Chapter 186: Gathering (3/3)
"Borrowing a boat to go to sea, of course!"
Ren Zhonglun continued: "Even if we have an investment like "Titanic" and a movie like "Avatar", we don't have such a global distribution team! ”
This is true, on a global scale, high-quality media resources and channels are dominated by Hollywood.
Not only the distribution channels, propaganda channels, but almost all the world's media are controlled by Hollywood, because it has been built for more than 100 years, and it has monopolized more than 75% of the world's resources.
The world's most powerful distributors are focusing on Hollywood films.
What do mainstream cinemas rely on to support it? Still supported by Hollywood products, this has become a pecking order!
Shen Xudong retorted: "Borrowing a boat to go to sea can only be an expedient measure, besides, why are people willing to lend you a boat... If nothing else, I don't even dare to make Chinese films in the United States..."
"We have a market!" Ren Zhonglun said: "Hollywood producer Tom DeSanto planned to develop the "God List" trilogy, spending 1 billion yuan, and it is still being developed;
DreamWorks will co-produce "The Code of Tibet" with China Film, and Luc Besson will join "Wolf Totem"... If it is made, it will be a global film product, not just a Chinese story. ”
"Does this have anything to do with Shangying?"
"We've got a partnership with Paramount, too!"
"Paramount?"
"Hmm... We have a good relationship with Huahua Media..."
……
Huahua Media, a film company that started with a batch of films, exclusively bought out "Transformers 4: Rebirth of Extinction", became famous in a fight, and then participated in Paramount's "Teenage Mutant Ninja Turtles 2", "Star Trek 3" and "Detective Jack 2", and several happy collaborations finally promoted the long-term cooperation with Paramount.
In the original time and space, Huahua joined hands with Shanghai Film and Paramount to sign a three-year strategic cooperation agreement - investing one billion US dollars to create a blockbuster...
From 2015 to the beginning of 2016, the most prosperous prime time of the Chinese film market. At that time, the price of domestic film and television targets soared, and in the primary market, as long as you have one or two IPs in your hand, the company's valuation will be up to two or three billion.
It was not cost-effective to buy a company in China, but at that time, the film and television industry was an investment outlet, and big capital began to aim overseas.
The investment circle generally believes that overseas film and television assets are cost-effective, and once they are bought, they are almost waiting for appreciation.
Shangying, of course, belongs to big capital...
In addition, when Chinese companies go out, they basically have very little money in their pockets, so they first contact Hollywood companies to talk about an intention, then pay a little deposit, and then return to China to raise funds...
Listed companies will issue announcements for public offerings, and those that are not listed will use another way to unite several companies to set up a dollar fund...
Then, in addition to real investment, some people in the industry believe that some private enterprises are quietly transferring assets overseas through cultural investment.
Therefore, after 2017, foreign exchange controls have become stricter...
Pulling it back, Ren Zhonglun talked about why he wanted to invest in Hollywood - Shanghai Film Group also wants to go public!
Listing requires performance... At least the book performance is good!
In fact, Ren Zhonglun, Han Shanping and the like are already people in the system who know more about movies...
They at least know that investing in blockbusters, that it is possible to lose money when making movies, and it is also possible to make money...
Shen Xudong didn't give advice, diverted the topic, and talked about Jia Zhangke's "Heaven is Destined"...
"Heaven is Destined" has the investment of Shangying.
Ren Zhonglun is very distressed - this movie has been changed four or five times, but it just can't be reviewed!
This movie is too sharp - Hu Wenhai, Zhou Kehua, Deng Yujiao, Foxconn employees and other tragic characters reappear...
Ren Zhonglun sighed: "He is too greedy, one movie stuffs three events... The whole movie is made more like social news... It's not like a movie at all! ”
"There is no possibility of passing the trial?"
“… No! ”
"Actually, I like "Xiao Wu" a lot, and so far, I think Jia Zhangke's best movie is "Xiao Wu"..."
"Heaven is Destined" is not a good movie, the characters are thin, unreal, and untenable.
Too much subtraction, too little addition. So much so that many characters lack character...
All the characters are like mechanical fools, not normal people.
Bottom line: The plot is not full, the source of the protagonist's motivation is not clear, and the audience only sees four "psychoses" dying, but they can't understand the reasons behind this behavior.
"Xiao Wu" is different, "Xiao Wu" has plump characters, and although the plot is bland, you can watch it.
Shen Xudong commented: "I feel that Director Jia Zhangke is a little trapped..."
"Trapped?"
"Surrounded by fame, he is now the 'Chinese conscience filmmaker' in the mouth of the media, which limits him to only shoot some marginal characters and marginal stories that reflect the changes of the times..."
This is also the collective problem of the sixth generation, if you watch his interview, you will feel that many of his remarks are inconsistent, and the times, the world environment, and the audience have changed dramatically, and they have not changed in terms of worldview and epistemology...
A comment: I watched "The Good People of the Three Gorges", and then watched "Children of the Rivers and Lakes", and the things filmed in 2018 are still about the underworld in 1998... I don't know what he's been doing all these years...
Stand still!
His perspective is absolutely static.
"If you don't try it, how can you recover the cost?"
Ren Zhonglun: "He said he was going to the film festival..."
"But you have to participate in the trial?"
Ren Zhonglun nodded: "Hmm..."
"I guess I'm going to Cannes... Is there a penalty? ”
"I don't know," Ren Zhonglun thought for a while and said, "The film approval is approved, and the content is not up to par... It shouldn't matter..."
……
After a meal, Shen Xudong said goodbye and left...
In fact, compared with the bosses in the circle, Shen Xudong is more willing to deal with Ren Zhonglun and Han Shanping...
Not so tired, no need to think about the consequences, you can say anything that comes to mind.
In fact, Jia Zhangke has cooperated with Shanghai Film Group in many dramas, and Jia Zhangke Studio of Shanghai Film Co., Ltd.!
Starting from "The World", "The Good Man of the Three Gorges", "Tale of Twenty-four Cities", "Legend of the Sea", "Mr. Tree", "Heaven is Destined" including "The Old Man of Mountains and Rivers", "Children of the Rivers and Lakes"...
The first "World", although it was not recognized by ordinary audiences because of its overly profound meaning, was quite successful in international sales and won profits for Shangying. Jia Zhangke lived up to high expectations, winning the Golden Lion Award in 2006 with "The Good Man of the Three Gorges"...
It also complements each other.
Back at the hotel, Shen Xudong was about to go back to his room, when the phone rang, it was... The person in charge of the propaganda group directly told him, 'Wang Baoqiang and Bai Jingting have arrived...'
Coupled with Nini...the trio of "Tang Detective" has finally gathered.
Here comes the work...
After that, the propaganda depends on them!
"What about Shen Teng?"
“… It is estimated that tomorrow, they are still promoting "Love Saint"..."
(End of chapter)