Professor Zhong Lixian is an expert in helping the development of private small and medium-sized enterprises, and the fire of The General whitening essence made him very interested in Yangfan Daily Chemical, a new small and micro enterprise, and began to carry out research and investigation.

He found that in addition to the marketing methods, the management model of the enterprise is completely different from that of most private enterprises today.

Since the reform, Zhong Lixian has always wanted to find a management method suitable for domestic private enterprises to anchor and promote.

However, in the past, other companies either copied the ideas of other foreign companies with little understanding, or they still met new challenges with strong old ideas.

This made him even more interested in Yangfan Daily Chemical, and today he pulled Zhao Lao, who had a good relationship with him, to study the latest products of Yangfan Daily Chemical.

On the way here, Zhao Lao had been very worried.

He has been in Pengcheng for many years, and has seen this small fishing village turn into a powerful and energetic international metropolis, and has witnessed many private enterprises being washed away in the market tide after a short period of glory.

He had heard the story of sailing and daily chemicals, and he didn't want this small factory to be just a flash in the pan.

But he took the advanced foreign products, looked at it again and again, and still didn't see any mystery, so he could only look at Zhong Lixian's body expectantly.

"Comrade Zhao, look, what is this?"

Zhong Lixian opened a box of The General mask, only to see that there was only a small instruction manual in addition to a lone vacuum-packed mask.

The instructions are written in fairly clear and regular language:

Hello comrades, thank you for supporting The General.

We are a somewhat paranoid daily chemical brand.

We believe that users have the right to know what they are applying to their face, what its core ingredients and concentration are.

A good formula is not a simple pile-up, the fierce medicine needs to be slow-release, and the raw materials need to be purified, so as to improve our skin.

Skincare should be faithful to improving the skin itself, and we promise that the products that are created for marketing such as pigments, brushing agents, foaming agents, and fragrances will never be in our products.

We will also continuously optimize the preservatives, and even do not add preservatives under the right conditions.

Hope our products make your skin better.

Only these few sentences are written on the front of this paper, so that people can see clearly, and behind it is the specific usage and instructions of the mask, as well as a reminder that the mask should not be used too much, so as not to overhydrate the skin and rot the face.

Especially at the end, the instructions also emphasize that the mask is not a panacea, you must not be too superstitious about its effect, and if you have serious skin problems, you need to go to the hospital.

Zhong Lixian turned the packaging box over again, and saw that the ingredients of the mask, the core ingredients, the amount of core ingredients added and the instructions for use were listed in detail behind the simple packaging box.

From beginning to end, there is no mention of the miraculous effect of using this product, but even a person who is new to skincare feels that it is a very valuable product that will work on the face.

Zhao Lao compared the international big names in his hand, frowned and said:

"This is just a simple description of the ingredients, and does not introduce the amount of core ingredients, not to mention how much the mask is used in a day......"

Zhong Lixian nodded and said:

"Yes, this is the cleverness of Mr. Xiao Jiang-

Boss Sui, I take the liberty of asking, was this product a little hasty when it was launched? ”

Sui Wenjie nodded busily and said:

"That's right. It only took one and a half months for this product to go from planning to launch.

During this period, Xiao Jiang seemed to be very anxious, regardless of the cost of raw materials and labor, and the manual was printed and boxed at the last moment. ”

Zhong Lixian showed a calm smile on his face and sighed:

"Yes, that's what I thought."

He looked at several of his students and asked:

"What do you think of Mr. Jiang's marketing?"

A tall boy with a square head and a long face behind Zhong Lixian couldn't bear it for a long time, and said eagerly:

"Teacher, I think Mr. Jiang's marketing is going to fail!

As Boss Sui said, Mr. Xiao Jiang received a lot of money after the last success, and found a foundry, thinking that he did not need to use hunger marketing methods to win the market, so he rushed to launch new products.

I think that although the current sales scene is hot, three kinds of masks are launched at a time, regardless of priority, and the publicity is not in place, and it is difficult for consumers in the early stage to continue to buy after the novelty has passed. ”

The few students behind him didn't have such low emotional intelligence as Cube Head.

They saw that the teacher obviously agreed with this product, and it was obvious that Mr. Jiang's operation was in line with the teacher's wishes.

A thin boy raised his hand and said:

"Teacher, I think that Mr. Xiao Jiang's marketing this time is to prepare to hoard a large number of products to occupy the market in one go, and the continuous introduction of new products can also make people see the determination and strong financial resources of Yangfan Daily Chemical, so that everyone can be more assured of their business."

Zhong Lixian nodded slowly and said:

"Okay, you're pretty good."

He glared at the cube head and said dissatisfiedly:

"You still haven't caught the essence.

I've always said that we must do a good job of research in business management, and your research on the daily chemical industry has been transferred to the dog in the past few days? ”

The students bowed their heads in shame, and Zhao Lao smiled bitterly:

"Why did you make this mistake of dropping your book bag again, hurry up, I can't breathe in a hurry."

Zhong Lixian cleared his throat, pointed to the instructions on the mask, and smiled;

"Actually, I don't blame you, Xiao Jiang's methods this time are very old and vicious, and she is ambitious - she is setting the tone for the market!"

"What, set the tone?"

These words not only made Sui Wenjie and several students stay on the spot, but also made Zhao Lao stunned.

Zhong Lixian said confidently:

"Yes, it's set the tone.

Mr. Jiang has accumulated enough funds through the whitening essence fire before, and there is no need to be so anxious to launch new products quickly.

But she is not only in a hurry to launch new products, but also launched three types of moisturizing, whitening, and repair in one go, and is very anxious to promote them to the market.

Could it be that she is a person who does not distinguish between priorities and has no ideas?

And she made such a complicated explanation outside the box, but only sold a single piece, did she deliberately put money away, I don't know that it is more profitable to pack six tablets in a box like foreign big brands. ”

Everyone shook their heads again and again, and even the square head, who was very pessimistic about Jiang Nian before, nodded in confusion:

"Yes, we all know things, Xiao Jiang has no reason not to understand, she makes three kinds of masks in one go, and sells them in a single piece...... Even if you copy foreign ones, you shouldn't sell them as a single piece. ”

Zhong Lixian sneered:

"That's right, so there's only one last explanation—

Mr. Jiang deliberately invested huge amounts of money and products to quickly seize the market! Seize the right to interpret this product!

This new mask has already caused a sensation overseas when it was first launched, and it will take the world by storm within this year.

Xiao Jiang is very confident in this product, so he began to seize the opportunity and set a tone for the market!

She has accumulated sufficient funds in the early stage, and now she quickly distributes goods regardless of the cost.

Each mask has such a complicated manual, proving that what she wants now is not short-term benefits, but must quickly push the product away, using this complex rule to cultivate consumer habits. ”

"It's a very clever approach, I think...... This is the best way for domestic daily chemicals to survive the continuous influx of foreign big names! ”

"What?" Everyone was shocked, but they didn't expect Zhong Lixian's evaluation of this product to be so high.

It even rose to ......

The height of the life and death of domestic daily chemicals!

"Teacher, tell us more about it!"

Several of Zhong Lixian's students took out their small notebooks one after another and looked at Zhong Lixian with an eager face.

Zhong Lixian just wanted to explain, but Zhao Lao on the side had already waved his hand violently.

"Don't talk about it here. I've researched a lot of daily chemical companies, and they are all very confused and need guidance.

I'm going to contact Yangcheng TV and radio, forget it, I'll go find a few bosses of the main station, and keep the program after the evening weather forecast, and you can tell everyone about it. ”

"Low value-added foreign trade is not a long-term road, this kind of long-term vision of enterprises...... is our future! ”

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Small Theatre Hours:

Sui Wenjie: First, we can all see the problem, and Mr. Jiang must be able to see it; Second, we now feel that Xiao Jiang always does things unreasonably because our pattern is not enough, and she must have a deep meaning.

Everyone: Yes, Xiao Jiang is simply a genius!

Jiang Nian: Are you sick......