Shen Xudong used to think that what girls had to master was nothing more than three options to eat in and out.

Basically, if you can do toothlessness, other jobs will not be bad.

Still naïve...

At 9 o'clock in the evening, Shen Xudong took a shower and received a call, it was Wang Xiaohui of PPTV, who reported the broadcast of the ninth episode of "Dad, Where to Go"...

So far, "Dad, Where Are You Going" has achieved 1.84 billion views;

Douban scored 9.1 points, which is the highest score among variety shows in the same period;

The main topic of the same name on Weibo has 3.29 billion views and 11.232 million discussions, ranking first on the real-time list of Weibo online variety shows for 17 consecutive days!

At the same time, Shenzhen Satellite TV also relied on "Dad, Where to Go" to rise directly, ranking first in the ratings for two consecutive months, and stomped on the "Everyday Upward" broadcast at the same time...

The most important issue of revenue...

VIP paid to attract more than 14 million new customers;

The naming fee is 120 million - the withdrawal of advertisers during the preparation of the program, the ridicule of the media group before the broadcast...

A milk brand that was originally named temporarily decided to withdraw its investment, and on the top of Nongfu Spring...

It has become a hit!

And it's a phenomenal hit.

Nongfu Spring has a naming fee of 120 million, and then there are a bunch of advertising insertions, including McDonald's, Xiaomi mobile phones, Blue Moon laundry detergent, and by the way, a certain yogurt brand.

Originally, Shen Xudong's plan was to earn a reputation in the first season, and the most important thing was to attract new users!

The second season is crazy about making money;

Now it seems that the first season will almost pay off.

Hanging up the phone, Shen Xudong returned to the room, Teacher Bai... No, Liu Tao has already changed into new clothes sent by the staff - the previous set was torn...

When he saw Shen Xudong, he asked him directly: "... Why isn't there "Where Are You Going, Mom"? ”

"What?"

"Aren't you talking about 'Daddy, Where to Go'? Why isn't there 'Mom, where to go?' ’”

"Dad and mom play slightly different roles in the family, mom is generally the main caregiver of the child, and will also participate in the child's growth and education, dad is responsible for making money to support the family, and outdoor activities, the interaction between father and son are obviously better in terms of the effect of the program and the parent-child relationship."

Liu Tao thought for a while and asked, "Are you a planner?" ”

“… I didn't count, I just helped come up with some ideas..."

"That's... Can my husband bring the kids to the next season? ”

Shen Xudong thought for a while, and then replied very honestly: "I can't say it well, in fact, it was very difficult for us to convince Liu Ye at the beginning... But you also know the current situation, and it is estimated that the second season should be actively involved..."

"You can't talk well?"

“… Okay, I'll make a call, but you'll have to convince your husband, right? ”

"It's okay, he has nothing to do at home anyway..."

……

From the very beginning, PPTV has been positioned as a high-quality content output...

An online video site!

The reference is the Netflix model.

In fact, Netflix can get up because of the strong production capacity of the film and television industry in the United States.

Use the precise user positioning of the network itself to increase user pay.

It can be considered that it has opened up a new battlefield on the basis of the original industry income.

Because for traditional film and television, the creation of large-investment products will inevitably pursue the greatest common divisor of the so-called social consensus because of the restriction of return on investment, and there will be certain constraints in the choice of themes and creative methods.

Netflix is different, its subscription system and online platform lead to the creation without pursuing the greatest common divisor of social consensus, as long as it can accurately cover the target user group, it is possible to break even or even make a profit by relying on the subscription fees recovered in advance.

But the premise of this premise is based on the fact that the United States is so strong that it has overflowing production capacity and production capacity.

"Game of Thrones" and "House of Cards" only need a nominal chief director, and the rest will be filmed by the deputy...

How to learn this production model?

Kong Sheng and Zhang Yongxin took over "Three Kingdoms", and they knew that they would be busy with this TV series for the next ten or even fifteen years!

Unless he cultivates a suitable replacement...

It's difficult, these two people are almost the ceiling of mainland TV drama directors...

Of course, Shen Xudong is not holding on to them, "Three Kingdoms" belongs to the season, as long as they can guarantee one season per year, the rest of the time is free to use!

In the original time and space, the development of the mainland streaming media industry is not smooth, and the main reason is because of the production capacity!

The reform and relaxation of the film and television industry is almost synchronous with the take-off of the Internet, and the film and television industry itself has not completed the industrialization reform and birth enough to have a voice, and the Internet has entered the film and television industry in a big way.

Under this premise, film and television production is bound to be a vassal of Internet capital.

Internet capital tries to use the Internet way of thinking to reconstruct the basic norms of the film and television industry, resulting in the overall model completely violating the basic laws of creation!

In addition, in terms of subject matter, due to the single income model, domestic streaming media platforms are forced by the business model, and the choice of themes is the greatest common divisor in the pursuit of social consensus, one is the limited income brought by niche themes, and the other is the inevitable invisible elephant problem of niche themes.

Another point is that people who like to watch high-quality dramas are usually rational, and if they are not good dramas, they will not spend money, and the number of people in this category accounts for the vast majority;

Those who like celebrities and are willing to pay for them are usually emotional, and their consumption outlook is very impulsive, and this category is only a minority.

But the latter money is easier to make!

Therefore, Rai TV announced the creation of "Tomb Robbery Notes", starring Li Yifeng + Yang Yang + Tang Yan, which attracted a large number of fans to consume!

I heard that it directly crushed the VIP recharge channel of the vision...

A drama directly brings 5 million VIP payments...

Of course, PPTV is still the number one - the number of VIP paying people has basically stabilized at 55 million.

And a new way to attract new users has been launched - free 3-day VIP experience!

As long as you register an account, and you are a newcomer, you will be given a 3-day VIP viewing experience.

This is called pulling new ones...

Shen Xudong has always felt that domestic streaming media platforms have reversed the words "new users" and "disgusting".

For example, for a completely unfamiliar audience who logs in to a certain streaming platform and chooses a content that they want to watch, if he is not a member, what is the first thing he faces?

A 120-second long commercial!

Streaming media is not TV, the program content of TV media is a kind of accompanying appreciation of content, and it has its own convenient switching logic within the media attributes, ensuring that the audience can always find the content they want to watch without leaving this media.

Streaming media is all about content, and then you give the newcomer an advertising package?

Neurotic, huh?

Of course, the premise of this way is that you have a bunch of quality content that guarantees that users will stay!

PPTV's self-made variety shows, except for "The Great Challenge", which became a hit and successfully got out of the circle, other variety shows are limited by the broadcast form and are not very out of the circle, although they are very famous, but they are still a cut away from the explosion...

Then, "Dad, Where Are You Going" launched...

The first episode was broadcast, and the ratings were very high.

This variety show itself is very popular in South Korea, led by Liu Ye, the guest of the first season, Tian Liang, Hu Jun, Guo Tao, Wang Yuelun...

Without Lin Zhiying, Shen Xudong has always hated him!

(End of chapter)