In the early days, in the competition for content, major video websites spent a lot of effort to buy copyright film and television resources to "arm themselves".

However, the sky-high price of copyright procurement has gradually become an "unbearable burden" for major video websites, and in many cases, it will not play a market effect equal to the price.

In the original time and space, it was iQiyi that first made a self-made variety show - it was put on the Mango Stage!

In 13 years, iQiyi spent 200 million yuan to package other variety shows on Hunan Satellite TV such as "Dad 2", and said that the whole network broadcast "Dad 2" exclusively...

It's very in line with the trend of video site development, fight for money!

And then...

Mango TV did Mango TV and did solo broadcasting!

No more distribution of copyrights...

iQIYI was very angry, and Ma Dong Studio was directly established within the platform, and launched "Wonderful Sayings", "Are You Normal? 》

Later, Darwin Studio and VC Studio also came into being.

Successfully launched four variety shows: "Hot Blood Street Dance Troupe", "Robot Battle", "China Has Hip Hop", and "Idol Trainee"...

For video websites, movies, TV series, and variety shows are basically several forms of entertainment that rank in the forefront.

Movies aside, TV series have a long cycle and a complete storyline, especially the continuous broadcast of high-quality TV series can arouse the audience's desire to watch and push up the traffic of the platform.

Compared with TV dramas, the length of variety shows is much shorter, and this way of attracting traffic is mainly reflected in the market effect generated after each episode is broadcast.

"Dad, Where Are You Going" is a variety show, with a total of 12 episodes, and 9 episodes have been broadcast now, and its broadcast volume is showing a wave-like distribution...

Therefore, variety shows bear the heavy responsibility of pulling video websites to the peak of traffic in many cases.

Whoever can make a more market-effective online variety program will be able to continue to occupy the highest point of market traffic, and then have a radiation and associated effect on the long-tail content on the platform.

It has a strong tail effect on the brand ability of the platform...

Shen Xudong took the initiative to 'cut' the TV station from the beginning...

It's not that I don't buy copyrights, I have bought several variety shows PPTV, but they never broadcast exclusively.

Once you engage in solo broadcasting, you must have the corresponding production ability to deal with it, and the initiative is in the hands of others...

The second season of "Dad, Where Are You Going" is not ready to be broadcast on TV, it will be broadcast directly online, and by the way, "Let Go of My North Nose" and "Mom is Superman" will be launched...

Don't you like to watch cute babies, just watch enough at once!

The current situation is that Mango TV was founded...

Compete directly with PPTV ...

Shen Xudong is still a little pressured, after all, Mango TV's resource endowment: "Malanshan gene"

There is a saying in the circle: Beauty has Hollywood, and Han has Zhongwu Road; There is Baiziwan in the north and Malan Mountain in the south.

In fact, the first to do online talent show variety shows was also Mango TV - "2017 Happy Boy", "Super Girl 2016"...

But the impact is limited.

Oh, Shen Xudong is pondering the draft...

After thinking about it for a long time, I decided not to do it yet... At least we have to wait for the Korean restriction order to be issued...

……

On August 1st, Shen Xudong was invited to participate in the premiere of "The Legend of the White-Haired Witch: Bright Moon Heaven"...

At this time, "Love" was released for 16 days, with a cumulative box office of 1.43 billion, temporarily ranking fourth in the year, second to "Transformers 4", "Sunshine Fierce" and "The Return of the Great Sage" during the Spring Festival...

It is estimated that it is unlikely to exceed "The Return of the Great Sage", after all, the popularity has declined quite quickly, and now the single-day box office is around 15 million, followed by "How to Train Your Dragon 2", "Wong Fei Hung's Eight Heavenly Kings", "Return to the Ruins of the South China Sea"...

"Small Times 3" is close to being released, although it has only been released for 17 days, the film schedule has dropped to 3%, and the single-day box office is about one million; As for "The Future", the tail strength is good, it is now 450 million, and it is estimated that it can be close to 500 million!

A movie that costs 50 million and marketing costs 30 million is already a huge success!

pulled it back, Shen Xudong only showed up, and was directly surrounded by the media and reporters.

The corners of Shen Xudong's mouth curled slightly as usual - he had practiced smiling countless times in private, ready to answer a few questions.

It's nothing more than "Love" or why did you come to the premiere of "Bright Moon Heaven" or something, but the reporters asked 'Zhou Xingchi's lawsuit'...

Oh, Zhou Xingchi has a lawsuit...

Asking for a split of accounts...

Shen Xudong replied with a smile: "You can check, Mr. Zhou Xingchi has to fight lawsuits every month, he may prefer the feeling of being entangled in lawsuits!" ”

“… What about the split account? ”

"We were offering two compensation agreements, one for $15 million and one for $5 million + 15% global profit share... He chose the $15 million share, and before the release, he said that he would divide it into... We agreed, but he wasn't willing to return the $10 million... What to say that the profit share is definitely higher than $10 million... We didn't sign it..."

"Why don't you agree?"

"The cost of "Sunshine Fierce" is very high, and the script is realistic and tragic... People don't have much confidence in the box office... I don't think the profit can exceed $70 million."

"Isn't the profit quite high now?"

Shen Xudong waved his hand: "... If you change it, will you agree? After signing the contract, you have to do things according to the contract, and there is no spirit of contract at all... Still want to check your accounts? Why let him check, the third-party investigation company hired by his company said that there was no problem, and we didn't recover the remaining $10 million, which is already very respectful of him! ”

"Is the profit more than $70 million?"

"There shouldn't be... China Xingxiangjia and Zhou Xingchi are mortal enemies, and copyright authorization is very expensive..."

Xiang Tai is a very typical rich woman, and this typical lies in "cronyism", and the word here does not need to be derogatory.

is that she will have an obvious preference for people and things, and because the strength of capital is never hidden, like is like, dislike is not like, please is not pleased, but as long as she values you as a person, as long as the trust does not collapse, she will give you enough resources you need, is enough to give you what you need, not whatever you want, she will give you.

But if she hates someone...

That's also to die!

As for why does she hate Zhou Xingchi?

Stealing red wine?

I also heard that he forced an old sow!

Ahem...

However, no matter how big the grudge is, it must give way to economic interests, not to mention the indisputable fact that the decline of the Hong Kong film and television industry is an indisputable fact!

Now in their old age, they are going to pave the way for future generations, so they need to be in front of people.

Participating in Golden Harvest's movies is equivalent to going online with TiMi...

Of course they do!

pulled back, the reporter then asked: "Then this time is a grudge?" Won't work together again in the future? ”

Shen Xudong thought about it and said it directly: "... They didn't want to do this drama at the beginning, because I wanted to fulfill my wish and wanted to see Zhou Xingchi and Wu Mengda, the golden partners on the screen... I also regret that the project I promoted by myself is like this now, and I guess I won't cooperate again in the future! ”

(End of chapter)