8. Walk on two legs

"Manager Xiang, your Anshun logistics is really doing well, I am painting a scoop according to the gourd, learning advanced experience from you, your temple is big, backed by the big tree of Gaoliang Coal Mine, we are self-employed, do some small business!" Yang Fei's attitude is very sincere, and he learns from his master to do business in advance.

"Boss Yang, what do you say, winning the cooperation of three coal mines in such a short period of time is not an ordinary person! In the future, we will communicate more with each other," Xiang Tianya thinks so in his heart, we must learn from competitors and learn from the strong.

"This is a certainty, common development! If Manager Xiang doesn't dislike it, how about having a light meal at my place at noon today? Yang Fei sent out an invitation to dinner.

"Then it's better to be respectful than to obey your fate, you can smell the smell of rice now!" Xiang Tianya also wants to know more.

Lunch was relatively simple, four dishes and one soup, Yang Fei proposed to drink two sips, but was politely rejected by Xiang Tianya, and he made a mistake by drinking at noon! At the dinner table, I learned from Tianya that Yang Fei's auto repair shop has good benefits, the accessories are all from large manufacturers, and the reputation of the driver circle is relatively good. Feiyuan's current transportation business is mainly concentrated in the coal mining circle in the southern suburbs of the city, which poses no threat to Anshun Company for the time being. As for Yang Fei, he still has to fight for it. Yang Fei believes that Anshun currently has a huge capacity reserve, and it would be great if it could cooperate in the auto repair business!

The essence of business is to create customers, as long as you have customers, other things will naturally fall into place, even if it is artificially developed 'canal'. Take the matter of automobile transportation as an example, on the surface, the major coal mines are customers, and Anshun earns service fees through logistics services, but in fact, it has created a larger customer group in the process of operation - truck customer base, fuel, lubricating oil, maintenance, accessories, insurance, and loans are all indispensable. In the above projects, the highest proportion of cost is fuel and maintenance, as long as the truck is on the road, you have to 'eat', the new car operation is not more than three years, the maintenance will be on the field, three days for a major repair, two days for a small repair, there will always be a variety of problems waiting for you to pay a bonus. The above is the second set of business models designed by Xiang Tianya: truck value-added services.

After submitting the value-added service plan to Liu Xiaogui to Tianya, Liu Xiaogui asked the questions that the leaders would be concerned about: "With so many projects, which one to start with?" How much money to invest? ”

"Start with fuel first, don't invest for the time being." Xiang Tianya has his own explanation. Truck refueling is as frequent as people have to eat every day, starting from the most commonly used and basic ports, in order to increase customer stickiness, as for whether to invest, Xiang Tianya just said not for the time being, he is laying the groundwork for his future model.

"Now drivers are refueling all kinds of gas stations, where to go cheaper, how do we grasp this?" It seems that Leader Liu still knows the market very well.

"Cooperate with the largest private gas station on our transportation business route!" Xiang Tianya found that a gas station called 'Lu Lutong' is the largest, and many vehicles in the capacity pool refuel at his house, this gas station is not only cheap, but also gives small gifts for consumption. Although the price of goods itself is a false proposition, consumers are just that! Existence is reasonable, you have a large consumer base, naturally have your way of doing business, as for the quality is good, for the time being, it is not a matter of considering the end of the world.

"Where are our profit points?" This is also the issue that Liu Xiaogui is most concerned about.

"It won't generate direct revenue for the time being, but it can divert capacity for us!" Hearing Xiang Tianya say this, Liu Xiaogui was a little hesitant, after all, the essence of business is to create profits, you said that there is no profit for the time being, how can I explain to the boss.

Xiang Tianya then explained: "My logic is to let the driver who has been loaded with the refueling voucher go to the land pass to refuel, when settling the freight, check the refueling cost, and the land pass gas station will settle the refueling cost with Anshun company on a weekly basis, and at the same time, Anshun company and the land pass gas station will do mutual publicity, and then negotiate the price with the land pass gas station after the total amount of refueling reaches a certain order!" ”

"The land-based gas station needs to advance money to refuel the driver, will they agree?" Liu Xiaogui raised new questions.

"I'll take care of that!" Xiang Tianya said confidently.

After the plan passed the approval of Leader Liu, Xiang Tianya turned around and went to negotiate with the Lulutong gas station. The negotiation process is simpler. Anshun company currently has a lot of vehicles are refueled at the Lulutong gas station, you don't agree, just change partners, these vehicle customers have the possibility of losing, my family can go to the grandfather without a bonus to refuel! If you agree, it will be a sunny day, more vehicles will come to you to refuel, as for the capital risk, don't worry, Anshun is a subsidiary of Gaoliang Coal Mine, people have a substance, and the reputation is also leveraged.

After getting the land pass gas station, Xiang Tianya will carry out the 'buy one get one free' activity for the driver, where the new capacity is introduced into Anshun logistics transportation, the introducer and the new capacity can enjoy the loading and refueling service. From now on, you can start to enjoy the loading and refueling service after five consecutive transportations, which means that as long as you transport five times, you will be a VIP vehicle of Anshun Logistics. As soon as this move came out, 10,000 cars returned, and the father of the gold owner no longer had to worry about the capacity of Anshun. As the saying goes, the tree is good for the shade, if you are self-employed and have no endorsement, which gas station dares to advance money to refuel you, in case you run away! Therefore, the platform is very important, and it will be easier to succeed by starting a business from the platform. The loading and refueling service has greatly improved the status and protection of Anshun logistics. After the exponential growth of the total amount of refueling, Xiangtianya to the land pass gas station to win the price advantage, after all, it is still necessary to make money, or the financial statements are not good.

After the initial results of the refueling project, Anshun Company took advantage of the situation to set up a 'value-added business service department', with Xiang Tianya concurrently serving as the minister, and Lin Feng being fully responsible for the physical transportation business. With the cash cow of Anshun, Liu Xiaogui's status in the coal mine has also been significantly improved, his waist is stiff, and he walks with the wind. In order to further give full play to the subjective initiative of Anshun Logistics, Boss Li made Anshun Logistics operate independently and account independently, and of course it is a wholly-owned subsidiary of Gaoliang Coal Mine. Independent operation means that Anshun has greater independent management rights, in addition to major projects need the nod of Boss Li, daily operations do not need to be asked for instructions early and late reports, and the business objectives and profit indicators issued by the coal mine can be completed as required.