, of course, slowly disappearing.

What is the essential difference between the dictator in the first episode of "The Expendables" and the terrorists in the second episode and the North Vietnamese and Soviets twenty years ago?

Of course, it is impossible for Stallone to resurrect the Cold War mentality of past movies in "The Expendables", the film has removed almost all of its political baggage, and the handling of the opposition between good and evil is more caricatured and entertaining.

From Shen Xudong's point of view, the core of this series of movies from the beginning is that 'I didn't want to make any classics, it was originally a group of old buddies getting together to have fun, just have a lively and enjoyable fight.' ’

To put it bluntly, it's just a group of old men, getting together and entertaining themselves. The essence of "The Expendables 2" is Schwarzenegger's "i'm back", and everything else is just accessories. From the actors to the characters to the plot, it is explained that we are from high, nostalgic, pure nostalgia, and by the way, we pay tribute to ourselves...

But... The mainland box office of this movie can surpass "The Amazing Spider-Man 2", "Prometheus", and even "Batman: The Dark Knight Rises", Shen Xudong is still a little surprised!

Can you have a box office of 300 million+ if you sell feelings?

The $8 million buyout of the mainland copyright has doubled...

……

On September 14th, "Tongquetai" was released...

Changying originally wanted to fight for the National Day file, but this year's National Day file is too crowded - in addition to "Shendu Dragon King", there are also "Tai Chi 1: Starting from Zero", "Dangerous Relationship", "Second Exposure" and "Ring Messenger"...

If "Tongquetai" insists on the National Day file, it will have to face the strangulation of five movies...

Therefore, the distributors Guangguang and Wanda decided to release it on September 14 to avoid fierce competition!

Well, the release light of "Tongquetai", Wanda took it.

Changying is very dissatisfied with Tianmei's distribution strategy for "Tongquetai", and thinks that it should be released in the summer...

even thinks that the success of "Wolong" can be replicated in "Tongquetai" - it is also a story of the Three Kingdoms, and in terms of the lineup, "Tongquetai" is starring Zhou Yanfa, Su Youpeng, Liu Yifei, Yi Nengjing, and also found Japanese actor Yumu Hong, and the target is "Red Cliff"!

In terms of popularity alone, the cast of "Tongquetai" does surpass that of "Wolong"...

But this thing doesn't look like it at all...

Since you are dissatisfied, don't cooperate, and then Tianmei gave up the distribution and publicity work, and Changying also took the opportunity to hand over the distribution and publicity work to Guangguang and Wanda.

The 15 million publicity fees paid before, and 7 million, were also refunded...

TiMi doesn't count on black family distribution fees and publicity fees to get by!

It is a propaganda and distribution task that was accepted only for the sake of Zhao Linhai's face, since the other party is dissatisfied, then return it!

However, at the premiere of "Tongquetai", Shen Xudong and Zhao Linhai arrived at the scene together...

No matter what, the director of "Tongquetai" is also a real relative of Zhao Linhai, and it is also appropriate to help support the scene.

The publicity and formulation of "Tongquetai" are all normal movie promotions, similar to trailers, posters, stills, behind-the-scenes footage and other materials for the promotion of press releases and landing activities before the release.

Before the official release, interviews with the cast and actresses, variety shows to promote movies, etc...

Wanda attaches great importance to this film, not only as a co-investor, but also as a co-distributor...

The premiere was held directly in Wanda Cinemas, and Shen Xudong noticed Liu Yifei at first sight, there was no way, she was wearing a red dress, which was quite charming!

Well, it's actually not, it's mainly Liu Yifei's direct exposure 'Because "Tongquetai" pushed out "Resident Evil"...'

What an eye!

"Tongquetai" directly hurt Chow Yun-fat's vitality, well, not only this movie, it should be "Confucius", "Tongquetai", "Big Shanghai" triple hit, if it weren't for the big bad movie "Macau Fengyun" being a big hit, it is estimated that Zhou Yunfa would have retired long ago...

"Resident Evil"...

Typical self-positioning is not clear, too arrogant!

Shen Xudong always felt that she was bragging, and when the reporter asked her why she pushed off "Resident Evil", she was vague, and only said, "The audition was successful, not brushed off." ’

Don't say it's true or fake, even if it's true, if you push a good script to act in a bad drama like this, you have to be ridiculed, how many years has Watson's "La La Land" been ridiculed?

Of course, "Resident Evil 5" is not a good script either...

But at least the world's well-known IP...

Perhaps, the immortal has been immortal for too long and does not know much about common sense

Then there was a post-screening interview with Shen Xudong, who replied: "I can't understand it, but I'm shocked!" ”

And then there was a lot of laughter from the sidelines...

This sentence has become a famous meme - the first time Shen Xudong said this sentence was at the premiere of "Seven Swords"...