In the final analysis: the vegetable force has no right to speak!

If you don't have the strength, what qualifications do you have to ask others to give praise?

I don't make something decent, but blame moviegoers for giving bad reviews, this logic is also powerful.

It also reflects that Ahri is really awesome - he is scolded every year in the Spring Festival Gala, and he has never seen anyone shoot every day!

"The Ferryman", as the first film invested by Ahri Pictures, is also under the pressure of a guaranteed box office of one billion yuan.

In 2016, Ahri Pictures had a net loss of 465.7 million yuan, and if the box office of "The Ferryman" also failed, Ahri Pictures, which was new to the film industry, may have an uncertain future.

Even if the wealthy Ahri doesn't care, its other distributor, Zedong Pictures, founded by Wong Kar-wai, may not be able to withstand the pressure of a box office fiasco.

In fact, this year's situation is special - Kuailu was taken down, and the box office fraud did not dare to act recklessly...

The box office fraud has been strictly investigated, and the selfie and self-buying thing can't go on!

You see, it's not that they don't care about their ugly appearance, but they are really forced to do so, and they are extremely helpless.

This has also become the reason why the film industry has become a topic of film reviews and box office.

Not only "The Ferryman", but also "Railway Flying Tiger", its guaranteed party, BJ Culture, Sparkle Roll, and Huayi, the first two are all in turmoil because of the financing turmoil, and the box office of more than one billion yuan may also hide several times or even dozens of times of leverage behind it.

Then, they publicized "China Film News" - the original article was actually titled '"Douban Movie Score Falls into a Crisis of Confidence"", but "China Film News", in addition to industry insiders who will subscribe, ordinary audiences have rarely heard of it, and the number of readers on Weibo and WeChat platforms has not exceeded 100,000...

It's a very small thing.

The turning point of the matter is that this article was reprinted by the Japanese client in its own name, and then it was widely disseminated by major media with the prefix of "Renri Criticism".

Here's the question: Why did the Renri client change it to its own signature to publish such an article that would obviously anger the audience?

……

Han Yan also has his own company: Shanghai Dragon Fruit Film and Television Production...

The company also invested 200 million yuan, and then held 40% of the shares.

Han Yan cooperated with Shen Xudong earlier than Ning Hao - "Life Events".

It can be said that it is Shen Xudong's absolute descendant!

In the past few years, Han Yan has made several dramas around cancer and death, some of which he directed himself, and most of them were producers...

This kind of movie is very well templated: with terminally ill men and women falling in love as the main line, the instant disillusionment of life and death, the sense of dramatic conflict is full, and Han Yan will also add family dramas to make it more down-to-earth...

Anyway, the cost is concentrated between 30 million ~ 50 million, and the box office is basically 3 ~ 500 million.

Occasionally, there is a film that exceeds expectations with a word-of-mouth, and even takes 600 million at the box office...

He recently took over the sequel to "The Thieves", and the pressure is quite high - the cost is 300 million, a large-scale commercial film, and only the script framework!

As for Ning Hao...

In the past two years, in addition to "Hello, BJ" and "BJ, Good Guy", he has been doing more work as a producer...

Tinkered with the 72 movie plan, three movies, the word of mouth is good, the box office... Not as good as it could be, but it also paid for itself!

When Shen Xudong called, the two of them happened to be having dinner, three of them, and one Wu Ershan...

Persuaded them to invest in the production of "Fengshen"...

In this time and space, there is no "Painted Skin 2" and "Looking for the Dragon", it is obvious that Wu Ershan's persuasiveness is not enough, although Chen Guofu and Kung Fu Pictures trust him very much, but the production cost of up to more than one billion yuan is still not enough to watch...

After Chen Guofu left Huayi, he made a few movies, which can only be said to be unsatisfactory!

- Luck is cut.

Ning Hao and Han Yan know Wu Ershan quite well, after all, they are all in a circle...

But the two of them invested more than a billion in "Fengshen"... To have one’s hands tied!

Ning Hao said directly: "Xu Ke looked at "Shushan", a trilogy, and the total investment was only 800 million... You're a billion... I don't think any investor would dare to say yes! ”

"More than one billion is the investment amount of the trilogy, and it is more cost-effective to shoot the three together..."

"A good deal?"

"The first is the actors, after filming together, the image of the actors is relatively stable;

The second is to save a lot of run-in costs for the entire production, including a lot of production content, which is destroyed after filming, and then the second part is rebuilt, which may cause a huge waste;

The third reason is that the overall budget will be saved by 20%, which is actually a huge amount of money for such a huge project. ”

Han Yan asked directly: "How can you be sure that the first part will be released and the second part will be released?" ”

"So, you have to bet on the audience's approval!"

Han Yan was about to continue to ask, when his mobile phone rang: "... I'll take a call! ”

Before he hung up, Ning Hao's mobile phone rang...

"Come over later, you can ask him!"

……

In fact, "Fengshen" is not bad, it is a very standard, even a bit retro commercial film, at least it is not a bad movie.

In terms of special effects, except for Lei Zhenzi and Kunlun Mountain, the color of fantasy special effects is okay...

It can be seen that the crew used a more economical special effects method - using dark light to replace some deficiencies in details.

However, since the money-saving method is used, it... So where did the high investment go?

"Fengshen" said that his special effects are awesome, and he is still weird, and domestic special effects companies dare not take on projects, so they can only find a Hollywood special effects team to do it.

At that time, I wondered, his god-like movie special effects were realized in domestic movies a few years ago, and Lei Zhenzi was not as good as an online drama.

Later, the business came out and broke the news: the price of domestic special effects is one-tenth of that of the United States, and then blame the domestic company for not cooperating?

What's wrong? Filming "Fengshen" made you awesome?

So if you have money, why not raise the offer?

Yes, in 2018, the special effects of "Fengshen" are not bad, but the special effects of domestic films have improved too much in recent years, "The Wandering Earth", "Assassin", "Lonely on the Moon", "The Wandering Earth 2"...

The level of special effects hangs "Fengshen"...

The blockbuster flavor is too strong, and all kinds of 'self-searching', 'devil's temptation', and 'man's evil nature' may be quite popular in 2018 and 2019, but movies such as "The Wandering Earth" and "Thirty Thousand Miles of Chang'an" have really explored a narrative route with Chinese characteristics, and "Fengshen" is outdated here!

Especially Xibohou's sentence 'What matters is not whose son you are, what matters is who you are!' ’

Stepping on the horse, a smell of Western illusion rushed straight to his brain, and Ji Chang at that time was simply Captain America's soul possession.

Plus, Urshan is a smart guy!

In the original time and space, after the release of "Fengshen", a bunch of bad things were exposed, especially the heroine's remarks were suspected of Ru Hua, and she became Ru Han after some operation by Wu Dao.

Ru Hua is a big deal, Ru Han is a fart!

Insulted every day...

As for the perception?

No matter how much the Norwegians boasted that their Viking ancestors were martial and brave in beating old London, Assassin's Creed Valhalla still spoke English, and there was not even a Norwegian option.

Cultural condiments are cultural condiments!

Can't change it!

So, the polar evaluation is serious ...

Shen Xudong also has his own views on "Fengshen"...