"Watching Movies" belongs to Shen Xudong's prescribed publicity channels, and the main thing is that he can talk to Ah Lang...

"The market is here, it's normal to have more than a billion..."

"20 billion box office, the head works are around 2 billion, 30 billion, 40 billion, and naturally there will be movies with a box office of 3 billion..."

"Literary and artistic creation follows the law of 28, only one or two are excellent works, and eighty or ninety percent are bad films..."

"Tang Detective, I think it's between 13~1.5 billion, mainly depends on whether the market can hold up... I don't think it's a big problem, judging from the feedback from the third and fourth-tier cities of the Golden Harvest Cinema Line, the theater is still enough! ”

Actually, Shen Xudong hates to run publicity...

That's so tiring!

It's like running for president.

Every city has to run a roadshow...

Interviewed by the media from 8 o'clock in the morning, until 1 o'clock in the afternoon to have a meeting with the filmmaker, 3 o'clock to Sanlitun to record online video programs, 4 o'clock to 6 o'clock to go to the radio station to record radio programs, and 7 o'clock in the evening to participate in the audience meeting...

I don't have time to eat!

The most formal meal of the day is a bowl of jajangmyeon ordered at the hotel.

This state of continuous rotation had to be staged in various cities during the propaganda period, flying around every day, often forgetting where he was for a moment.

Sometimes I think about it, he is worth so much, and he has to do these things for Mao?

It's called rules.

Since you have chosen to make a movie, you must promote it,

He complained to the company, and then, this time, he chose Hunger Marketing...

News about "Detective Chinatown" keeps coming out...

Only 3 trailers were released on the day of the scheduled press conference, and then more than 100 themed posters were released one after another...

Of course, the roadshow still has to run...

Concentrated in second- and third-tier cities...

The Spring Festival in the mainland has a lot to do with the construction of second- and third-tier cinemas - in the past, even if you wanted to watch movies during the Chinese New Year, you had to have a cinema!

Therefore, "Embarrassing Mother" will be regarded as breaking the rules!

Film is actually a small industry, with a total box office income of about 60 billion a year. The box office of domestic movies is about 300-40 billion.

The box office of the Spring Festival stalls can generally account for about 1/6 of the annual box office of domestic films, accounting for about 1/5-1/3 of the annual income of county-level theaters...

Generally, county-level movie theaters don't make much money, and they all rely on the Spring Festival stalls to drink soup, and government subsidies to keep their capital and make a little money.

"Embarrassing Mother" was directly changed to online, if everyone has the same example, then... The market completely collapsed...

Pulling it back, Shen Xudong first took a few interviews by himself, and then the actors gathered and officially started the promotion...

……

February 2, Shanghai, Hotel.

Shen Xudong was woken up by the alarm clock in a daze, took a shower, changed his clothes, went downstairs, and prepared to eat.

Today's itinerary... Interviews in the morning, afternoon... made an appointment with Ren Zhonglun in the film...

Last year, Shanghai Film Studio was very low-key, just participating in three films in the form of joint production, "Zodiac", "Painted Skin 2" and "Shendu Dragon King"...

Earn a little money.

No, there is also "Mr. Tree", which was also produced and distributed by the main control of Shanghai Film.

Well, in those years, Section Chief Jia had a good relationship with Shangying - "Mr. Tree" is a movie supervised by Section Chief Jia.

Compared with 2011, the performance is much better - "Yangmen Female General's Military Order is Like a Mountain", "Xinhai Revolution", "Snow Secret Fan", "Green Hornet"...

All kinds of money loss!

Especially "The Female General of Yangmen", the cost of 100 million yuan in exchange for a box office of 30 million, and the reputation is sparse...

However, this time, Ren Zhonglun plans to ask about Hollywood investment...

Shen Xudong first received three interviews directly at the hotel, and then waited until Nini came from Hong Kong, and after the meeting, he was ready to take her to meet Ren Zhonglun...

Nini took over two plays, "Killing Ring" and "Death Notice"...

It's busy!

Shen Xudong originally planned to greet her a little, and then take her directly to see Ren Zhonglun.

This young lady is too enthusiastic, and she pounced directly when she met her...

Shen Xudong subconsciously hugged it, then kissed it, and didn't forget to kick the door shut.

Tossed for almost an hour...

……

Shanghai Film has always planned to invest in Hollywood movies, so it bought out "The Green Hornet" last year, but the box office was not very good!

I thought this might be an accident...

And then "Cloud Atlas" was released!

The play "Cloud Atlas", released by Warner Bros. Pictures, co-directed by the Wachowski sisters, starring Tom Hanks, Harry Berry, Jim Broadbent, Hugo Weaving...

Ace director + big cast actor...

No matter how you look at it, it looks like a hit!

Oh, Ren Zhonglun cares about "Cloud Atlas" because this play has the investment of mainland funds - New Plains invested 10 million US dollars for "Cloud Atlas", of which 5 million obtained the distribution rights of the film in Chinese mainland, and the other 5 million was equity investment...

In the original time and space, New Plains' investment in "Cloud Atlas" is regarded as the first bomb exported by Chinese capital to Hollywood...

At this time and space, Shen Xudong has already begun to invest in Hollywood, and the so-called first bullet has also been replaced!

The global box office of "Cloud Atlas" is not very good, with a cost of 102 million and a global box office of 130 million US dollars, of which 27 million US dollars in North America and 23 million US dollars in the mainland...

It belongs to the category of blood loss!

forced the Wachowski sisters to shoot a Netflix TV series...

The inside of the upper shadow is a little uncertain.

To be precise, Ren Zhonglun was a little unsure, met Shen Xudong, and asked about "Cloud Atlas"...

"I know that the cost of this movie was $180 million at the beginning, and after the script was completed, it was sent to all six major studios, and all of them were vetoed. Warner Bros. was the last to deny it, and they felt that the story was too difficult and complicated for the audience..."

"Later, producers Grant Hill and Shams had to raise money to finance the production costs, and I heard that only $50 million was raised in Cannes... had to cut the production budget to the final $105 million..."

"It was Li Shaowei who helped raise the Asian funds... He is a Chinese-American producer, and has previously been the executive producer of "Jing Ke Assassinates the King of Qin", "Crouching Tiger, Hidden Dragon", and "Hero", and knows many people, and he has invested $10 million in New Plains..."

"That's the money?"

"Yes..."Cloud Atlas" is a project that doesn't look like a blockbuster, just because it has a Hollywood license, it can easily raise $100 million in funds!"

Ren Zhonglun probably understood: "So, Hollywood movies are not guaranteed to make money!" ”

Shen Xudong asked rhetorically: "Why do they want to find outsiders for projects that make steady profits?" ”

Also, it's like the producer of "Thai Embarrassment" and "One Shot to the End" is just Tianmei Entertainment, at most plus Golden Harvest Pictures...

Shen Xudong doesn't even want to overflow the premium...

“… Eat something," Ren Zhonglun changed the subject...

Nini didn't come, and after dredging it out, she felt tired and just wanted to sleep, and didn't want to go downstairs, so it was only Shen Xudong herself, chatting while eating.

"There is no shortage of investors in Hollywood theaters, but if you want to make money by investing in Hollywood, it is difficult... In that year, Orange Sky invested in Legendary Pictures and acquired a 3.33% stake for $25 million... Didn't even get a seat on the board..."

"Then do you think Shangying should invest in Hollywood?"

"Why are you asking me that question?"

Ren Zhonglun was very sensitive: "Also? ”

Shen Xudong didn't hide it, and said directly: "Before, Han Dong also discussed it with me..."

"And what do you say?"

Shen Xudong thought for a while and asked rhetorically: "... It depends on what you mean, do you think investing in Hollywood is borrowing a boat to go to sea or simply investing? ”