Chapter 231: Exchange Meeting

1995 is the first year of domestic games. This year, stand-alone games are at the peak of the domestic market.

In the early 90s, a large number of well-known game manufacturers began to lay out in the mainland, in the market driven by the pirated game industry such as learning machines.

At that time, there was a short-lived boom in the domestic game market. It's just that looking at the game market, there is basically no self-developed game.

It was precisely because of this gap that a number of game companies appeared in China at that time. For example, Jinpan Electronics, which created the first self-developed game "Condor Commando" in China.

The launch of the "Sword Network" series, Kingsoft's Xishanju Studio. Launched "Tianjiao" and the target software of the Overmax engine.

During the same period, there were also precursors to the real-time strategy games "Guandu" and "Red Cliff" created with the historical background of the Three Kingdoms.

Tengtu Electronics, which was later transferred to distribution, was established in 1995. It's just a pity that after entering the new century, single-player games took a sharp turn.

Avalanches don't come suddenly. In 1996, EA and Ubisoft entered China and set up branches in Beijing and Modu respectively.

The 1997 "Blood Lion" incident completely hurt the feelings of many domestic players. The financial crisis has made the sticks adjust their development strategy, and games have become their main direction of attack.

Then there are a series of internal and external events such as the Glorious Four Gentlemen and the "Special Governance Opinions". The first generation of game production companies was almost wiped out.

At that time, domestic games were just on the road, and most of the domestic game production companies were teams composed of a group of people who played and made up excellent games.

I don't know how the game is supposed to do it. is completely relying on his enthusiasm to bury his head forward. Moore's Law says that integrated circuit performance doubles every 18-24 months.

For gamers, the rapid change of physical hardware technology means a better audio-visual surface experience.

But on the other hand, for game manufacturers, it means snowballing development costs.

If not at the beginning, stand in the first echelon and quickly accumulate capital. With the rapid iteration of technology, it's easy to be left behind.

Even if the target software, which was amazing as soon as it appeared, launched excellent masterpieces such as "Iron Storm" and "Qin Yan" in the 90s, it still can't escape this law.

You must know that "Iron Storm" at that time was an existence that could compete head-on with Blizzard's "StarCraft 1" in the market.

If any industry wants to prosper, it is not enough to rely on one family alone. Xbox is just a platform, and it needs to be more dependent on the ecological existence of this platform in order to truly achieve its emergence in the game industry.

Moreover, after the failure of the DVD standard competition, the contradiction between BBK and Sony has reached an irreconcilable level.

If BBK wants to fully suppress Sony, it must completely crush it on the home game console project.

Therefore, supporting the domestic software industry and attracting more allies is the purpose of Chu Qing's game industry gathering.

A week later, Sunday, October 9. The National Day is counted as a holiday, and the operation of a seven-day holiday also began in 1995.

In 1995, the "Regulations on the Working Hours of Employees" was promulgated, marking the change from the original single rest to double rest.

It's just that the slogan of Golden Week has not yet been shouted, but the seven-day holiday is still overcrowded everywhere.

After going to work, Tan Jiaodi did not go to the company. Instead, she took the reception staff arranged for her by the logistics department, as well as more than a dozen vehicles, and went directly to the security airport.

"At 10:05, Yuxing's Zhu General Assembly arrived first, and then at 10:35 it was the team that bent over, Daewoo, Zhiguan, Yuquan, and Yujun. I will arrange for them to pick people up first, and then there will be practitioners from all over the country such as Fuzhou and Shudu, so you pay attention to the information in your hand, don't make a mistake about people. Tan Jiaodi looked at the process arrangement in his hand, and explained to his assistant the precautions for the future.

This exchange meeting brought together game practitioners from across the Taiwan Strait. There are as many as 40 companies and studios invited, but half of them are small workshops with less than 10 employees.

This number,Compared to the hundreds of companies in the book,Tens of thousands of practitioners,It's really nothing.。

But each one is the spark of the future industry. Therefore, Chu Qing still attaches great importance to this exchange meeting.

"Sister Tan, I didn't expect you to pick up the airport in person." As soon as the convoy arrived, Tan Jiaodi got off the bus. Yu Jun, a reporter from Computer Weekly, who had been waiting for a long time, hurried over.

Although he had known for a long time that the specifications would be very high this time, he didn't expect that Tan Jiaodi, the secretary of the board of directors, would come in person.

On many occasions in BBK, Tan Jiaodi, as the secretary of the board of directors, received him personally, and basically represented his own chairman.

"I'm just dropping by, and Xiaohong will be in charge of the participants later. Why are so many people in your media? Glancing at the other reporters who were already waiting at the exit, Tan Jiaodi asked with some surprise.

The chairman has already said in advance that this exchange meeting will be valued in form, but public opinion must be as low-key as possible.

So I didn't publicize it in the outside world, but just reported it to the city, and I sent a reporter from Xiaoyu to record the whole process.

"Those who are not us, except for a commercial newspaper sent by the city, all of them come by themselves, as if they are some kind of video game and home computer. I don't know where they got the news. Yu Jun also glanced at his peers and replied casually.

"Then leave them alone, and let the unknown little magazines go with them." After understanding the situation, Tan Jiaodi didn't care much.

In her opinion, as long as it is not those big media, it doesn't matter if the small magazine reports it. After all, their influence is limited.

Originally, there was no need for her to be present in person for this pick-up, and there were many things that she needed to do when the venue was set up.

It's just that I don't know what happened to the Mi Guo branch, and without notice, I temporarily sent a pick-up letter over, saying that people from Wal-Mart were going to come over for inspection.

After learning that the level of the person who came there was still very high, he had to send her, the secretary of the board of directors, to pick up the plane.

Looking at the time, it was only a few minutes before the first people arrived. The staff behind him has already erected a sign that reads

"Welcome Mr. Yuxing Zhu Weisha". As a plane fell, ten minutes later, the pot-bellied Zhu Weisha, with Tao Shengzhi and two other program apes, walked out of the exit of the station.

"I wish you all the best, I am Tan Jiaodi, the secretary of Chu Dong, and you are welcome to come to the meeting in person during your busy schedule." Brother Tan Jiao, who had already read the information, immediately stepped forward and welcomed.

"You're welcome! Chu Dong personally invited, how could I not come. Moreover, this is a good thing for the development of the industry, and of course we have to support it. Zhu Weisha was also a little surprised, as a competitor, his relationship with Chu Qing was not very good, at most he knew each other.

He didn't expect that Chu Qing would send his secretary to come over to greet him in person. This high standard made him a little suspicious, what is Chu Qing trying to do?

Is it to turn the war with Yuxing into a jade silk and prepare to reach a tacit understanding on PHS? Just when Yuxing and BBK, in the three provinces of central China, were in full swing on PHS mobile phone sales.

ZTE, Bird, Panda and several other PHS mobile phone manufacturers have also joined in. Just because they are not as powerful as BBK and Yuxing's flagship stores, and their sales are a little behind, but with the postal system in various provinces, they have also achieved good results with postal cooperation.

In just two months, it won 10% of the market share. With the rollout of PHS base stations, in the second half of the year, the PHS market ushered in explosive growth.

In just one month in September, Yuxing's PHS sold 40,000 units. But this only accounts for less than 30% of the total sales of PHS in September.

According to the data released by the Ministry of Posts and Telecommunications in early October, by the end of the year, the overall market ownership of PHS will exceed 2.5 million units.

This is a market of tens of billions. No one company can eat it alone. In the face of new entrants, if Yuxing and Backgammon cooperate on a learning machine, not to mention driving them all out, they can also kill them to death.

After all, on the learning machine, the two have used this trick many times. The effect is very noticeable every time.

Therefore, Zhu Weisha has reason to believe that Chu Qing is also willing to do it again in PHS. It's just that as the one who cooperates, Zhu Weisha has not taken the initiative to remind this boss.

Now that he saw this reception specification, he wondered if Chu Qing was sending a signal to him.

It's just that when Tan Jiaodi put him in the car and didn't go with him. Only then did he realize that he was not here to pick him up in person.

But this made Zhu Weisha even more suspicious. Is it possible for a game industry exchange to be of such a high standard?

As the planes took off and landed one by one, the time came to twelve o'clock after seeing off the participants who had bent in the bends.

At the exit of the station, a group of five foreigners with high noses and deep eyes walked out in suits.

"Hello! Mr. Duke, I'm Brother Tan Jiao of Backgammon, and welcome to Huaxia! Since becoming the secretary of the board of directors, Tan Jiaodi has been constantly learning, and in two years, she also got a bachelor's degree in on-the-job management.

English is not left behind for a moment, as long as the occasion allows, she will often communicate in English with those Xiangjiang people in the company.

So, as soon as you open your mouth, you are very fluent.

"Thank you ma'am! It's been a pleasure to know you. Just as Tan Jiaodi was communicating with Mr. Duke, several reporters not far away also noticed them.

Tong Zhou is a contributing writer for Video Game Software. Because of the needs of work, he usually comes into contact with more video games, and because he likes it, he often publishes some game guides written by himself on video game software.

This time, he was temporarily pulled to act as a reporter, and it was also on the side of electric soft, informing him that there was an industry exchange meeting on BBK's side.

It is said to be the largest exchange meeting in the country at present. Although the electric software is hung up in the Institute of Electronics, because of the limited funds, there is no special expatriate reporter.

I can only find him in Shenzhen, help me run a trip, and make a cameo appearance as a reporter. Zhou Tong didn't actually know the previous group of people, but listening to their conversation just now, he probably knew that they were practitioners in the game industry.

So for them, he just slapped them casually. But these foreigners, when he just picked up the camera and was about to continue shooting, he was stunned for a moment.

It's not that he saw a foreigner a little strange, but among these people, there happened to be one he knew.

If he remembers correctly, the last of the five should be Johnson, Wal-Mart's general manager in charge of Asian purchasing.

Last year, when his foreign trade company wanted to enter Wal-Mart's supply system through channels, he met the general manager in Xiangjiang.

It's just that at that time, he was the center of everyone's compliments, surrounded by a lot of people. Instead of standing behind this group of people, like a little minion.

Thinking of this, the camera in Zhou Tong's hand did not stop, but hurriedly took a few more photos. It wasn't until they boarded the car and left that he put down his camera.

Think about who these people will be. The person who can let the head of Walmart Asia purchasing accompany him, and the person who takes the lead will not have a low position.

recalled what Brother Tan Jiao called that person just now, Duke. Zhou Tong felt that the name seemed a little familiar.

Walmart, Duke. After chewing a few times, Zhou Tong's eyes lit up instantly.

"Michael Duke, who was just promoted to vice president of international business this year!" Thinking of a news he saw not long ago, Zhou Tong no wonder felt that the name was somewhat familiar.

In this way, it makes sense why Johnson can only be a companion. This is his immediate boss.

Thinking clearly about the identities of several people, Zhou Tong was a little unsettled in an instant. What is BBK going to do, it actually brought in all the executives of Wal-Mart, although this is the vice president of business who has only been in office for a long time.

But after all, it is Wal-Mart, a chain giant in the United States, and last year it surpassed the Hillss Department Store and became the first in the United States.

It is different from Hualian in the mainland, which is one of the top giants in the supermarket chain industry.

How many products in the mainland want to enter Wal-Mart but can't get them, but BBK can actually let their international business leaders come in person.

Thinking of this, Zhou Tong couldn't continue to take pictures, he wanted to go back and tell his boss the news.

Backgammon, this must be a big move.

"Chairman, the people are coming soon."

"Okay, I'll do it." Looking at the latest fax sent by the Miguo Company in his hand again, Chu Qing breathed a sigh of relief.

According to the initial arrangement, Duke and his party will go to the hotel to rest first after they arrive. After their inspection, they will officially proceed with the purchase of cash registers.

However, what he didn't expect was that Duke didn't go to the hotel. After Tan Jiaodi received it, he directly brought it to the company.

Such an eager performance made Chu Qing a little surprised at first. But after looking at the news about Duke from the Mi Guo branch in detail, Chu Qing was relieved again.

Wal-Mart's current chairman is the son of founder Sam. is also Robson Walton, who can best implement his father's frugal character.

Since he took the helm of Wal-Mart, in the past four years, Wal-Mart has ushered in explosive growth. One of the most critical aspects of this is his routine economy management.

Don't underestimate this trick, for this kind of large-scale supermarket, every cost saving brings more operating space.

Since Robson Walton became chairman in 1992, Wal-Mart's turnover has increased by 1.3 times from 40 billion in 92 years in four years.

It reached 93.6 billion in 1995. With such a boss here, how can the people below not be resolute.

Chu Qing met Duke and his party in the conference room.

"Mr. Buffett, recommended your cash register to us. I've already seen the product, you can make a price. The two sides were not too polite, and Duke came up and went straight to the point.

As long as you are not too stupid, you know what kind of changes will be brought to large supermarkets by backgammon cash registers.

Infrared scanning codes are not uncommon, and Mi supermarkets have been using them for a few years. What is really difficult is the powerful chips and complex systems that can run on such a small machine.

Whether it's Yamazaki's all-in-one cash register or the latest split from other manufacturers, the CPU processing power is average.

Under today's supermarket ECR system, it is difficult for the cash register to have such strong functionality and efficiency if it is not equipped with a computer.

In the end, it still has to rely on manual cashier statistics. And the cash register of backgammon seems to have only one more barcode scanning gun.

However, the system he is equipped with is much more flexible than those stupid and stupid all-in-one types, and it can be perfectly connected to the ECR system.

It not only speeds up the cashier, but also reduces manual and other intermediate warehousing benchmarking links. For the management of supermarkets, only the front-end can save two-thirds of the cost.

After receiving Mr. Buffett's message, Walmart urgently made a statistical statistic. If the effect is really that good, then Wal-Mart will save 0.5 percentage points a year in management expenses.

For an enterprise with an annual revenue of more than 90 billion US dollars, this 0.5 percentage point is nearly 500 million.

And that's not even counting the expenses of the following years. Moreover, if this effect is really achieved, when it is released in the market, this good news will definitely stimulate Wal-Mart's stock to rise a lot.

That's why, when I learned the news. Wal-Mart's top management will urgently send a senior executive to China in person.

For them, even if there are some other flaws in such a product, as long as it can reach half of what Buffett said, it will be a profitable deal for Wal-Mart.

That's why Duke is so direct as soon as he comes up. In his opinion, Wal-Mart has the confidence to go to backgammon.