No. 2, Stadium Road, Chongwen District, Beijing.

Liangkun's sponsorship request is an unprecedented first for the National Sports Commission.

Can a country's sports team receive commercial sponsorship?

This is an issue that needs to be carefully considered by the leadership, and this is not an economic issue, but a political issue.

At this time, the director of the State Sports Commission was Li Menghua, who graduated from the Normal High School during the Republic of China, participated in the revolution when he was a teenager, and had been engaged in youth movement work for a long time.

After all, the development of popular sports has only begun to be proposed in the 60s.

After the reform and opening up, only then can we have the manpower and material resources to truly develop and develop popular sports.

At this time, the sports work was still the strategic policy of "the coordinated development of national fitness sports with the focus on young people and the Olympic Games as the highest level of competitive sports", and the mass sports work policy of "focusing on school sports, actively strengthening the leadership of staff sports, and emphasizing the priority development of urban sports while taking into account rural sports".

In the end, Li Menghua was impressed, and promised to let Liangkun sponsor the Chinese delegation of the Olympic Games first, not only the slogan of "crossing the river by feeling the stones" and the example of Adidas' sponsorship of the Soviet Olympic delegation, but also the factor that Liangkun is a registered "patriotic Hong Kong compatriot", the most important thing is that Liangkun agreed, whether it succeeds or not, Liangkun's Sun God Health Drink Group will receive the Guangzhou football team and become the co-construction unit of the Guangzhou football team.

Speaking of the Guangzhou football team, it really has a long history and has experienced ups and downs.

In June 1954, Guangzhou established the first professional football team, named the White Team of the Athletic Guidance Department of the Central South Institute of Physical Education, referred to as the Central South White Team, thus becoming the first city in China to establish a municipal professional football team after the founding of New China. Living in the same city as the Guangzhou football team is the Guangdong provincial team, which later became Guangdong Hongyuan Football Club.

In April 1955, the Zhongnan White Team participated in the first National Football League in the name of the Guangzhou Football Team, and finally ranked 8th, failing to enter the first batch of 7 first-class teams.

In April 1956, the Guangzhou team won the championship with an undefeated record in the National Football League B, but the Chinese Football Association suddenly announced that the second division league would not be relegated or relegated that year.

In October 1958, Guangzhou won the second division championship and successfully hit the top league for the first time in history. But unfortunately, in order to welcome the first National Games in 1959, the Guangzhou team was transferred to the Guangdong Provincial Sports Committee to take over, and the team was disbanded for the first time.

In April 1961, the Guangzhou football team was re-established, but the Guangzhou team was again transferred to the Provincial Sports Commission in 1966 and disbanded for the second time.

On October 26, 1977, the Guangzhou Municipal People's Government approved the establishment of the Guangzhou Football Team, then known as the Guangzhou Youth Football Team, with Ou Baiqian as the leader, Luo Rongman as the head coach, and Feng Meilu as the coach.

In 1979, the Guangzhou Youth Team participated in the National Youth League and won the third place in the division.

In 1980, the Guangzhou Youth Team was renamed the Guangzhou Football Team and participated in the Third Division League, winning the second place in the regional competition and being promoted to the second division.

In 1981, the Guangzhou football team won the second division championship and was promoted to the top league in two years, a miracle that was repeated many years later in the era of the professional league.

In 1982, for the first time in history, the Guangzhou football team officially participated in the top league with a relegation system. However, due to the national team call-up, the team only finished 15th in the first division and was relegated back to the second division.

In 1983, although the Guangzhou team won the second place in the second division, due to the Chinese Football Association's decision again that the second division league would not be relegated, the Guangzhou team could only continue to stay in the second division.

If history does not change, this year's Guangzhou team will finish 8th in the first FA Cup and qualify for the next year's National Football League A, which is the second time that Guangzhou has been promoted to the first division.

Liangkun needs to pay an annual sponsorship fee of 500,000 yuan to participate in the co-construction of the Guangzhou team, which is one and a half times higher than the sponsorship price of the original sponsor Baiyunshan Pharmaceutical Factory.

In the era of "enterprises running society", it is normal for enterprises to have sports teams, and the sports teams of large enterprises are even dominated by professional athletes, such as the Shougang basketball team, and of course, the most awesome is the Bayi team on all fronts.

In order to fight for this power of co-construction, of course, Li Jingwei's help is indispensable. Otherwise, although Liangkun has an extra 300,000, for those football players, how can they get the workers of Baiyunshan Pharmaceutical Factory?

There is no formal contract text between Liangkun and the National Sports Commission, only a tacit understanding between the two parties.

Liangkun's request to meet with outstanding athletes was also agreed by the National Sports Commission.

Seeing that group of athletes wearing "Edik" sportswear, the big "A" logo on the clothing was clearly visible, Liangkun suddenly thought of those Russian street gangsters who liked Slavic squatting.

Street gangsters in Russia are not without thresholds: you can do without tattoos, but you must have an Adidas.

They must arrange Adidas for various occasions, even for weddings, Adidas must be neatly dressed.

As a result, Russia is often ridiculed as the only country in the world that has grasped the true meaning of the three bars.

Why do Russian gangsters like to wear Adi? It all started with the 1980 Moscow Olympics, when the Soviet economy was in a bad situation and light industry came to a standstill, so much so that the athletes participating in the Olympics did not have a uniform sportswear. So the shrewd Adidas saw the opportunity and expressed his willingness to sponsor the athlete's clothing, and after bargaining, Adidas, which has no trademark and only three bars, has officially entered the Russian field.

That year, the people of the Soviet Union watched the athletes of their country stand on the championship podium in Adidas, and the figure of the three bars has since been deeply imprinted in the minds of young Russians

With the collapse of the Soviet Union, a group of soldiers, weightlifters or wrestlers who had been trained before had no source of livelihood after retiring, and at this time Russian gangsters extended an olive branch to them and frantically recruited this group of strong men as thugs. Because of the preferences of the past sports career, Adidas has naturally become the first choice of this group of fierce people, so the three bars not only represent the yearning championship honor, but also represent the strong combat effectiveness, which is the standard configuration of Russian gangsters.

Who wears Adidas the most besides gangsters? You must have hard to imagine, prisoners.

After the collapse of the Soviet Union, Russia's economy was so poor that it could not even afford prison uniforms for criminals, so it had to buy cheap Chinese imitations of "Abibas".

For a time, all kinds of Abibas/Abidas/Abidas were rampant in the prison, which became a beautiful landscape.

With the release of these prisoners, a new connotation has been added to the Russian Adidas culture - buddies are from the mountains.

Although Liangkun hopes that his "Edik" can be a big seller, he doesn't want it to become popular in this form......

It was Liang Kun's turn to speak, Liang Kun gathered his mind, cleared his throat at dozens of athlete representatives, and said: "Hello everyone, I am Hong Kong businessman Lin Huaikun, I am sitting here today, looking at ......"

Looking at the many athletes in the audience with bewildered faces, Liangkun realized that he didn't speak Mandarin under his distraction, but spoke Cantonese, no wonder everyone couldn't understand it.

Liangkun smiled awkwardly and said in Mandarin: "I'm sorry, I was speaking in dialect just now, and I found that many athletes couldn't understand it." ”

The athletes let out a friendly laugh.

At this time, a leader of the National Sports Commission said: "Don't laugh, Mr. Lin is a patriotic businessman in Hong Kong, and this time to participate in the 32nd Los Angeles Olympic Games, Mr. Lin provided uniform clothing for the Chinese Olympic delegation for free." The National Sports Commission invited Mr. Lam to attend our Olympic Pledge Ceremony to show our Hong Kong compatriots the spirit of our Chinese athletes, and we are determined to achieve good results in our first appearance on the world stage at the highest level. ”

The athletes in the audience applauded thunderously, and many people burst into tears.

Liangkun said: "In order to give you a great trip, I wrote a song, but I am not a professional singer, I may not sing well, please forgive me." ”

Just now, the leader stood up again and said, "Everyone applauds and welcomes." ”

Liangkun stood up and sang:

"From Athens to explore

Humanity is determined to take up its spirits

Carrying the flame to all countries

Such as Mong Kok to New York

When people are old, they always have to fight

I had no choice but to walk into the Warring States

It's strong and no longer foils

Times have changed."

Although Liangkun sings the Cantonese version, the appeal of the music is beyond language, the usual life of these athletes is very boring, although Liangkun can't sing well, but it is also pop music that they have never heard!

However, when Liangkun sang again, it seemed that several athletes tried to sing along, it seemed that they were Guangdong athletes, but there was actually Li Ning among them.

Liangkun didn't know Xu Haifeng, but he still knew Li Ning, the future business giant.

After the meeting ended, Liangkun took the initiative to find Li Ning to talk.

Li Ning said: "Although I am from Guangxi, my ancestral home is Shunde. Besides, the difference between the Guangxi vernacular and the Cantonese vernacular is not very big. ”

Seeing that the leader was coming, Li Ning took the initiative to leave with a smile.

The leader of the sports committee said: "Mr. Lin, your song sounds very good, but it is this Cantonese, and we northerners can't understand it." ”

Liangkun said: "I have already found someone to rewrite the lyrics for this song, and there will be a tape in the future." ”

The leader of the sports committee said: "We have read the lyrics of this song in advance, and the sentence 'strong is no longer foiled' really speaks to our hearts." However, there is one thing that you should also get a preventive shot with Mr. Lin first. Our sports competition policy has always been 'friendship first, competition second', we go abroad to compete, competition results are very important, but spreading friendship is more important......"

Hearing this, Liangkun couldn't listen anymore and interrupted: "Then what are you going out to compete for?" Isn't it good to just have a party? ”

The leader who said Liangkun said a word with a little unbearable on his face.

Liangkun also knew that he was reckless, but he couldn't help it, this kind of apolitical was really enough.

Liangkun said: "I'm sorry, leader, I'm a person who speaks relatively straight and won't turn around." The spirit of sports competition is to work hard, and if you don't work the field, you don't have to work hard, that is, you lack sportsmanship and sportsmanship. ”

A leader is a leader, and he said with a lot of self-cultivation: "That also depends on strength." If we do not achieve good results in this Olympics and do not win the gold medal, I hope that the Hong Kong compatriots will not give up hope. I believe that even if it doesn't work this time, we will come back to the next one. One day, we will be able to break the brand of the 'sick man of East Asia'. ”

It turned out that it was not to release water, but to worry that the results would not be as expected.

It is no wonder that China has too many blank records and failures in the sports world, from the "loneliest" Olympian Liu Changchun to the repeated defeats of the Chinese team in the World Cup. It's human nature to want to win and be afraid of losing.

Liang Kun said solemnly: "I have confidence in the Chinese and in the Chinese athletes. ”

……

Back in Guangzhou, Liangkun came to Dongshan District to visit a teenager.

This young man is Ou Chuliang.

Speaking of which, Ou Chuliang's family background is prominent, his grandfather is Ou Shounian, the commander of Lao Jiang's Seventh Corps, and Ou Shounian's uncle is Cai Tingkai.

At the same time, Ou Chuliang is a real football genius, the "national gate" for the next twenty years.

Liangkun's purpose, on the one hand, is to recruit Ou Chuliang to become his player, and on the other hand, to send Ou Chuliang to study abroad and learn football.

There is a saying in old Guangzhou: "If you have money to live in Xiguan, you have the right to live in Dongshan", forming an urban pattern of old Guangzhou that is rich in the east and rich in the west.

Earlier in Dongshan, there were American and British churches set up churches and schools here, as well as Christian Pei Tao Girls' School (now Guangzhou No. 7 Middle School), hospitals, etc., foreign priests, priests, nuns, teachers, and doctors almost all lived here, all of which were mainly small western-style buildings, which also attracted many overseas Chinese who returned to China to build western-style buildings, and also attracted many local businessmen to invest in real estate here, and also attracted many dignitaries to develop and buy real estate here.

During the period of the Republic of China, Guangzhou was the center of the Chinese revolution, and many high-level Kuomintang officials poured into Guangzhou. In this way, Dongshan has become an area for high-power people, so it is known as "Young Master Dongshan".

Xiguan, located in the west of Guangzhou, is also the first place in China to do business with foreigners. Therefore, most of the people who live here are businessmen. For example, the famous Thirteen Lines are located in Xiguan. At that time, the thirteen lines of doing business with foreigners belonged to the power of the half-official and half-civilian chambers of commerce, and the business between Xiguan merchants and foreigners was getting bigger and bigger, so Xiguan became a division area for wealthy merchants in Guangzhou.

Xiguan can be said to be the first area in China to deal with foreigners, so there are many people who know foreign languages, and the family atmosphere is also very civilized. The daughters from rich families, influenced by their families, dress more Westernized, modern and fashionable, and many of them receive more Westernized education, and even some people study abroad, so they are known as "Miss Xiguan".

"Dongshan Dashao" and "Miss Xiguan" are the epitome of Dongshan and Xiguan, and have become symbols of Guangzhou's history and culture.

Therefore, if you want to operate football players to study abroad, Ou Chuliang, the "big young man in Dongshan", is almost the only choice for Liangkun, and he has this congenital condition.

Moreover, Ou Chuliang is a goalkeeper, and a good goalkeeper can top half of the team, because the goalkeeper is the most suitable defensive commander, and it is almost the position with the greatest marginal benefit of the team.

"Study abroad?" Ou Chuliang never thought that one day a Hong Kong man would come to him and tell him that he would send him to study abroad.

At this time, some people in China have begun to study abroad, but most of them are science and engineering college students. Studying abroad to learn to play football, Ou Chuliang is the first time to hear about it.

Ou Chuliang subconsciously looked at his father Ou Junyi.

Ou Junyi is not only Ou Chuliang's father, but also Ou Chuliang's football coach, not a person who doesn't understand football.

Liangkun said to Ou Junyi: "Coach Ou, you should have heard of Li Huitang, right?" ”

Ou Junyi said: "Asian football king Li Huitang, I have also watched him play!" To watch the play, you have to watch Mei Lanfang, and to watch the ball, you have to watch Li Huitang. ”

"He died in Hong Kong a few years ago. ”

Ou Junyi was a little gloomy when he heard this.

Liang Kun said: "The world's football technology is changing with each passing day, if you don't go out and learn the world's advanced football technology, it is difficult to produce a 'ball king' like Li Huitang." Lee Hui Tong used kennels and grapefruit to practice shooting, which is just a legend, and what really taught him football skills was the physical education system of Queen's College, which focuses on football education, and the advanced football training provided for students. ”

Ou Junyi asked, "Then which country are you going to send Xiaoliang to?" ”

Liangkun said: "Go to Italy or Germany." ”

Ou Junyi asked, "Why?" ”

"Italy is world-renowned for its chain defense, and German football has the strongest tactical execution. ”

Liang Kun reasoned with the facts, and finally persuaded Ou Chuliang and his son.

In order to reassure Ou Junyi, Liangkun even agreed to let Ou Junyi follow him to inspect the learning environment.

It is true that Liangkun has nothing to do with European football, and I am afraid that he is not as good as Li Jingwei.

However, Liangkun also has something that Li Jingwei does not have, which can play a similar role to a network - that thing is money.

……

Boarding gate at Hong Kong's Kai Tak Airport.

After seeing off the entourage arranged by Ou Chuliang's father and son and Liangkun, Ye Yingwen asked, "Why are you so concerned about them?" ”

Liang Kun said: "Hong Kong is too small, there are too few people, there is no future in sports, especially the three major balls, and the sports hope of the Chinese is still in the mainland." At the same time, the soil for sports in Asia is too poor. Only by going out can they see the real world level and improve to the world level. ”

Ye Yingwen said: "You know I didn't mean that. ”

Liang Kun smiled and said, "I have always been a Chinese, I can't change my hair color, and I can't change my eye color." The most important thing is that I can't change my Chinese heart! ”

Ye Yingwen said: "Then you should know Lei Yingdong." It is said that he is also passionate about sports. You should have a common language. ”

Liangkun smiled: "He is from Panyu, I am from Chaozhou, I know him, I am afraid that he will think that I have other purposes." ”

Ye Yingwen said: "It's the eighties now, why are you still painting the ground with your hometown? According to what you said, Li Jiacheng is also from Chaozhou, so you don't want to get close to him? ”

Liangkun said: "Li Jiacheng and I are not all the way. ”