Chapter 183: Expansion Methods
At the same time, there are many brands of automobiles and motorcycles, such as Honda, Suzuki, BMW, etc., of course, there are also some brands that make motorcycles across fields, such as the famous musical instrument factory Yamaha... However, the products and business models launched by Xinghan Zhixing are very different from them.
Chen Zifan doesn't know how to build engines, or he doesn't have any interest in making engines, he started late, and many patented technologies are still restricted to death.
Moreover, the current level of [Stardust Technology] is not high enough, and it has not reached the level where everything can be analyzed.
Separating the electric motorcycle business separately is also conducive to the planning of Xinghan Zhixing's products, after all, whether it is a car, a motorcycle, or even a bicycle, there are many types of subdivisions, and it is too crowded to put them together.
Regarding this, many prescient consumers have long expected it, and some people have already guessed it from the time when Xinghan 009 was first exposed at the press conference of Fengying Motorcycle.
Chen Zifan personally confirmed that what they were thinking about was not anything else, but how to get a piece of the pie?
"Xinghan Zhixing's new energy vehicles follow the model of direct stores, which must be paid more attention to by Chen Zifan, and the expansion speed and store scope are basically finalized, and they will develop according to their plans.
But electric motorcycles are different...
Once the electric motorcycle business is separated, how can Xinghan 009, which is not strong enough in terms of product strength, be able to support the façade? Therefore, in the future, Xinghan Zhixing will definitely quickly derive a variety of products through Xinghan 009.
The direct stores specializing in Xinghan electric motorcycles will also begin to take root all over the country, but now it is different from before, before Xinghan Zhixing was an emerging brand, and the expansion speed in the early stage could not be so fast.
But not at the electric motorcycle store!
With the existing influence of Xinghan Zhixing and Stardust Technology, we want to develop according to the previous model... That time cost will be very long, that is to say, the next expansion speed of Xinghan Electric Motorcycle will be very fast!"
Some people sitting in the audience have already analyzed Chen Zifan's next move in advance, but what does this have to do with them? Coincidentally, there are many of them from all over the country.
There are many kinds of purposes for them to come to the Stardust Conference in the first place, to see the scenery of coastal cities, to feel the atmosphere of the Stardust Conference, to find new opportunities, and to relax...
When the era of smart phones has not fully arrived, many people's hobbies are nothing more than a few, fishing, playing cards, surfing the Internet, and traveling~
Many people are actually very keen in their observations, and they are also very accurate in judging the development trend of some things, but they lack some opportunities.
Of course, there is a little capital for those who have the strength to participate, this kind of capital is not only material, what does it matter if Xinghanzhi walks the way of direct stores? Directly managed stores also need people to manage them!
Not to mention anything else, if you can open Xinghan Zhixing's electric motorcycle direct store in a certain area, the probability of making a profit in the next few years is very high.
So their minds have been active, but unfortunately they are destined to succeed in a minority, because most of the Xinghan direct stores in provinces and cities will be separated from the original basis, site selection, investment...
The number of store managers in directly operated stores will basically be selected from high-level [Stardust employees], and there must be enough people, because the employee base of Stardust Technology is too large, and there are a lot of promotions every month.
From Chen Zifan's point of view, instead of wanting to compete with Xinghan's direct store... It is better to invest in a few repair shops specializing in new energy vehicles and electric motorcycles, which are really blank in the market, and the demand is very large.
The after-sales service provided by Xinghan direct store is definitely the best, but the replacement of accessories, color change film and other fees are still expensive, and many consumers still feel expensive...
Ordinary car repair shops do not know enough about new energy vehicles, and more professional people are needed to participate.
In addition, at the beginning of the establishment of Xinghan Automobile Factory, a large number of automobile workers were recruited from the society with high salaries to come to Haicheng, and even fewer were left to continue to work...
But every
The specific situation of each place is different, and it is not possible to look at it from such a high perspective, but the birth of Xinghan 009 has made many people's minds active again, including those who are ready to buy.
Buying a fuel motorcycle is afraid of being investigated, afraid of banning motorcycles, afraid of being unsafe... Then it's okay to buy electricity, right? The whole Huaxia is currently in a state of support for new energy products, and nothing else can affect electric motorcycles.
This is just a reason for them to convince themselves or their families, men are teenagers until they die, who can they try a product like Xinghan 009?
It is the same as Xinghan ni, it belongs to the products of men, women and children, especially during the Xinghan 009 road test, so many high-value female models with carefully matched clothing design, riding a "big cruise" with a sense of science and technology on the road.
What little girl is not confused when she sees it?
Isn't this the life they are looking for to be self-reliant, refined, and individual? Stardust Technology is good at creating this kind of "beauty", but these need to be supported by money.
In short, Xingchen Technology, Xinghan Zhixing's products can be worthy of its price, although Xinghan 009 belongs to the "fun car", but its configuration is not bad at all, workmanship, paint water, texture absolutely nothing to say.
Chen Zifan also introduced these points, "Xinghan 009 is equipped with Xingchen New Energy 3 series motors, with a maximum horsepower of 60 horsepower and a maximum power... The combined road range is 310k, and the charging only recharges..."
At first, the battery of Xinghan 009 can only be fully charged in about 30 minutes, but after changing to a lithium sodium battery, the charging time of Xinghan 009 from 0~100 is less than 20 minutes, which is already very exaggerated!
It may not look like it can be compared to the speed of refueling...
But don't forget that Xinghan Zhixing provides the service of installing private charging piles! If you can have a private charging pile, it is actually more convenient than going to refuel!
After all, it is impossible to drive the gas station to the door, 20 minutes, that is, the work of brushing teeth and washing your face can be fully charged, if you are really in a hurry, charge for ten minutes, and have a range of 100 kilometers is enough for a day.
And the charging and discharging of sodium lithium batteries is more complete, and there will be no traditional lithium batteries and lead-acid battery electric vehicles.
The role of sodium lithium battery may not be so obvious when placed on a mobile phone, but it is placed in a car...
The boost is simply not too big!
It's just that because Stardust Technology's products have always had huge advantages in battery life and charging speed, many consumers have no reaction when they hear the battery life of Xinghan 009, and they are used to it.
Even a little dissatisfied:
"No, a mere 310 km range? Isn't it too short? It's not enough for me to ride!"
"It's a little longer than the battery life advertised before, which is enough, but I want to know the maximum speed battery life, and I don't want to hear about the comprehensive road range..."
"That's it! What if the battery life is false?"
"I ride an average of more than 500 kilometers a day on long-distance motorcycle tours, and 300 kilometers is really not enough..."
"And there's no place to charge on the road."
"That's the trouble!"
Before they could say a few words, many people around them began to refute: "This car is positioned as an urban recreational vehicle, you can use it to run motorcycle long distances..."
"You can suspect that any car company's battery life has a false standard, and you can't suspect that Stardust Technology's battery life has a false standard, this is their core technology, and the standard 310k is definitely more than 310k!"
"It also has a maximum speed range... The maximum speed of the special Xinghan 009 is more than 150 per hour, you can run at the speed of 150 for an hour, no! Run for half an hour! If I can run down the whole way, I can pronounce my name upside down!"
"That's right! Moreover, Xinghan 009 can not only be charged quickly, but the included charger can also be charged by plugging it into a home charging pad, and it will only take eight hours to fully charge."
"Eight hours..."
"Ahem!"
Putting aside the matter of slow charging for the time being, there is an introduction on the big screen behind Chen Zifan, but he didn't say it, because if you take slow charging and compete with the market
Pinbi, it is definitely impossible to occupy too much advantage.
There are many large-displacement cruising cars, and a tank of fuel will run about 200 kilometers, more than 6 fuels per 100 kilometers, and the calculated cost of use is huge.
However, people who can afford this level of car will not care too much about fuel consumption, their consumption level is not the same level as ordinary people, but the price of Xinghan 009 is not so high, and it must be used to publicize.
And the remaining highlight parameters are:
"Dual-channel ABS as standard!"
"Front storage compartments, left and right side boxes, rear helmet compartments, optional rear backrest, tail box..."
The front and rear tires, wheels, and brake calipers are basically the best at the same price, and the storage space is large enough to look delicate enough, and it will not be like some cars, which are loose and loose plastic as soon as they are opened.
In addition, Xinghan 009's instrument is also a small bright spot, at present, the mainstream motorcycle instruments are mainly based on pointers, and occasionally some cars will use LCD instruments, and there will basically be no color instruments.
Brands such as Haojue Suzuki, Wuyang Honda, etc., do not have a full-color LCD instrument in their products in 2022, of course, this thing has a definite plus, it doesn't matter if it doesn't have it, it doesn't have much impact on driving.
But the appearance design of Xinghan 009 is so avant-garde and sci-fi, if it is equipped with a somewhat retro pointer instrument, it will inevitably destroy the overall feeling a little too much, so Chen Zifan directly put a full-color screen on it.
The size is 7.8 inches, and the top tempered glass cover is made of frosted material from the factory, and the use of frosted material can minimize reflection~
The display effect during driving is not to be said, even in the sun, it can still be seen very clearly, and it will not affect driving safety.
Not to mention the function, tire pressure, power consumption, mileage, applause... There are all that should be, and there are even clocks, calendars, and the best thing is that Xinghan 009 also comes with a car IFI~
However, Xinghan 009's on-board IFI can only be connected to the owner's mobile phone with one click, and if you want to share it with others, you must also scan the code by the owner.
No way, the on-board IFI on Xinghan 009 is not as strong as that used in the car, and at the same time, it can also promote a wave of QR code, NFC, etc., so that they can be popularized as soon as possible and enter the era of mobile payment as soon as possible.
Another important function is the built-in navigation,From the actual experience, it is far stronger than what projection navigation,It can also share data with the map navigation app of Xingchen mobile phone,It's also very easy to use。
Finally, there are questions about price, purchase and after-sales, and Chen Zifan also introduced the following:
"The final price of Xinghan 009 is 35,800 yuan, a total of three colors, and 12 custom options, including tires, wheel style, rear backrest, tail box, front and rear dash cams, etc.
You can go to any Xinghan direct store to order, test drive, or you can place an order according to the operation process on the Xinghan Zhixing APP, and we will arrange express delivery for you as soon as possible after the production is completed.
About the price aspect~
The price of the naked car of Xinghan 009 is 35,800 yuan, and it is currently free of purchase tax and free of insurance for the first year, that is to say, excluding some services and optional costs, the landing price of Xinghan 009 is almost equal to the price of the naked car.
Questions about maintenance...
The maintenance cycle of Xinghan 009 is 10,000 kilometers for the first time, and it will be maintained every 20,000 kilometers later. z.br>
Originally, Xinghan 009 came with a front and rear dash cam, but it would be beyond the cost budget if it was rematched, and the dash cam was indeed not in demand for everyone, so it eventually became an option.
Really look at Xinghan 009,It's nothing more than fancy its appearance configuration,You can also install B,This kind of pretending B is not a derogatory term,It's the needs of most people.,Sometimes it's not good if you don't pretend.,It's also quite magical...
Chen Zifan didn't think there was anything wrong with this, even the big guy who founded a well-known English training institution said that he wanted to be a homeless man in his next life, isn't this just pretending to be B? The substance is enough, open
The spirit of the start?
What will be a homeless man in your next life?
I really want to do it now!
Throw away all the evil money~
Isn't that easy?
For someone of that level, the purpose of saying such things is the same as "I'm not interested in money", and the purpose of diverting the public's attention from his money.
Putting aside what these people are doing, Xinghan 009 is definitely a very mature product, and it only needs to be tested by the market.
Judging from the process of the Xinghan press conference, Xinghan 009 is more like a "transitional" product, in order to distinguish Xinghan 001 and Xinghan 01, because everyone knows that Xinghan 01 is the real "top stream".
The top stream will either play at the beginning, just like Stardust-Tatsuji, or play at the end.
In the mirage game, countless players have already played it out, and some players even vomited when they opened it, but when they saw Xinghan 01 in reality, they still felt a kind of "shock".
"This product will be the last product of the "Build the Future" press conference, and it is also the most high-tech product of Stardust Technology since its birth, using technology that only exists in concepts!
I believe many people know about it~
It is Xinghan 01 of Xinghan Zhixing!
A truly top-of-the-line new energy coupe!"
As soon as Chen Zifan's voice fell, the promotional video of Xinghan 01 began with the switching of lights, the current completion of this car is only about 45%, and it is far from reaching the mass production standard, but what does it matter?
Release it first, then talk about it!
Use Xinghan 01 to create public opinion hotspots, create the concept of "technology brand", promote other products, and then raise the level of [Stardust Technology] to unlock the most critical material analysis.