Chapter 10 Hunger Marketing?
"Woo woo, husband, scared me to death today, at first I thought I was going to lose, but I didn't expect it......
10,000 bottles, all sold out in one day, all sold out in one day!
Today I visited a lot of pharmacies and they were begging us to restock.
Woo, we have an after-tax profit of 200,000 yuan on this day, it would be nice to expand production as soon as possible! ”
When she got home, Wen Qing cried and hugged her husband and cried, while Jiang Nian went back to the bedroom directly in frustration, staring at the Fa Ge who was sticking to the wall in a daze.
This can be earned, is there any reason for heaven?
Her previous consumer portrait was entirely aimed at those urban white-collar workers, which was also the main force of niacinamide consumers in later generations.
Unexpectedly, in the industrial zone, those female workers who came to Pengcheng from all over the world to work actually gritted their teeth and consumed passionately, and her 10,000 bottles of essence were swept away in an instant.
This is also outrageous.
Meaning, I'm not selling skin care products, I'm ...... Labor protection supplies?
And that's not even the scariest of all.
The most terrifying thing is that in order to spread the expected benefits of the essence of advertising licensing, she deliberately begged her father to increase production capacity, and also acquired Wu Xuejun's factory, preparing to greatly increase production.
You must know that the number of female workers in the factory in Pengcheng far exceeds that of male workers in this era, and such a hot sales scene must have gradually spread.
Even if they can't afford it for the time being, with the development of Pengcheng, their monthly salary will gradually increase......
Oh my God, it's not a sure win!
Jiang Nian was in a trance for a while, and fell headlong on the bed.
Calm down, be calm.
If only parents could be a little sober and sober, it would be good to make money.
Jiang Nian groped his way to get up, quietly paced to the door of the living room, picked up the door frame and looked inside, only to see Jiang Xinsheng affectionately hugging Wen Qing's shoulder, and said softly:
"Wife, what are you worried about?
When has our family lost money since we went to sea? I looked for the master to see, our ancestors have a good relationship with these immortals in the sky after they became immortals, and they cover our family!
I talked to the professors I knew about it, and they all said that this is a very clever marketing method, and our daughter is a gift! ”
Jiang Nian was stunned when he heard this.
How do I have something to do with marketing tactics?
She also asked in surprise when she heard Wen Qing:
"Is this Nian Nian prepared? Not a coincidence? ”
"Hehe, of course it's not a coincidence.
Your daughter named the product The General, and I thought it was strange at the time, why did Nian Nian come up with the translation of Xinyada, the essence, when she named her first product, it was called ordinary.
I spoke to a university professor this morning, and he pointed out that in addition to the word 'ordinary', it also means 'universal', 'all' and even 'general'.
Nowadays, cosmetics on the market pay too much attention to marketing and do not pay attention to analyzing the market.
Niannian's market positioning this time is very accurate, and it is an ordinary and extensive underlying market, which is really in line with the current situation around Pengcheng.
The previous high-end skin care products were designed for the wealthy, Nian Nian aimed at those female workers, filled the gap in the market, and led the market forward like a general, can it not sell well? ”
Later, when the professor heard that 10,000 bottles of essence had been sold out, he immediately exclaimed that this was a very clever marketing method-
Nian Nian was sure that this product would be successful, and she should have produced 100,000 bottles as soon as it came up, but she asked for batch production, which is to make customers feel like they are hungry, and the next time they see our products on the market, they will buy them in advance.
This kind of word of mouth is far better than ordinary advertising, which can be considered a success story of hunger marketing!
Moreover, Niannian deliberately gave red envelopes to employees and improved their treatment, which was also a thousand dollars to buy horse bones, and made up their minds for the future development layout. ”
"So many people from other places come and are not familiar with the place, so they must all trust the villagers.
So many workers spread the word of mouth, saying that our family is good and our products are good, and more and more people have worked since then.
When they return to their hometowns for the Chinese New Year, they will naturally bring their products back to their hometowns, which is much cheaper than TV commercials! ”
The professor was very emotional, saying that he had taught so many students, and many of them went to the sea, but there were very few people like Nian Nian who had outstanding marketing and professional vision, and he also asked me if I could let Nian Nian be his student.
You see, our daughter is really out of luck. ”
Jiang Nian listened to what Jiang Xinsheng said, and he believed it.
Well, I used to be so powerful, I was well versed in hunger marketing in the 90s, and some professors took the initiative to accept me as a student.
If only I had the ability to do this.
"So Nian Nian is so powerful." Wen Qing's crying pear blossoms brought rain, wiped the corners of his eyes, and couldn't help complaining, "This kid has been hiding from us before, and he refuses to say anything." ”
"Hehe, although Nian Nian is like a divine gift, but after all, he lacks a lot of experience in shopping malls, and we have to check her well and let her do a good job in this small factory.
Well, it's almost the end of the year, so it's a New Year's gift for her. ”
Jiang Nian's nose was sour, and his heart said that no matter how time changes, his parents' love for him will not change.
Although there were a bit of twists and turns this time, it was ...... The overall result is not bad.
If I work hard and can do a good job in this factory, I will have a little say in front of my parents in the future, even if they lose all their money, I will take care of it.
Jiang Niangang wanted to give up the plan to lose money, but he didn't expect Jiang Xinsheng to change his words:
"This success is a testament to the fact that we really have God's help.
The master said that it is sooner or later that we become the richest man, the premise is to have the courage to forge ahead, not to look ahead, I am ready to let the master give us another point, let's concentrate a large amount of money, invest a big one! ”
Wen Qing also nodded excitedly:
"That's right, the master is right, money likes to move or not, and if investors like us still let money stay in the bank, we will also live up to the master's guidance.
Husband, what are we going to invest in next? ”
Jiang Nian felt a pain in his head when he heard this, and he almost fainted directly.
Just as she thought, her parents really swelled.
And he trained his unenterprising daughter into a god-given investment master, so that they began to not know what their surname was, and they may have to start listening to the master's crazy coin throwing coins several years in advance, and climb towards the goal of becoming the richest man.
In the past few years, as long as FMCG products are willing to smash advertising, there is no money not to be made, but soon the market will enter a calm down, and the supervision above will also increase rapidly.
Mom and Dad relaxed their vigilance in the swell, only afraid that they would be hit earlier than in their previous life!
Seemingly...... You have to pay!
In any case, I have to pay once, so that my parents can wake up quickly!
Jiang Nian pushed open the door suddenly, so frightened that the husband and wife, who were originally snuggling up to each other, separated abruptly.
"Mom and Dad, I still need to invest!"
"Huh?" Jiang Xinsheng was stunned, "Still want to invest?" How much? Didn't I help you buy that daily chemical plant? ”
Jiang Xinsheng had signed a contract to buy 90% of the shares of Xuejun Daily Chemical Factory for 8 million, which was already a premium acquisition, which made Wu Xuejun grateful to Dade.
In the eyes of the husband and wife, if they are engaged in cosmetics or petty fighting, how can they invest in foreign trade and finance to make money quickly?
Anyway, I have already decided that I am the god of investment, of course, I have to put my money where I can make the most money, and the rest of the money will let my daughter have a little career to do, not like before.
"Mom and Dad!" Jiang Nian began to be coquettish again, "No, you have also seen the daily chemical plant, if you want to upgrade it, you have to invest a lot of money......"
"How many can there be," Jiang Xinsheng smiled bitterly, "Isn't it okay to take your time, as for it?" ”
"No way!" Jiang Nian said decisively, "I'm going to invest in new products and buy new equipment next, you two are the gods of investment, and I can only rest assured if you invest." ”
This sentence of investment made the husband and wife very happy, Jiang Xinsheng smiled and said:
"Okay, vote, keep casting! Hurry up and make new products, let's expand the scale!
But that's right, your investment can't be capricious, it has to be reviewed by both of us. ”
Okay, when the scammer asked you to scatter coins, you two gambled every day, and you just looked forward and backward when you invested in your daughter.
Jiang Nian sighed:
"Okay, can't you listen to the command of the second elder? But what products to make and who to hire is always up to me, right? ”
"Of course, we only take care of the review of the financial and investment directions, and leave the rest to the good daughter." Wen Qing said gently.
Well, that's good.
Such conditions are quite lenient, and I don't believe that you can't break the investment myth of the two of you.
The rich second generation of entrepreneurship is not a loss of money, this time is just a small mistake, as long as I insist on going against the market, sooner or later there will be a loss!
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Small Theatre:
Jiang Nian: Doing daily chemical is a dead end, second only to writing novels