For Shen Xudong, "Three Kingdoms" is not only an online drama, but also a guarantee for PPTV to conquer the city...

In the previous dramas, although the Southeast Asian side has achieved results, it is not a hit...

The most important reason is that the Internet in Southeast Asia is not as developed as the mainland, and it is still relatively backward, until 2022, the number of netizens is only 380 million - accounting for more than half, you must know that the total population of Southeast Asia is close to 700 million!

But they also have the advantage of a high concentration of core cities and the capital economic circle.

Take Vietnam as an example, with a population of 98 million, Ho Chi Minh City, Hanoi, Haiphong, Da Nang, the population of the four major cities is close to 30 million!

Thailand is about the same, with a population of 70 million, and Bangkok has 15 million...

The future is bright, but of course, the situation is bleak – the market for online video is less than $800 million...

Therefore, it is necessary to use the power of TV stations.

Originally, the focus was on betting on the Thai market, but Thai local dramas are very strong, but the Vietnamese market is easy to enter - Vietnam's film and television production capacity is weak, resulting in the development of overseas film and television content in the local market is very strong, and purchased dramas have become the best choice for local TV broadcast content.

Most of PPTV's episodes are available in Vietnam...

VTV1, VTV3, VTV9, HTV7 and many other TV stations broadcast film and television content from China during the prime stage of night viewing.

At provincial television, this is more common.

For example, Vinh Long 1 TV channel has 8 hours of screening foreign film and television dramas, most of which are covered by Chinese mainland, Hong Kong, Taiwan and South Korea.

Mainly because royalties are cheap ...

PPTV's policy of integrating into Vietnam is very similar to the strategy of Netflix - developing and supporting local content in Vietnam, strengthening cooperation with the Hanoi government, and creating a series of film and television dramas related to the "Love Travel Guide"...

In one year, it successfully occupied 73% of the OTT market share...

Explanation of terms: OTT is the abbreviation of Over The Top, which refers to the provision of various application services to users through the Internet. This kind of service is provided by a third party other than the operator, and many service providers provide services and billing directly to users, making the operator a mere "transmission channel"

OTT can provide TV broadcast services to users around the world, and its terminal type is not limited in any way, it can be TV, computer, set-top box, Pad, smart phone, etc., and OTT services can be enjoyed through the Internet, for example: Google TV and Apple TV are typical OTT services.

Pull it back, these can only be regarded as petty fights, and they need a real hit!

"Three Kingdoms" undertakes this task.

Effect... Very good!

Taking Vietnam as an example, although VTV1 simultaneously broadcast "Three Kingdoms", the... Limited by the dilemma of TV stations such as fixed program broadcast time and limited content selection, the local young generation has turned to over-the-top (OTT) services...

Half a month after the broadcast of "Three Kingdoms", PPTV's subscription service in Vietnam has increased by more than 1 million!

Another key market, Singapore's VIP payment rose by 1.5 million in half a month...

Japanese benzene...

The situation of Nippen is similar to that of Thailand, the local drama is too strong, so I can only choose to cooperate, and I launched the drama "Lovelorn Chocolate" with Nippon Fuji TV, starring Jun Matsumoto and Satomi Ishihara...

The choice was wrong, the ratings were not very good, but the popularity of the show was not low, and it was a good start, and then I was ready to produce "Director Quanguo", "Alice in the Dying Country" and "Naoki Hanzawa"...

"Three Kingdoms" naturally chose Fuji TV to broadcast it...

This drama directly drove more than 1 million paid members of Niben - Ribenzen itself has a large number of local small streaming media providers, and PPTV is very difficult...

However, Japan is the second largest economy in Asia, and PPTV directly accepted 8 billion yen of Fuji TV's shares, and by the way, Amazon Web Services...

There is no way, it is difficult for PPTV to enter Japan, and it must find a local service provider to host and operate.

In addition, PPTV's strategy for Japanese benzene is actually to make dramas and then export them - although Japanese dramas are not Korean dramas in Asia, large-scale dramas must be able to attract audiences, such as "Director Quanguo", about Ivy culture, don't you want to know about it?

Ahem, back to the country...

As of December 10th, "Three Kingdoms" has been online for 20 days, and PPTV has added 26 million VIP users!

PPTV announced: According to statistics, "Three Kingdoms" has been online for 20 days, driving the growth of at least 8 million members in Singapore, Malaysia, Thailand and Vietnam, and 30 million members in the mainland, as of December 20, the total number of PPTV paid members exceeded 55 million... We must keep our mission in mind, produce more high-quality dramas, and do a good job of Chinese dramas going overseas!

As soon as it was announced, Tengxun Video, Sohu Video, Youku, including Vision, couldn't sit still...

55 million, what is the concept?

PPTV's paid income is clear: 15 yuan a month.

55 million is 825 million!

What about a year?

9.9 billion!

Once they get into the habit of watching PPTV dramas... Then this market is his!

What to do?

Looking around, most of the talents and teams have been incorporated by him, and there is no shortage of IP...

Then start with the policy - many of the dramas broadcast by PPTV are scales, such as "Three Kingdoms", bloody, violent... The bed scene is also very straightforward - no fruit, of course...

Scheming is dirty and ugly in itself, accompanied by killing and sex...

Although it is not as wild as "Game of Thrones", since it is said that it is necessary to benchmark, the scale is definitely not small...

Of course, the scale of overseas broadcasts is even greater, and the mainland releases have already passed the internal review!

Shen Xudong ignored them - anyway, now the online drama is not under the control of the General Administration, how do you like to react and how to react!

……

December 10th, Beijing.

In a screening room, the screen dimmed, the lights came on, followed by a round of applause.

Xu Zheng applauded and stood up.

This is a viewing party held by "Charlotte's Troubles", and the audience includes the CEOs of major theaters, film critics and ace reporters, as well as several interested people from the company...

Xu Zheng is one of those who are interested.

Xu Zheng, Ning Hao, Huang Bo and Guo Fan are all here...

There is a lot of discussion about "Charlotte's Troubles" within TiMi, some say, 'This is a hit that must exceed a billion', and some say, "Charlotte's Troubles" is the funniest comedy I've watched in the last five years!'" ’

Xu Zheng has also heard this kind of discussion, and he wants to see what kind of movie actually wins the heavens.

After reading it...

Be completely convinced!

The intensity of laughs in "Charlotte's Troubles" is surprising, and as long as you dare to linger on the last one, you will definitely miss the next.

In fact, the theme of this film is very cheesy, and the idea is quite unbearable, catering to the sour grapes psychology of many audiences, and the grade is extremely low.

But technically it is really out of the ordinary, the crazy comedy plot is very naturally integrated into the world of the play, and even the emotions that have to be incited are translated into laughs one by one...

These belong to the talents of the dressing team, Xu Zheng admires it, but he admires it even more, what really makes him jealous is the actors of "Charlotte's Troubles"...

It's not about how good the performances are, but about the actors who only have a few shots, and even every group performance.

Even if they appear at the edge of the picture that the audience can't notice at all, their movements will not relax, their expressions will not be distorted, and even their eye positioning is correct.

This team is amazing!

Therefore, seeing Shen Teng, Mary, Allen, Yin Zheng and Yang Xiaomi appearing, Xu Zheng applauded in various ways...

Oh, Qiu Ya changed Yang Xiaomi to star, after all, Wang Zhi's current identity is to beat women...