Chapter 184: Propaganda (1/3)
In fact, "Happy Camp: Happy Home" also belongs to variety movies!
It's the same as "Dad, Where Are You Going", "Run, Brother", and "Extreme Challenge: Royal Treasure".
The positioning was clear from the beginning: it wasn't a movie, it was just a commodity.
There is nothing wrong with making money in itself, commercial movies are meant to make money.
You can make money from high-quality movies, and I can also make money from variety shows and movies...
The market will automatically adjust this thing!
I still remember that the first movie of "Dad, Where Are You Going" sold 700 million at the domestic box office, and the second part only had more than 200 million left...
The big movie "Run, Brother" sold more than 400 million, and the well-known "Extreme Challenge: Royal Treasure" sold only 125 million...
That's the power of market auto-regulation!
In the same period, there was also "The Voice of China: Turn Around for You", and then the box office was dismal!
In fact, these are non-replicable phenomena, but it has succeeded in making money.
Even if we have a variety show every year that can become a phenomenon and then come up and insult your definition of movies, it is just a drop in the ocean.
Reproducibility?
Copy and try!
Let's see if it will be a big hit and whether it will mess up the Chinese film market.
Don't treat the audience as fools, there are still not enough so-called filmmakers who treat the audience as fools?
If it can really be a big hit, it can only be convinced, proving that China's serious movies have degenerated to the point that they are not as good as variety shows, it's time to reflect!
There is no need to boycott or not. There are so many bad movies in the film market every year, and some of them are not as good as variety movies...
But "Happy Home" is such an inexplicable and wonderful thing as his own work, and it is really infuriating to seize the film schedule!
However, scolding and scolding, Shen Xudong still did not lose his mind, he said: "It's okay, I see that the attendance rate of "Happy Home" has been falling... This kind of thing is to attract fans of "Happy Camp" in the early stage..."
"Tomorrow "007: Skyfall" will be released..."
“… What's the matter, do you still expect Hollywood movies not to be released? ”
"I just think that a big bad movie like "Happy Home" should not be released at all, which is an insult to Chinese films!" Chen Xi suggested: "Should we report to the General Administration?" ”
Shen Xudong shook his head and said very seriously: "Your thinking is very dangerous... There has never been a shortage of bad movies that sell well, so you can't ban all bad movies... We can criticize, but we must not go from literary criticism to incitement of administrative interference... This is not right! ”
……
The next day, when I was promoting "Tang Detective" and chatting with "Watching Movies" magazine, I asked about the situation of "Happy Home", and Shen Xudong said: "It's really bad, this thing is filmed to make money, using the reputation of "Happy Camp"... This is called IP monetization! ”
"It's different from ordinary films, it lacks sincerity, and in terms of the process of film production alone, it's very different from traditional films... It's just a few hosts messing around..."
"Hunan TV used to do the TV series "Super Girl", and later changed its name to "Beautiful Decibel", which is actually a kind of variety show monetization... Now "Happy Camp" continues to take this route... Very normal! ”
"Someone on the Internet said that 'the movies that the Happy Family participated in are all bad movies', do you think there is a problem with this?"
Shen Xudong nodded: "There's nothing wrong with it, from the very beginning, they came with the purpose of collecting money... When you see their promotion, they don't ask the audience to pay, but call on fans to watch... It's called a fan-to-movie! ”
If you put variety shows on TV, you can only receive advertising fees and naming fees, and if you want to collect money directly from the audience, you can only rely on movies.
"Happy Home" has at least one story to come out, and everyone has to claim a role, which is laborious and laborious.
Compared with "Dad, Where to Go", it is still more sincere to directly film the process of a group of stars making games and use it as a movie to collect money.
Also, their gang basically has no power and ability to pick scripts, although it seems that some people seem to be quite big, but in fact, the film industry and the TV industry are still two worlds, plus they have no ability to distinguish between the good and bad movie scripts, and they can only act in small-budget bad movies.
In addition, they themselves do not cherish feathers, so they give money on...
So, it's a bad movie making machine!
"That's... What do you think of the 60 million box office in the first week of "Happy Home"? ”
"It shows that there are indeed fans who are willing to support... There is nothing to say, the entertainment itself is pleasant, there is no need to talk about whether it is noble or not, and it is not possible to measure whether it is high or not by the standard you like. Since ancient times, people have had the bad habit of fighting against the same party, and they often despise heresy... The big sale of bad movies can only show that the market is not mature... There is no need for the public to join in the fun, ask for common ground while reserving differences, do not be fanatical, and improving one's own grade is not based on negating and belittling others. ”
"That's... Let's talk about "Tang Detective"..."
"The most important routine of suspense films may be the most important thing is not to "see the mountain is the mountain", the audience enjoys the process of watching the game of suspense films, the so-called reasoning process... But general suspense films may have to create a sense of horror, which is not very suitable for the Spring Festival, so I added a funny role... By the way, I found the stupid thief five..."
"Why 'Chinatown'?"
"I've always wanted to make a detective genre film, but I've always struggled with no outlets. Because you also know that some of the ideological control of detective films, as soon as a case is involved in a case in China, the public security will be touched, and the profession of private detective does not exist in our mainland, it is a profession that is not officially recognized... When I was in the U.S., I used to visit Chinatown, and I suddenly thought, hey, why don't I make a Chinatown story? In this way, we Chinese actors can not only appear and act in it, but also will not be bound by some traditional ideologies, and Chinatown is interesting, it is a fusion of Chinese culture and local culture. ”
"Is it difficult to pass the trial?"
"Fortunately, we first passed the review at the Thai Film Bureau, and then applied for domestic..."
"I heard Shen Teng say that the scene "Love Saint" was established during the filming of "Tang Detective", and you set up the project?"
"Yes!" Shen Xudong nodded, and then shook his head again: "Actually, it's not, Xinli's Cao Dong told me about "The Girl in Red" before... He bought the adaptation rights, but I couldn't find a suitable adaptation path..."
"How?"
"'Lady in Red' is a story about cheating, and all its jokes revolve around cheating... This is a bit of a challenge to the audience's cognition, marital fidelity, life morality..."
"So how did you solve it?"
In addition, Ma Yuke, who said the line "I've had enough to play and always go home" in the film, seems to be chic, but in the end, when the prodigal son turns back, there is no one waiting for him anymore..."
(End of chapter)