Shen Xudong often talks on the phone with the leaders of the Film Bureau...

They also care about projects such as "The Wandering Earth", "Total War: The Great Wall" and so on...

After all, it is a big investment, and heavy industry films represent the development direction of Chinese films!

Deputy Director Zhang was born as a screenwriter and had a good chat with Shen Xudong, so it is understandable that he called as soon as he saw Weibo.

However, what he asked was not 'bad reviews affecting the film industry' - this thing is purely sick, but no one with a normal brain will have this opinion~

He is more concerned about what Shen Xudong said in the article: 'box office fraud, hiring a water army, fancy guarantee, crowdfunding, gambling, financial gambling... What does that mean? ’

"Literally..."

"Our film market is so messy?"

"At present, there are three common film and television investment scams, claiming cooperation and defrauding investment under the banner of famous film and television companies, directors, popular stars or important institutions;

Package film and television works into a high-yield financial product, and use high yield as bait to attract investors to enter the game;

Sell the investment shares to the outside world and sell them at a premium in the form of crowdfunding..."

"I know this... That's what "Bounty Hunter" operated by Kuailu is all about, right? ”

After a pause, Shen Xudong added a case: "I heard that there is a movie called "Asura", a film and television company only accounts for 5% of the project investment, but it claims that its investment accounts for 50% of the total investment of the show, and these shares are released in crowdfunding across the country, and the release is aimed at unspecified related persons, resulting in hundreds of people being deceived. ”

Deputy Director Zhang was furious: "This is pure fraud!" ”

"That's right, many companies that pretend to involve well-known directors and actors in project promotion, some are eager to make film and television projects because of lack of funds, and after using this trick to raise money, they will go to those impersonated directors and actors to cooperate... But many times good actors and directors have no schedule, and the filmmakers can only change people to shoot.

However, if the contract signed by the investor does not stipulate the main creator, it will be difficult to sue and defend his rights after being caught! ”

"It's not bad, at least the movie was made, and there are even worse situations, many project parties have embezzled money after they cheated it, and even ran away with money, usually they can't make a statement, and there are very few people who can see it... Moreover, if we sue the infringing party, not only will it take a long time, but also the other party is mostly a leather bag company, so we will not get any compensation, and the cost of violating the law is too low. ”

"Why is this happening?"

"Everyone thinks that the entertainment industry is easy to make money, and they are flocking into the industry, and some people have ghosts in their hearts, using fake projects and fake investments to make money..."

"Why do you think that the show business is easy to make money?"

Shen Xudong casually gave an example: "Zhao Yanzi 6000 almost leveraged 3 billion...

The company plans to issue shares and pay cash to 44 shareholders of the company;

At this stage, the film and television industry has set off a whirlwind of "star shareholders", and celebrity IP has reached a hot stage of rushing in the capital field..."

"Hot money comes quickly, giving birth to a lot of speculators entering the game, falsely reporting sky-high investment amounts, falsely reporting strong connections, speculators are mixed in the film and television industry, objectively disrupting the industry... However, I think this phenomenon will soon pass, and then there will be a period of low tide..."

Shen Xudong chatted with Deputy Director Zhang for a while, and the latter suddenly said, 'Xudong, you have to pay attention to the method of doing things in the future...'

"What's wrong?"

“… If you don't care about it so much, it's easy to give people the impression of a prick! After a pause, Deputy Bureau Zhang lowered his voice: "The above departments are very concerned about movies!" ”

“… Well, I understand. ”

……

Shen Xudong did understand that later, "film" and "press and publication" were transferred to the Central Propaganda Department, and the former General Administration was split into three independent departments...

It doesn't matter, the key is the Film Bureau - in order to give better play to the special and important role of film in propaganda, ideology, culture and entertainment, and to develop and prosper the film industry, the Film Bureau is directly managed by the Central Propaganda Department...

It even proposed that 'most films are still in the stage of pursuing commercial value...'

Next, the expression of ideological propaganda and cultural value of film products will be emphasized. ’

Therefore, Jia Zhangke said, 'You can't make Chinese films into a monopoly on the main theme, and I hope to give all films a certain environment.' ’

His focus is on a stable environment – stability is very important for any business industry.

What is stability?

Most commercial films know when they will be released when they are filmed, and the entire publicity and operation are very smooth.

But those years were full of uncertainty in the film industry.

To put it more bluntly, after the filming is completed, no one can say whether it will be two years or three years to get the screening permit.

Such uncertainty has brought great worries to the industry!

Except for the main theme, most of the other themes may have problems...

As a result, everyone voted for the main theme...

Of course, there is something wrong with what he said, that kind of movie is not a pure main theme at all - "Shangganling", "Born Out of the Sky", and "Garland Under the Mountain" are called main theme movies, and his so-called main theme is actually a conspiracy between power and capital, producing empty works under the skin of political correctness.

Superficial and boring, soft entertainment far from reality and depth.

It's not so much a main theme store as a "soft movie store"!

Moreover, when the main theme was not a big hit in the past, the type of domestic films was as single, and the main theme was just a big hit.

It is undeniable that there is a good-looking main theme, but most of the shots are not very good, and the homogenization is serious, and the aesthetic fatigue of watching...

forcibly dividing movies into whether they are the main theme or not, and playing with identity politics is all the way.

The audience cares about whether your film is good or not, not whether it is the main theme.

Pulling it back, Shen Xudong was also a little anxious.

He is anxious about the future...

By no means at this stage.

The traffic is just a bubble that appears in the development of the film.

Even if it can really run rampant for a while, it will definitely not be able to expel the good money - the audience's judgment is improving!

This anxiety should be close to the memory node...

There are many things that he can't do, just like Charlotte, in the face of the genuine Jay Chou, he can only be impotent and furious...

The manifestation of his anxiety is probably to spray people, spray things he is not used to...

So, "The Ferryman" is considered to have hit the muzzle of the gun...

So how to alleviate it?

Find someone to brag about...

After thinking about it, I dialed Ning Hao and Han Yan's phones...

Oh, he snorted, and Ahri didn't respond...

Didn't come forward to explain that 'we didn't do PR'...

Nonsense, who else could it be if it wasn't them?

Including Renri did not respond ... No, that night, the headline position of Renri Commentary published a sharp review of "Chinese Films, Must Have a Belly That Can Accommodate a "One Star"".

It's the end of this turmoil...