Chapter 25: The Screening of "Three Kingdoms" (3/4)
The camera was turned off, and Ma Dong asked the on-site staff to bring a few plates of appetizers...
Shen Xudong was a little surprised: "Still talking?" ”
"Talk about it!"
“… Haha, yes. ”
Shen Xudong nodded and picked up a piece of fish tofu: "What do you want to talk about?" ”
"Do you think our variety show can be successful?"
Shen Xudong scratched his head: "It's a little difficult!" ”
"How?"
""Qiang Qiang Threesome" and "Lu Yu Have a Date" are facing the crisis of falling ratings... Now that the pace of life is accelerating, most people still watch variety shows based on funny entertainment, and few people concentrate on pursuing a talk show... In addition, the main focus of talk shows is to dig privacy, but now, the efficiency of public opinion dissemination is too fast, just keep Weibo, there is no need to watch variety shows..."
"That's... What are your thoughts? ”
"Combined with reality TV format!"
Ma Dong was puzzled: "Reality show? ”
"Expand the film crew and follow the shooting all day... The entire camera perspective is extended to the life and work scenes of the interviewees. ”
Shen Xudong continued: "Then you will be surprised to find that the interviewees are more willing to take the initiative to communicate and express their experiences, thoughts and attitudes in the environment they are familiar with.
Including the people, things, and things around the interviewee, they often inadvertently reveal all kinds of real information that cannot be found in the studio. ”
"Shoot all day?"
"Yes... Reality show, I can recommend you a few candidates..."
"Who?"
"Ren Zhengfei, Wang Jianlin, Xu Jiayin, Ma Yun, Robin Li... By the way, there are also Zhang Chaoyang and Jia Yueting..."
Hearing these names, Ma Dong: "... Do you know them all? ”
"I haven't dealt with Ren Zhengfei and Xu Jiayin, and I've seen the others a few times..."
"Would they like to be interviewed?"
"Entrepreneurs also want to create people, don't worry..."
……
Oh, what Shen Xudong said is actually the mode of "Lu Yu has an appointment with a big coffee for a day"...
From the perspective of market demand, there is still a huge consumer market for talk shows.
Especially in the era when chicken soup was prevalent and celebrities were successful in learning...
In fact, CCTV also has a similar interview program - "Where Are You From", and the invited guests are Wang Jianlin, Liu Chuanzhi, Pan Shiyi, Kazuo Inamori and so on.
But the effect of that show is more like publicity!
In the Internet era, if programs can't be innovated, they will be homogenized!
This is an undeniable fact.
In the crowded competitive market of TV programs, if the program loses its posture and style, it will be eliminated and forgotten, which is also a cruel reality.
Ma Dong himself is a talk show - "Something to Say", in Mango Channel, Mango Channel still insisted on news at that time!
He is very bold and willing to play flowers, "Something to Say" invited Miss Asia to the show, and also did "Children Infected with AIDS", during the recording, Ma Dong stretched out his hand and hugged the child with AIDS...
For about half a year, "Something to Say" is almost as famous as "Tell the Truth" and "Qiang Qiang Threesome", and is known as the "troika" of talk shows...
Then he paid the price for his frivolity - "Something to Say" invited a gay guest of each gender and Li Yinhe to openly discuss the gay group on TV.
Why did he choose this theme, Ma Dong responded, "Because I think that in a healthy and open society, there should be nothing that objectively exists, but everyone turns a blind eye to it." Several guests exchanged words for several hours, and Ma Dong said the closing words, "Thank you to the audience in front of the TV, we will see you next Wednesday!" ”
And then it was gone...
"Something to Say" was discontinued!
Chinese TV shows, how is it possible that you are allowed to discuss these?
Even an issue of "Wonderful Story" discussed this thing was deleted...
He used to be very sharp, even if he was CCTV's "Challenge Host", he also had classic lines: "You may be wronged, you may not be convinced, but you are eliminated." ”
Including "Cultural Interview", there is an interview with Guo Jingming, first starting with the new concept competition, slowly advancing, and then directly asking "how to explain so many similarities in the two books".
forced Guo Jingming to use the excuse of going to the toilet, and the recording was interrupted.
Ma Dong is still very powerful, although he is not going to be a variety show, but at least everyone is against the trend at the beginning, without following any trend, or relying on himself to set off a wave of corresponding types of programs.
And... His ability to pull sponsorship is truly amazing!
In the program "Life Tavern", he talked about Langjiu - 60 million naming fee.
As the son of Mr. Ma Ji, he is not involved in the mess of the cross talk industry at all, and he does not rely on those meals, it is really possible to add one to Mr. Ma Ji's introduction in the future: Ma Dong's father!
By the way, Zhang Shaogang was also pulled over by him - Zhang Shaogang, as an old partner in "Challenge Host", was instigated by Ma Dong from the beginning and joined PPTV together, and "Informal Talks" was hosted by him and Zhang Shaogang together...
……
This year's Chinese New Year, Tianmei Media's three movies, "Charlotte's Troubles", "Earth Fire" and a youth film - "Secret Fruit"...
"Secret Fruit", Rao Xueman's trilogy "Left Ear", "Hourglass", "Secret Fruit"...
Youth Pain Series!
The plot is the same as "Left Ear", it's messy...
But "Left Ear" sold 320 million, and "Secret Fruit" should not be too bad, anyway, the cost is less than 20 million, and the male and female protagonists are all newcomers.
It will be released on December 25th... The producer is Su Lun, and the director is also a rookie director, called Yao Tingting, in fact, he is not a rookie director, he has made many micro-films, and was signed by Su Lun.
Pull it back...
The directors of "Charlotte's Troubles" are Yan Fei and Peng Damo of Happy Twist, and Guo Fan, the director of "Earth Fire"...
This year's Chinese New Year file includes Feng Xiaogang's "Private Custom", Cheng Long's "Police Story 2013", Guo Zijian's "Firefighting Hero", and a "Storm" starring Andy Lau...
No matter how you look at it, I feel that TiMi Media has lost!
However, TiMi Company, including Shen Xudong, has no argument about this, and promotes the movie step by step, the trailer should be released, and the variety show should be on the variety show...
However, "Let's Run" specially recorded an issue of "Back to 97"... It's kind of promoting "Charlotte's Troubles"!
And then... At the end of November, the PPTV masterpiece "Three Kingdoms" was released!
Directly release the first six episodes - all 12 episodes can be watched by VIP.
The first three episodes are the death of Emperor Ling, the eldest son Liu Wei succeeded him as the emperor, and his biological mother Empress Dowager He listened to the government, so the struggle between relatives and eunuchs became fierce again, and the middle three episodes of the general He Jin entered Beijing and turned the tide, of course, it was not picked up, and at the end of the sixth episode, He Jin and Empress Dowager He issued an edict: Dong Zhuo entered Beijing!
The POV-style perspective tells the whole story, that is, at the same point in time, what happened in the Central Plains...
For example, in the fifth episode, Lu Bu killed Ding Yuan and took refuge in Dong Zhuo...
The sense of substitution is very strong, POV perspective, the reader is not God's perspective, in a certain chapter, we can only observe the world through the limited vision of the protagonist in this chapter, the original "Three Kingdoms" is an omniscient perspective, and it is difficult for people to substitute for an omniscient perspective...
Each episode of "Three Kingdoms" has a protagonist, adding a sense of cruelty: the so-called cruelty is the feeling of the good wishes in the heart being torn apart by the cold reality...
He Jin is a butcher, from Lang Zhong - Hu Ben Zhong Lang General - Yingchuan Taishou, and finally to the general, and Donnie Yen starring, he is simply the best choice for the protagonist, and then... Assassinated by several eunuchs...
The impact is very strong...
(End of chapter)